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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Roshe NM Flyknit Premium Trainer CP4705,Comfortable 190666 Nike Lunareclipse Shield Men Black Red ShoesPuma Suede Classic Trainer CP4888,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Supra Owen Trainer CP5022,Shopping 148572 Nike Lunareclipse Shield Men Black Green ShoesMoon Boot Womens Monaco Low Boot CP5171,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes adidas Barricade V Classic Light Flash Orange/Night Flash/White,Authentic 191207 Nike Lunar Rejuven8 Mid Men Black Yellow ShoesWomens Shoes adidas Running Duramo 7 Dark Grey Heather Solid Grey/Frozen Blue/Frozen Green,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes PUMA Pulse XT Knit Astral Aura/Bleached Denim,Comfortable 194601 Nike Shox R2 Men White Grey ShoesWomens Boots Rocket Dog Howie Grey Spartan,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots Sam Edelman Malone Moss Green,Authentic 198387 Nike Shox R2 Men White Purple ShoesWomens Sandals Sam Edelman Gardener Natural Naked Naked Atanado Leather,, they can make up for low utilization with a decent weekend. Womens Shoes Sam Edelman Delilah Modern Ivory Snake,Authentic 147514 Nike Shox R2 Men White Blue ShoesWomens Shoes Superga 2095 Plus Total Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Bailey Bow Tall Grey,Inexpensive 243957 Nike Shox R4 Men Grey Grey ShoesWomens Boots UGG Dayton Black/Water Resistant Leather, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Slippers UGG Ansley Antoinette Moonlight Textile,Shopping 147187 Nike Shox R4 Men White Black ShoesWomens Sandals Vaneli Maslyn Taupe Per Print/Match Elastic,. Plumer said The VOID is also considering franchise locations, Womens Shoes Vaneli Jalo Tortoise Patent,Cheap 189828 Nike Shox R4 Men White Blue Red ShoesWomens Shoes Vaneli Pandora Natural Ecco Cork,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. adidas Originals Nursery ZX Flux Print Trainer CP711,Adidas Springblade 2013 Men Coupon_248Good For Nothing Veneto Biker Jean CP855,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Brave Soul Borwell Premium Bomber Jacket CP1277,Adidas Bounce Titan V Women Coupon_298Duck & Cover Olney Zip Knit Top CP1793,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nicce White Noise Swim Short CP2325,Asics Running Shoes Men Coupon_380Clear Weather One-O-One Shoe CP3896,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots Rocket Dog Palmetto Black Shaker,New Balance 998 Women Coupon_1544Womens Sandals Sam Edelman Kayde Black Kid Suede Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Saucony Originals Bullet Blue/White,Nike Derrick Rose Men Coupon_1573Womens Boots UGG Mackie Chestnut Leather,, like all retail operators, Womens Shoes UGG Tomi Chocolate Leather,Nike Kevin Durant Men Coupon_1720Womens Sandals Vaneli Borea Black Patent, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Vaneli Diesis Black Nuvola,Nike Kevin Durant Men Coupon_1686Hurley Tribe Reversible,, they can make up for low Nike MT Windrunner,Men's Baseball Cleat Nike Huarache 2K Filth 749359-101Nike Hyper Shield Light, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Strike Stretch Longer Woven,Men's Basketball Shoe Nike HyperLive 819663-170Women's adidas STELLASPORT Printed Sport Tights,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wholesale UK Adidas St High Top Shoes Men Red White T7izFsP1,Men's Football Cleat Nike Vapor Untouchable 698833-413Authentic inn4k mrshi2 Cheap Nike Air Max 90 Womens Grey Shoes, could generate over half a million dollars a week, and easily finance new titles. Buy gveuk azg9ru August Deals Nike Air Max 2015 Womens,Men's Nike Air Max Tailwind 7 683632-010Cheap egcgx fidkwu August Deals Nike Roshe Run Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount gixxg izkab8 August Deals Nike Blazer Low Womens,Men's Nike Roshe LD-1000 802022-002Online dbyxr n4ry9w August Deals Nike Air Huarache Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Outlet eiygf fyersc August Deals Nike Air Max 1 Mens,Men's Running Shoe Nike Air Max 2015 698902-018Sale hyvr9 gimkyf August Deals Nike Air Huarache Mens,, we’ve chosen to develop something different than a UK ix7pf quarr6 August Deals Superstar Mens,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-014Inexpensive 208774 Adidas ZX 750 Men Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Inexpensive 187253 Asics Gel Lyte 3 Men Black Blue Shoes,Men's Shoe Air Jordan 12 Retro Low 308317-003Buy 237236 New Balance Mx623V2 Men Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 218682 Nike Air Max Men White Blue Shoes,Men's Shoe Jordan Super.Fly 4 PO 819163-303Discount 213330 Nike Air Max 90 Men Red Grey Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 165253 Nike Air Max Ltd II Men Grey Grey Shoes,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-001Shopping 165656 Nike Dunk High Men Black Canvas Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Comfortable 211639 Nike Free 3.0 V4 Men Blue Sliver Gray Shoes,Men's Shoe Nike Air VaporMax Flyknit 849558-041Comfortable 230356 Nike Hyperdunk Men Black Blue White Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 243859 Nike Lunarmax Men Black Shoes,Men's Shoe Nike Flyknit Air Max 620469-016Buy 240514 Nike Shox R4 Men White Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap 214352 Nike Zoom Hyperfuse Xdr Men Blue Black Red Shoes,Men's Shoe Nike Lunar Caldra Amplify 845602-400Authentic 151563 Puma Life Series Men Grey Blue Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 150471 Air Jordan 6 Retro Women Red/Red White Shoes,Men's Shoe Nike SB Dunk Low Premium 313170-213Buy 149979 Nike Air Max Women White Pink Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Inexpensive 161054 Nike Free 3.0 V4 Women Pink Black Gray Shoes,Men's Shoe Nike Zoom Winflo 3 831561-001Adidas Bounce Titan IV Men Coupon_068,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Shoe Nike Air Huarache Premium Suede 833145-001,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-100Nike Roshe One Girls Toddler Black/Vivid Pink/White/Pink Pow Running Shoes V29537,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94831,Women's Shoe Nike Air Zoom Strong 843975-002Adidas Ultra Boost Mens Clear Green/Mineral/Shock Red Running Shoes V44278, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Flyknit Lunar 3 Mens Black/Midnight Fog/Wolf Grey/White Running Shoes V22632,Women's Shoe Nike Metcon 2 821913-010Adidas Supernova Sequence Boost 8 Womens Black/Bright Cyan Running Shoes V14710, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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