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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 158605 Nike Air Force 1 Men Black Red Metallic Silver Shoes,New Balance 574 Men Coupon_1160,Buy 242762 Nike Air Max Men Gray White Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 163666 Nike Air Max 90 Men Black Blue Yellow Shoes,New Balance 574 Men Coupon_1259,Authentic 185309 Nike Air Max 92 Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Shopping 201133 Nike Air Max Tailwind 4 Men Grey Orange Black Shoes,New Balance Women Coupon_1384,Shopping 213893 Nike Dunk High Men Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Basketball Shoe Nike HyperLive 820230-106,Men's Running Shoe Nike Air Zoom Structure 19 806580-300,Men's Nike Basketball Shoe Kyrie 1 705277-001,, “This is something entirely new.” MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-400,Men's Running Shoe Nike LunarTempo 705461-303,Men's Shoe Jordan Eclipse 724010-001,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Shoe Nike Free RN 831508-001,Men's Shoe Jordan Super.Fly 4 PO 819163-012,Men's Shoe Nike Zoom Train Toranada 835657-001,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max 90 Boys Grade School Wolf Grey/White/Cool Grey Running Shoes V99617,Men's Shoe Nike Dunk Retro QS 850477-700,Adidas D Rose Lakeshore Mens Light Scarlet/Black/White Basketball Shoes V61985,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90436,Men's Shoe Nike LunarGlide 8 LE 878706-007,Nike Cortez Mens White/White/Light Zen Grey Running Shoes V95340,, they can make up for low utilization with a decent weekend. Adidas Pure Boost Womens Black/Midnight Grey Running Shoes V22647,Men's Shoe Nike Zoom All Out Low 878670-400,Nike Air Max 2016 Womens Summit White/White/Black Running Shoes V79625,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Tri Fusion Run Womens Hyper Pink/Dark Grey/White/Metallic Platinum Running Shoes V59185,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-016,Nike Kids Air Max Premiere Run Black/White/Anthracite UK#N5-9169, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Ellesse Blocco 2 Pack Boxer Short CP413,Nike 90 2014 Shoes,adidas Originals Nursery Hamburg Trainer CP725,. Plumer said The VOID is also considering franchise locations, EA7 Core Visibility Hooded Top CP1047,NIKE AIR MAX THEA PRINT Black/Bright Magenta/Red Violet/White,Condemned Nation Carcass Jacket CP1312,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, UK zg8p8 u332eu August Deals Nike Air Max 90 Mens,Creative Recreation Infant Kaplan Snake Trainer CP504,Authentic 190372 New Balance Classics M801 Men Grey Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Comfortable 220853 Nike Air Force 1 Men Shoes,Kickers Junior Kick High Core Boot CP612,Comfortable 184462 Nike Air Max Men Black Orange Shoes,.

Buy 218951 Nike Air Max 90 Men White Black Red Shoes,Creative Recreation Nursery Cesario Low Ripstop Trainer CP752,Shopping 155703 Nike Air Max Tailwind 4 Men Grey White Red Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Cheap 170475 Nike Dunk High Men Shoes,Alessandro Zavetti Canzo Cut & Sew Hooded Top CP955,Inexpensive 205765 Nike Free 5.0 V4 Men Purple Yellow Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men's Running Shoe Nike Air Max 2015 698902-080,Clear Weather Lakota Stingray Shoe CP3897,Men's Shoe Nike Air Huarache Run Premium 704830-006,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Lunar Caldra Amplify 845602-230,adidas Originals Busenitz Trainer CP4026,Men's Shoe Nike Air Huarache Ultra Breathe 833147-400,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, NIKE LUNARGLIDE 6 Light Magnet Grey/Photo Blue/Volt/Black,adidas Originals Topanga Trainer CP4179,Women's Shoe Nike Free TR 6 833413-002,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Cole Haan Pinch Campus Argento Metallic,Womens Shoes Anne Klein Oates Black Suede,Womens Shoes ECCO CS14 Retro Sneaker Dark Shadow/Petal, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Authentic 7qkpy 28u64e August Deals Nike Air Max 90 Womens,Womens Shoes Clarks Candra Glow Bronze Leather,Buy 7zva2 57qk3m August Deals Nike Air Huarache Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap cynak 7yigiw August Deals Nike Free 50 Mens,Womens Shoes Clarks Penwick Mezza Black Nubuck,Discount i62bv zn7fik August Deals Nike Air Max 95 Mens,, we’ve chosen to develop something different than a Online s352k 6g6xaf August Deals Nike Air Max 90 Mens,Womens Sandals COACH Cottage Gunmetal Metallic Tumbled,Sale 66vuk azx8a9 August Deals Nike Free Run 2 Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. UK h5m67 buz47e August Deals Nike Air Huarache Mens,Womens Shoes COACH Chrissy White,Buy 199604 Adidas ZX 700 Men Camouflage Army Green Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 187941 Asics Onitsuka Tiger Mexico 66 Men White Navy Blue Red Shoes,Womens Boots Cole Haan Garner Tall Boot Chestnut,Discount 201313 Nike Air Force 1 Men Black White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 202717 Nike Air Max 90 Men Black Yellow Shoes,Womens Shoes Cole Haan Magnolia Skimmer Sandstone Baby Haircalf,Cheap 198044 Nike Air Max Nomo Men White Blue Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Comfortable 226904 Nike Dunk High Men Smiling Face Arrow Blue Pink White Shoes,Womens Shoes Cole Haan Zerogrand Stage Door Ballet Gunmetal Dot Print,Cheap 210961 Nike Free Run 3 Men Gray Red Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount 221703 Nike Lunarelite 2 Men White Grey Shoes,Unisex Shoes Converse Sea Star X Wiz Gray,Authentic 165366 Nike Shox R2 Men White Yellow Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 95 Mens Night Silver/Volt/Dark Grey/Bright Crimson Running Shoes V66763,Womens Boots PATRIZIA Insightful Black,Adidas Springblade Drive Womens White/Black Running Shoes V86917,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Internationalist Womens White/Black/Light Bone Running Shoes V88203,Womens Shoes PATRIZIA Jayne Charcoal,Women's Nike Racquette Leather Black/White/Black UK#N5-9434, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Creative Recreation Infant Kaplan Metallic Mesh Trainer CP503,Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo White,Nike Club Overhead Hooded Top CP1137, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Vans Classic Slip On Trainer CP5090,Womens Shoes Sam Edelman Dea Golden Caramel Patent,Womens Boots Aerosoles In An Instint Tan,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals ALDO Reinelle White,Womens Shoes Saucony Sapphire Vizi Pink/Fade,Womens Sandals Badgley Mischka Abigail Blush Satin,.

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