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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

* Adidas Men Black Beckham,Nike Air Force 1 Retro Men Basketball Shoes Black/Turbo Green-Purple Venom EM15P,* Adidas Men's White Red Running Shoes,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, * Air Max 90 Blue Black Shoes Men's,Nike Basketball Sport Men Basketball Shoes Classic Brown/Classic Brown-University AJ37K,* Air Max Ltd White Black Red Gray For Mens,, China, open to the public. * Black Green Nike Mens Running Shoes Air Max 1,Nike Zoom HyperRev Men Basketball Shoes Wolf Grey/Team Orange-Atomic Mango-Cool Grey JV98U,* Blue Green Dark Adidas Unisex Sl Ship Summer Breathable Couple Wading,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, * Gray Blue Nike Men's Air Max Shoes Hyperfuse,Air Jordan Future Men Lifestyle Shoes Dark Concord/Dark Concord-White DI87F,* Nike 2014 Air Max 90 White Black Red Shoes Em Men's,, Pure Imagination, * Nike Air Max Tn I Yellow Green Black Red Shoes Men's,Converse Chuck Taylor All Star Men Lifestyle Shoes White PB40S,* White Black Mens Shoes Air Max Bw,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Authentic Diesel Splish Flip Flops Men 2213-4654,Converse Chuck Taylor LP II High Men Lifestyle Shoes Burgundy BC35W,Best River Island Smart Shoes In Brushed Tan Men 6722-1512,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Best KG Kurt Geiger Younge Trainers Men 3767-8924,Nike Solarsoft Moccasin Men Lifestyle Shoes Tarp Green/Voltage-Total Crimson UJ33P,Provide Best Dr Martens Henley Oxford Shoes Men 8509-8915,, says the global location-based VR entertainment market will more than double in 2018, Authentic ASOS Tassel Loafers in Suede Men 8772-9168,Adidas Samba Men Retro Shoes Black/Electric Yellow-Run White PN46N,Asics Gel-Equation 8 Red Black Running Shoes Mens,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics Silver Electric Blue Volleyball Shoes Gel Lime Transportation Security Beyond 4 New,Adidas ZX 700 Retro Men Running Shoes Grey/Green-Orange FF16P,Green Pony Britain Big Hoodie,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Asics Running Shoes Colour Onyx Flash Gel-Sendai 2 Tiger Black Yellow,New Balance 890 V3 Men Running Shoes Grey/Multi AS33W,Polo S-Xxl June-14 Stripe-Collar,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Ralph Lauren Pony S-Xxl March-13 Rugby Big,Nike Air Max 95 (No Sew) Men Running Shoes Anthracite/Challenge Red-Laser Crimson IS20Q,Adidas UK Shop - Adidas Freak High Wide Cleats (Black) for Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, KEEN Durand Low WP Hiking Shoe Men's 69717,Men Find Perfect Best Quality New Release Adidas Porsche Design Sport P5000 6Th Vi Sixth Black Red R,KEEN Glenhaven Mid Shoe Men's 70094,, “This is something entirely new.” Chrome 415 Work Boots 70486,Men Newest Custom Lacoste Gray Blue Casual Shoes,Vans Authentic Core Classic Shoe 70790,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Scott Tri Pro Shoe Men's 71101,Men Cheapest New Arrivals Air Jordan Retro 3Rd Iii Third Gray White Sneakers,Air Jordan 1 Retro 97 Retro Men Basketball Shoes Flat Pewter/Flat Pewer-Electric Yellow MC63N,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Roshe Run Men Running Shoes Mica Green/ Mica Green-Venom Green-Summit White VC81U,Men Get Comfortable Latest Series Nike Lunarglide+5 Shielo Blue Green Running Shoes,Nike Air Mission Retro Men Training Shoes Black/Volt XJ90F,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men Buy Best Quality Ralph Lauren Mesh Sleeveless Sweaters Grey,Fashion Style Ralph Lauren Orange Polo Chic Canvas Handbag,Men Get Latest Style New Balance 373 Blue Red Running Shoes,, they can make up for low utilization with a decent weekend. Men Buy Perfect Special Lebron James Eleventh 11Th Xi Green Gray War Boots,849558-100 Nike Men Air Vapormax Flyknit White Christmas Sail Light Bone,Men Purchase Comfortable Latest Style Sales Promotio Nike Lunarglide 4 Gray Green Running Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over 2017 MENS NIKE LEBRON Suppliers SOLDIER 11 Websites XI BASKETBALL SHOES White/Orange/Black,Mens Balenciaga White / Cream / Blanc Triple S Trainer Sneakers,Nike Air Huarache Run Black University Red Chicago Mens Running Shoes 318429 016, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 1 MC SP Print Army Green Mens Running Shoes 607401 012,Nike Air Huarache Run Ultra Cargo Khaki Light Bone Black Mens Running Shoes Sneakers 819685 300,Nike Air Max 98 Gundam WHITE/UNIVERSITY RED-OBSIDIAN 640744 100,. Plumer said The VOID is also considering franchise locations, Nike Free Flyknit 3. 0 Orange Volt Mens Running Shoes,Nike Air Jordan 14 XIV Retro Low Laney 807511 405 Mens basketball sport shoes,Nike Lunarestoa 2 Essential Black Red White Mens Running Shoes Trainers 811372 013,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Hot Sale - Unisex Converse Con Star Plyr Ox Castlerock Low Top Trainers Size G100l1182,Mens Nike Air Max Silver Shoe Save 40%-70%,* Adidas Men White Blue Black Ledge St,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, * Air Max 90 White Black Shoes On Men's,Mens Nike Air Max Tn I Dark Blue Shoe Shop For The Best,* Black Gray Ai Max Terra Ninety Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Men Seeley II Black,Mens Nike Zoom Lebron X 10 Low Black Red Shoe Best Sale,Discount Nike Men Free Hypervenom Low Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Vans Men Old Skool On Sale White,Mens Salomon Speedcross 3 CS Black Light Blue Shoe Loved Around,KR3W Klassic Denim Pant Men's 64741,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Under Armour Rival Cotton Pant Men's 65223,Rockfish Original Tall Gloss Wellington Boots (Women's) - Magenta Pretty And Colorful Price Reduced,Insight Retro Mid 18in Board Short Men's 67101,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Kids Nike Air Max Pink Black Shoe Free Shipping,Asics Gel-Noosa Tri 10 Lavender Mint Running Shoes Womens,Mens Nike Air Jordan 4 Iv Retro Fur Black Shoe Shop For The Best,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan Spizike 3.5 Retro White Cement Black Shoe Online Without Sale Tax,Asics Women 33-M 2 Coral Cushioning Running Shoes Colour Aquarium Flash Aruba Blu,Mens Nike Air Max 90 Grey White Running Shoe At Discount,, and the entertainment giant made an investment in the company. Mens Nike Air Max Breathable Dark Blue White Shoe Just Buy It,Asics Women Throw Pro Black Coral Silver Track & Field Shoes Colour Flash,Mens Nike Air Max Tn I Grey Black Shoe Buy Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Classic Cortez Nylon Purple Moon Blue Shoe At Discount,Adidas UK Shop - Adidas Superstar Boost Shoes (Gold) for Women,Mens Nike Free Run 4.0 V3 Breathable Blue Grey Shoe Online Sale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Huarache Run Print Camo Deep Garnet Womens Running Shoes 725076 602,PUMA Women Carson Runner Camo Mesh Navy,Nike Air Max 95 Premium Dark Obsidian Granite Cider 538416 400 Womens Mens Running Shoes Sneakers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike SB Janoski Max Premium Print Chalk White Black Mens Womens Running Shoes 631303 057,Converse Chuck Taylor Wool Dainty Women Lifestyle Shoes Black EP33C,Toggi Haverhill Ladies Padded Gilet - Claret Popular Outlet On Sale,, we’ve chosen to develop something different than a Timberland - Comfort 6 Inch Premium Woven Collar Boot : Happy High Quality,Nike Air Max Thea Women Running Shoes Game Royal/White-Pink Glow-Grey HO79P,Vans - Popular Classic Slip On Trainer : positive Outlet Online,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Puma - Youth Ignite PWRWARM Trainer : Exotic Factory Sale,Women Purchase Comfortable New Ralph Lauren Classic Custom Light Pink Big Pony,Oakley Oakley Rose - Black Superior Outlet On Sale,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Harkila Upland 17 Inch Zip Leather Lined Wellingtons - Dark Olive Excellent Quality Cheap Retail,Women Sale Best Quality New Balance 501 Black Pink Running Shoes,Buff Polar Headwear - Black Quality And Quantity Assured Good Sale,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Bjorn Borg - Classic Style Low Metal Trainer : Superior Quality Price Down,Women Cheap Deals Nike Air Max 90 Hyp Prm Unisex All Red Jogging Shoes,On Sale - Converse All Stars Size 2 With Box T87s2054,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Converse All Star Con Glitter Oro E Borchie Oro Piu' Cavallino Maculato X58t5084,Women Choose Authentic New Puma 164 Pink White Shoes,Low-cost direct - Converse All Star High Top Blue Trainers Shoes Size 3 Uk Eu 35 Unisex T56u5111,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - New Converse Limited Edition All Star Chucks Hi Donuts Print Mens Size 9 U6q8886,ASICS Gel Lyte V Tie Dye Grey H503N 9011 Womens Mens Running Shoes Sneakers,* Adidas Men Blue Black White Ledge St,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Air Max 90 Red White Shoes Men's,Nike Air Huarache Run Ultra Trainers Total Crimson White Black Mens Womens Running Shoes 819685 008,* Black Orange Adidas Originals Mens City 4 Generations, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Gray Blue Nike Men's Air Max Shoes Hyperfuse,Nike Air Max 2015 Fuchsia Flash Zwart Hete Lava Womens Running Shoes 698903 500,* Nike Air Max Tn I Silver Shoes Men's,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Yellow Purple Black Adidas Men St,Nike Air Max Sequent Orange White Mens Womens Training Running Shoes,Provide Best Nike Air Force 1 LV8 TrainersMen 5399-4264,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Hot Sale Calvin Klein Viggo Logo Sliders Men 4885-6554,Nike Free Flyknit 3. 0 Grey Green Black White Womens Running Shoes,Asics Gel-Nimbus 18 Black Blue Running Shoes Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men Asics Burner Baseball Shoes Colour Indigo Tiger White Racing Red Blue,Nike RosheRun iD Oreo Black White Mens Womens Running Shoes 511881 112,Orange Gel Cumulus Asics Hot 17 Cushioned Running Shoes Deep Ruby Onyx Melbourne 0Gkepifvug The Cheapes, will Adidas UK Shop - Adidas Hoops VS Mid Shoes (Grey) for Men,Puma Creepers Fenty by Rihanna Oatmeal Suede Grey White Mens Womens Sneakers Shoes,Adidas UK Shop - Adidas X 16.3 Turf Shoes (Blue) for Men, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas UK Shop - Adidas MEKA Push Graphic Tee (White) for Men,Womens Nike Air Jordan V 5 Pes Oregon Ducks Green Shoe Loved By Everyone,FB696 Nike Zoom KD5 AS 2013 NBA Allstar Game Kevin Durant Basketball Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Air Force 1 07 Lv8 Men Casual Shoes White White,Creative Recreation - Preferential Cesario Low XVI Canvas Trainer : Smooth New Exclusive,Nike Air Zoom Pegasu32 Men Running Shoes Bright Crimson Barely Volt Volt Black,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Ufficiale Converse Navy suede star trainers-Men Factory Outlet,Berghaus Tech Short Sleeved Neck - Black / Carbon personality large discount,Nike Men Cortez Leather White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Latest Vans Men Sk8 Hi Reissue Leather White,Timberland - Preferential Euro Sprint Hiker Boot : Generous For Sale,ExOfficio Bugsaway Covertical Pant Men's 65009, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Rip Curl Mirage Filler Up Board Short Men's 66897,Timberland - Unique Design Splitrock 2 Boot : Favorite Factory Sale,Mammut Zephir Short Men's 67493, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Teva Mason Leather Boot Men's 69574,Seek,Nike SB Lunar Paul Rodriguez 9 Shoe Men's 70241, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Vans Rata Vulc SF Shoe Men's 70837,Sebago Kinsley Eye Shoe (Men's) - Grey Nubuck Sport The Best Cheap,Adidas Top Ten High Retro Men Basketball Shoes White/Navy-Red CK54Q,.”

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