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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Hot Sale - Converse Haute Grise Unisexe Taille 41.5 Excellent ,Sidi Spider SRS Men's Shoes 70383,Hot Sale - Red Converse Trainers Uk Size7 W74t8193,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * 2014 Air Max 90 White Blue Shoes Em Men's,Shimano SHRP5 Cycling Shoes Men's 70493,* Adidas Men's White Black Running Shoes Wj74248,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Air Max 90 Beige Brown Shoes Men's,Adidas Supernova Glide 8 Running Shoe Men's 70559,* Air Max Ltd Silver Snow Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Black Men's 2012 Air Max Shoes Breathable,La Sportiva Tarantulace Climbing Shoe 70662,* Blue Adidas Originals Men Campus Leopard Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Gray Adidas Unisex Jeremy Scott Panda Couple Shoes Germany,Bogs Urban Farmer Slide Shoe Men's 70779,* Nike 2014 Air Max 90 Green Shoes Hyperfuse Prm Men's,.

VRStudios, founded in 2014, * Nike Air Max Tn Iii Black White Shoes Men's,Nike Stefan Janoski Max L PRM Shoe Men's 70897,* White Blue Adidas Men Jeremy Scott Obyo Shoes To Loved,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, High-quality Superdry Ripley Brogue Lace Up Shoes Men 1263-1961,Nike Zoom Stefan Janoski AC Skate Shoe Men's 70988,Wholesale Reebok Classic Trainers Men 3523-7179,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Cavaliers Alternate Swingman Jersey (Gold) for Men,Nike Air Force 1 Mid '07 Retro Men Basketball Shoes Black/Metallic Gold-White CJ43K,Adidas UK Shop - Adidas Germany Home Pre-Game Jersey (White) for Men,, “This is something entirely new.” HG872 Nike Hyperdunk 2013 HD2013 Basketball Shoes,Nike Air Zoom Flight The Glove Retro Men Basketball Shoes Royal/White-Black VP48X,Nike Jordan Rising High Men Basketball Shoes White Wolf Grey Black Gym Red,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Jordan Flight Runner 2 Men Casual Shoes Black Gym Red Wolf Grey,Nike Lunar Force 1 Fuse Leather Men Basketball Shoes Hyper Red/Noble Red-Black XV89I,Nike Air Zoom Elite 8 Men Running Shoes Black Black Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy Saucony Online Men Shadow 5000 Blue,Converse Chuckout Ox Mesh Men Lifestyle Shoes Black XL89N,Undefeated 5 Strike HO15 Pullover Hoodie Men's 64451,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike SB FTM 5Pocket Pant Men's 64829,Nike Solarsoft Rache Woven Men Lifestyle Shoes Hyper Blue/Hyper Blue-Sport Turquoise PL47L,Burton Sawyer Pant Men's 65201,, they can make up for low utilization with a decent weekend. Roark Revival Son Of Savage Board Short Men's 66892,Reebok Workout Clean FVS Men Retro Shoes Khaki/White-Sand Trap OD62C,Billabong New Order Elastic Short Men's 67260,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over The North Face Rocky Trail Short Men's 67564,New Balance 501 Men Running Shoes Black/Brown-White OH85P,Ibex Indie 1/2Zip Sweater Men's 68193, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Scarpa Mont Blanc Pro GTX Mountaineering Boot Men's 69821,Nike Air Downshifter 3 Leather Men Running Shoes White/Metallic Cool Grey-Black NK08C,Vans Old Skool Shoe Men's 70161,. Plumer said The VOID is also considering franchise locations, Merrell Bare Access 4 Running Shoe Men's 70554,Nike Air Max Coliseum Racer Men Running Shoes Armry Slate/Blue-Armry Navy-White JS24O,New Balance 574 Core Plus Shoe Men's 70887,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations WeSC North Sweater Men's 68159,Mens Nike Classic Cortez Nylon Ocean Blue White Red Shoe Fashion Cheap,Teva Original Sandal Men's 69970,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Scott Road Premium Shoes Men's 70498,Mens Nike Dunk Sb Low Cut Tartan Dark Red Gold White Shoe Buy Online,Asics Gold GTII Shoe Men's 70884,, and the entertainment giant made an investment in the company. Air Jordan 1 Mid Retro Men Basketball Shoes Black/Metallic Gold-Court Purple FB61F,Mens Nike Free Run 3.0 V3 Blue Green Shoe Cheap 100%,Nike Air Zoom Flight The Glove Retro Men Basketball Shoes Cool Grey/Black-Total Orange AU94O,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Converse Chuck Taylor Tri-Panel High Men Lifestyle Shoes Khaki/Palm Green NL46E,Mens Nike Free Run+ 2 Light Grey Light Green Shoe Free Shipping,New Balance 574 Men Running Shoes Green/Orange-Grey RO39C, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Nike Air Max 90 Boots Mid White Jade No Sew Sneaker Womens Shoes,* Adidas Women White Red Jeremy Scott Js Wings Shoes,Asics Gel-Solution Court Lavender Mango Shoes Slam 2 Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas UK Shop - Adidas Superstar 80s Cut-Out Shoes (White) for Women,* Black White Yellow Nike Womens Shoes Air Max Tn Fusion,Adidas UK Shop - Adidas CMMTTD Marble Chill Bra (Black) for Women,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Zoom Wildhorse 3 Womens Running Shoes Black Blue Lagoon Laser Orange Hyper Orange,* Nike Air Max Pink Shoes Women,Adidas Women ZX Flux Sale White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Toms Classics Women Canvas Shoes Grey Palm Trees HW17L,Asics 33-Dfa Yellow Blue Running Shoes Flash Womens,Women Find Cheap New Style Ralph Lauren Crochet Ricky Top Bikini Green Yellow,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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