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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap f5rhq 3p8uy3 August Deals Nike Roshe Run Womens,Nike Derrick Rose Men Coupon_1614,Cheap wwbqv npzbqw August Deals ZX 700 Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount qh5qh 56wk5z August Deals Superstar Mens Blue,Nike Kevin Durant Men Coupon_1708,Online a7amq eg8rd7 August Deals Nike Air Presto Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Online uwkzk exbupr August Deals Nike Air Max 90 Mens,Nike Kevin Durant War Boots Men Coupon_1762,Outlet msaur rc6r3e Cheap Nike Air Max 90 Womens Pink Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Jimmy Choo Sandals Women Coupon_911,Men's Shoe Nike Kobe Mamba Instinct 852473-500,New Balance 574 Men Coupon_1160,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance 996 Men Coupon_1333,Men's Shoe Nike Roshe One Hyperfuse 636220-004,Nike Derrick Rose Men Coupon_1570,, they can make up for low utilization with a decent weekend. Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-164,Men's Shoe Nike Zoom LeBron Soldier 9 FlyEase 846246-506,Men's Nike Air Force 1 High White/White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Running Shoe Nike Air Max 2017 849559-010,Men's Training Shoe Nike Air Max Full Ride TR 1.5 869633-010,Men's Shoe Jordan Eclipse 724010-407, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Air Zoom Odyssey 749338-008,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-610,Men's Shoe Nike Presto Fly 908019-100,. Plumer said The VOID is also considering franchise locations, Men's Training Shoe Nike Train Quick 844406-002,NIKE AIR MAX 2015 Dark Obsidian/Volt/Menta/White,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-401,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Vaneli Laurice Black Nappa/Black Patent,Nike Juvenate Womens Black/White/Black Running Shoes V33502,Womens Shoes Vaneli Neddy Black Suede 2,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Gear Up Untouchable,Men's Nike Alpha Strike 3/4 TD White/Black/Black UK#N5-8791,Men's All-Over-Print Mod Cut Camo Windbreaker,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 171665 Nike Cortez Basic Leather Retro Men Midnight Navy White Shoes,Antony Morato Chevron Quilt Puffer Jacket CP1212,Shopping 240783 Nike Dunks Low SB Men Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 148000 Nike Kd 6.5 Men Blue Orange Shoes,Converse Core Poly Fill Jacket CP1317,Authentic 160748 Nike Lunar Orbit Cool Men Grey Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 149502 Nike Shox Nz 2.0 Men Black Grey Shoes,Publish Jupiter Jacket CP1503,Shopping 147481 Nike Shox R5 Men Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas D Rose 6 Mens Black/Gold/Purple Basketball Shoes V19106,New Balance CRT300 Trainer CP4555,Nike Air Max Sequent Mens Dark Grey/Black/Pure Platinum/Metallic Platinum Running Shoes V49702,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Zoom Fly 2 Mens Black/Cool Blue/White Running Shoes V14911,Nike Roshe One Knit Jacquard Trainer CP4704,Nike Air Max Siren Womens Sport Fuchsia/Black/Summit White/Mulberry Running Shoes V78840,, and the entertainment giant made an investment in the company. Nike Zoom Vomero 10 Womens Copa/Black/Fuchsia Glow/Vivid Purple Running Shoes V47828,Nike Flyknit Trainer Chukka FSB CP4855,Men's Nike Flex Show TR 4 Wolf Grey/Voltage Green/Cool Grey/Black UK#N5-8862,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Junior Lunarglide 6 Trainer CP626,Reebok Classic Leather Utility Trainer CP4984,Criminal Damage Shoreditch Hooded Top CP1036, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Good For Nothing Whitefield Fur MA2 Bomber Jacket CP1398,Hunter Womens Original Tall Gloss Wellington Boot CP5161,Nicce Loopback Fleece Short CP2164,, like all retail operators, Ellesse Trevi Big Logo Flip Flop CP3832,Unisex Shoes adidas SK LVS Granite/White/Bark,Asics Gel-Lyte Speed Trainer CP4215, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Paul Rodriguez CTD Trainer CP4606,Womens Shoes adidas Golf adiZero Sport III Running White/Silver Metallic/Lucky Blue,Puma Trinomic R698 Bright Trainer CP4925,, they can make up for low Womens Shoes adidas Speed Trainer 2 Bold Blue/Silver Metallic/Bright Cyan,Womens Boots Aerosoles Enamel Grey Combo,Womens Sandals Aerosoles Self Yesteem Dark Blue Combo, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes ALDO Rolli Silver,Womens Sandals Aerosoles True Plush White,Womens Shoes ASICS Gel-Galaxy 8 Dark Grey/Silver/Flash Coral,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Calvin Klein Jeans Byra Dark Grey,Womens Boots ALDO Gella Cognac,Womens Boots CARLOS by Carlos Santana Havana Taupe, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals Clarks Ranae Monique Nude Leather,Womens Shoes ALDO Forquer-U Gold,Womens Shoes Clarks Un Hearth Black Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes COACH Chrissy Plum/Plum,Womens Sandals Anne Klein Larow Black/Black Synthetic,Womens Shoes Cole Haan Cary Venetian Grey Jade Nubuck, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals ECCO Dagmar Cross Sandal Black,Womens Shoes Anne Klein Tameron Navy/Cognac Nubuck,Womens Shoes GUESS Aerra Black,, we’ve chosen to develop something different than a Womens Shoes Naturalizer Orianne Herringbone Fabric/Black Shiny,Womens Shoes Badgley Mischka Polo White Satin,Womens Shoes New Balance W496V2 White,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Nike Lunartempo 2 Bright Crimson/Black/Bright Mango/White,Womens Sandals C Label Cider-4 Gold/Brown,Womens Shoes PUMA Match Lo Basic Sports Black/Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Rocket Dog Trinidad Black Coast,Womens Sandals Calvin Klein Meville Dark Red Patent,Womens Shoes Sam Edelman Augusta Bronze Metallic Mini Lizard Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots UGG Classic Short Rosette Chestnut,Womens Shoes Calvin Klein Lucette Dusty Pink Patent Leather,Womens Shoes UGG Antora I Do! White Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Vaneli Tidy Navy Nappa,Womens Shoes Calvin Klein Calida Deep Navy Kid Suede/Patent,Womens Shoes Vans Rhea SF (Surf Floral) Windsor Wine,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Tech Fleece Windrunner,Womens Sandals CARLOS by Carlos Santana Lacey Brulee,Nike Hyper Shield Light,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Evolution Bold Logo Sweater,Womens Boots Clarks Amaline Art Black Leather,UK Outlet Store WMNS Nike Dunk Heels Shoes Low Blue Black Silver 75OGJ0rA, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic bg7ty 3q62gg August Deals Nike Roshe Run Mens,Womens Sandals Clarks Manilla Penna Pewter Leather,Buy gnrq3 gfwwzi Cheap Adidas Superstar Womens Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap mgqvt dc8mm9 August Deals Nike Air Max 90 Mens,Womens Shoes Clarks Kadri Leah Black Leather,Discount s9v36 pkcrur August Deals Nike Air Max 90 Mens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Buy 186510 Nike Lunarglide 3 Men Grey Black Sonic Yellow Silver Shoes,Womens Shoes Cole Haan Cortland Detail Ballet II Maple Sugar/Gold Metallic,Inexpensive 176209 Nike Shox O Nine Men Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 218755 Nike Zoom Kobe V Men White Green Shoes,Womens Boots ECCO Abelone Cross Buckle Boot Black,Shopping 156519 Asics Sportstyle Gt 2 In Unisex Brown Red Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 226210 New Balance Classics Wl574 Women Blue Pink Shoes,Womens Shoes ECCO Osan Retro Sneaker Green Gables,Cheap 168549 Nike Classic Cortez Nylon Women Purple Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Originals JS Men Coupon_139,Womens Boots GUESS Cariss Black Leather,Christian Louboutin Sale Women Coupon_555, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Jimmy Choo Wedges Women Coupon_961,Womens Shoes GUESS Alexes Floral Fabric,New Balance 1400 Women Coupon_1399,.”

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Andal introduced the company’s Nike Kobe Bryant Men Coupon_1791,Womens Boots Naturalizer Harding Black Leather/Leopard Pony Hair,Men's Nike Basketball Shoe Kyrie 2 819583-447,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Jordan Horizon Low Premium 850678-005,Womens Shoes Naturalizer Patricia Black Leather/Shiny,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-404,.

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