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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes New Balance WLD5000 Silver/Spectrum Blue,Men's Shoe Nike Air Max CB 34 316940-001Womens Shoes New Balance WE402OS1 Orcha,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Flex Fury Pink Pow/Liquid Lime/Volt/Black,Men's Shoe Nike Air Max Excellerate 4 806770-066Womens Shoes Nike Free 5.0 Print Blue Lagoon/Green Glow/White/Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals PATRIZIA Apple Bronze,Men's Shoe Nike Air Max Uptempo 97 QS 922933-400Womens Sandals PATRIZIA Norah Gold,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount fn8cv 5n7rnm August Deals ZX 700 Mens,Men's Shoe NikeCourt Air Zoom Ultra React 859719-800Discount v7gv3 npcryn August Deals Superstar Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Online idzg7 xga4bn August Deals Nike Air Max Zero Womens,Men's Shoe Nike Zoom Train Incredibly Fast 844803-400Outlet 85t8y gaiabi August Deals ZX Flux Mens,, they can make up for low utilization with a decent weekend. Outlet ugre8 bb72bc August Deals Nike Air Max 1 Mens,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-034Sale 4yw2x r6mmbp August Deals Nike Air Presto Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over UK 6q8wy 5377hi August Deals ZX Flux Womens,Men's Training Shoe Nike Metcon 2 819899-005UK xcgsm vrqymn August Deals NMD Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 183443 Adidas Skate Tribe Men Orange Shoes,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-050Comfortable 169457 Air Jordan 4 Retro Men Thunder Black White Tour Yellow Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 186926 Asics Gelsaga Men Navy Blue Fluorescent Green Shoes,Men's Turf Soccer Shoe Nike MagistaX Finale II TF 844446-708Inexpensive 237597 New Balance Classics Ml565 Men Grey Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Online 6afgk ta6qfh August Deals Nike Air Presto Mens,Creative Recreation Junior Reece Hooded Top CP415Online xh5hb adgqvy August Deals Nike Blazer Low Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Sale 7strz ai6ea3 August Deals Nike Air Max 90 Womens Grey,Havaianas Infant Brasil Logo Flip Flop CP517UK 6nz9u 6u4kzc August Deals Nike Air Presto Womens,, like all retail operators, Shopping 194837 New Balance Kids Kl574 Kid Pink Orange Shoes,Kickers Junior Kick Hi Core Boot CP617Inexpensive 229210 Air Jordan 6 Retro Men White Purple Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Inexpensive 196950 New Balance Classics Ml574 Men Royal Red Shoes,adidas Originals Nursery Superstar Foundation Trainer CP716Authentic 222406 Nike Air Force 1 Men Royal White Shoes,, they can make up for low Cheap 153162 Nike Air Max Men Army Green Shoes,Glorious Gangsta Tagara Demin Jeans CP848Authentic 165971 Nike Air Max 90 Men Black Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overInexpensive 214511 Nike Air Max Tailwind Men White Red Black Shoes,adidas Originals Premium Essentials Hooded Top CP940Comfortable 233879 Nike Dunk High Men Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 174243 Nike Free 3.0 V4 Men Gray White Yellow Shoes,Ellesse Gorio Poly Tape Full Zip Hooded Top CP1058Comfortable 185780 Nike Lebron 8 Men Black White Shoes, could generate over half a million dollars a week, and easily finance new titles. Cheap 149707 Nike Lunarpath Etw Men Black Royal Blue Shoes,Nike Tribute Hooded Track Top CP1120Authentic 207912 Nike Shox Qualify Men White Blue Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Shopping 191767 Nike Zoom Hyperfuse Xdr Men Green Black Shoes,Antony Morato Quilted Driver Jacket CP1220Cheap 164757 Puma Future Cat Men Brown Black Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic 197454 Air Jordan 11 Retro Women White /Black Blue Shoes,Ellesse Azzini Full Zip Jacket CP1357Comfortable 213630 Nike Air Force 1 Women Shoes,, we’ve chosen to develop something different than a Discount 225182 Nike Flyknit Roshe Run Women Shoes,Majestic Raiders Ambrose Satin Jacket CP1449Adidas Bounce Titan 2012 Men Coupon_019,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Springblade 2013 Women Coupon_338,Threadbare Mongrel V2 Hooded Quilt Jacket CP1540Jimmy Choo Bridal Women Coupon_708,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Balance Men Coupon_1024,Brave Soul Conway Skinny Denim Short CP2093New Balance 996 Men Coupon_1319,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Kevin Durant Men Coupon_1717,Nike Tech Fleece Short CP2174Men's Basketball Shoe Nike Zoom KD 9 852409-696,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Nike Shoe Kobe XI 836183-154,UCLA Piped Swim Short CP2347Men's Shoe Jordan Reveal 834064-601,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Shoe Nike Free RN Distance LE (Chicago 2016) 849662-006,Projekts NYC Shanti Track Top CP3589Men's Training Shoe Nike Free Trainer 5.0 V6 719922-016,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few NIKE FREE SB Gym Red/Bright Crimson/Sail/Black,adidas Originals Adi Sun Flip Flop CP3815Women's Shoe Nike Air Max Jewell 896194-100, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Air Max 90 Boys Preschool Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V98020,Kickers Kick Hi Core Shoe CP3917Adidas 2015 Crazylight Boost Primeknit Mens Bright Cyan/Black Basketball Shoes V42382,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Adidas Adissage Comfort Fitfoam Mens White/Black/Vivid Red Slippers V88564,adidas Originals Campus 80's Japan Pack Vintage Trainer CP4055Nike Flyknit Lunar 3 Mens Total Orange/Blue Lagoon/Laser Orange/Black Running Shoes V81144,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Adidas Ultra Boost Womens Sun Glow/Solid Grey/Purple Glow Running Shoes V79820,adidas Originals Rayado Trainer CP4120Nike Flex Run 2015 Flash Womens Noble Purple/Vivid Purple/Orange/Metallic Silver Running Shoes V6692,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Kids Roshe One Mid Winter GS Dark Grey/Deep Royal Blue/Anthracite/Dark Grey UK#N5-9032,Asics Gel-Lyte III 'Winter Trail Pack' Trainer CP4223Vans Boys Full Patch Hooded Top CP437, will Nike Nursery Air Max 90 Leather Trainer CP791,Creative Recreation Kaplan Mesh Trainer CP4363adidas Originals Reflective Camouflage Poncho Jacket CP1196, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer The North Face 1985 Rage Celebration Jacket CP1537,Hugo Boss Gym Knit Trainer CP4497adidas Originals Trix Track Top CP3512,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how adidas Originals ZX Flux Slip On Trainer CP3996,Nike Air 1 Low ST Trainer CP4579Creative Recreation Kaplan Perforated Trainer CP4339,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 90 Ultra Breathe Trainer CP4689,Nike Air Trainer 3 CP4685Supra Hammer Run Trainer CP5023,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes adidas BBNEO Raleigh Mid White/White/White,Nike Lunar Force 1 Duckboot CP4847Womens Shoes Aerosoles A2 by Aerosoles Marimba Black Lizard, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Anne Klein Incaged Natural Leather,Ralph Lauren Polo Klinger NE Trainer CP4934Womens Shoes Badgley Mischka Sansa White Satin, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Sandals Calvin Klein Bel Winter Taupe Suede,The North Face Ultra Kilowatt Trainers CP5046Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Taupe, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals Clarks Rosemund Dune Black,Moon Boot Womens Monaco Low Boot CP5170Womens Boots COACH Tara Black/Black,.”

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Andal introduced the company’s Womens Shoes COACH Emerald Black Plaid Wool/Nappa,Unisex Shoes adidas Jumpstar Allround Black/White/Solar RedWomens Shoes Cole Haan Bethany Pump 65 Black Patent,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals ECCO Babette Sandal T-Strap Black Feather,Womens Shoes adidas Originals Adria Lo W Joy Purple/White/WhiteWomens Shoes GUESS Avocadoo Red,.

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