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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes New Balance WL501 Silver,Men's Shoe Nike Air Presto 305919-009Womens Shoes New Balance Classics 620 - Core Collection Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Hypervenom Phade 2 FG Blue Lagoon/Volt/Black/White,Men's Shoe Nike Air Presto 848132-100Womens Shoes Nike Revolution 3 Voltage Green/Dark Grey/White/Hyper Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots PATRIZIA Crave Black,Men's Shoe Nike Air Zoom All Out Flyknit 844134-313Womens Shoes PATRIZIA Cogsworth Pewter,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Clarks Kadri Leah Burgundy Leather,Nike Zoom Terra Kiger 3 Mens Game Royal/Black/Green Strike/Laser Orange Running Shoes V54515Womens Sandals COACH Coral Nude/Midnight Navy,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Cole Haan Primrose Riding Boot Black,Adidas Pure Boost Womens White/Silver/Light Onix Running Shoes V94323Womens Shoes Cole Haan Sarina Pump Black/Black Patent,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots ECCO Touch 75 Mid Cut Bootie Birch,Adidas Ultra Boost Womens Black/Gold Metallic Running Shoes V19051Womens Shoes ECCO Alicante Pump Port,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Online b2qyk s6tpyz Cheap Nike Air Max 90 Womens Flower Shoes,Converse Infant Chuck Taylor All Star Party High Trainer CP497Outlet 85t8y gaiabi August Deals ZX Flux Mens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Sale bn9dg rmsrwq August Deals Nike Air Max 90 Essential Womens,adidas Originals Junior Racer Lite CP566UK 7cxk2 46ek7k Cheap Adidas Superstar Womens Gold Shoes,, like all retail operators, Comfortable 179692 Adidas Climacool Ride Men Red Black Shoes,Nike Junior Air Force 1 LV8S CP674Authentic 178132 New Balance Kids 501 Kid Black White Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Buy 180945 New Balance Classics Ml576 Men Burgundy Shoes,Havaianas Nursery Brasil Logo Flip Flop CP773Shopping 232032 Nike Air Force 1 Men White Shoes,, they can make up for low Buy 240759 Nike Air Max Men White Orange Black Shoes,Levi's 511 Slim Jean CP896Comfortable 177337 Nike Air Max 90 Men Grey Blue Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overShopping 178514 Nike Air Penny 1 Men Black Green White Shoes,Condemned Nation Bing Zip Hooded Top CP987Buy 218532 Nike Dunk High Men Purple Old Red Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 151453 Nike Free 4.0 V2 Men Royal Blue White Shoes,Jack & Jones Rider Raised Print Hooded Top CP1089Shopping 229451 Nike Lebron 11 Men Shoes, could generate over half a million dollars a week, and easily finance new titles. Comfortable 231393 Nike Roshe Run Men Carbon Black Orange Shoes,Antony Morato Driver Jacket CP1206Cheap 230295 Nike Shox R4 Men Grey Pink Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Comfortable 213651 Nike Zoom Kd V Men Blue Bright Citrus Shoes,Brave Soul Nantwich Fishtail Parka CP1265Buy 225262 Adidas Originals Court Attitude Casual Unisex Black White Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic 211370 Air Jordan 5 Retro Women Fire Red Grey Furry Shoes,Glorious Gangsta Zeus Longline Bomber Jacket CP1387Buy 231576 Nike Air Force 1 Women Orange Blaze Shoes,, we’ve chosen to develop something different than a Discount 168836 Nike Free 5.0 Women Mango Peach Cream Black Shoes,Nike Nike Alliance Jacket CP1477Adidas Bounce Titan 2013 Men Coupon_047,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Gel-Quik 33 Women Coupon_388,Bellfield Albert Knit Jumper CP1778Jimmy Choo Bridal Women Coupon_725,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Balance Men Coupon_1060,Brave Soul MSRT Spence Cargo Short CP2090New Balance Women Coupon_1361,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Kevin Durant Men Coupon_1728,UCLA Stencil Fleece Short CP2211Men's Firm-Ground Soccer Cleat Nike Mercurial Superfly V FG 831940-870,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-001,Ellesse Salerno Track Top CP3553Men's Shoe LeBron XIII Low Limited 849783-002,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Shoe Nike Hypershift 844369-010,Timberland 6 Inch Premium Boot CP3757Men's Training Shoe Nike Lunar Caldra 803879-007,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few NIKE FREE TRAINER 3.0 V3 White/Cool Grey/Black,Ellesse Trevi Big Logo Flip Flop CP3832Women's Shoe Nike Air Max Thea Textile 819639-003, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Cortez Boys Preschool Hyper Pink/White Running Shoes V59224,Timberland Classic Boat Shoe CP3933Adidas Crazy Light Boost Mens Light Scarlet/Black Basketball Shoes V61675,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Adidas Ace 16.3 Primemesh Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77082,adidas Originals Los Angeles Trainer CP4095Nike Free 5.0 2015 Mens Game Royal/Neo Turquoise/Light Retro/Black Running Shoes V55101,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Paul Rodriguez 9 Elite Trainer CP4727,Nike Free SB Trainer CP4731Vans ISO 1.5 Native Trainer CP5080,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes adidas Golf Climacool Ballerina II Flash Pink/Running White/Running White,Nike Koth Ultra Mid Trainer CP4856Womens Shoes Aerosoles Softball Grey, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals Anne Klein Evonne White,Ransom Field Lite Trainer CP4971Womens Shoes Badgley Mischka Amaze Turquoise Satin, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Sandals Calvin Klein Lucette Cocoon Patent,Vans Old Skool Trainer CP5104Womens Boots CARLOS by Carlos Santana Haven Cognac, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals Clarks Leisa Gianna Navy,Birkenstock Womens Arizona Sandal CP5214Womens Boots COACH Kenna Black/Black Shearling,.”

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