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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Clarks Delsie Britta Black Patent Leather,Men's Shoe Nike Air Max 90 Premium 700155-400Womens Shoes Clarks Everlay Elma Black,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Boots COACH Tristee Khaki/Chestnut,Men's Shoe Nike Air Max Excellerate 4 806770-403Womens Shoes COACH Ludlow Black Glitter/Black Suede,, China, open to the public. Womens Shoes COACH Drew Saddle/Saddle Lux Suede/Matte Calf,Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-001Womens Sandals Cole Haan Arden Wedge Black Nubuck,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Cole Haan Corinne OT Pump Black Suede/Old Gold Metallic,Men's Shoe Nike Air Max CB34 414243-100Womens Shoes Cole Haan Zerogrand Slip-On Sneaker Silver Mesh/Vapor Grey/Sunray,, Pure Imagination, Womens Shoes Cole Haan Allison Skimmer Perf Canyon Rose,Men's Shoe Nike Air Max Emergent 818954-001Womens Sandals ECCO Damara Strap Sandal Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes ECCO Golf Biom Golf Hybrid White/Fire Biom Yak Ultimate Runners,Men's Shoe Nike Air Penny II 333886-100Womens Sandals GUESS Betzy Silver,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes GUESS Hedday Natural Leather,Men's Shoe Nike Air Presto 848132-009Womens Boots Naturalizer July Wide Calf Black Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Naturalizer Lifetime Grey Heather Fabric,Men's Shoe Nike Air Oscillate 140370-106Womens Shoes New Balance WW928 White,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes New Balance W690v4 Lead/Black,Men's Shoe Nike Air Zoom Elite 8 748588-007Womens Shoes Nike Free 5.0 V4 Court Purple/Cave Purple/White/Hyper Jade,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Lunaracer+ 3 Tide Pool Blue/White/Black/Voltage Green,Men's Shoe Nike Air Zoom Pegasus 32 749340-003Womens Shoes Nike Air Zoom Elite 8 Black/Sail/Ghost Green/Voltage Green,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals PATRIZIA Grandioso Beige,Men's Shoe Nike Air Zoom Pegasus 92 844652-006Womens Shoes PATRIZIA Christine Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes PUMA Golf Biopro White/Omphalodes/Medium Blue,Men's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-103Womens Boots Rocket Dog Hewitt Black Sierras,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Rocket Dog Skive Navy Maple,Men's Shoe Nike Darwin 819803-111Womens Sandals Sam Edelman Reid Deep Saddle,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Air Jordan,Men's Shoe Nike SB Zoom Dunk Low Pro 854866-331Men's Standard 19 Track Jacket,, “This is something entirely new.” UK Sale Nike Roshe Run Frgmt 3 Fragment Design Retro Flower Series Shoes First Womens Grass Green Pink cjl9cRoD,Men's Shoe Nike Train Ultrafast Flyknit 843694-999Wholesale UK New Release Nike Air Max 2013 Womens Shoes Violet uK8GjA2O,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic a4dtz h6ghr5 August Deals Nike Air Max 2015 Womens,Men's Shoe Nike Zoom Ascension 832234-101Authentic ufqz2 wm2q3g Cheap Nike Air Max 90 Womens Pink Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Online cgwig r8mwm6 August Deals Yeezy 350 Boost Mens,Vans Infant Authentic Glitter Trainer CP545Outlet b5mm4 tvdtwy August Deals Nike Air Huarache Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Sale ee4cm sie8sk August Deals Nike Air Max Zero Womens,Kickers Junior Kick T Brogue Shoe CP613UK dgaqi e7rag6 Cheap Adidas Superstar Womens Gold Shoes,, like all retail operators, Buy 165124 Adidas Originals Campus II Men Brown Shoes,Timberland Junior 6 Inch Waterproof Premium Boot CP692Discount 184663 Air Jordan VI Retro Men Red Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Buy 167610 New Balance Mw956 Men Brown Shoes,Glorious Gangsta Donus Jean CP846Discount 166081 Nike Air Force 1 Men White Shoes,, they can make up for low Cheap 168647 Nike Air Max Men Black Shoes,adidas Originals Long Line Hooded Top CP944Comfortable 174732 Nike Air Max 90 Men White Black Green Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap 219165 Nike Air Penny 5 Men Black Shoes,Ellesse Minoria Full Zip Hooded Top CP1054Comfortable 220767 Nike Dunk High Men Black Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy 212707 Nike Free 5.0 V4 Men Royal Blue Grey White Shoes,Nike AW77 Fleece Full Zip Hooded Top CP1135Cheap 209808 Nike Lebron 11 Men Orange Blue White Shoes, could generate over half a million dollars a week, and easily finance new titles. Cheap 195149 Nike Max Lebron VIII Low Men White Blue Shoes,Asylum Depay Harrington Jacket CP1225Cheap 176267 Nike Shox R4 Men Black Pink Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Shopping 181557 Nike Zoom Kobe Kb 24 Men White Blue Shoes,Converse AMW Hooded Jacket CP1314Cheap 146866 Puma Future Cat Super Lt Men Red Grey Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Inexpensive 200439 Air Jordan 18 Original OG Women Black Red Shoes,Jack & Jones McNelson Light PU Biker Jacket CP1425Cheap 166252 Nike Air Max Women Yellow Pink White Shoes,, we’ve chosen to develop something different than a Inexpensive 228763 Nike Free 3.0 V4 Women Gray Purple Shoes,Selected Talon Trench Jacket CP1515Adidas Clima Cool 5th Men Coupon_104,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Running Shoes Women Coupon_403,Native Youth Fleck Cable Knit Jumper CP1837Jimmy Choo Bridal Women Coupon_742,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Balance 1400 Men Coupon_1088,Franklin & Marshall Big Seal Logo Short CP2139New Balance 574 Women Coupon_1458,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Kevin Durant War Boots Men Coupon_1785,Asylum Gripper Short CP2290Men's Football Training Shoe Nike Field General 2 (California) 749310-684,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Running Shoe Nike Air Max Tailwind 8 805941-101,Ellesse Rimini Nylon Shoulder Track Top CP3564Men's Shoe Nike Air Max 2016 Print 818135-100,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Shoe Nike Kobe Mamba Instinct 852473-001,Flossy Torrox Perforated Leather Plimsole CP3797Men's Training Shoe Nike Zoom Speed Trainer 3 804401-616,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Lunar Control 3 White/Pure Platinum/Wolf Grey/Black,Clae Ellington Suede Shoe CP3880Women's Shoe Nike Cortez Ultra BR 833801-400, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas D Lillard 2.0 Boys Grade School Power Red/Power Red/Scarlet Basketball Shoes V69403,adidas Originals Superstar SuperColor Trainer CP4010Adidas Crazy 8 Mens Onix/Purple/Gold Basketball Shoes V67763,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93327,adidas Originals Los Angeles Print Trainer CP4103Adidas Element Refine Boys Grade School Infrared/White/Black Running Shoes V60353,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike KD VIII V-8 Trainer CP4755,Nike Flight Squad Trainer CP4769Dr. Martens Womens 1460 8-Eye Boot CP5148,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes adidas Running Powerblaze W CH Solid Grey/Silver Metallic/Solar Pink,Oill Prague Solid Signature Trainer CP4883Womens Boots ALDO Elealla Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals Anne Klein 7Questa Light Red Synthetic,Supra Owen Reflective Trainer CP5019Womens Sandals C Label Lingo-2 Orange, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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