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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 8vpyt hpyatk August Deals Nike Air Max 90 Womens,Converse Chuck II Waterproof Thermo Unisex Boot 155331C-001,Discount w73pf 78ahde August Deals Superstar Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online i8mtg ngns4e August Deals Nike Roshe Run Mens,Men's Basketball Shoe Jordan CP3.IX AE 833909-405,Outlet 8iueq 89ht8v August Deals ZX Flux Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet zgxdt 8g996r August Deals Nike Air Max 90 Womens White,Men's Basketball Shoe Nike Zoom KD 9 843392-411,Sale mehf3 gxam3n August Deals Nike Air Max 90 Essential Mens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 574 Men Coupon_1260,Men's Shoe Nike Zoom Winflo 3 831561-002,New Balance 574 Women Coupon_1502,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Kevin Durant Men Coupon_1681,Men's Soft-Ground Soccer Cleat Nike Mercurial Superfly V SG-PRO Anti-Clog 889286-303,Men's Basketball Shoe Nike Zoom HyperRev 2016 820224-101,, they can make up for low utilization with a decent weekend. Men's Nike Internationalist Mid Shoe 682844-401,Nike Men's Shoe Air Force 1 Mid 07 315123-027,Men's Running Shoe Nike LunarEpic Flyknit 818676-700,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike Air Huarache Ultra SE 875841-100,NIKE AIR MAX 2015 White/Black/Clearwater,Men's Shoe Nike Flyknit Air Max 620469-404, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Zoom Ascension 832234-101,NIKE FINGERTRAP MAX FREE Lt Blue/Red,NIKE AIR MAX 1 ULTRA MOIRE 704995-103,. Plumer said The VOID is also considering franchise locations, Men's Shoe NikeCourt Air Zoom Ultra 845007-400,Men's Shoe Nike Zoom Winflo 3 831561-400,Women's Shoe Nike Air Max Sequent 719916-403,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Boots Sam Edelman Louie Black,Nike Air Zoom Winflo 2 Womens Chalk Blue/Racer Blue/Atomic Pink/Platinum Running Shoes V43846,Womens Shoes Saucony Kilkenny XC5 Spike White/Vizipink, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Boots Timberland 6" Premium Boot Tan Waxed Canvas,Nike Fs Lite Run 3 Womens Wolf Grey/Dark Grey/White/Hyper Pink Running Shoes V97736,Womens Boots UGG Bailey Button Mirage Soft Gold Twinface,, and for a growing list of partners, Womens Boots Vaneli Banter Tmoro Peter Calf,Nike Zoom Fly 2 Womens Black/Cool Blue/White Running Shoes V15002,Womens Shoes Vaneli Molly Navy Miniliz/Mtch Elastic,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 211009 Nike Free 3.0 V4 Men Black White Green Shoes,Kings Will Dream Bomber Jacket CP1428,Comfortable 185780 Nike Lebron 8 Men Black White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 191648 Nike Roshe Run Men Dark Blue Sky Blue Shoes,Duck & Cover Olney Zip Knit Top CP1793,Discount 190669 Nike Shox R4 Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 224647 Nike Zoom Kd IV Men Mavericks White Midnight Navy Grey Shoes,Converse Core Fleece Short CP2112,Inexpensive 225464 Sapatos Asics Gelkinsei 5 Men Yellow White Green Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Tech AW77 Full Zip Hooded Top CP1117,Havaianas Womens Slim Metal Logo Flip Flop CP5233,Nike Alliance 550 Puffer Parka Jacket CP1478, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Cole Haan Catalina Wedge Black Suede,Womens Sandals Badgley Mischka Catrina Platino,Womens Shoes ECCO Taisha Light Purple, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Hunter Original Short Gloss Rhodonite Pink,Womens Sandals C Label Darla-9A Black,Womens Shoes Naturalizer Saturday Black Leather,, we’ve chosen to develop something different than a Womens Shoes Nike Free 5.0 TR Fit 5 Black/Black/Black,Womens Boots Calvin Klein Charlaine Shadow Grey Kid Suede/Patent,Womens Boots PATRIZIA Timandra Navy,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Reebok Ros Workout TR Seafoam Green/Black/White,Womens Sandals Calvin Klein Collection Sara Bubblegum/Wintergreen/Blueberry Patent,Womens Boots Sam Edelman Kemper Mocha Latte/Ivory Oily Velour Suede/Shearling,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Saucony Carrera XC W Teal/Pink/Citron,Womens Shoes Calvin Klein Cadence Shadow Grey Patent/Stretch,Womens Boots UGG Daphne Black Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Slippers UGG Dakota Flora Perf Navy Water Resistant Suede,Womens Boots CARLOS by Carlos Santana Rolla Brown,Womens Shoes Vaneli Akila Grey Ecco Suede/Black Saffiano Royal 85,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike College Elite Shootaround (Oklahoma),Womens Boots Clarks Malia Poplar A - Wide Shaft Brown Leather,Active Training Graphic Knit Shorts,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,NikeLab Gyakusou Dri-FIT Woven Racer Shorts,Womens Sandals Clarks Zia Castle Coral,Nike Optic Pop Crossback,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 170044 Nike Shox R4 Men Grey Black Shoes,Womens Sandals ECCO Babette Sandal T-Strap Black Feather,Inexpensive 235796 Nike Zoom Kobe VIi Men Grey Total Orange Grey Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 223186 Adidas Springblade Razor Women Pink Black Shoes,Womens Shoes ECCO Golf Classic Golf Hybrid White/Moon Rock Pebble/Universe,Comfortable 226592 Nike Air Force 1 Women White Blue Rainbow Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 234888 Nike Free 5.0 V5 Women Dark Grey Yellow White Shoes,Womens Shoes GUESS Den Tan Leather,Adidas Porsche Design IV Men Coupon_188, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Christian Louboutin Sale Women Coupon_637,Womens Boots Naturalizer Byron Black Smooth,New Balance Men Coupon_1061, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 574 Women Coupon_1435,Womens Sandals Naturalizer Zephar Taupe Leather,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-138,.”

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Andal introduced the company’s Men's Nike Shoe Free Trainer 5.0 White/Light Crimson/Black,Womens Shoes Naturalizer Intrigue Black Leather,Men's Shoe Nike Air Huarache Run Premium 704830-006,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Nike Metcon 3 852928-401,Womens Shoes New Balance WXC700v3 Blue/Pink,NIKE AIR ZOOM PEGASUS 31 Dark Grey/Flash Lime/White/Poison Green,.

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