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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Vaneli Sheary Black Pizzy Print,New Balance 574 Men Coupon_1287,Womens Shoes Vaneli Gadget Dark Grey Flannel,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Hurley Phantom Hyperweave,New Balance 996 Men Coupon_1319,Hurley One And Only Full-Zip,, China, open to the public. Men's ADV Climastorm Jacket,New Balance Women Coupon_1374,Red Bull Racing Team Polo,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, BVB Replica Shorts,New Balance 574 Women Coupon_1455,Nike Pro Fierce,, Pure Imagination, NikeCourt Victory Premier,New Balance 998 Women Coupon_1541,Nike KO 3.0 Fleece,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Wholesale Trade Fitflop Via Bar White Online xtI8m19v,New Balance Proct Women Coupon_1559,Authentic d7mxf i7gmrw August Deals Nike Free 50 Mens,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic vg2fk 3g9eya August Deals Superstar Womens,Nike Kevin Durant Men Coupon_1705,Buy avxgp g7xaxg August Deals Nike Air Max 90 Womens,, says the global location-based VR entertainment market will more than double in 2018, Cheap 3rg34 2cxanw Cheap Nike Air Max 90 Womens Grey Shoes,Nike Derrick Rose Men Coupon_1668,Cheap izq6v yyv2gg August Deals Nike Air Presto Womens,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 2fcq8 5izr8p August Deals Nike Air Max 1 Womens,Nike Kevin Durant Men Coupon_1743,Discount uasw4 zgaamq August Deals Nike Air Huarache Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online h5imb a9dsgs August Deals Nike Air Max 2016 Womens,LEBRON 12 University Red/White/Hyper Crimson/Black,Outlet 6434u xeiey8 August Deals Nike Air Max 90 Mens Grey,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet vnyqv u38b29 August Deals Nike Air Max 90 Mens Grey,Men's Basketball Shoe Kobe XI 836183-084,Sale gxcgv gagamu August Deals Superstar Mens Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap 244633 Air Jordan 5 Retro Unisex Grape White Emerald Grape Ice Black Shoes,Men's Shoe Nike Air Max BW Ultra 819475-616,Comfortable 224874 Air Jordan 13 Retro Women Black Pink Shoes,, “This is something entirely new.” Discount 158853 New Balance Classics Wl574 Women Blue Shoes,Men's Shoe Nike Air Huarache Ultra SE 875841-001,Shopping 212257 Nike Air Max 90 Vt Women Red White Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 168644 Nike Free 4.0 Flyknit Women Purple Black Shoes,Men's Shoe Nike Air Zoom Wildhorse 3 749336-006,Authentic 158119 Nike Roshe Run Women Dark Blue Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Adidas Springblade 2013 Men Coupon_251,Men's Shoe Nike Free Train Versatility 833258-013,Christian Louboutin Sale Women Coupon_467,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Jimmy Choo Bridal Women Coupon_737,Men's Shoe Nike Metcon Repper DSX College (UNC) 921215-401,Jimmy Choo Wedges Women Coupon_966,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 574 Men Coupon_1213,Men's Shoe Nike Zoom All Out Low 878670-800,New Balance 574 Women Coupon_1487,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Kevin Durant Men Coupon_1746,Men's Tennis Shoe Nike Lunar Ballistec 1.5 705285-001,Men's Basketball Shoe LeBron XIII Low 831925-416,, they can make up for low utilization with a decent weekend. Men's Nike Basketball Shoe Kobe X 705317-604,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-017,Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-001,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe LeBron XIII Lifestyle 806396-001,NIKE AIR MAX 1 ULTRA MOIRE Game Royal/White/Game Royal,Men's Shoe Nike Air Zoom Vick III 832698-100, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Train Ultrafast Flyknit 843694-716,NIKE AIR ZOOM PEGASUS 31 Blue Graphite/Blue Lagoon/Clearwater,Nen's nike KOBE X 705317-308,. Plumer said The VOID is also considering franchise locations, NIKE FREE TRAINER 5.0 V6 Black/Dark Grey/Volt/White,NIKE FREE 4.0 FLYKNIT Wolf Grey/Pink Pow/Total Orange/Black,Women's Shoe Nike Air Huarache Ultra 819151-002,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

adidas Originals Junior Dragon Trainer CP554,Women's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-505,Nike Nursery Air Max 90 Trainer CP790, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Jack & Jones Signature Diamond Quilt Hooded Top CP1080,Adidas D Rose 5 Boys Preschool Black/White/Light Onix/Scarlet Basketball Shoes V35013,Gensen Harrington Jacket CP1383,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Original Penguin Dour Aran Knit CP1851,Adidas D Rose 6 Boys Grade School Black/Vivid Red/Shock Blue Basketball Shoes V29938,adidas Originals 90s Beckenbauer Germany Track Top CP3528,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Timberland Hayes Valley Loafer CP3936,Adidas X 15.3 Fg/Ag Boys Grade School Black/Shock Pink/Solar Gold Soccer Shoes V26417,Armani Jeans Leather Nylon Runner Trainer CP4192,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Unisex Shoes Vans Brigata (Gumsole) Dress Blues,Men's Nike Mercurial Victory V CR IC Black/Total Crimson/White UK#N5-9594,Nike Precision Stripe Piqué,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's White Mountaineering Track Jacket,Men's Nike Flex Experience Run 3 Wolf Grey/Hyper Cobalt/White/Black UK#N5-9462,Jordan Flight Diamond Printed,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 211361 Nike Free 3.0 V2 Suede Men Black Purple White Shoes,Glorious Gangsta Mars Bomber Jacket CP1391,Discount 171729 Nike Lebron 10 Men Black Red Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 204356 Nike Move Lunar Men Black Pink Blue Shoes,The North Face 1985 Rage Celebration Jacket CP1537,Shopping 147346 Nike Shox R2 Men White Pink Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 220687 Nike Zoom Kd IV Men Yellow Lemon Twist Blue Shoes,Brave Soul Alfie Skinny Denim Short CP2094,Authentic 189250 Puma Future Cat Super Lt Men Black Blue Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Good For Nothing Long Split Overhead Hooded Top CP1069,Timberland Womens Glancy 6 Inch Boot CP5186,Kings Will Dream Rikers Jacket CP1431, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Creative Recreation Toluca Swim Short CP2305,Womens Shoes adidas Cloudfoam Flow Core Black/Core Black/Flash Red,Lyle & Scott Connell Twill Shoe CP3926,, like all retail operators, Converse Chuck Taylor All Star Lean Ox Trainer CP4278,Womens Shoes adidas Running Kanadia TR 7 Black/Black/Flash Orange,Nike Air Flight 89 Trainer CP4630, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Reebok Furylite Camo Trainer CP4997,Womens Sandals Aerosoles A2 by Aerosoles Photo Plush White,Womens Shoes adidas Zero Bounce Shock Red/Iron Metallic/Black,, they can make up for low Womens Shoes Aerosoles Final Exam Black Croco,Womens Shoes Aerosoles Solsa Dance Gold Metallic,Womens Boots Anne Klein Grania Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Badgley Mischka Fonda Platino Metallic Leather,Womens Boots ALDO Cirede Black Nubuck,Womens Sandals Calvin Klein Crewella Dark Silver Cosmic,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots CARLOS by Carlos Santana Emily Black,Womens Boots Anne Klein AKCuthbert Black Leather,Womens Sandals Clarks Leisa Gianna Tan, could generate over half a million dollars a week, and easily finance new titles. Womens Boots COACH Sage Black/Cherry Rubber,Womens Shoes Anne Klein Yarina Vanilla Cream/New Kenya Twinkle Leather,Womens Boots Cole Haan Avalon Tall Boot Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Cole Haan Juliana Ankle Strap Pump 75 Ironstone Suede,Womens Shoes Badgley Mischka Lavender II White Satin,Womens Shoes ECCO Babett Maryjane Gravel Firefly, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Hunter Original Patent Pac Boot Bright Plum,Womens Shoes Badgley Mischka Amanda II Platino Glitter Fabric/Metallic,Womens Shoes Naturalizer Stella Classic Navy Smooth/Printed Snake,, we’ve chosen to develop something different than a Womens Shoes Nike Zoom Pegasus 31 Flash Black/Reflective Silver,Womens Boots Calvin Klein Zabrina Caramel,Womens Shoes Nike FS Lite Run 3 Chalk Blue/Racer Blue/White/Atomic Pink,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes PUMA The Suede Classic Lo Winterized Vaporous Gray/White,Womens Sandals Calvin Klein Laken Ematite Metallic Leather,Womens Shoes Rocket Dog Campo Mint Beach Canvas,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Saucony Velocity 5 Slime Green/Pink,Womens Shoes Calvin Klein Celesse Dark Cherry Kid Suede,Womens Boots UGG Thames Black Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Slippers UGG Scuffette II Metallic Conifer Black Suede,Womens Boots CARLOS by Carlos Santana Cassie Wide Shaft Brown,Womens Shoes Vaneli Ileane Black Asiago Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Golden State Warriors Track Top,Womens Boots Clarks Majorca Isle Black Leather/Black Suede,Nike Impossibly Light Hooded,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike 7" Phenom 2-in-1,Womens Sandals Clarks Nadene Lola Black Leather,Nike Snow Just Do It,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Various Sizes Nike Air Jordan 4 IV Retro Mens Shoes Black Grey Red avqrlcVk,Womens Shoes Clarks Wave.Run Navy Nubuck,Authentic i4yf4 g7qgui August Deals Nike Air Max 2015 Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy qhhd3 6h3agx August Deals Nike Air Max 2015 Mens,Womens Shoes Clarks Lorry Marlin Black,Cheap w7det h3x4vg August Deals Nike Air Max Thea Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount zvqks n83hk8 August Deals ZX Flux Womens,Womens Boots COACH Maddie Black Calf,Outlet 85n7e m35gez August Deals ZX 700 Womens,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 170720 Nike Shox R4 Men White Gold Shoes,Womens Sandals ECCO Flash Huarache Sandal Lion Sambat,Discount 242532 Nike Zoom Kobe VI Men Black Yellow Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 172756 Nike Roshe Run Unisex Grey Green Yellow Shoes,Womens Shoes ECCO Sculptured 75 Pump Dusty Purple,Discount 242554 New Balance Wc1005 Women Black Pink Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 161054 Nike Free 3.0 V4 Women Pink Black Gray Shoes,Womens Shoes GUESS Huela Gold Glitter,Adidas Porsche Design IV Men Coupon_182, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Christian Louboutin Sale Women Coupon_609,Womens Boots Hunter Huntress Black Matte,New Balance Men Coupon_1025, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 420 Women Coupon_1422,Womens Sandals Naturalizer Finale Spring Denim Leather,Men's Shoe Nike Free Trainer 5.0 V6 AMP (Kentucky) 723939-401,.”

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Andal introduced the company’s Men's Nike Shoe Flyknit Lunar 3 698181-013,Womens Shoes Naturalizer Dresden Black Leather/Mesh,Men's Shoe Jordan Rising High 2 844065-004,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Nike Magista Onda II TF 844417-708,Womens Shoes New Balance 780V5 Silver/Blue,NIKE AIR MAX 95 Black/Poison Green/Dark Grey/Silver,.

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