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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap vdc7g agvc8e August Deals Nike Roshe Run Mens,JORDAN MELO 11 White/Gym Red/Black,Discount igggh nqt976 August Deals Nike Roshe Run Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online 9epiw cig8th August Deals ZX 700 Womens,Men's Basketball Shoe KD 8 'Aunt Pearl' Premium 819148-603,Online smuvd 46fnx9 August Deals Nike Air Max 2016 Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet iz7qu q3ghah August Deals Nike Free 50 Womens,Men's Basketball Shoe Nike Zoom HyperRev 2016 820224-414,Sale cgzep 5tkxcc August Deals Yeezy 350 Boost Mens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Shopping 180169 Asics Gelnoosa Tri 8 Men Onyx Black Confetti Shoes,Men's Nike Basketball ShoeKD 8 749375-610,Shopping 188770 New Balance Kids Ke410 Kid Dark Grey Pink Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount 211691 Nike Air Force 1 Men Red Silver Shoes,Men's Nike Shoe Flyknit Lunar 3 698181-603,Discount 160706 Nike Air Max Men Black Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Buy 151174 Onitsuka Tiger By Asics Gellyte III Men White Shoes,Men's Shoe Nike Air Max Tavas Print N7 822784-046,Discount 230142 Nike Roshe Run Unisex Blue Floral Print Shoes,, “This is something entirely new.” Inexpensive 226996 New Balance Classics Wl574 Women Pink Shoes,Men's Shoe Nike Air Zoom Pegasus 32 749340-100,Discount 192987 Nike Air Max Women Grey Orange Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 206215 Nike Dunk High Women White Peach Jade Shoes,Men's Shoe Nike Flyknit Chukka SneakerBoot 805092-001,Shopping 163727 Nike Lunar Eclipse Women Gray Blue Orange Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance Men Coupon_1069,Men's Shoe Nike Zoom LeBron Soldier 9 Premium 749490-222,New Balance 998 Men Coupon_1337,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance 999 Women Coupon_1554,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-075,Nike Kevin Durant War Boots Men Coupon_1776,, they can make up for low utilization with a decent weekend. Men's Football Cleat Nike Vapor Untouchable Pro Snake 880407-408,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-610,Men's Nike Shoe Jordan CP3.IX AE 833909-124,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Air Jordan XXXI Low (Marquette) 897564-406,NIKE AIR MAX PLUS University Red/Black/Tour Yellow,Men's Shoe Nike Air Max Tailwind 8 Print 806803-002, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike HypervenomX Proximo II TF 747484-700,NIKE DUAL FUSION BALLISTEC ADVANTAGE Pink Pow/Volt/Classic Charcoal/Pink Pow,Men's Training Shoe Nike Free Trainer 1.0 807436-610,. Plumer said The VOID is also considering franchise locations, NIKE AIR ZOOM PEGASUS 31 Black/Clearwater/White/Blue Lagoon,NIKE FREE 4.0 FLYKNIT Blue Lagoon/Game Royal/White/Bright Crimso,NIKE ROSHE RUN KNIT JACQUARD Bronzine/Sail/Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

New Balance Mellow Backpack CP76,Women's Shoe NikeCourt Zoom Cage 2 705260-413,Nike Junior Air Trainer 3 CP647, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,adidas Originals ao-Lux Full Zip Hooded Top CP947,Adidas X 15.1 Fg/Ag Boys Preschool Black/Shock Mint/White Soccer Shoes V26210,Bellfield Staten Shearling Puff Jacket CP1233,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Pretty Green Seam Seal Cambert Jacket CP1497,Adidas D Rose 5 Boost Boys Grade School Sharp Grey/Dark Onix/Black Basketball Shoes V74458,Supremacy Ash Tennis Short CP2203,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Flossy Mens Plimsole CP3794,Nike Flex Fury 2 Boys Grade School Racer Blue/White/Wolf Grey/Deep Royal Blue Running Shoes V72060,adidas Originals ZX 8000 Boost Trainer CP4020,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Vaneli Sidony Navy Suede/Navy Karnack Print,Men's Nike Dual Fusion Trail 2 Racer Blue/Total Crimson/Black UK#N5-9498,Nike Hyper Elite Winterized Motion,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Jordan Varsity Full-Zip,Men's Nike SB Check Canvas Cool Grey/White/Dark Obsidian UK#N5-9380,Golf Tailored Platform Polo,.

Men's FC Bayern Home Replica Player Shorts,Women's Nike In-Season TR 4 Black/Cool Grey/White UK#N5-8750,Nike Pro Cool Sonic Flow,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Various Sizes Fitflop Sling Grass Green Online 1kIAEXDd,Glorious Gangsta Dakota Roll Top Backpack CP50,Authentic aqqay m3wxua August Deals Nike Air Max Thea Womens,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Shopping 147887 Nike Dunk Low Men Shoes,Franklin & Marshall Printed Windbreaker Jacket CP1378,Discount 244578 Nike Free 5.0 V1 Men Black White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 232347 Nike Kd VIi Men Grey Light Grey Shoes,The North Face Tonnerro Jacket CP1533,Shopping 161296 Nike Shox Nz Men White Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 166840 Nike Shox R4 Men White Shoes,adidas Originals Sports Essential Fleece Short CP2060,Shopping 226176 Nike Zoom Kobe VI Men Yellow Black Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Henri Lloyd Drayton Regular Fit Jean CP856,Timberland Womens 6 Inch Premium Boot CP5179,Antony Morato Chevron Quilt Puffer Jacket CP1212, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Cole Haan Elsie Cross Wedge 40 II CH Argento,Womens Shoes Anne Klein AK7Macarena Navy Multi Leather,Womens Shoes Cole Haan Bradshaw Pump 85 Silver/Gunmetal Glitter/Dark Silver Metallic, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes ECCO Abelone Bit Warm Grey/Moon Rock,Womens Shoes Badgley Mischka Roanna II Pewter Metallic Suede,Womens Boots Naturalizer Jarrett Classic Navy Suede/Brown Leather,, we’ve chosen to develop something different than a Womens Shoes New Balance WC786 White/Pink,Womens Shoes C Label Binky-11 Yellow,Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Lava Glow/White,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals PATRIZIA Paraiso Black,Womens Sandals Calvin Klein Padma Black Toscana Leather,Womens Shoes Reebok Sublite XT Cushion MT Tin Grey/Shark/Solar Pink/White,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Sam Edelman Keith Black,Womens Shoes Calvin Klein Shanti Platinum White/Sand Gold Nappa,Womens Shoes Superga 2311 Linu Light Grey,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots UGG Dawn Chestnut Leather,Womens Shoes Calvin Klein Divine Platinum White/Sandstorm Leather,Womens Boots Vaneli Kandee Truffle Suede/Truffle Dialux Print/Gold Trims,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Vaneli Davis Castagna Prl Nappa/Mtch Elastic,Womens Sandals CARLOS by Carlos Santana Lacey Black,Nike Golf,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Training Hoodie,Womens Boots Clarks Pilico Shine Black Leather,Training Essentials Woven Shorts,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Pro Cool Allover Print 1,Womens Sandals Clarks Helio Float 4 Fuchia,Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Grey Pink Green 96Ox2Lpr, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic uvb3d bzii39 August Deals Nike Air Presto Mens,Womens Shoes Clarks Delsie Joy Black Leather,Buy znpgi pvkkdw August Deals ZX 750 Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 6g9bi txa9ga August Deals Nike Air Max 1 Mens,Womens Boots COACH Beverly Black Calf Suede,Online fpwg2 w87pys Cheap Nike Air Max 90 Womens Grey Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 183034 Nike Shox Conundrum Men White Blue Shoes,Unisex Shoes Converse Sea Star X Wiz Gray,Discount 225406 Nike Shox Rivalry Men Black Pink Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 211123 Puma By Hussein Chalayan Men Blue Shoes,Womens Shoes ECCO Babett Tie Mahogany,Buy 167684 Adidas Originals ZX 700 Women Blue Pink Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 161712 Nike Air Max 90 Women Black Purple Shoes,Womens Shoes ECCO Sport Biom Trail FL GTX Grape/Grape/Poppy,Inexpensive 231277 Nike Free Run 2 Women Sky Blue White Orange Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Bounce Titan VI Women Coupon_305,Womens Shoes GUESS Eloy Floral,Jimmy Choo Bridal Women Coupon_754, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 574 Men Coupon_1147,Womens Boots Naturalizer Tricia Wide Calf Camel Wide Calf Smooth,Nike Derrick Rose Men Coupon_1594,.”

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Andal introduced the company’s Men's Basketball Shoe Kyrie 3 852395-018,Womens Shoes Naturalizer Inspire White Pearlized,Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-001,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Nike Air Max 90 Ultra 2.0 SE 876005-001,Womens Shoes New Balance WT1210V2 Bright Cherry,Men's Shoe Nike Zoom HyperRev 2016 BeTrue 853720-618,.

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