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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas ZX Flux Footwear White/Footwear White/Off White Item UK0300,Carlos By Carlos Santana Women'S Laurelle Wedge Bootie - "Brown"Nike Internationalist Premium Phantom/Phantom-White Item UK0452,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Vans California SK8-Hi Boat CA Suede/Canvas Navy/Stv Navy Item UK0632,Carlos By Carlos Santana Women'S Claudia Wide Calf Boot - "Taupe"Annie Pom Pom Trim Embroidered Chambray Top Blue zhh_14193 Casual,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, BLANDINE.H Gold WBSYPW M. Moustache,Carlos By Carlos Santana Women'S Claudia Boot - "Brown"CHANTELLE - Molitor Lace Plunge Spacer Bra Black LWSQRI,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, DHDYBZ Red Cycling Products Secure Chain Lock resettable black (2018),Clarks Women'S Tiffani Aldora Sandal - "Beige"Embellished leather sandals SD60008 calf leather Rose,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. GAP TODDLER GIRL - Long sleeved top - pink azalea pink CX21151,Coconuts Women'S Freshman Sandal - "Natural"Hust & Claire OVERALL BABY - Jumpsuit - lilac ash lilac KL07042,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, LeBron 12 For6iven Cavs Black top Quality Metallic Gold Silver,Franco Sarto Women'S Liora Boot - "Black"NEW DS 2017 Kids Nike Air Jordan XII Good 12 Clearance Retro GAMMA Blue Black 130690 027 OG ALL,, “This is something entirely new.” Nike Air Max 2016 Print Special Black Blue Royal,Fila Womens Melrose (vpbl / vtbl / fllc)Nike Kids Customize Air Jordan Retro stores 13 PS velcro Basketball Shoe Black/red,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Off-White x Nike Air Max 97 OG The Coolest Ten Bargain Virgil Abloh get AJ4585 100,Harley Davidson Women'S Cate Oxford - "Black"Top Quality Nike Dunk Low Premium SB QS Size 10 Atlas Wolf Grey Black Skate Shoe 504750-020,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.2017 Black Nike Shoes Cheap Men's Nike Roshe One Sneakerboot Barkroot Brown/Cedar/Velvet Brown/Hyper Crimson Shoes Canada SPM5203505,Keep Womens Ramos (royal blue / marigold plaid)2017 Cheap Nike Shoes Men's Lebron 12 Light Crimson/Bright Crimson/Midnight Navy/White Shoes Canada XBK090783,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.2017 Grey Nike Shoes Men's Nike Free Trainer 5.0 V6 Amp (Michigan State) Pro Green/Metallic Bronze/White Shoes Canada GBQ5903796,Lugz Women'S Shifter 6" Work Boot - "Yellow"2017 Nike Air Max 1 Men's Air Jordan Spike Forty Black/Photo Blue/Atomic Orange/Fire Pink Shoes Canada PGX330243,, they can make up for low utilization with a decent weekend. 2017 Nike Black Men's Nike Air Zoom Pegasus 32 Bright Crimson/Barely Volt/Volt/Black Shoes Canada PIS5501589,Mizuno Elite Trainer 2 Switch - Women's - Softball - Shoes - White/Black2017 Nike Dunk Low Men's Nike Hypervenomx Proximo Ii Ic Metallic Red Bronze/White/Black Shoes Canada VLA4102382,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over 2017 Nike Free Shipping Men's Nike Air Max Excellerate 4 Black/Game Royal/Deep Royal Blue/White Shoes Canada QVB6401480,Mizuno Wave Paradox 2 - Women's - Running - Shoes - Silver/Dark Shadow/Waterfall2017 Nike Mercurial Vapor Men's Nike Roshe Flyknit Black/Dark Grey/White Shoes Canada FJX1703422, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” 2017 Nike Running Sale Men's Nike Lunar Force 1 14 University Red/White Shoes Canada LKZ8303397,New Balance 1260 V4 - Women's - Running - Shoes - Silver/Blue2017 Nike Shoes Grey And Black Men's Nikelab Free Huarache Carnivore Black/Black Shoes Canada VOP2602060,. Plumer said The VOID is also considering franchise locations, 2017 Nike Shoes Usa Men's Nike Roshe One Sneakerboot Cargo Khaki/Granite/Hyper Jade Shoes Canada SKP5703507,New Balance 4040v1 Metal Low - Women's - Softball - Shoes - Black/White2017 Nike Sportswear Men's Nike Sb Lunar Stefan Janoski Anthracite/Wolf Grey/Black Shoes Canada DEO9902128,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Ryka Women'S Tenacity High Top Training Shoe - "Blue",Timberland Premium 14" Side Zip Lace Boots - Women's - Casual - Shoes - WheatSpring Step Women'S Viking - "Grey",,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Force 1 Low Upstep BR EQ70631 Women,Nike Air Zoom Elite 8 UF91122 WomenAdidas Stan Smith GS White Used Black Snake Juniors Womens Girls Boys Trainers S76958 Awesome,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations ROGER VIVIER - Chips patent leather ballerina flats Black RPCOZS,2017 Unique Nikes Women's Nike Shox Agent White/Pink Shoes Canada BAY8304449Suede-trimmed sneakers OI65307 fabric Azzurre leather,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, White alice + olivia Maris Gathered Halter Top SAVE UP TO 25% Use Code: EVENT18 KSCCAK,2017 Womens Black Nikes Men's Nike Zoom Hyperquickness 2015 Wolf Grey/Cool Grey/Blue Lagoon Shoes Canada JMO01010102016 UA Micro UA Torch 3 III 7 start Royal White promotion,, and the entertainment giant made an investment in the company. Classic KD 6 Superhero Game Lime Metallic Silver Royal Green,2017 Womens Nike Sneakers Men's Lebron Xiii Bhm Multi-color/Black/White Ii Shoes Canada CBG100820KD 7 Uprising Hyper Jade Photo 653996 370 Black Blue Volt get,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Lebron 13 Duke BLUE Devils Famous PE Awesome Black Royal White,adidas Performance Women's Shoes ARIANNA III - Sports shoes - black/running white/neon pinkNike Air Max 270 Classic Feel Big Personalisation Air Black AH8050 009-Photo Blue 010-Hot Punch, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, adidas Performance Men's Shoes ADIPURE 360.2 PRIMO - Sports shoes - black/black/white,Cheap Mizuno Wave Prophecy 7 Running Shoes Green For Men OnlineBOSS Orange Men's Shoes VORENO - Casual lace-ups - dark blue, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Diesel Men's Shoes HI-CULTURE - High-top trainers - indigo,Designer New Balance U420 Low Top Trainers Bordeaux For Men OnlineLacoste Men's Shoes OJETTI - Trainers - white,, we’ve chosen to develop something different than a Nike Performance Men's Shoes ZOOM HJ III - Sports shoes - black,Discount Timberland Classic Boat 2 Eye Boat Shoes Brown For Men Clearance2017 Newest Air Jordan 11 Low Olympic White Gold,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Authentic Cheap Jordan 1 High White Dark Powder Blue 555088-117,Latest Nike Dualtone Racer Low Top Trainers Black / Grey For Men OutletAuthentic Real Kobe 9 EM HTM Premium Heather White Gum-Multicolor 698595-109,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 2017 Nike Hyperrev Black Yellow,New Puma Bog Limitless Running Shoes Black / White For Men Outlet UKCheap Foamposite One Dark Neon Royal,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap Lebron James 14 Black Volt,New Ua Speedform Gemini 3 Gr Running Shoes White For Men SaleCheap Original Nike Kyrie 2 Brotherhood,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap Priced Nike Kobe 11 Navy Black Red,Stylish Vulladi Benidorm Slippers Gris For MenDiscount adidas Crazylight Boost 2015 Green Orange White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount Nike Zoom Hyperrev Green Red Black,The Hottest Style Salomon Speedtrak Running Shoes Black / Grey / Yellow For Men OutletWomens Merrell Trianers - Encore Moc Pro Tech - Black Item W0690,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, FZMMZG Salewa Puez Melange PL Sweer Women grey,The North Face Shellista II TallWomen Under Armour Curry One 1 sneakers BIRTHDAY PE Photo Blue Silver Design White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 2017 Blue Nike Womens Shoes Women's Nike Mercurial Veloce Ii Fg Blue Lagoon/Volt/Black/White Shoes Canada CCR9204409,Timberland Earthkeepers Stratham Heights Tall Zip Boot Dark Brown2017 Nike Sandal Trainers Women's Nike Liberty Tennis Classic Ultra Leather Shoes Canada NLY1304355, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room 2017 White Nike Shoes For Women Men's Nike Zoom Hypercross Tr2 Wolf Grey/White/Volt/Metallic Silver Shoes Canada ARX7502021,Tommy Hilfiger Hazell White NavyCK Calvin Klein Women's Shoes MARGOT - Wedges - black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Lacoste Women's Shoes AMPTHILL IVY - Trainers - black,Tommy Hilfiger Viktoria Dark BrownDesigner Kangaroos Coil-R3 Low Top Trainers White / Blue For Men On Sale, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Trendy Kaporal Kanior Low Top Trainers Grey For Men Sale,Ugg Clary Glacier LeatherAdidas Men ObyO JS Penny Loafer Slim - Jeremy Scott (reagrn / ocean / lempel),.”

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Andal introduced the company’s ECCO CS14 Retro Sneaker,Ugg Lace Up Glitter Powder Blue Eyeshadow TextileSkechers Skech Air 2 0 Clear Day Natural Blue,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Tommy Hilfiger Keira Black Black Black,Ugg Skyler Metallic Leopard Calf Hair Leopard Metallic Calf HairUgg Jackilyn Princess Pink Patent,.

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