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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. On Sale - Converse Chucks All Star High Gr.445 Uk 105 Navy White 151116C H22y1938,Adidas Sport Luxe 3Stripes Short Men's 67675,On Sale - Converse Trainers Size 9.5 Z76j8656,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse Chuck '70 Thick Uv Canvas Off-White & Black Zebra Hi-Top Shoes Ws 7 Nwt W95j9090,O'Neill Traveler Hybrid Short Men's 67786,UK - Authentic Converse Navy-White Lace Up Trainers/Pumps Size Uk 5 I46b6314,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - Converse All Star Bianca Con Glitter Blu E Cuore In Glitter Bianco C25n4785,We Norwegians BaseTwo 1/2Zip Sweater Men's 68191,Low-cost direct - Converse Navy Size 7 P44d2296,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men Asics Colour Gel-Challenger 10 Tennis Shoes Dark Grey Black White,Salomon XMission 2 Running Shoe Men's 70640,Men Pony Ralph Lauren Polo Shoes Big Graphic,, “This is something entirely new.” Ralph Lauren Men Green Match Polo Us-Open-2011 Tennis Careers An,Vans Chauffeur SF Shoe Men's 70754,Adidas UK Shop - Adidas VS Advantage Clean Shoes (Blue) for Kids,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Busenitz Vulc ADV Shoes (Red) for Men,Salomon Instinct Pro Shoe Men's 70843,Adidas UK Shop - Adidas Pure Boost Shoes (Blue) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Kobe X Men Basketball Shoes Soar Deep Royal Blue Green Shock,Sidi Tecno 3 Buckles 71184,Nike Air Diamond Fury 96 Men Casual Shoes Fresh Water Black White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Zoom Pegasu32 Men Running Shoes Black Dark Grey Pure Platinum White,Glerups Rubber Soles Slipper 71302,2015 Mens,, they can make up for low utilization with a decent weekend. Ultimo Mens,Air Jordan 1 Mid Retro Men Basketball Shoes Cool Grey/White-Cool Grey HB22L,Latest Converse Men Chuck Taylor All Star Red,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Men Nightgazer White,Air Jordan Dominate Pro 2 Men Basketball Shoes Dark Concord/White-Black EL90E,Cheap Vans Men LXVI Iso 2 Grey, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” WeSC Pullover Hoodie Men's 64543,Air Jordan X Retro Men Basketball Shoes Cool Grey/Infrared-Black IB98H,The North Face Paramount Peak II Convertible Pant Men's 64922,. Plumer said The VOID is also considering franchise locations, Sierra Designs Microlight 2 Pant Men's 65310,Nike Air Force 1 Retro Men Basketball Shoes Cherrywood Red/Pink Foil-Green Glow XX57L,Reef Reef Natadola Beach Board Short Men's 67000,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Pendleton Diamond Shawl Collar Pullover Sweater Men's 68098,Mens Nike Air Max Classic Bw Leather Shoe Free Shipping,Ahnu Tamarack Insulated Waterproof Boot Men's 69888, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Lunarestoa 2 SE Navy Black Lifestyle Mens Sneakers Running Shoes 821772 400,Mens Nike Hypervenom Phantom Fg White Black Orange Shoe Wholesale Price,Top Quality Mens UA Fat Tire Low Trail Running Shoes 1262238-004, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Air Jordan 1 I Leopard Olympics Cheetah Grey Shoe Online Store,Mens Nike Mavrk Mid2 Brown Shoe For Cheap,Mens Nike Air Jordan I 1 Retro Fur White Shoe Online Sale,, we’ve chosen to develop something different than a Mens Nike Air Max 90 Black White Green Shoe Store Wholesale,Mens Nike Zoom Hyperrev Kyrie Irving Orange Blue Silver Basketball Shoe Wholesale Price,Mens Nike Air Max 95 360 Wire Drawing Black Shoe Online Shop,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Air Max Tn Fusion Black Yellow White Shoe Cheap 100%,Mens Nike Zoom Lebron 10 White Blue Red Shoe Wholesale,Mens Nike Air Total Foamposite Max Black Shoe Clearance Sale,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Free Powerlines Ii Blue White Shoe Buy Online,Mens Nike Zoom Lebron Xi 11 Orange Gold Shoe For Cheap,Mens Nike Mercurial Victory X Tf Powder Red Orange Shoe Clearance Sale,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Zoom Lebron James Solider 9 Ix Air Bottom Dark Blue Black Shoe Just Buy It,Kanyon Outdoor Rowan Country Boot (Women's) - Chocolate formal Fashionable,Sebago Bala Shoe (Women's) - Mariner Navy steady Store Wholesale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse Women Men Unisex All Star Classic Chuck Taylor Trainers Shoes V63m2077,On Sale - Converse Ctas Hi Sharkskin Grey Womens Hi Top Trainers E54x5601,Hot Sale - Womens Converse Gold & Tan Tweed Size 6 T23o3905,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Nike 2013 Air Max Pink Black Shoes Cushioning Women,UK - Converse Chucks Women Ct As Light 2 Ox 551890C Dunkelgrau E47j6682,Asics Gel-Quantum 360 Pink Orchid Running Shoes Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Women Hottest Sale Nike Air Max 2016 Blue White Running Shoes,* 2011 Running Shoes Air Max Netty-breathable Womens,Mens Women Nike Epic React Flyknit Black Blue Running Shoes AQ0067-004,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Air Max 90 Leather White Mens Womens Running Shoes 302519 113,* Adidas Womens Black Superstar 2 Lite Md Sole Womens,Nike Roshe Run BR The Sky Black White Mens Womens Running Shoes 724850 / 2 010, will Womens Nike Air Jordan 5 V Retro Black Pink Shoe Fast Shipping,* Light Blue Black Nike Women Air Max Tn Shoes,Wiley X Spear Goggles - Smoke Grey Clear & Light Rust Lens/Foliage Green Marked New Authentic, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas Originals - Export Outlet Gazelle Indoor Trainer : Emergency Buy Popular,* White Blue Nike Women Air Max Tn Shoes,Beretta Sanded - Brown Exclusive Counter Genuine,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Bjorn Borg - Low Metal Trainer : sweet Price Reduced,Asics Gel-Foundation 12 Coral Aqua Mint Running Shoes Womens,Gourmet,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Originals - Export Outlet Stan Smith Trainer : Rational Construction Provide,Asics Training Shoes Gel-Craze Tr 3 Pink Black Womens,Balance - Breathable Suede Trainer : Happy High Quality,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, On Sale - Converse Yellow Chuck Taylor All Star Ii Signature Hi Trainers Size 5.5 New L9z5264,Asics Women Gel-Quantum 180 Black Pink Glow Cushioning Running Shoes Colour Onyx,UK - Bridal Tiffany Blue Light Turquoise Bling Crystal White Converse 3 4 5 6 7 8 9 Q30z9005, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Low-cost direct - Converse Preowned Purple High Tops Size 3 K33o7699,Adidas UK Shop - Adidas Cloudfoam Groove TM Shoes (Black) for Women,Hot Sale - Converse Jack Purcell Jp Ltt Ox Spruce 144377C Size 9 Men'S Blue Shoes B55s3040, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s * Nike Air Max Tn I Black Silver Red Aachen Youth Men's,Nike Air Max Thea Womens Lifestyle Shoes Black Anthracite White Wolf Grey,* White Silver For Mens Air Max Tn,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Provide Best Nike SB Stefan Janoski Max L Trainers Men 1290-3403,Nike Lunarglide 7 Womens Running Shoes Black Copa Hyper Orange White,Clearance Djinns Easy Run Jamba Trainers In Navy Men 2964-5825,.

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