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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

TW VL Hypercool Fade,Womens Shoes Badgley Mischka Junior Platino Metallic LeatherNike Boyfriend Street,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Climacool Aeroknit Tee,Womens Shoes Badgley Mischka Pettal Silver SatinYouth Wardrobe Fitness Tights,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Various Sizes Fitflop Dass Black Online CM9T0ci7,Womens Shoes Badgley Mischka Pearla White SatinWholesale UK New Release Nike Air Max 2013 Womens Shoes Violet uK8GjA2O,). Authentic c8mga yb8kki Cheap Nike Air Max 90 Womens Shoes,Womens Shoes Badgley Mischka Gardenia II Platino Metallic SuedeAuthentic n3kwg h6rz8m August Deals Nike Air Max 90 Mens Black,, VRcades, Authentic w46eg gqhg62 August Deals Nike Air Max 90 Womens,Womens Shoes Badgley Mischka Kassidy II Light Gold Metallic FabricBuy et6q6 pgaqs8 August Deals Superstar Womens White, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Buy v9ctd vsbzwt August Deals Nike Free Run 2 Mens,Womens Shoes Badgley Mischka Flash II Pewter Metallic SuedeCheap 5x5m5 y9zrfw August Deals Nike Air Max 90 Essential Mens,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Cheap g5i6v tuh5u2 August Deals Nike Blazer Mens,Womens Shoes Badgley Mischka Pearson Indigo Navy SatinCheap ygevu mtaw6t August Deals Nike Blazer Low Mens,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Discount dk77m grs9c4 August Deals Nike Air Max Zero Mens,Womens Shoes Badgley Mischka Amanda Ivory SatinDiscount rx4ma rciesx August Deals Nike Air Max Thea Womens,, China, open to the public. Online awymz keacxv August Deals Superstar Womens,Womens Shoes Badgley Mischka Scarlett Ivory Satin/ChiffonOnline p7xm4 hdzv2b August Deals NMD Womens,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Outlet 679k4 252eec August Deals Nike Air Max 90 Mens Grey,Womens Boots C Label Cupcake-1 IceOutlet mvfrd 47xbeg August Deals ZX 750 Womens,, Pure Imagination, Sale 66vuk azx8a9 August Deals Nike Free Run 2 Mens,Womens Shoes Badgley Mischka Allie Violet Satin/Silk ChiffonSale h25n5 fxyh9t August Deals Nike Air Max 90 Womens Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. UK 2kq3k egi53h August Deals Nike Air Max 2015 Womens,Womens Shoes Badgley Mischka Alter Ivory SatinUK k77vu ib4m4m August Deals Nike Blazer Low Mens,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Comfortable 201787 Nike Dunk High Kid Super Mario Shoes,Womens Sandals C Label Lingo-2 OrangeComfortable 215336 Adidas Springblade Razor Men White Blue Shoes,, says the global location-based VR entertainment market will more than double in 2018, Cheap 201732 Air Jordan 3 Retro Men White Fire Red Cement Grey Black Shoes,Womens Sandals C Label Flatty-14 BlackComfortable 203561 Asics Gel Kinsei 4 Men Yellow Black Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Inexpensive 158895 New Balance Classics Ml402 Men Light Blue Shoes,Womens Sandals C Label Binky-7 WhiteCheap 211505 New Balance Mc1005 Men Grey Yellow Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 224754 Nike Air Flightposite 1 Men White Black Red Shoes,Womens Sandals C Label Dashia-11 BlueInexpensive 176224 Nike Air Force 1 Men White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 232420 Nike Air Max Men Royal Blue Black Shoes,Womens Sandals C Label Rollin-14 FuchsiaAuthentic 175255 Nike Air Max 90 Men Black Red Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Comfortable 170570 Nike Air Max 90 Men White Red Shoes,Womens Sandals C Label Rollin-13 BlackAuthentic 159330 Nike Air Max Fly By Men White Red Blue Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Inexpensive 189165 Nike Air Max Tailwind Men Grey White Blue Shoes,Womens Shoes C Label Milan-20 SilverBuy 195620 Nike Classic Cortez Nylon Men White Gray Black Shoes,.

VRStudios, founded in 2014, Cheap 216009 Nike Dunk High Men White Blue Sea Green Shoes,Womens Shoes C Label Liberty-8B BlackInexpensive 211939 Nike Dunk Low Men White Green Bean Cave Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Cheap 189467 Nike Free 3.0 V5 Men Black White Turquoise Shoes,Womens Shoes C Label Binky-11 PinkComfortable 166769 Nike Free Run 2 Men Gray Red Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 224082 Nike Cortez Rose Women Cortez Rose Red Silver Shoes,Womens Sandals Calvin Klein Lorren SilverShopping 155795 Nike Dunk Low Women White Green Shoes,, “This is something entirely new.” Shopping 150685 Nike Lunarglide 3 Women Blue Red Shoes,Womens Sandals Calvin Klein Jeans Lila Tan LeatherAdidas Originals JS Men Coupon_130,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adizero Rose II 773 Men Coupon_287,Womens Shoes Calvin Klein Diema Black LeatherChristian Louboutin Sale Women Coupon_489,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Jimmy Choo Boots Women Coupon_679,Womens Shoes Calvin Klein Celia Black Hair CalfJimmy Choo Sandals Women Coupon_875,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,New Balance 1400 Men Coupon_1084,Womens Shoes Calvin Klein Lynsey Deep Navy PatentNew Balance 574 Men Coupon_1252,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 1400 Women Coupon_1401,Womens Shoes Calvin Klein Brie Black Cow Kansas/ElasticNike Derrick Rose Men Coupon_1643,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.JORDAN FLIGHT RUNNER 2 Gym Red/Black/White,Womens Shoes Calvin Klein Nasha Black/WhiteMen's Football Cleat Nike Alpha Pro 2 3/4 TD LE 2.0 820280-878,, they can make up for low utilization with a decent weekend. Men's NIKE FREE 4.0 FLYKNIT 717075-002,Womens Shoes Calvin Klein Gayle Black/White LeatherMen's Running Shoe Nike Air Zoom Pegasus 32 749340-402,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Jordan Heritage 886312-003,Womens Shoes Calvin Klein Karel Cocoon/Black Haircalf/LeatherMen's Shoe Nike Air Max Sequent Print 822804-022, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Free RN LE 850493-007,Womens Shoes Calvin Klein Ginnie Black/Soft White Leather/Muted Snake Print LeatherMen's Basketball Shoe Nike Zoom KD 9 843392-900,. Plumer said The VOID is also considering franchise locations, MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-001,Womens Boots CARLOS by Carlos Santana Gramercy BlackNIKE AIR ZOOM PEGASUS 33 831352-601,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Adidas Pure Boost Mens Black/White/Clear Grey Running Shoes V33622,Womens Sandals Clarks Palmdale Rema WhiteNike Internationalist Womens Black/Anthracite/Metallic Hematite/White Running Shoes V13584, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Men's Nike FS Lite Trainer 3 Black/Racer Blue/Anthracite/White UK#N5-8876,Womens Sandals Clarks Playful Tunes Black LeatherNike Kids Air Max Invigor Black/White UK#N5-9582,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, adidas Originals Junior Superstar Track Top CP458,Womens Sandals Clarks Caslynn Harp Grenadine Leatheradidas Originals Nursery Superstar Foundation Trainer CP704,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, adidas Originals Chaos Full Zip Hooded Top CP953,Womens Sandals Clarks Caslynn Dylan Tan LeatherThe North Face Open Gate Overhead Hooded Top CP1158,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Nike Zoom Pegasus 31 Black/Dark Grey/White,Womens Sandals Cole Haan Elsie Thong Sandal 40 II ZinfandelWomens Shoes Nike Zoom Fit Fuchsia Glow/Vivid Purple/White/Pure Platinum,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals PATRIZIA Paraiso Gold,Womens Shoes Cole Haan Bradshaw Wedge 40 Sahara Snake Roccia PrintWomens Shoes PUMA Sport Fashion MCQ Brace Femme Lo White,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

THurley Dri-FIT Drifter Jogger Elastic Cuff,Womens Boots ECCO Touch 75 Double Buckle BlackActive Training Women’s Mesh It Up Shorts,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike SB x Poler Icon Crew,Womens Shoes ECCO Babett Clog Strap BlackHurley Dri-FIT Graphic,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Wholesale UK Adidas Neo Hemp Rope Casual Shoes Men Black EWKonGoC,Womens Shoes ECCO Babett Tie Moon RockAuthentic euztm fm7thm August Deals ZX 700 Mens, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Buy awqhm g5vgma August Deals Superstar Mens Blue,Womens Shoes ECCO Sport Biom Lite Stretch Warm Grey/Ice FlowerBuy zw4wt hfvkg7 August Deals Nike Air Max 90 Mens White,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap ugyr4 2x8ad7 August Deals Nike Air Max Thea Womens,Womens Sandals GUESS Jasper GoldDiscount sgrrx zg7ffn August Deals Nike Air Max 90 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online i8mtg ngns4e August Deals Nike Roshe Run Mens,Womens Shoes GUESS Pursey Snake Synthetic SnakeOutlet gamft hf5d7a August Deals Nike Air Max Zero Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Sale dzzb3 wtxuww August Deals ZX Flux Mens,Womens Shoes GUESS Babbitta Medium Red LeatherUK agun7 czxeuk August Deals Nike Air Max Thea Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Cheap 214581 Nike Free Run 3 Women Watermelon Red Shoes,Womens Shoes Nike Classic Cortez BR Fuchsia Glow/Lava Glow/WhiteAdidas Porsche Design 550 Men Coupon_157,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 158455 Nike Lunarglide 3 Women Black Blue White Shoes,Womens Shoes Nike Zoom Vapor 9.5 Tour Fuchsia Glow/Dove Grey/Hot LavaJimmy Choo heels Women Coupon_775,, and the entertainment giant made an investment in the company. New Balance 1400 Men Coupon_1086,Womens Shoes Nike LunarTempo Black/Copa/Blue Lagoon/Hyper OrangeNew Balance Women Coupon_1351,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Force 1 Trainer CP4807,Womens Shoes Saucony Kilkenny XC5 Spike W Purple/Vizipro OrangeVans Classic Slip on Premium Leather Trainer CP5076,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ FTWR White/FTWR White/FTWR White,Womens Shoes Saucony Kilkenny XC5 (Flat) Pink/WhiteWomens Shoes Aerosoles Aribesque Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Anne Klein Fedya Black Suede,Womens Shoes Superga 2311 Quilted BlackWomens Shoes Badgley Mischka Kassidy II Platino Diamond Drill Fabric,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Calvin Klein Clancey Black Leather,Womens Boots Timberland 6" Premium Boot Dark Grey Waxed CanvasWomens Shoes Calvin Klein Calida Evergreen Kid Suede/Patent,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Vaneli Matilda Blue Jeans/Natural Cork,Womens Shoes Vaneli Anabel Red Suede/Gold ChainHurley One And Only Boyshort,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Pivot Mesh,Womens Shoes Vaneli Pandora Black Ecco NappaNike Pro Cool Fitted, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike 9" Volley Sway,Womens Slippers Vans Slippin Slippers Black/WhiteUK Outlet Store Nike James Lebron 9 For Women in Djtct4oD, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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