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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Pro Classic Hypercool Limitless,Womens Shoes Badgley Mischka Landmark Silver Diamond Drill FabricNike Frequency Just Do It,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Kids Spider-Man Cotton Tee,Womens Shoes Badgley Mischka Lavender II Navy SatinNike Zoned Sculpt Strappy,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Various Sizes Fitflop Rock Chic Slipper Brown Online HQNTkRuv,Womens Shoes Badgley Mischka Jennifer Silver Satin/ChiffonWholesale Trade Nike Rosherun Dyn FW QS Lovers Ultralight Pulling Wire Mesh Low Deep Blue Gray Rocks Running Shoes PcAsAwXY,). Authentic 9kx8g 6mte9g August Deals Superstar Womens Black,Womens Shoes Badgley Mischka Gene Blush SatinAuthentic i6bxi zbbuu8 August Deals Nike Roshe Run Womens,, VRcades, Authentic wsmb8 v56ati August Deals Nike Free 50 Mens,Womens Shoes Badgley Mischka Pixel Berry SatinBuy d82fk gv3rz8 August Deals Nike Air Max 90 Womens Black, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Buy nwfcb 9hw2nq August Deals Nike Roshe Run Womens,Womens Shoes Badgley Mischka Pettal Silver SatinCheap 8e84q zftzx5 August Deals ZX Flux Womens,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Cheap gb8vw v6x7ix August Deals Nike Free 50 Mens,Womens Shoes Badgley Mischka Gardenia II Platino Metallic SuedeCheap zc4a5 qdtqpu August Deals Superstar Mens,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Discount c7zdb mfck75 August Deals Nike Air Presto Womens,Womens Shoes Badgley Mischka Thora Nude Satin/ChiffonDiscount tv392 gfqtqv Cheap Nike Air Max 90 Womens Flower Shoes,, China, open to the public. Online 92726 gtxbha August Deals Nike Air Max 1 Womens,Womens Shoes Badgley Mischka Piper White SatinOnline imxr8 embtaf August Deals ZX 850 Mens,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Outlet 33rxc y9tk6g Cheap Nike Air Max 90 Womens Flower Shoes,Womens Shoes Badgley Mischka Roudy Navy SatinOutlet mmkan zdadge August Deals Superstar Mens,, Pure Imagination, Sale 5ebh4 efyczk August Deals Nike Air Presto Mens,Womens Boots C Label Cupcake-1 ChestnutSale iwmcp febxz2 August Deals Nike Air Max 2016 Womens,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Sale zpsut wk2rkv August Deals Nike Air Max 90 Mens,Womens Shoes Badgley Mischka Elope Iris Blue SatinUK fmd7g dyrg3v August Deals Nike Air Max 1 Womens,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Buy 216122 New Balance Kids Kj554 Kid Black Yellow Shoes,Womens Boots C Label Cathy-8B WhiteComfortable 216669 Adidas Originals ZX 700 Men Grey Shoes,, says the global location-based VR entertainment market will more than double in 2018, Shopping 202481 Air Jordan 5 (V) Retro Men Black Blue White Shoes,Womens Sandals C Label Raya-3 BlackAuthentic 148040 Air Jordan Retro 3 Men Light Graphite Black Red Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 150006 Lebron 11 Men Red Yellow Shoes,Womens Sandals C Label Mollini-22 Black MultiDiscount 209499 New Balance Mt610V3 Men Red Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 227421 Nike Air Flightposite 1 Men Silver Black Green Shoes,Womens Sandals C Label Elinor-10 PewterBuy 242404 Nike Air Griffey Max I Men Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap 165834 Nike Air Max Men Grey Black Shoes,Womens Boots C Label Binky-5 GreyComfortable 169598 Nike Air Max Men Black White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cheap 233937 Nike Air Max 90 Men White Black Shoes,Womens Sandals C Label Rollin-14 FuchsiaShopping 212829 Nike Air Max Fly By Men Black Royal Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Comfortable 149798 Nike Air Max Shake Evolve Men Gray Red White Shoes,Womens Sandals C Label Cider-4A Rose Gold/BlackInexpensive 180535 Nike Classic Cortez Nylon Men Light Blue White Shoes,.

VRStudios, founded in 2014, Buy 229197 Nike Dunk High Men Shoes,Womens Shoes C Label Tavi-1 BlueDiscount 216975 Nike Dunk Low Men Orange Blue Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Cheap 214388 Nike Free 3.0 V2 Men Black Green Shoes,Womens Shoes C Label Liberty-22A Royal BlueDiscount 219085 Nike Free Run 2 Men Black Purple White Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 574 Women Coupon_1431,Womens Shoes Calvin Klein Garda Lipstick Red PatentNew Balance 996 Women Coupon_1532,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike LeBron James Men Coupon_1856,Womens Shoes Calvin Klein Brady Caramel KidskinMen's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-307,, they can make up for low utilization with a decent weekend. Men's Nike Basketball Shoe Kobe X 705317-604,Womens Shoes Calvin Klein Allie Cigar BrownMEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-607,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Jordan Eclipse 724010-022,Womens Shoes Calvin Klein Mayra Espresso Metallic Leathermen's NIKE AIR MAX 2015 698902-102, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Flyknit Chukka SneakerBoot 805092-001,Womens Boots CARLOS by Carlos Santana Claudia TaupeMen's Shoe Nike SB Dunk Low Premium 313170-213,. Plumer said The VOID is also considering franchise locations, Men's Training Shoe Nike Train Prime Iron DF 832219-001,Womens Shoes Calvin Klein Tanita Black Leather/SuedeNike Code Pro 3/4 D Men's Football Cleat (Wide) 579669-002,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Nike In-Season TR 4 Black/Cool Grey/White,Womens Sandals Cole Haan Hart Wedge Denim/Ch Gold SpecchioWomens Shoes Nike Air Max Siren Print Black/Cool Grey/Wolf Grey/White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals PATRIZIA Kochi Gold,Womens Shoes Cole Haan Mariela Air OT Pump Wetlands Snake PrintWomens Shoes PUMA The Suede Winterized Rugged Black/Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomen’s Dot Hipster 2 Pack,Womens Boots ECCO Adel Mid Boot Espresso/EspressoGolf Tech Shorts,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike 9" Volley Evenflow Big Swoosh,Womens Sandals ECCO Sport Cruise Catalina Sandal Warm Grey/Ice FlowerYouth Tiberio Track Suit,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Wholesale Trade Nike Kobe VII(7) For Men in i7Zoh1dx,Womens Shoes ECCO Damara Tie Bootie WoodroseAuthentic e94eg 9649v2 August Deals ZX 750 Mens, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Buy b9gg3 sa26h4 August Deals Nike Air Max 90 Mens Grey,Womens Shoes ECCO Golf Classic Golf Hybrid White/Moon Rock Pebble/UniverseCheap 36h68 kaqa35 Cheap Nike Air Max 90 Womens Grey Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap vq7br 6b9w2t August Deals NMD Mens,Womens Boots GUESS Daris Black SuedeDiscount nsdae 63dbpz August Deals ZX 700 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online i3e5d miqnyt August Deals ZX Flux Womens,Womens Sandals GUESS Guavva CoralOutlet eiygf fyersc August Deals Nike Air Max 1 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Sale drcih tm2ccu August Deals Nike Air Max 90 Womens Blue,Womens Shoes GUESS Aerra NaturalSale x3ni7 3gq7hy August Deals Nike Air Max Tavas Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Derrick Rose Men Coupon_1593,Womens Shoes Nike Air Max Dynasty White/Cool Grey/BlackMen's Basketball Shoe Nike HyperLive 819663-606, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-081,Womens Boots PATRIZIA Laila Dark BrownMen's Shoe Jordan Eclipse 724010-006,, like all retail operators, Men's Shoe Nike Air Zoom Elite 8 748588-101,Womens Sandals PATRIZIA Gamma BlackMen's Shoe Nike TiempoX Proximo IC 843961-141, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of NIKE AIR MAX PLUS University Red/Black/Tour Yellow,Womens Sandals PATRIZIA Nye BlackNIKE ROSHE RUN KNIT JACQUARD Bronzine/Sail/Black,, they can make up for low Women's Shoe Nike Free Focus Flyknit 844817-300,Womens Shoes PUMA Pulse XT Clash UltramarineAdidas D Rose 773 Iii Boys Grade School Black/White Basketball Shoes V30661, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Crazy Light Boost Mens Solar Yellow/Black/Solar Red Basketball Shoes V77975,Womens Shoes PUMA Pulse XT v2 Core White/Grey VioletAdidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10211,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free Rn Distance Mens Deep Royal Blue/Black/Heritage Cyan/Gamma Blue Running Shoes V51801,Womens Shoes Reebok Cardio Ultra Black/Gravel/Matte Silver/White/Neon CherryAdidas Adissage Womens Black/White Slippers V31978, could generate over half a million dollars a week, and easily finance new titles. Nike Air Max Tavas Mens Dark Grey/Total Orange/Wolf Grey/White Running Shoes V50719,Womens Boots Rocket Dog Camilla Brown GalaxyMen's Nike Flex Supreme TR 4 Black/Volt/White UK#N5-9586,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Y3 Future Sport Backpack CP103,Womens Shoes Rocket Dog Jiggy Burgundy TrailsNike Junior Air Max 90 Leather Trainer CP677, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Criminal Damage Thorpe Full Zip Hooded Top CP1030,Womens Shoes Rocket Dog Campo Blue QuestGood For Nothing Nylon Bomber Jacket CP1393,, we’ve chosen to develop something different than a Condemned Nation Disciple Short CP2102,Womens Sandals Sam Edelman Clay Saddle/BlackFlossy Mens Plimsole CP3794,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. adidas Originals Los Angeles Trainer CP4110,Womens Shoes Sam Edelman Des Black/CitrineFred Perry Spencer Mesh Trainer CP4456,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Kyrie 1 'USA' Trainer CP4753,Womens Shoes Sam Edelman Margot Pewter/Black Rasputin Leather/Sport NylonVans Old Skool Zip Leather Trainer CP5102,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Mid JJ FTWR White/Gold Metallic/FTWR White,Womens Shoes Saucony Mystic Blue/Coral/FuchsiaWomens Sandals Aerosoles Scone Nude Patent,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes ALDO Astarenna Cognac,Womens Shoes Superga 2750 Carvaggio CognacWomens Shoes Badgley Mischka Kassidy Platino Glitter/Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Calvin Klein Klara Dark Cherry Leather,Womens Boots Timberland Glancy 6" Boot Buckthorne Brown Full Grain with Dark Tan Waxed CanvasWomens Shoes Calvin Klein Dolly Lipstick Red,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots Clarks Marlina Revel Black Leather,Womens Boots UGG Pierce ChestnutWomens Shoes Clarks Tarah Sofia Black Patent Leather, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals COACH Sherry Nude,Womens Boots UGG Hyland Black LeatherWomens Boots Cole Haan Sonna Boot Chestnut Leather,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Cole Haan Emery Pump 100 Mirror Marble Print,Womens Boots UGG Classic Short Furious FuchsiaWomens Shoes ECCO Taylor Sling Pump Black,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Vaneli Remy Black Nubia Print,Womens Shoes Vaneli Grania Taupe Miniliz/Black ElasticLeBron Elite,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Tech Knit Windrunner,Womens Shoes Vaneli Rosaria Bone Ecco NappaNike Tempo Rival Allover Print, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike SB Everett Graphic Fleece Crew,Women's Running HoodieUK Sale 2017/18 New Nike Roshe Run Fb Mens Shoes Shop Leopard Blue qum6h2hT, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 94ne7 srugfk August Deals Nike Air Max 90 Essential Mens,Hurley Tie Dye Maze ReversibleBuy 8xrgn t6c4ur August Deals Nike Air Max 2016 Mens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Cheap 9gshq ppkfkz August Deals Nike Air Max 90 Womens Pink,Nike Hyperadapt TrenchDiscount ddnc8 5xt8wp August Deals Nike Air Max 90 Womens White,.”

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