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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Craghoppers Kiwi Winter Lined Trousers - Black Pepper Ebay Panic buying,RVCA Control Stripe Short Men's 67221,Nike - Comfort Force 1 '07 Premium Trainer : Tradition Special Offer,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Rocky Arktos Parka - Realtree Xtra Quality (High Quality) Get Cheap,Under Armour Coastal Short Men's 67308,Lacoste - Export Outlet Misano 36 Trainer : Cost Charm Half-price free shipping,, China, open to the public. Berghaus Supalite II Walking Boots (Men's) - Chocolate Functional For Cheap,Hurley Colonel Cargo Short Men's 67374,Drome - Fashion Tassel Loafer : Environment-Friendly Buying New,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, MuckBoot Co Muckmaster Wellingtons - Moss Green Sexy Special Deals,Prana Menace Knicker Men's 67486,Timberland - Popular Hayes Valley Loafer : Enthusiasm Buying Cheap,, Pure Imagination, Harkila Sporting Estate II 17 Inch Boot - Dark Brown neutral For Your Selection,Vuori Banks Short Men's 67608,Nike - Popular Odyssey Leather Trainer : Exquisite design details Fashion Mall,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. On Sale - Converse Unisex Chuck Taylor Hi Basketball Shoe F19u5255,Laird Apparel RPM Short Men's 67686,On Sale - Converse Basse Jaune Unisexe Taille 38 Tbe Q37t9955,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. UK - Authentic Converse C Taylor A/S Hi Black Monochrome Canvas All Black Sizes 5+7+8 I70k6628,Prana Montericco Water Short Men's 67778,UK - Converse All Star Bianca Personalizzata Con Glitter Grosso Argento E Borchie Z72g8032,, says the global location-based VR entertainment market will more than double in 2018, Low-cost direct - Converse Men'S Chuck Taylor Ox Black 149550C G76w6792,New Balance Excel Race Day Singlet Men's 69396,Low-cost direct - Converse All Star Nere Personalizzata Con Strass Borchie Fiori E Linguetta O7p143,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Hot Sale - Converse Hi Tops Red Size Uk 6 G42g1837,Bogs Johnny Chukka Boot Men's 69576,Hot Sale - Rare Converse All Star Size 5 The Joker Batman Hi Tops Jokers Wild Vgc Ref:18 J99q2779,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Adidas Jeremy Scott Men Obyo,Salomon Discovery GTX Hiking Boot Men's 69691,* Adidas Men's Gray Blue Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Air Max 90 Black Gray Shoes Men's,Scarpa Rebel Pro GTX Mountaineering Boot Men's 69806,* Air Max Ltd Black White Silver Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Black Nike Men's Air Max Humara Shoes,Teva Universal Slide Sandal Men's 69953,* Blue Gray White Adidas Unisex Detonation Super-warrior Armor Dewatering New,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Green Black Nike Men's 2013 Air Max Shoes New,Red Wing Heritage Weekender Chukka Shoe Men's 70087,* Nike Air Max 90 Black Dark Prem Tape Glow In The New Men,.

VRStudios, founded in 2014, * Nike Men Air Max Shoes Wine,Vans Bedford Plus Shoe 70188,* White Blue Red Mens Shoes Air Max Bw,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, 2017 Best Zign Leather Lace Up Shoes Men 3940-1499,DC Stag 2 Skate Shoe Men's 70258,Retail Red Wing Ice Cutter Leather Boots Men 3217-1569,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Boxy Tee (White) for Men,Adidas Seeley Skate Shoe Men's 71105,Adidas UK Shop - Adidas Techfit Base Tee (Blue) for Men,, “This is something entirely new.” PD618 Nike Lebron X Low Sprite Basketball Shoes,Rainbow Bentley Flip Flop Men's 71218,Nike Jordan Hydro Vi Premier Men Casual Shoes Black Midnight Fog Aquatone True Red,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Cj3 Pro Td Men Football Shoes White Black,Adidas TMAC-1 Retro Men Basketball Shoes Blue/Orange-Vivid Yellow QX43D,Nike Air Zoom Wildhorse 3 Men Running Shoes Cool Grey Anthracite Persian Violet Black,.

Adidas  Superstar Foundation Shoe 70836 The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Vans Men OTW Tesella Blue,Air Jordan Sixty Club Men Basketball Shoes Obsidian/Photo Blue-Stealth-White VA43M,Fox Racing Rolloff FullZip Hoodie Men's 64664,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Columbia Titan Peak Pant Men's 65045,Nike Air Force 1 Retro Men Basketball Shoes White/White JK45S,Mammut Glacier Softshell Pant Men's 65386,, they can make up for low utilization with a decent weekend. Volcom Side Step Board Short Men's 67113,Nike Kobe IX Elite (Perspective) Men Basketball Shoes Neo Turquoise/Volt QA75S,Hurley Wharf Volley Short Men's 67422,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Patagonia Baggies Short Men's 67749,Adidas AR 3.0 Men Lifestyle Shoes Navy Blue/Grey-Black PX83O,KEEN Revel III Boot Men's 69668, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Trask Fiske Shoes Men's 70099,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Fiery Coral QU40U,Five Ten Impact VXi Shoe Men's 70412,. Plumer said The VOID is also considering franchise locations, Vans Half Cab Pro Skate Shoe Men's 70796,Converse Jack Purcell Canvas Men Lifestyle Shoes Black/White QR36R,Diadora Sonic Shoe 71103,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Reef Rover Mid LS Shoe Men's 70212,Mens Nike Air Max Tn Iii White Black Shoe Sale Shop,Butora Endeavor Climbing Shoe Wide Fit Men's 70720,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, La Sportiva Ultra Raptor Trail Running Shoe Men's 71164,Mens Nike Air Yeezy 1 I Black Red Shoe Fashion Cheap,Air Jordan True Flight Men Basketball Shoes Black/Gym Red-Anthracite-Wolf Grey QU92U,, and the entertainment giant made an investment in the company. Air Jordan 1 Trek Men Lifestyle Shoes Black/Gamma Blue-Varsity Maize IF59I,Mens Nike Dunk High Cut Fur Inside Black Red Shoe Loved Around,Adidas Gazelle 2 Men Retro Shoes Black/Black-Metallic Silver AU35F,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike LunarGlide+ 4 Men Running Shoes Sport Grey/Sport Grey-Start Grey-Photo Blue QJ54Q,Mens Nike Flyknit Trainermens Mesh Orange Grey Shoe Buying Cheap,Nike Air Trainer Max 2 94 Retro Men Training Shoes White/Black-University Red WI01S, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Flyknit Trainermens Suede Leather Beige Grey Shoe Shop For The Best,On Sale - Converse Ctas Sloane Neoprene Mid 553275C Women'S Size 6 & 8 U40y8324,Mens Nike Lunar Hyperdunk X James White Black Red Shoe Loved By Everyone, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Zoom Lebron 10 X Glowing White Blue Shoe For Sale,UK - Women'S Converse All Star Shoes Sz 5 W35d3928,Spats Ankle Plain Classic 2 Tone Rubber Boots (Women's) - Matte Black & Antique White Reduce Joint S,, we’ve chosen to develop something different than a UK - Converse All Star Chelsea Boot Rubber Hi Black Womens Boots U16v4965,Low-cost direct - Converse Women Men Unisex All Star Classic Chuck Taylor Trainers Shoes V63m2077,Hot Sale - Womens Girls Black Fur Lined Converse High Tops Trainers Size 4 Eu 36.5 New G27f9112,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * For Womens Air Max 90 White Pink Gold,Low-cost direct - Converse All Star Size 7 Women Dark Red I67o5961,Asics Gel-Foundation Workplace Walking Shoes Black Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Asics Women Soccer Shoes Ds Light Tiger Yellow Blue Wide Colour Flash,Hot Sale - Women Boys Converse All Star White Blue 1974 Turf Tennis Trainers Shoe Size Uk 3 Y8w9275,Adidas UK Shop - Adidas Primeknit Wool Tee (Black) for Women,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Zoom Structure 19 Womens Running Shoes Ghost Green White Blue Lagoon Black,Adidas Ladies Bounce Tanks Serie Shoes Women Shoes Multicolor,Ritorni Charm Adidas Purple 'lite Pacer' Running Trainers-Women Vendita Calda,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Vans Women Cupcake Print Authentic Hot Pink Cupcakes,* Air Max 90 White Blue Gray Prm Hyperfuse Women,Puma MY-77 D2 Women Wedge Shoes Burnt Olive EM03W,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Sale Cheap Latest Style Air Jordan Flight The Power Red White Sneakers,* Nike Air Max 90 Pink Purple White Shoes New Women,Concepts x ASICS GEL Lyte V THE PHOENIX H43JK 1111 Womens Mens Running Shoes Sneakers,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Air Max 90 Camo Dark Green Grey Lime Green Mens Womens Running Shoes 654846 313,* Women White Air Max Ltd Vermeil,Nike Girls Air Jordan 5 Retro GS Black Bright Citrus Pink 440892 067 Women basketball shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Nike Air Jordan 13 Xiii Retro Grey Pink Shoe Official Website,Asics Gel-Noosa Tri 9 Yellow White Running Shoes Flash Womens,Nike - Discount Eric Koston 2 Trainer : Enthusiasm Buying Cheap,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Snowbee Screw-In Wader Studs Breathable Best Sale,Asics Women Gel-Fit Tempo 2 Black Cross Country Shoes Colour Onyx Carbon,Columbia Bahama Vent Shoe - Collegiate Navy / Cool Grey sweet Price Reduced,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Black Gray Red Nike Men's Air Max Shake Evolve Shoes,Nike Free Croscompete Womens Training Shoes Cool Grey Blue Lagoon Bright Crimson,* For Mens Black Black Air Max 90 Lawngreen,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Nike Air Max Tn Black Yellow White Fusion Men's,Edizione Limitata Women,* White Purple Adidas Men Mid Roundhouse, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheapest Polo Ralph Lauren Ian Suede Trainers Men 2045-8591,Latest Adidas Women Stan Smith Bold Double Sole White,Hot Sale Dr Martens Tract Combs Boots Men 4705-8911, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Asics Gel-Ds Trainer 21 Yellow Black Running Shoes Flash Mens,Latest Nike Women Air Max Thea Textured Blue/Grey,Canvas Black Ralph Lauren Pony Rugby Big Tote In, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men Short Sleeve Tees Ralph Lauren Rugby &Quot Polo&Quot Logo N,Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes Black/Black-Sail NQ66M,Adidas UK Shop - Adidas Messi 16+ Pureagility Firm Ground Cleats (Blue) for Kids,.”

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