Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Vans Psych Panel Board Short Men's 66939,* Blue Green Nike Men's 2013 Air Max Shoes NewMountain Hardwear Hardwear AP Short Men's 67154,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Under Armour Coastal Short Men's 67308,* Blue Pink Red Nike 2014 Running Shoes Air Max UziertSimms Skiff Short Men's 67459,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike DriFIT Fleece Short Men's 67668,* Blue Pink Air Max 2014 Nike New ShoesDuckworth Lookout Crew Sweater Men's 68117,). Salomon Quest 4D 2 GTX Backpacking Boot Men's 69510,* Blue Silver White Men Air Max TnChaco Holbuck Waterproof Hiking Boot Men's 69734,, VRcades, Teva Terra Fi 4 Leather Sandal Men's 69996,* Blue Nike Kids 2013 Air Max Shoes ForKEEN Piedmont Lace Shoe Men's 70113, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Millet Lynx Active Hiking Shoe Men's 70324,* Blue White Adidas Unisex Adicolor Lo Forum Environmental Protection Cowboy ShoesAdidas Supernova Sequence 8 Running Shoe Men's 70537,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Red Chili Spirit Speed Climbing Shoe Men's 70698,* Blue White Adidas Unisex Climacool Beckham ShoesNike Koston Max Shoe Men's 70896,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Inov 8 XTalon 212 Precision Fit Trail Running Shoe Men's 71041,* Blue White Adidas Unisex PiratesGiro Emprire Laces 71187,, China, open to the public. Air Jordan 1 Retro 93 Retro Men Basketball Shoes Wolf Grey/Cool Grey-Bright Citrus KW93N,* Brown Adidas Men Boots Navvy Winter MartinAir Jordan Retro Men Basketball Shoes Cool Grey/White-Team Orange OE28J,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Air Force 1 Mid '07 Retro Men Basketball Shoes Wolf Grey/Voltage GP17M,* Blue White Black Mesh Adidas Men WanderNike Kobe IX Elite (Perspective) Men Basketball Shoes Neo Turquoise/Volt QA75S,, Pure Imagination, Adidas Roundhouse Instinct Men Lifestyle Shoes Teal/White CJ91V,* Dark Brown Adidas Mens Jeremy Scott WingsNike Alphaballer Low Men Lifestyle Shoes Black/Black-White OJ57M,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Reebok Classic Leather Beast Men Lifestyle Shoes Black/Leopard Print HX23M,* Canvas Black Adidas Originals Mens ShoesNew Balance 2000 Men Running Shoes Grey LL51C,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Air Max 95 (No Sew) Men Running Shoes Anthracite/Challenge Red-Laser Crimson IS20Q,* For Mens Air Max 90 GoldenNike FS Lite Run Men Running Shoes Wolf Grey/Black-Deep Royal Blue-White QT07K,, says the global location-based VR entertainment market will more than double in 2018, Nike SB Eric Koston 2 LR Men Skateboard Shoes Black/Turbo Green-Anthracite-Turbo Green QI23M,* For Mens Air Max Black White 2009Nike Air Shark Trainer Men Training Shoes Game Royal/Sail-Game-Royal-Game-Royal GI27T,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Onitsuka Tiger Mexico 66 Men Sky Blue/White OL48M,* For Mens Blue Beige Air Max 90Men Wholesale New Ralph Lauren Big Pony Russia Signature Red Black Sporty Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Shop New Arrivals Ralph Lauren Leisure Breathable Cotton Black Red Stripe Polo,* For Mens Gray White Blue Air Max 90Men Buy Perfect New Arrivals Adidas Porsche Design Drive Athletic Ii Black Red Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men High Authentic Nike Zoom Kd 4Th Vi Fourth Kevin Durant Red Black War Boots,* For Mens Pink Brown Green Air Max 90Men Clearance Nike Air Max 2015 Unisex Green Gray Track Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Get Authentic Greatest Nikece First 1St I Pink Red Running Shoes,* Gray Darwin Men's Air Max NikeMen Buy Comfortable Best Quality Vans La Cripta Dos All Black Casual Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Pure Boost ZG Trainer Suppliers Black/White On sale Mens Running Limited outlets Edition,* Green Black Air Max 95 For MensNike Air Force 1 Low Travis Scott - AQ4211 100,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 90 White Black Orange Running Shoe Loved By Everyone,* Nike Air Diamond Turf 2 Black Shoes Men'sMens Nike Air Max Breathable Black Red Shoe For Sale,, “This is something entirely new.” Mens Nike Air Max Netty Grey Black Shoe Stockists,* Nike Air Max 90 Boots Mid White Black Red No Sew Sneaker Shoes Men'sMens Nike Air Max Tn I Floral White Black Shoe Online Without Sale Tax,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Penny Hardaway 5 V Black Yellow White Shoe Best Price,* Nike Air Max 90 Gray Red Shoes New Men'sMens Nike Classic Cortez Nylon All Blue White Shoe Best Sale,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Kobe Viii 8 Black Blue Shoe Shop For The Best,* Nike Air Max Tn I Gold White Mirror Mens ShoesMens Nike Zoom Lebron X 10 Blue Yellow Shoe Fashion Cheap,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Bridgedale Womens Base Layer Coolmax Liner 2 Pack - Navy There Are Quality Sale Online,* Nike Air Max Tn I Purple White Mirror Mens ShoesOn Sale - Womens Converse Ctas Vintage Khaki Dark Chocolate Camo Trainers Shoes Size C33y3406,, they can make up for low utilization with a decent weekend. UK - [556690F] Converse All Star Shoreline Slip Green Glow Blkwomen Sneaker Sz 10.5 W26v1573,* Nike Air Max Tn Iii Black Red Aachen Mens ShoesLow-cost direct - Converse Lp Light Gold Size 7.5 Women New In Box Y64a6200,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Shoes Sports Men Women Converse All Star Hi Alte In Tela Col. Grigio 155565C Z42p9012,* Purple Adidas Originals Mens X Large Tongue Blacklight* Adidas For Women Purple White Women Running Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Air Max 90 White Blue Gray Prm Hyperfuse Women,* Red Green Black Air Max 2014 Mens Shoes Nike Aachen* Nike Air Max Blue Gray Shoes Women,. Plumer said The VOID is also considering franchise locations, Asics Gel-Court Bella Court White Silver Shoes Womens,* Red White Adidas Men ShoesAsics Training Shoes Gel-Exert Tr Titanium Grape Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Comfortable Ralph Lauren White Pony Short Sleeved Polo,* Yellow White Men's Air Max Ltd 1Women Find New Balance 501 All Green Running Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Sale Authentic Nike Air Max 90 Em Unisex All Blue Sports Shoes,Clearance Zign Suede Derby Shoes Men 9223-9845Asics Gel Lyte V Fresh Pack White White H5X4L 0101 Womens Mens Running Shoes Sneakers,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Huarache Run Ultra Trainers White Racer Blue Black Mens Womens Running Shoes 819685 100,60% Off Discount Zign Suede Chelsea Boots Men 3762-1332Nike Air Max 2016 KPU White Obsidian Team Orange Womens Running Shoes 631767 017,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Air Yeezy 2 SP Max 90 The Devil Series All White Mens Womens Running Shoes 508214 604,Authentic Timberland Cityblazer 4 Eye Canvas Boots Men 5381-7174Nike Free TR Flyknit 5. 0 Black Grey White Mens Womens Running Shoes 718785 005,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap PUMA Men R698 Leather Red,Men Asics Pro Light Colour Shoes Gel-Ace Tiger White Black Flash OrangeRVCA Pick Pullover Hoodie Men's 64338,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, RVCA Daggers PVSH Fresh Slim Denim Pant Men's 64724,Men Asics Stability Running Shoes Colour Gt-2000 4 Tiger Royal Silver WhiteKR3W K Slim Pant 5Pocket Men's 65125,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Siphon Dole Board Short Men's 66839,Men Ralph Lauren Shoes Breathable Rounded ToeQuiksilver Washed Amp 19 Hybrid Short Men's 67255,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan 8 Viii Black Shoe Online Store,Adidas UK Shop - Adidas Tango Training Tee (White) for KidsMens Nike Air Jordan Xi 6 Black Grey Gold Basketball Shoe Just Buy It, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Women Gel-Surveyor Asics Tiger Blue Pink Glow 5 Running Shoes Colour Neon L,IB536 Nike KD6 Orange Kevin Durant Basketball ShoesAdidas UK Shop - Adidas Floral Bikini Top (Blue) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Force 1 Ultra Force Womens Lifestyle Shoes Black White Black,QG838 Nike Kobe 9 IX Low Ndependence Day Black YellowNike Free Tr 5 Womens Training Shoes White Team Red,, we’ve chosen to develop something different than a Buy Adidas Online Women Stan Smith White,XL854 Nike Hyperdunk 2013 HD2013 Basketball ShoesReebok Women Ventilator CG Speckled Multi,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Benassi Swoosh Women Sandals Vivid Pink/Volt Ice IP69H,Nike Zoom Hyperquicknes 2015 (Team) Men Basketball Shoes White BlackWomen Find Cheap Authentic New Balance 574 Unisex Yellow White Blue Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women Sale Perfect New Arrivals Puma 889 All Purple Shoes,Nike Roshe One Flyknit Premium Men Casual Shoes Pure Platinum Calypso Volt Pure PlatinumNike Air Huarache Print Black White Mens Womens Running Shoes 725076 002,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 90 Premium Suede Burgundy Gold Channeling stone heart Mens Womens Running Shoes 333888 671,Nike Sfb Leather Men Boots British Khaki British KhakiNike Free Run + 3 Blue Glow Platinum Total Orange Womens Running Shoes 510643 402,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Puma Fierce Core Kylie Jenner Forever Triple Black Mens Womens Sneakers Shoes 188977 01,Nike Cj3 Pro Td Men Football Shoes Varsity Maize Black Cool Grey* Adidas Ladies Shoes Black Jeremy Scott Panda Bears Shoes Germany,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Beretta Waxed Cotton - Green Olive To Prevent Vibration Shop,Nike Air Max Tailwind 7 Men Running Shoes Cool Grey Volt Green StrikeAdidas Originals - Comfort Hamburg Trainer : Lively Floor Price,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Red White Adidas Originals Men Porsche Shoes,Nike Men Elite Shinsen BlackBest Dune Calabassas Leather Desert Boots Men 7007-9917,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 100% Quality Nike Air Force 1 Trainers Men 9219-3295,PUMA Men Basket Classic White2017 Converse Chuck Taylor All Star Hi Perforated Plimsolls Men 8182-9696, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Gel-Challenger 10 Court White Shoes Onyx Mens,Vans Men Brigata Canvas Sale BlueAsics White Pink Blue Gel Contend 3 Cushioned Running Shoes Indigo Large Size Range Of Options Hot, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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