Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Onitsuka Tiger Tokuten Men Burgundy/White TU62J,* Fire Red Warrior Unisex Adidas Armor System ShoesMen Sale Cheap New Ralph Lauren V Neck Darkblue Sweaters Mesh Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Sale Perfect New Style Ralph Lauren Ger Signature Big Pony Black Leisure Sporty Polo,* For Mens Gray Black Air Max 90 OrchidMen Choose Authentic Cheap Adidas Bluff Lo Fot All Blue Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Buy Perfect New Series Nike Zoom Kobe 7Th Vii Seventh Kobe Bryant Gray Orange War Boots,* For Mens White Skyblue Black Air Max 90Men Choose Cheap Popular Nike Air Max 2016 All Black Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 90 White Black Grey Red Running Shoe Factory Outlet,* Nike Air Diamond Turf 2 White Red Black Shoes Men'sMens Nike Air Max Breathable White Sliver Black Shoe Outlet Online,, “This is something entirely new.” Mens Nike Air Max Netty Black Purple Shoe Buy Online,* Nike Air Max 90 Black Red Mens ShoesMens Nike Air Max Tn I Dark Blue Black Shoe Buying Cheap,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max2 Cb 34 Black Purple Shoe Online Store,* Nike Air Max 90 Hyperfuse Blue Orange White Qs Men'sMens Nike Classic Cortez Nylon All Red White Shoe At Discount,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Kobe Vii 7 Blue White Shoe Sale Shop,* Nike Air Max Tn I Black White Red Aachen Men'sMens Nike Zoom Lebron X 10 Miami Blue Yellow Shoe Outlet Online,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Zamberlan Skill Walking Boots (Women's) - Dark Brown Colorful Designer For Sale,* Nike Air Max Tn I Silver Shoes Men'sOn Sale - Womens Converse Ctas Ox Chili Paste Red/Black Trainers 150808C T42t5716,, they can make up for low utilization with a decent weekend. UK - [155738F] All Star Converse Fresh Yellow Men Sneaker Sz 10.5 Women Sz 12.5 Q24f9309,* Nike Air Max Tn I White Red Shoes Men'sLow-cost direct - Converse Leather Boots Women Ct As Hi Rise Boat 553387C Black L20v6049,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Shoes Sports Men Women Converse All Star Ct Hi Alte In Pelle Nero 135251C N39p9517,* Orange White Black Men Air Max Skyline* Adidas For Women Black Women Running Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Air Max 90 Premium Em Blue Womens Shoes,* Red Adidas Men Banxie Hard Country Python Grain* Nike Air Max 90 White Purple Aachen New Womens Shoes,. Plumer said The VOID is also considering franchise locations, Asics Gel-Dominion Court Black Silver Shoes Womens,* Sand Air Max Tn I Brown White Mens ShoesAsics Trail Running Shoes Gt-2000 3 Charcoal Pink Trail Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Choose Comfortable New Arrivals Ralph Lauren Blue Mesh Short Sleeved Polo,* Yellow Black Adidas Men Skull HouseWomen Sale Cheap New Arrivals New Balance 574 Unisex Red Brown Running Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Choose Cheap Latest Series Nike Flyknit Racer Unisex Black Red Running Shoes,2017 Best Superdry Logo Flip Flops Men 1291-7786Asics Gel 4 IV Respector OG Aster Purple Black H5K4Y 3590 Womens Mens Running Shoes Sneakers,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Huarache Run Ultra Breathe Black Mens Womens Running Shoes 833292 001,Buy ASOS Chelsea Boots Faux Suede Men 9324-9807Nike Air Max 2016 Anthracite Chalk Blue Cool Grey Reflect Silver Womens Running Shoes 806772 004,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, NIKE AIR YEEZY 2 RED OCTOBER KANYE WEST 508214 660 Womens Mens Running Shoes Sneakers,60% Off Discount Timberland Adventure Cupsole Alpine Trainers Men 1407-7032Nike Girls Air Jordan 4 Retro Black Dynamic Blue Pink 487724 019 Women and Mens Basketball Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Air Max 90 Silver Pink Shoes Men's,Hot Sale Calvin Klein Dabney Logo Flip Flops Men 8911-6603* Black Blue Men Air Max Tn Chartreuse, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Black White Gray For Mens Air Max Tn,Authentic Base London Turner Leather Brogue Shoes Men 1415-7351* For Mens Black Slateblue Air Max 90,, and for a growing list of partners, * Nike 2014 Air Max 90 Brown Green Shoes Hyperfuse Prm Men's,2017 Asics Gel-Lyte III Christmas Pack Trainers Men 7249-3268* Nike Air Max Tn Iii Black Green Shoes Men's,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy PUMA Online Men Court Star Black,Men Asics Elite Track Shoes Colour Flash Sonicsprint Tiger Coral BlackMountain Hardwear Logo Graphic Pullover Hoodie Men's 64329,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, KR3W Klassic Denim Pant Men's 64741,Men Asics Stability Running Shoes Colour Flash Ora Gt-1000 4 Silver Electric BlueK,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hurley Phantom Density Board Short Men's 66900,Men Ralph Lauren Flag Sweaters UsaHurley DriFit One & Only Volley Hybrid Short Men's 67225,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan 6 Vi Retro White Shoe For Sale,Adidas UK Shop - Adidas Firebird Track Suit (Black) for KidsMens Nike Air Jordan Xi 11 Retro Low White Black Red Shoe Save 40%-70%, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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