Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Billabong All Day Stripe X Board Short Men's 67021,* Brown Adidas Men Mid VulcMountain Hardwear Class IV Short Men's 67210,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Brixton Carter Short Men's 67349,* Brown Adidas Men Boots Navvy Winter MartinMountain Hardwear Mesa II Short Men's 67525,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Under Armour Launch Stretch Woven 9in Short Men's 67717,* Brown Red Nike Men's 2015 Air Max ShoesK,). Frye Prison Boot Men's 69615,* Blue White Black For Mens Air Max TnBoreal Siula Mountaineering Boot 69848,, VRcades, Salewa Firetail 3 GTX Approach Shoe Men's 70030,* Brown Adidas Originals Mens ZipColumbia Vulc N Vent Lace Shoe Men's 70215, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Shimano SHAM9 Mountain Bike Shoes Men's 70426,* Brown White Adidas Unisex Jeremy Scott X ShoesInov 8 Road Claw 275 Running Shoe Men's 70579,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Sale Authentic New Arrivals Ralph Lauren White Big Pony Short Sleeved Red Polo,* Gray Air Max 95 Men GreenyellowMen Amazing Ralph Lauren Green Gold Big Pony Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Sale Perfect New New Balance 501 Black Blue Running Shoes,* Gray Blue Nike Men's 2013 Air Max Version Punch NewMen Find Perfect Authentic Asics Gel Kinsei Fourth 4Th Iv Gray Orange Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men 2015 New Lebron James Eleventh 11Th Xi Green Blue War Boots,* Green Adidas Originals Mens Position Center LogoMen Get Top Quality Nike Air Max 2016 Blue White Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Sale New Arrivals Puma 826 Black Yellow Shoes,* Green Blue Adidas Mens Kobe Tops Outdoor Wander ShoesFind Comfortable Authentic Ralph Lauren Big Pony Canvas Handbag Green,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Air Jordan Hydro VII 7 Retro Hare Slide Sandals White Mid Navy Flint Grey Mens Sandal 705467 107,* Green For Men 2013 Running Shoes Air Max NewNike Air Jordan 1 Retro High CP3 Chris Paul 332550 402 Men basketball shoes,.

VRStudios, founded in 2014, Nike Air Jordan 6 VI Retro silver 84664 001 Mens Basketball Sports Shoes,* Green White Men's Air Max Ltd 1Nike Air Max 2015 Total Orange Black Mens Running Shoes 749373 800,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 95 TT "Pull Tab Pack" AJ1844-002 Black Sail Gym Red Men,* Men Black Green White Air Max 90Nike Court Tennis Classic Ultra Flyknit Black White Dunk Free Mens Running Athletic Sport Shoes Sneakers 830704 001,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 95 360 White Shoe Wholesale Price,* Nike Air Max 90 Bright Green White Hyp PrmMens Nike Air Max Classic Bw Grey Black Shoe Wholesale,, “This is something entirely new.” Mens Nike Air Max Punching White Red Shoe Official,* Nike Air Max 90 Red White Shoes New Men'sMens Nike Air Max Tn I Mirror Gold White Shoe Shop For The Best,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Penny Hardaway 5 V Green White Shoe Fast Shipping,* Nike Air Max Black White Red CommandMens Nike Classic Cortez Nylon Light Grey White Shoe Cheap Retail,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Dunk Sb High Cut Yellow White Shoe Online Sale,* Nike Air Max Tn I Black Shoes Men'sMens Nike Free Run 5.0 V3 White Green Shoe Fast Shipping,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Ken Griffen Max Blue Red Shoe Online Store,* Nike Air Max Tn I Black White Wheat Shoes Men'sMens Nike Roshe Wool Skin Grey Blue Running Shoe For Sale,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron 10 X White Black Red Shoe Save 40%-70%,* Nike Air Max Tn I White Black Dark Blue Aachen Men'sMens Nike Zoom Lebron Xi 11 P.S. Elite Black Silver Shoe Save 40%-70%,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Merrell Azura Waterproof Walking Boots (Women's) - Castle Rock / Mineral Superior Outlet On Sale,* Nike Air Max Tn White Black Red Viii Men'sOn Sale - Converse Low-Top White Men'S 7 Women'S 9 M45i1405,, they can make up for low utilization with a decent weekend. UK - Chuck Taylor Converse All Star Dainty Women'S Shoes 530054F Size 7 Y35q4394,* Purple Black Adidas Mens HouseLow-cost direct - Converse Pro Leather Low Top White-Casino - Womens Size 8 Y76d9286,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Women'S Pink Converse Uk Size 3 I64q4042,* Red For Men 2013 Running Shoes Air Max New* Adidas Ladies White Light Blue Running Cushioning Shoes Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black Yellow Women Air Max 90 Vt Lsr,* Silver Black White Men Air Max Tn* Pink Running Shoes Air Max 95 Women Nike Em,. Plumer said The VOID is also considering franchise locations, Asics Gel-Flux Blue Pink Running Shoes 2 Womens,* White Adidas Men Jeremy Scott ObyoAsics Women Fuzex Lyte Running Shoes Colour Azalea Melon Eggplant,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Shop New Ralph Lauren Featured Notch Short Sleeved Big Polo White,Hot Sale Soludos Original Espadrilles Men 8595-7524Women Buy Perfect New Sale Adidas Springblade Red Black Sneakers, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Get Latest Style High Nike Blazer First 1St I Unisex Red White Casual Shoes,Provide Best Ted Baker Cinika Short Brogue Boots Men 1861-5429Asics Gel Lyte V LASER CUT PACK l H5E3L 9090 Black Womens Mens Running Shoes Sneakers,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Jordan 11 XI Retro Low GG Citrus 580521 139 Womens basketball sport shoes,2017 Best Vagabond Paul Leather Trainers Men 7717-4254Nike Air Max 90 Breathe Pink Pow White Black Womens Running Shoes 644204 013,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Flyknit Air Max 2014 Black Sail Atomic Orange Volt Mens Womens Running Shoes 620469 018,High-quality Ted Baker Flyxx Flip Flops Men 6481-7639Nike Roshe Dbreak NM Daybreak white pink One NSW 826669 007 Womens Running Athletic Sport Shoes Sneakers,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Air Max Bw White Black Chartreuse For Mens,Hot Sale Base London Raeburn Leather Oxford Shoes Men 6265-4046* Black Blue Men Air Max Tn, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Black Yellow Red Adidas Men Skateboard,Provide Best ASOS Plimsolls Chambray With Tan Trims Men 9100-9567* Gray Adidas Unisex Jeremy Scott Panda Couple Shoes Germany,, and for a growing list of partners, * Nike Air Max 90 Black Mens Shoes,Authentic Adidas Originals Stan Smith Leather TrainersMen 6278-4477* Pink White Black For Mens Air Max Skyline,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, * White Green Gray Nike Men's Air Max 90 Shoes Carved New,Asics Black Light Grey Mint Gel Lyte Iii TrainersBuy Ted Baker Dougge Suede Tassel Loafers Men 9198-7014,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Buy Nike Air Force 1 Mid \'07 Trainers Men 4787-2050,Asics Cosmoracer Ld Black Coral Track And Field Shoes Unisex60% Off Discount Fred Perry Byron Low Leather Brogue Trainers Men 5386-6333,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Reebok Men Furylite Black,Men Asics Running Shoes Colour Indigo Gel-Fortitude 7 Blue Silver OrangeUnder Armour Rival Cotton Pullover Hoodie Men's 64412,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Alchemy Equipment 3XDry Denim Pant Men's 64786,Men Ink White Tiger California 78 Sneakers Onitsuka Vin Colour Indian SlightQuiksilver Everyday Chino Pant Men's 65204,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Billabong Adrenaline Lo Tides Garage Board Short Men's 66942,Men Short Sleeve Tees Ralph Lauren Furniture NetherlandsVolcom SNT Faded Hybrid Short Men's 67286,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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