Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Air Pegasu83 Print Womens Lifestyle Shoes Rattan Rattan Sunset Glow Sail,* 2014 Air Max 90 White Blue Shoes Em Men's,Nike Air Zoom Elite 8 Womens Running Shoes White Volt Hyper Orange Black,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Cheapest Nike Dark pink 'MD Runner' suede trainers-Women Per Cheap,* Adidas Men Black Yellow Cumacool Running,Converse Women Chuck Taylor All Star Core Ox Optical White,, China, open to the public. Latest Reebok Women CL Nylon Batik Navy,* Adidas Men's Blue Silver White Running Shoes,Reebok Classic Freestyle Hi R12 Women Retro Shoes Black/Pink-Green-Neon Yellow FN01F,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Women Find Authentic Latest Style Ralph Lauren Refined Logo Red Neck Short Sleeved,* Adidas Originals Men White Blue Zx750,Women Buy Authentic Latest Style New Balance 574 Blue Orange Running Shoes,, Pure Imagination, Women Get Cheap Popular Nike Airce First 1St I Unisex Gray White Running Shoes,* Air Max 90 Black Purple White Shoes Men's,ASICS Tiger GEL LYTE V J green Womens Mens Running Shoes Sneakers,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Jordan 5 Retro Black Grape 136027 007 Women and Men basketball shoes,* Air Max 90 Wine Red White Shoes On Men's,Nike Air Max 95 Essential Cool Grey Mens Womens Running Shoes Sneakers 749766 012,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Free 5. 0 TR Fit 3 Royal Blue Neno Orange White Mens Womens Running Shoes 579968 466,* Air Max Ltd White Red Black Mens,Nike Wmns Air Max 90 Premium Suede Wheat Mens Womens Running Shoes 818598 200,, says the global location-based VR entertainment market will more than double in 2018, Womens Nike Air Jordan I I Black Red Shoe Wholesale Online,* Black Gold Adidas Originals Men Running Shoes Porsche,Columbia Silver Ridge Convertible Trousers - Tusk Fresh and cool Fashionable Style,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Star Wars,* Black Mesh Adidas Men Migratory,Adidas Originals - Los Angeles Trainer : Close cut Cost-Effective,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Snowbee Thermal Fleece Lined - Blue meticulous New Products,* Black White Blue Mens Shoes Air Max Bw,Columbia Drainmaker III Shoe - Cool Grey / Collegiate Navy Welcomed Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Rocky Hunter Glomitt - Realtree AP Conventional Half-price,* Blue Black White Men Air Max Tn,Adidas Originals - ZX Flux Trainer : Charming Christmas Day,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Timberland - Fashion Mall City Shuffler Chukka Boot : Excellent Buying Now,* For Mens Black Red White 2012 Air Max,Nike - Roshe Sneakerboot : Classic Style Complete In Specifications,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Cortica - Discount Epic Runner Trainer : Strong and handsome Online Sale,* Green Gray Nike Mens Shoes Air Max Shake Evolve New,Snowbee Ranger Felt Sole Wading Boots Convenient Halloween,.

VRStudios, founded in 2014, On Sale - Converse Sneaker Chucks High Chuck Taylor Oliv Gr,* Mens Black Blue Air Max 90 Sliver,On Sale - Converse Camouflage Hi-Top Limited Edition Size 8 C46y1373,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, UK - Bridal Date Bling Customised Mono All White Converse 3 4 5 6 7 8 9 Q45f7301,* Nike Air Max 90 Red Blue Shoes Men,Low-cost direct - Converse John Varvatos Mens Size 13 Chuck Taylor Hi Turtledove Side Zip Painted I,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Adidas Stan Smith Mens Black 2 Sms123 Robot,* White Black Red Adidas Men Shoes,* Air Max Ltd White Black Gray Men,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Black Purple Men's Air Max 95 Shoes,* White Silver Skyblue For Mens Air Max Skyline,* Dark Gray Black Blue Adidas Men Roundhouse Middle,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. * Men Slateblue White Red Air Max 90,High-quality Zign Leather Crepe Sole Lace Up Boots Men 9606-2485,* Nike Air Max Tn I White Dark Blue Shoes Men's,, overall, every single one of these experiences is any less than flat out amazing. * White For Mens Air Max 87,2017 Best Steve Madden Taslyn Suede Loafers Men 3644-2249,Best Timberland Classic Premium Boots Men 2550-1566,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, New Style New Balance 70s Running 420 Trainers in Burgundy Men 3383-3922,Authentic Polo Ralph Lauren Ian Canvas Sneakers Men 7013-1708,Authentic Dr Martens Lite Edison Black Temperley Tassel Loafers Men 5189-5603,, “This is something entirely new.” 100% Quality Adidas Originals NMD XR1 Trainers Men 4782-9428,Clearance Lacoste Straightset Mid Chukka Trainers Men 1776-2000,Asics Gel-Sendai 2 Black Running Shoes Onyx Lightning Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Black Big Pony Polo Long Sleeved,2017 House Of Hounds Croc Suede Tassle Loafers Men 9965-6724,Men Asics Running Shoes Colour Gel-Quantum 180 Ink Blue Silver Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Harden Vol. 1 Playmaker Jersey (Black) for Men,60% off Sale For Adidas Originals Seeley Trainers Men 3401-6627,Adidas UK Shop - Adidas Fire Home Replica Jersey (Red) for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.OW568 Nike Hyperfuse 2012 HF2012 Red Basketball Shoes,Asics Coral Purple White Gt 1000 Within The Higher 3 Stabilty Running Shoes,Nike Zoom Victory Elite Track Spike Men Casual Shoes White Racer Blue Black,, they can make up for low utilization with a decent weekend. Nike Vapor Speed Low Td Men Football Shoes White Black White,Asics Gel-Resolution 6 Court White Blue Shoes Mens,Nike Metcon 1 Amplify Men Training Shoes Black White Varsity Red,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Ridotto Converse Khaki lace up trainers-Men Outlet Online,Asics Royal Running Shoes Gel-Equation 7 Lightning Mens,Dr Martens Men Henley On Sale Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Latest PUMA Men Star Suede Green,Black Gel Kayano Asics Sheepskin Explosion Models Prices Evo Trainers,Burton Logo Vertical Pullover Hoodie Men's 64342,. Plumer said The VOID is also considering franchise locations, Alchemy Equipment Coldblack Denim Chino Pant Men's 64775,Men Asics Colour Flash Y Wrestling Shoes Aggressor 2 White Estate Blue,Analog Sentry Fleece Pant Men's 65232,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Air Max 90 Anthracite White Obsidian Soar Mens Womens Running Shoes Running Shoes 325018 407,Nike Men Air Max Tavas Ltr Red,Nike Free 5. 0 TR Fit 3 Pink Pow White Black Womens Running Shoes 579968 617,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Puma Leadcat Suede Puma Black Gold Men/Women Sandal Slides 365758-01,PUMA Men Blaze of Glory Yin Yang White,* Adidas Ladies Shoes Yellow Black Jeremy Scott Js Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. 2017 Vagabond Salvatore Penny Suede Loafers Men 2865-7534,Pearl Izumi Flash Short Men's 67690,2017 Best Lacoste Sevrin Suede Shoes Men 7241-5761,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy Base London Leather Sandals Men 1498-4105,BANKS Sweep Fleece Crew Sweater Men's 68224,Asics Gel-Kayano 22 Black Black Running Shoes Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Canvas White Ralph Lauren Pony Big Hanbags In Hbr,The North Face Hedgehog Fastpack Mid GTX Hiking Boot Men's 69702,Men Short Sleeve Flag Tees Ralph Lauren Red Nyc Usa In,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women Shop Authentic New Nike Air Max 2015 Black Green Running Shoes,Nike Air Jordan Hydro 5 Retro Slide Sandals White Silver Mens Sandal Massage Slippers 820257 120,Men/Women ADIDAS-Y-3-QASA-HIGH-YOHJI-YAMAMOTO-BLACK-Size-8-5 ADIDAS-Y-3-QASA-HIGH-YOHJI-YAMAMOTO-BLACK-Size-8-5 ADIDAS-Y-3-QASA-HIGH-YOHJI-YAMAMOTO-BLACK-Size-8-5Have one to sell? Sell nowADIDAS Y-3 QASA HIGH YOHJI YAMAMOTO BLACK,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 90 Ultra Breathe Hyper Jade Mens Womens Running Shoes 725222 301,Nike Air Max 90 Jacquard Ivory Metallic Gold Metallic Silver Mens Running Shoes 669822 100,Nike Roshe Run Jacquard White Cool Grey Mens Womens Running Shoes 705217 003,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, SealSkinz Ladies Winter Cycle Glove - Black Pure White And Translucence Professional Design,Nike Air Vapormax Used Plus Mens Authentic Sneakers Australia Running Trainers - Red Black,Seeland Chino Trousers - Brindle Environment-Friendly Buying New,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Under Armour Mens Cuff Sideline Beanie - Graphite lovely Just For You,Nike Hypervenom Phantom 2 Premium IC black bright crimson white 820118 061 ACC Mens football boots Soccer shoes,Sebago Spinnaker Shoe (Men's) - Black / Brown Leather Favorite Factory Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Light Grey Light Grey Onitsuka Tiger Tennis Shoes Lawnship Colour,Mens Nike Air Max 90 Hyperfuse Prm Dark Blue Red Shoe For Cheap,Ralph Lauren Short Sleeve Flag Nyc Nation Us,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Sprintstar Spikes (Orange) for Men,Mens Nike Air Max 95 Em Black Green Running Shoe Buying Cheap,Adidas UK Shop - Adidas Spurs Shooter Tee (San Antonio Spurs) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room BO791 Nike Kobe VI 6 Camo Basketball Shoes,Mens Nike Air Max Leather Black Red All Shoe Outlet Online,Nike Lunar Hyperrev Low Ext Men Casual Shoes Black Metallic Gold Wolf Grey Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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