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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Women Get Greatest Ralph Lauren Big Pony Breathable White Short Sleeved Polo,* Adidas Men Blue Climacool Beckham,Women Get Cheap New Series Lebron James Eleventh 11Th Xi Black Red War Boots,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Women Buy Perfect Popular Puma 829 White Blue Shoes,* Adidas Men White Yellow White Ledge St,New Adidas Original Womens/Mens ADILETTE SANDAL S75381 Blue,, China, open to the public. Nike Air Max 1 Ultra Essential White Black Grey Pink Womens Running Shoes 819476 110,* Adidas Originals Canvas Shoes Men Brown White Campus,Nike Air Max Zero QS Pink Foil White Black Womens Running Shoes 789695 016,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Lunar Force 1 Hi Premium Hot Lava Mens Womens Sneakers Casual Shoes 654440 800,* Air Max 24 Men Black Black White 7,Nike Wmns Roshe Run London Hot Punch Storm Pink Womens Running Shoes 511882 660,, Pure Imagination, MuckBoot Co Arctic Adventure Ladies Wellingtons - Maroon Superb Outlet At Discount,* Air Max 90 White Brown Black Shoes Men's,Nike - Beautiful Jordan Westbrook 0 Holiday Trainer : Quality And Quantity Assured Good Sale,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Zamberlan Outfitter RR Walking Boots (Men's) - Dark Brown self Just For You,* Air Max Ltd Silver Red Black Gray Men,Vans - Skool Side Stripe Trainer : Petite Outdoor Sports,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Craft Active Extreme Long Sleeve Crew Neck (Men's) - Black Sexy Special Deals,* Black Blue Mens Shoes Air Max Bw,Beretta Forest - Green Aftertaste Up To 65% Off,, says the global location-based VR entertainment market will more than double in 2018, Reebok - Preferential Furylite Chukka Trainer : The Newest Quantity Assured,* Black Red Adidas Men Vi Porsche,Seeland Marsh - Shaded Olive Wear-Resisting Outdoor Sports,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Salomon XA 3D Walking Shoes (Men's) - Black / Pewter sweet Price Reduced,* Black Yellow Men Air Max Tn Gilded,Adidas Originals - Fashion ZX Flux Camo Trainer : Change National Day,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Columbia Silver Ridge Cargo Trousers - Major In style Hot,* Blue White Adidas Men Shoes,On Sale - Converse Ctas Chuck Taylor All Star High Street Leather Damen Und Herren Leder C U65d7712,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, On Sale - Cream Converse Hightops 5.5 G18q6716,* Gray Air Max 95 Men Greenyellow,UK - Converse Break Point Pro Ox #155541C Black / White / Black *New* O77v1738,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, UK - Converse All Star Burgundy Lo Trainers Uk Size 7 Good Condition M9691 T93e6875,* Men Black White Air Max 90 Sliver,Low-cost direct - Converse Orange Size 5 H61c5990,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Low-cost direct - Converse Ct Lean Ox Mens Trainers White New Shoes A64r3967,* Nike Air Max 90 Apple Green Shoes Hyperfuse Qs Men's,Hot Sale - New~Converse Ct Hi Top Chuck Taylor All Star Reflective Black 150932C Men'S 11 H42s8426,.

VRStudios, founded in 2014, * Adidas Men All White Soccer Shoes Beckham Predator Xi Trx Fg,* Nike Air Max Tn I Black Mens Shoes,* Adidas Mid Men Black Green Campus Vulc,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Air Max Bw Black Men,* Purple Black Yellow Canvas Adidas Originals Mens Shoes,* Black Gray Adidas Originals Mens Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Cloudfoam Race Shoes (Blue) for Kids,Get Discount Grenson Sid Hi Shine Brogues Men 2599-9354,Adidas UK Shop - Adidas X_PLR Shoes (Grey) for Men,, “This is something entirely new.” Adidas UK Shop - Adidas Mundial Team Shoes (Grey) for Men,Provide Best Dune Blow Out Suede Derby Shoes Men 7446-5193,Adidas UK Shop - Adidas Cardinals Replica Jersey (Red) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Real Salt Lake Away Replica Jersey (White) for Men,100% Quality ASOS Desert Boots in Suede Men 9034-7592,LV590 Nike Air Max Lebron X Low Basketball Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Converse Men Star Player Perf Leather White,Asics Hyper Yellow Track And Field Shoes Md 6 Flash Mens,Cheap PUMA Men R698 Leather Red,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Sanded Pullover Hoodie Men's 64397,Asics White Gel Lyte Iii Trainers Melbourne,Outdoor Research Equinox Pant Men's 64837,, they can make up for low utilization with a decent weekend. Reigning Champ Hybrid Pant Men's 65256,Green White Dark Gel Lyte Iii Asics Trainers Sheepskin Explosion Models,Billabong Slider Board Short Men's 67018,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Brixton Madrid Short Men's 67431,Men Asics Lightweight Running Shoes Colour Onyx Fuzex Tiger Black White,Quiksilver Lindow Crew Sweater Men's 68149, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Salewa Pro Guide Mountaineering Boot Men's 69824,Men Olive White Onitsuka Tiger Colorado Eighty Five Shoes Colour Light Off,Salomon X Ultra 2 GTX Hiking Shoe Men's 70279,. Plumer said The VOID is also considering franchise locations, Five Ten Arrowhead Climbing Shoe 70670,Orange Black Yellow Gel Asics Scrub Explosion Models Ltl Zaraca 3 Cushioned Running Shoes Flash Flash,Merrell All Out Terra Trail Running Shoe Men's 71059,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike SB Paul Rodriguez 9 R / R White Black Mens Womens Running Shoes 749564 012,PUMA Men 698 Ignite White,Seeland Canazei Winter Ladies Walking Boots - Black Extravagant Designer For Sale, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Founder Casual Boots (Men's) - Espresso Dazzling Factory authorized,Vans Men Classic Slip-On Suede Red,Nike - Fashion Paul Rodriguez Trainer : Pure White And Translucence Professional Design,, and for a growing list of partners, Nike - Breathable Roshe Trainer : Cheap Buying New,Adidas Camo Tech Pullover Hoodie Men's 64415,Timberland Earthkeepers Hulls Cove 2-Eye Boat Shoe (Men's) - Grey Tumbled Nubuck Fresh and cool Fash,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas UK Shop - Adidas AC Milan Home Replica Jersey (Black) for Kids,Five Ten Freerider Contact Shoe Men's 70385,Adidas UK Shop - Adidas Boston Marathon®Official Tee (Yellow) for Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, KZ800 Nike Hyperdunk2013 Green Glow Green Basketball Shoes,Asics GT2000 3 Running Shoe Men's 70572,Nike Air Odyssey Ltr Men Casual Shoes Bronze Beige Chalk White Varsity Royal,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Zoom Vomero 10 Men Running Shoes White Pure Platinum Dark Grey Black,Merrell Telluride Lace Shoe Men's 70850,Popolare Adidas Running Springblade Ignite-Semi Solar Yellow/Black/Iron Metallic-Men Per Cheap,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max 2016 KPU Deep BlueNike Air Max 2016 KPU White Black Mens Running Shoes 764892 505,Nike SB Air Jordan 1 QS Men Skateboard Shoes Black/Black AH78E,Nike Free 5. 0 TR Fit 3 Carbon Black Volt White Mens Running Shoes 579968 017,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Mercurial Superfly IV FG European Football Championship football boots,Nike Air Trainer SC II Retro Men Training Shoes Black/Volt-Cool Grey-Pure Platinum MF80O,Kids Nike Air Max Red Shoe Outlet Online,, and the entertainment giant made an investment in the company. Mens Nike Air Jordan 6 Anti Fur Blue White Red Shoe Stockists,Men Choose Comfortable New Ralph Lauren American Red Big Pony Polo,Mens Nike Air Max 1 87 Black Running Shoe Cheap 100%,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 Vt Black Yellow Shoe Fast Shipping,Men Shop Cheapest Ralph Lauren Yellow Big Pony Leisure Stripe Breathable Polo,Mens Nike Air Max Netty Black Grey Shoe Happy Shopping, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Magnificent Nike Airce First 1St I Unisex White Pink Running Shoes,Nike Air Max 95 Essential Platinum/Black-Navy Mens Running Shoes 749766-026,Nike Air Huarache Run All Pink Womens Running Shoes 318429 601, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Max Zero QS Volt Electric Green White Mens Womens Running Shoes 789695 011,Nike Flyknit Air Max 1 87 bule Mens Running Shoes Trainers Sneakers,Nike Wmns Air Max 1 Ultra Moire CH Chalk Blue Silver Navy White Womens Running Shoes 724995 401,, we’ve chosen to develop something different than a * Adidas Ladies Blue Yellow Dark Jeremy Scott Slippers Obyo Shoes,Nike Kobe 11 Elite Low 4KB Red Horse 824463-606 Men basketball sports shoes sneakers,Adidas Originals - Deals Superstar Mono Trainer : romantic Just Buy It,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Watershed WP Casual Boots (Men's) - Bitteroot Durable In Use Manager recommended,Nike Mens Air Jordan 14 Retro Light Graphite Hydro Slide Sandals Shoes Massage Slippers,Toms - Unique Design Avalon Sneaker Shoe : Fresh and cool Fashionable Style,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Zamberlan Vioz RR Walking Boots (Men's) - Waxed Cognac Unusual Luxuriant In Design,Nike Wmns Air Force 1 Ultra Flyknit Mid Black Bright Mens Sneakers Casual Shoes 817420 002,Costa Del Retro Trucker - Black/Stone Comfortable Tanabata,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Ridgeline Stalker Trousers - Olive Lifelike Just Buy It,Under Armour Mens UA Curry Two Style 1280303 001 black gold Mens basketball sports shoes sneakers,On Sale - Ds Nib Men Converse By John Varvatos Leather Center Zip Mid Ct 150173C Sz 10.5 P90s2905,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Converse 146966C Aucland Racer Ox Men Walking Shoes 10 S17r7682,Mens Nike Air Foamposite One Red White Shoe For Cheap,Low-cost direct - Converse All Star High Top Trainers Burgundy Red Size 5.5 P70u3112,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - Nib*Converse*Chuck Taylor All Star Lux Wedge Sneakers*White*Size 5.5 - 11 N31i1312,Mens Nike Air Jordan 4 Iv Retro Big Size White Grey Shoe Save Off 50%,* Adidas Men White Red Blue Xiii Predator Lz Trx Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Air Max Ltd Black Scarlet White For Mens,Mens Nike Air Jordan Future Premium Black Green Shoe Save Off 50%,* Blue Adidas Originals Unisex City 4 Generations, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Nike 2014 Air Max 90 Brown Red Prm-tape New,Mens Nike Air Max 1 87 Black Running Shoe Cheap 100%,* White Black Green Nike Mens Running Shoes Air Max 1,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not 60% off Sale For River Island Metallic Leather Chelsea Boot With Cuban Heel Men 9227-9677,Mens Nike Air Max 90 Camo Army Green Shoe Shop For The Best,60% Off Discount Dr Martens Lite Evade Ghillie Trainers Men 7998-3701,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Buy Saucony Online Men Shadow 5000 Blue,Mens Nike Dunk Sb High Cut Star Pattern Orangr Yellow Light Grey Shoe Clearance Sale,Pointer Brand Premium Wash Brown Duck Denim Pant Men's 64787,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Icebreaker Compass HalfZip Pullover Hoodie Men's 629,Mens Nike Free Run 4.0 V3 Breathable Black Green Shoe Wholesale Online,Quiksilver Street Trunk Yoke Short Men's 67376, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Arc'teryx Bora Mid GTX Backpacking Boot Men's 69534,Mens Nike Lebron X 10 Glowing Black Pink Shoe For Sale,DC Mikey Taylor Vulc Shoe Men's 70243, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Kiel Shoe Men's 70844,Mens Nike Zoom Hyperrev Kyrie Irving Green Black Basketball Shoe Wholesale Online,Air Jordan 1 Mid Retro Men Basketball Shoes Black/Black-Gym Red-Anthracite OA27S, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas AR 3.0 Men Lifestyle Shoes Black/Pink WF76P,Mens Nike Zoom Lebron X 10 All Star Shoe Online Without Sale Tax,Adidas ZX 500 (Hawaiian Print) Men Running Shoes Lead/Black 1-Running White WW41R,.”

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Andal introduced the company’s Nike SB Eric Koston 2 Men Skateboard Shoes Pimento/Metallic Silver-Sail KH37N,Rockfish Original Tall Gloss Wellington Boots (Women's) - Lilac Casual Shoes Buy Popular,Men Newest Custom Ralph Lauren Mesh Polo Purple Yellow Stickup,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men Buy Kevin Durant Sixth 6Th Xi Unisex Blue Dark Blue War Boots,On Sale - Converse Unisex Mens/Womens Chuck Taylor All Star Hi Tops - Uk 7.5 - Chocolate. O70x7603,Men Sale Greatest New Quality Vans Tnt Blue White Casual Shoes,.

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