Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Find Cheap Best Quality Ralph Lauren Mesh Black Big Pony Polo Blue,* For Mens Skyblue White Black Gray Air Max 90Men Purchase Authentic Best Quality Ralph Lauren White Big Pony Short Sleeved Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Purchase Cheap Latest Style New Balance 574 Beige Black Running Shoes,* For Mens Pink White Gray Air Max 90Men Get Perfect New Adidas Springblade 2015 Black Gray Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Best Deals Lebron James Eleventh 11Th Xi Red Gold War Boots,* Gray Darwin Men's Air Max NikeMen Cheapest New Nike Air Max 2016 Camouflage Blue White Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Shop Greatest Nike Classic Cortez Leather Black White Running Shoes,* Gray Red Adidas Unisex Sl Ship Summer Breathable Couple WadingGet Cheap Top Quality Ralph Lauren Pony Canvas Handbag Pink,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Y3 Qasa High Lightning green warrior tightness Black,* Green Black White Warrior Unisex Adidas Wood System Armor ShoesNike Air Force 1 Blazer Pack Strata Grey Mens Sneakers Casual Shoes 488298 029,.

VRStudios, founded in 2014, Nike Air Jordan 4 Black Cat Black Black 308497 002 Mens Basketball Shoes,* Green Nike Mens Shoes 2013 Air MaxNike Air Max 2015 Blue Hyper Crismon Volt Mens Running Shoes 698902 004,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 90 VT Midnight Fog Neutral Grey Mens Running Shoes 472489 001,* Hunter Air Max 90 Boots Mid Green Nike Ns Shoes Men'sNike Air Uptempo More X Supreme gold 2017 DS New Rare 902290 700,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 90 White Black Purple Running Shoe Outlet Online,* Nike Air Max 90 Black Beige Shoes New Men'sMens Nike Air Max Breathable Grey Shoe Wholesale,, “This is something entirely new.” Mens Nike Air Max Reviewed Coffee Shoe Wholesale Online,* Nike Air Max 90 Boots Mid Silver Orange No Sew Sneaker Shoes Men'sMens Nike Air Max Tn I Dark Blue White Shoe For Cheap,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Penny Hardaway 5 V Red Black Shoe Online Shop,* Nike Air Max 90 White Blue Gray Red Shoes Men'sMens Nike Air Yeezy 2 Yellow White Shoe Buy Online,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Kobe Viii 8 Black Purple Shoe Best Price,* Nike Air Max Tn I Black Red Shoes Men'sMens Nike Zoom Lebron Xi 11 P.S. Elite Red Yellow Shoe Official,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Seeland Ascot Paddock Lady 7 Inch Boots (Women's) - Black self Just For You,* Nike Air Max Tn I White Silver Shoes Men'sOn Sale - Converse Star Player Ox Black Womens Trainers W2w5767,, they can make up for low utilization with a decent weekend. UK - All Star Chuck Taylor Converse Hi Tops (Womens - Size 3.5) W52a3912,* Nike Men's 2014 Air Max 1 ShoesLow-cost direct - Converse One Star Women'S Sz 6 Chucks Black White Script Chuck Low Cut O10c4762,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Vintage Converse All-Star Chuck Taylor Lo Tops Shoes Men 6.5 Womens 8.5 B P40h3581,* Print Gray Blue Nike Men's 2014 Air Max Thea Shoes* Adidas Ladies Black White Gray Sl Summer Breathable Wat Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black Brown Nike Women Air Max Tn Shoes,* Red Men's 2011 Leather Air Max Shoes* Nike Running Shoes Air Max 1 Silver Women,. Plumer said The VOID is also considering franchise locations, Asics Gel-Exalt 3 Black Pink Running Shoes Womens,* Silver Green Nike Mens 2013 Running Shoes Air Max CushioningAsics Training Shoes Gel-Fit Vida Grey Red Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Shop Cheap New Ralph Lauren Mesh Featured Notch Short Sleeved Polo Blue,* Yellowgreen Skyblue White Gray Men Air Max SkylineWomen Find Comfortable Cheap Nike Free Trainer 5.0 Unisex Green Blue Running Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Choose Authentic New Nike Air Max 2016 Gray Orange Running Shoes,Buy Ted Baker Hourb Chelsea Boots Men 7213-3040ASICS GEL LYTE Ronnie Fieg Gel Lyte V SAGE GREEN MINT WHITE SALMON PINK H42JK 8185 Womens Mens Running Shoes Sneakers,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Huarache Run Ultra Breathe Triple White Mens Womens Running Shoes 833147 100,Get Discount Zign Suede Monk Strap Shoes Men 3674-7956Nike Air Max 2016 Purple Smoke Orange Violet Rain QS PRM Womens Running Shoes 806772 500,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Air Zoom Pegasus 33 Pink Black White Womens Running Shoes 831356 610,Clearance Timberland Classic Lug Boat Shoes Men 1116-2079Nike Lunarestoa 2 Essential White Pink Womens Running Shoes Trainers 811372 011,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap PUMA Men XT Crafted Blue,Men Asics Running Shoes Colour Fiesta Gel-Exalt 3 Silver Electric BlueTentree Tucker Pullover Hoodie Men's 64354,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Billabong Slicke'r Tapered Garage Slim Denim Pant Men's 64779,Men Blue White Onitsuka Tiger Mexico 66 Trainers Colour SlightRVCA Stapler Chino Pant Men's 65209,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Rip Curl Glory Board Short Men's 66895,Men Ralph Lauren Sweaters Striped CareersQuiksilver Street Trunk Yoke Short Men's 67270,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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