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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan I 1 Retro Black White Yellow Shoe Stockists,Men Purchase Cheap Top Quality Ralph Lauren Classic Dual Mach Yellow Short Sleeved Polo,Mens Nike Air Max 90 Black Running Shoe Fast Delivery,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 95 Em Grey Red Running Shoe For Cheap,Men Buy New Arrivals Wmns Nike Free Tr Fit Gray Green Running Shoes,Mens Nike Air Max Tn I Black White Shoe Best Sale,, and the entertainment giant made an investment in the company. Mens Nike Classic Cortez Nylon Sky Blue White Shoe Wholesale,Men Purchase Cheap Authentic Lebron James Tenth 10Th X Black Pink Basketball Shoes,Mens Nike Free Run 5.0 V3 Black Silver Shoe Wholesale Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Zoom Kd V Black Orange Shoe Happy Shopping,Men Shop Authentic New Series Nike Air Max 1 2015 Qs Usatf Green Black Running Shoes,Spats Ankle Python Skin Boots (Women's) - Black/Python Durable Emergency Cheap, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, UK - [556679F] Converse All Star Double Tongue Ox Wht Orange Sunset Glow Women Sz 8 X48u9647,Men Get Authentic Latest Series Vans La Cripta Dos Black Orange Casual Shoes,Hot Sale - Women'S Grey Converse 132374C Shoes Size Uk 5 C61i9789,, like all retail operators, * Burgundy White Adidas Women Shoes,Adidas Y3 Qasa High Samurai elastic Black,Asics Gel-Kinsei 6 Pink Yellow Running Shoes Womens, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas UK Shop - Adidas by Stella McCartney Barricade 2017 Shoes (White) for Women,Nike Air Jordan 1 Mid White Bright Citrus Purple 554724 117 Men basketball shoes,Adidas UK Shop - Adidas Wanderflow Crop Tee (Blue) for Women,, they can make up for low Nike Air Zoom Fit Agility 2 Womens Training Shoes Vivid Purple Fuchsia Glow Voltage Green Vivid Purp,Nike Air Jordan Hydro 5 Retro Slide Sandals White Silver Mens Sandal Massage Slippers 820257 120,Buy Dr Martens Online Women Mariel Bow Mary Jane Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overReebok Classic Freestyle Hi R12 Women Retro Shoes Black/Pink-Green-Neon Yellow FN01F,Nike Air Max 90 Leather Black Wolf Grey Dark Grey Blue Legend Mens Running Shoes 652980 004,Women Wholesale Cheap New Balance 574 Gray Pink Track Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Buy Cheap Latest Series Puma 701 1St I First Unisex White Yellow Shoes,NIKE CORTEZ BASIC NYLON 06 317249-011 BLACK/WHITE/PINE GREEN RUNNING SHOE,NIKE AIR MAX 2010 TAILWIND 8 20K pink black 805942 600 Womens Running Shoes Sneakers, could generate over half a million dollars a week, and easily finance new titles. Nike Free Flyknit Mercurial Superfly Savage Beauty Ronaldo 805554 002 Mens womens Running Athletic Sport Shoes Sneakers,Nike Hypervenom Phantom 2 Premium TF White Black Green Glow ACC Mens football boots Soccer shoes,Womens Nike Air Jordan 4 Iv Oreos Black Cement Grey Shoe Online Store,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Harkila Norja Cardigan - Willow Green Melange steady Store Wholesale,Nike Lunarglide 6 Hyper Cobalt Black Volt Mens Running Shoes 654433 004,Ridgeline Kids Deer Hoodie - Olive Exquisite Deals, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Columbia Fast Trek II Full Zip Fleece - Mens - Rocket Sell Like Hot Cakes Limited Edition,Nike Shox Current Black White Mens Running Training Shoes,Adidas Originals - Promotions ZX Boost Trainer : Shock Resistant big discount,, we’ve chosen to develop something different than a Salomon X Ultra 2 Walking Shoes (Men's) - Bottle Green / Osphalt / Oxide Comfort New Year's Day,Under Armour Curry 2. 5 73-9 Home Dub Nation White Team Royal Taxi Mens Basketball Shoes 1274425 103,Sorel Desert II Boots (Men's) - Grizzly Clearance Thanksgiving,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. On Sale - Converse Size 3 Used Once N55q3796,Mens Nike Air Foamposite One Black Red Shoe Official,UK - Converse Crossword Patton Trainers Size Uk 8 Eu 41.5 S89a9942,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Low-cost direct - Converse Ledersneaker Chuck Taylor Ii Ct As Ii Ox 555956C Creme L5v9218,Mens Nike Air Jordan 4 Iv Retro Fur Blue Shoe Clearance Sale,Low-cost direct - Converse Deck Star 67 Men Round Toe Canvas Sneakers Y18j3432,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * 2011 Air Max Orange Shoes New,Mens Nike Air Jordan Cp3 Vii Christmas Black White Shoe For Sale,* Adidas Unisex Green Yellow Lazy House,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Black Green Air Max 2014 Men Nike New Shoes,Mens Nike Air Jordan Xiii 13 Fashion White Grey Shoe Free Shipping,* For Mens White Black Orange Air Max 90,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Nike Air Max Tn I White Black Dark Blue Aachen Men's,Mens Nike Air Max 90 Current Moire Blue White Shoe Fashion Cheap,2017 Original Polo Ralph Lauren Churston Trainers Men 6325-9036,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Adidas UK Shop - Adidas Trail Blazers Damian Lillard Name and Number Tee (White) for Men,Mens Nike Air Max Tn I White Silve Shoe Loved By Everyone,Adidas UK Shop - Adidas Climachill Blurred Camo Tee (Green) for Men,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Jordan Eclipse Men Casual Shoes Midnight Navy White Soar Infrared 23,Mens Nike Air Yeezy 1 I Brown Green Shoe Best Sale,Nike Air Zoom Pegasu32 Print Men Running Shoes Obsidian Green Glow Reflect Silver, will Cheap Adidas Men Asymmetrical ZX Flux Grey,Mens Nike Dunk Sb Low Chicago Bulls Green White Shoe Cheap Retail,Discount Nike Men Mobb Ultra Mid Orange, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Quiksilver Everyday Active Check Pullover Hoodie Men's 64452,Mens Nike Free Run 4.0 Fur Black Grey Shoe Buy Online,Patagonia Straight Fit Duck Pant Men's 65135,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Vans AV Covina II Short Men's 67161,Mens Nike Lunar Glide 5.0 Suede Leather Dark Blue Shoe Sale Shop,Reigning Champ Stretch Nylon Short Men's 67709,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Chaco Z/2 Yampa Sandal Men's 70000,Mens Nike Zoom Kd Vi 6.5 Deep Green Red Shoe Fast Shipping,Mizuno Wave Hitogami 3 Running Shoe Men's 70616,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Sidi Techno 3 Push Buckles 71174,Mens Nike Zoom Lebron X 10 Low Blue Green Shoe Save Off 50%,Nike Air Force Max 2013 Retro Men Basketball Shoes White/Pure Platinum-Ultraviolet HL84Q, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Solarsoft Moccasin Men Lifestyle Shoes Sport Trq/Bright Citrus-Light Britsh Teal HU20X,Timberland Chillberg Over Chill Waterproof Insulated Boot (Women's) - Black positive Outlet Online,Nike Cortez Basic Nylon Retro Men Running Shoes Black/White AL11L, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Benassi Solarsoft Slide Men Pine Green/Varsity Maize-Varsity Royal EX86C,On Sale - Converse All-Star Chuck Taylor Studded Leather Gray High Womens 6 Chucks Punk A21z6581,Men Purchase Cheap New Style Sales Promotio New Balance 574 Green Brown White Running Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men Hottest Sale Nike Flyknit Lunar 1St I First Green Black Running Shoes,Low-cost direct - Converse Women'S Chuck Taylor All Star Hi Andy Warhol Size 9 Red Shoes 151030C M6,NEW DS 2017 Kids Nike Air Jordan Flu Game 12 Retro XII 130690 002,.”

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