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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Billabong All Day Heather X Board Short Men's 66999,* Brown Mens Shoes Air Max BwPatagonia AllWear 10in Cargo Short Men's 67212,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), BANKS Seeker Hybrid Walk Short Men's 673,* Blue White Adidas Unisex PiratesPrana Brion Short Men's 67479,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based The North Face Voltage Pro Short Men's 67706,* Brown Nike Mens Running Shoes Air Max 1 CheetahLaundromat Navajo Sweater Men's 68165,). Merrell Realm PullOn Boot Men's 69563,* Brown Adidas Men Mid VulcLa Sportiva Glacier WLF Mountaineering Boot Men's 69803,, VRcades, Salomon X Alp Leather Shoe Men's 70037,* Brown Red Nike Men's 2015 Air Max ShoesVans Michoacan SF Shoe Men's 70200, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Lake MX237 Shoes Men's 70392,* Blue White Red Nike Men's Air Max ShoesNew Balance 870v4 Running Shoe Men's 70576,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Heavy Discount Ralph Lauren Grid V Neck Sweaters Light Grey,* For Mens Pink Brown Green Air Max 90Men Find Authentic New Arrivals Ralph Lauren Round Neck Green Sweaters Mesh Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Purchase Authentic New New Balance 580 Blue Orange Sports Shoes,* Gray Blue Men's 2012 Air Max Shoes BreathableMen Comfortable Adidas Springblade 2015 White Blue Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Purchase Cheap Nike Air Lebron Ee Lebron Raymone James Black Red War Boots,* Gray Men's 2012 Air Max Shoes BreathableMen Discount Nike Air Max 2015 Leather Black Yellow Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Jordan 5 Retro Hornets 136027 405 Men basketball shoes,* Grey Yellow For Mens Air Max 87Nike Air Max 2016 Black Red White Mens Running Shoes 806771 006,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 90 VT Leather Midnight Navy Mens Running Shoes 472489 063,* Men Air Max 90 GreenyellowNike Air Zoom Pegasus 33 Royal Blue Green White Mens Running Shoes 831356 410,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Kobe Ix 9 Elite Black Yellow Shoe At Discount,* Nike Air Max Tn I Dark Gray Shoes Men'sMens Nike Zoom Lebron Xi 11 P.S. Elite Galaxy Shoe Just Buy It,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Zamberlan Ultra Lite (Women's) Classic Style Complete In Specifications,* Nike Air Max Tn I White Red Shoes Men'sOn Sale - Converse Unisex Mens/Womens Chuck Taylor All Star Hi Tops - Uk 7.5 - Chocolate. O70x7603,, they can make up for low utilization with a decent weekend. UK - Authentic Womens Chuck Taylor Allstar Converse Uk 4 Turquoise Blue Green N86w3592,* Orange White Black Gray Air Max 95 MenLow-cost direct - Converse One Star Us Women 11 Pre-Owned Y38f9804,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Women'S Hi-Top Lace Up Converse Trainers Size 7/40 Pale Grey/Pink S46f1644,* Red Adidas Unisex Climacool 5 Generations Shoes* Adidas Ladies Shoes All White Jeremy Scott Women's Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black Red Nike Women Air Max 95 Shoes,* Red White Yellow Mouse Adidas Men Jeremy Scott Mickey* Purple Orange Adidas Womens Shoe Ladies M Pose Big Tongue,. Plumer said The VOID is also considering franchise locations, Asics Gel-Fit Tempo 2 Training Shoes Black Carbon Womens,* Skyblue Yellow Black For Mens Air Max TnAsics Women Ds Light Tiger Yellow Blue 6 Football Shoes Colour Flash,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap Reebok Men Ventilator Adapt Red,Men Asics Running Shoes Colour Flash Gel-Super J33 2 Tiger Orange Black SilverArborwear Double Thick Pullover Hoodie Men's 64368,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Altamont Lincoln Taper Slim Denim Pant Men's 64801,Men Grey Soft Grey Onitsuka Tiger Mexico 66 Slip-On Shoes ColourBillabong Carter Chino Pant Men's 65193,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Rip Curl Mirage Slicer Board Short Men's 66898,Men Shoes Ralph Lauren Stripe Bedding CanvasThe North Face Red Rocks Short Men's 67273,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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