Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Sale Cheap New Style Polo Ralph Lauren Darkpurple Custom-Fit Mesh,* For Mens Green White Black Air Max 90Men Best Sell Polo Ralph Lauren Stickup Custom-Fit Mesh Darkgrey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men 2015 New New Balance 751 Black Blue Running Shoes,* For Mens White Blue Black Air Max 90Men Purchase Comfortable Adidas Bounce Titan 5Th V Fifth Netty Black Green Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Choose Comfortable Guarantee Kevin Durant Sixth 6Th Xi Black Yellow War Boots,* Gray Blue Adidas Men Roundhouse MiddleMen Buy Perfect Latest Series Nike Air Max 90 Hyp Qs All Brown Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Jordan 30 XXX Gym Red 811006 601 Mens basketball sport shoes,* Green Gray Men's Air Max ShoesNike Air Max 2015 Bright Crimson Black Summit Mens Running Shoes 698902 600,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 90 Ultra White Black Orange Mens Running Shoes 526383 324,* Grey Yellow For Mens Air Max 87Nike Air Yeezy 2 SP Max 90 The Devil Series Gold Mens Running Shoes 508214 607,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 90 White Black Orange Running Shoe Stockists,* Nike Air Max 90 Army Green Prm Hyperfuse Mens ShoesMens Nike Air Max Bw Yellow White Shoe Save 40%-70%,, “This is something entirely new.” Mens Nike Air Max Punching Black Blue Shoe Cheap 100%,* Nike Air Max 90 Dark Blue Shoes Hyp Kpu Tpu Men'sMens Nike Air Max Tn I Dark Blue White Red Shoe Store Wholesale,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Penny Hardaway 5 V Blue White Green Shoe Online Sale,* Nike Air Max 90 Red White Shoes New Men'sMens Nike Blazer Blue White Shoe Stockists,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Kobe Viii 8 Black Green Shoe Store Wholesale,* Nike Air Max Tn I Black Yellow Blue Shoes Men'sMens Nike Zoom Lebron Xi 11 Orange Gold Shoe For Cheap,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Rockfish Original Tall Matt Wellington Boots - Adjustable (Women's) - Black Quality Primacy High Qua,* Nike Air Max Tn I Red Shoes Men'sOn Sale - Converse Star Player Ox Charcoal Womens Trainers W36z9006,, they can make up for low utilization with a decent weekend. UK - [132305F] Converse All Star Hi Rust Men Sneaker Sz 7 Women Sz 9 R14h9948,* Nike Men's 2013 Air Max Bw Shoes Fur-black-greenLow-cost direct - Converse Missoni Chuck Taylor Ox Women Us 7.5 Gray Sneakers Pre Owned 1551 G38f2,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Stunning Womens Limited Edition Converse Hi Tops Size 5 E22x7934,* Purple Black Adidas Originals Mens ShoesAdidas Ladies Black Light Blue Bounce Tanks Serie Shoes Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black Adidas Womens Originals Heeled Increase Women,* Red Adidas Unisex Superstar* Nike Running Shoes Air Max 1 Gold Women,. Plumer said The VOID is also considering franchise locations, Asics Gel-Equation 8 Blue Mint Running Shoes Womens,* Silver Blue Nike Mens Running Shoes Air Max 1Asics Training Shoes Gel-Fit Vida Grey Light Blue Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. PUMA Men R698 Suede Blue,Men Asics Cushioning Running Shoes Colour Onyx Racing Re Gel-Contend 3 Tiger SnowArc'teryx Centre Pullover Hoodie Men's 64360,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Osloh Crank Denim Pant Men's 64766,Men Asics Track Shoes Colour Lime Cross Freak 2 Black TurquoiseBillabong Slicke'r Tapered Color Denim Pant Men's 65187,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Quiksilver Ghetto Acid 18 Board Short Men's 66882,Men Ralph Lauren Shoes High-Top Vaughn CanvasQuiksilver Everyday Cargo Short Men's 67269,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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