Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Puma - Trinomic Splatter Trainer : Rational Construction Provide,* Black Purple Men's Air Max 95 Shoes,Toggi Ascot Leather Jodhpur Boot (Unisex) - Black Sell Like Hot Cakes Limited Edition,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike - High Quality Force 1 '07 Premium Trainer : Sexy Special Deals,* Black Yellow Men's Air Max Shoes,Adidas Originals - ZX Boost Trainer : neutral For Your Selection,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Lacoste - Fashion Glendon Trainer : Ice High-Grade,* Blue White Adidas Men Roundhouse Middle,Ridgeline Slash - Buffalo Camo Relax High-Fashion,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cruyff - Unique Design Trophy Rapid V2 Trainer : Durable In Use Manager recommended,* For Mens White Black Orange Air Max 90,Columbia Watch - Everblue Perfect Order Online,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. On Sale - Converse Wade Ox Low Limited Edition Size 12 Black/White/Gold Championship M76s1065,* Men Black Air Max 90,UK - Converse Cons All Star High Top Sneakers Chucks Berry Gr. 375 /Uk45/Us 5 Top! J83i3521,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Black White For Mens Air Max Tn,* White Men's Air Max Ltd 1,* Gray Blue Nike Men's 2013 Air Max Version Punch New,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Nike Air Max 90 Boots Mid No Sew Sneaker Shoes Goldblue Men's,2017 Best Superdry Logo Flip Flops Men 1291-7786,* Red White Adidas Men Mid Roundhouse,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. * Yellow Purple Black Adidas Men St,Cheapest Timberland Chelsea Boots Men 5721-2901,Authentic River Island Suede Boat Shoes Men 1389-3221,, overall, every single one of these experiences is any less than flat out amazing. Get Discount HUGO by Hugo Boss Paris Suede Derby Shoes Men 6144-5604,60% off Sale For Religion Stripe Sliders Men 8185-3018,Provide Best Clarks Original Weaver Suede Shoes Men 2971-2224,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Asics Dark Blue Magenta Gt Ii Trainers With,High-quality Nike Running Lunar Glide 8 Men 8421-5165,Asics Pink Gel Unifire Find Trainers Onyx Lime Bearskin,, “This is something entirely new.” Men Asics Colour Flash Gel-Challenger 10 Tennis Shoes Green White Silver,Authentic Jack & Jones Spider Herringbone Plimsolls Men 4227-6879,Men Short Sleeve Polo Tees Ralph Lauren Grey Woring 1908 In,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Ralph Lauren Pony Canvas White Green Purple Belt Tote In,Retail Dr Martens Adrian Tassel Loafers Men 1098-7109,Adidas UK Shop - Adidas Freak X Carbon Mid Cleats (White) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Hyperdunk 2015 (Team) Men Basketball Shoes Gorge Green Electric Green Metallic Silver,Asics Blue Silver Gel 60-70% Phoenix 6 Stabilty Running Shoes Nectarine With Ezvwrbavjr Find Co,Nike Zoom Rival Waffle Xc Track Unisex Casual Shoes Total Orange Black Soar,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Zoom Vomero 10 Men Running Shoes Cool Grey Black Blue Lagoon White,Asics Gel-Linksmaster White Trianers Lime Mens,Cheapest Converse Grey 'All Star' hi-top trainers-Men Salva,, they can make up for low utilization with a decent weekend. Adidas Men ZX 500 OG Black,Asics Orange Black Electric Blue Gel Sole Rubber Cupsole Ufs Zaraca 4 Lightweight Running Shoes Hot,Nike Men Free Run 2 Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap Vans Men x Disney Slip-On Wonderland Pink,Asics Wrestling Shoes Omniflex-Attack Blue Jewel Lime Mens,Patagonia Fitz Roy Crest Lightweight FullZip Hoodie Men's 64594, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mammut Trovat Pant Men's 65065,Men Asics 2 K Colour Ds Light X-Fly Soccer Shoes Black White,Mountain Hardwear River Gorge Crew LongSleeve Men's 65928,. Plumer said The VOID is also considering franchise locations, Burton Sawyer Short Men's 67178,Men Asics Fitness Shoes Colour Safety Jb Elite Tr Yellow Titanium White,Fox Racing Essex Tech Short Men's 67577,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Low-cost direct - Converse Ladies Uk 5 Eu 37.5 Rich Purple Glitter Ox Trainers E82y1245,Reebok Men CL Leather On Sale Grey,Harkila Vision Face Cover Members Polite big discount,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Helly Hansen Aquapace Shoes - Racer Blue/Ebony/Silver White/Evening Blue Bright Big Discount,Vans Men Old Skool Leather Polka Dot White,Snowbee Lumbar Support Wading Belt Classic-Fit Easter Day,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

T* Adidas Originals Mens Brown Orange White Shoes Haute Couture,DC Lanai 20in Board Short Men's 67072,* All Black Men Soccer Shoes Adidas,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of * Blue Adidas Originals Mens Zip,DAKINE Bushman Cargo Short Men's 67299,* Men Gray Black Air Max 90,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), * Orange Yellow Nike Men 2013 Air Max Version New,Marmot Montara Short Men's 67548,Buy Superdry Classic Court Trainers Men 6318-4813, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Get Discount Nike Air Force 1 \'07 TrainersMen 2453-4736,Dakota Grizzly Roark Hybrid Short Men's 67784,2017 Original Dr Martens 1460 8 Eye Washed Canvas Boots Men 4812-2752,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Asics Gel-Cyber Sensei Court Tomato White Shoes Cherry Mens,Bogs Johnny Chelsea Boot Men's 69577,Black Ralph Lauren Pony Jumper Handbag In,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Polo Ralph Lauren Shoes Careers Breathable White,Danner Pronghorn GTX Boot Men's 69859,Ralph Lauren Pony Polo Nyc Solid August-20,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas UK Shop - Adidas Seeley x Ari Marcopoulos Shoes (Black) for Men,Frye Wilson Midlace Shoe Men's 70126,Adidas UK Shop - Adidas Tango Cage Jersey (Blue) for Kids,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Flyknit Air Max 2014 Bright Crimson Black Photo Blue Mens Running Shoes 620469 600,Nike SB Paul Rodriguez 7 Men Skateboard Shoes Black/White-Black FL55W,Nike Magista Obra FG Wolf Grey Turquoise Black Wolf Grey ACC Mens football boots Soccer shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Roshe Run Hyperfuse Triple Black Mens Womens Running Shoes 642233 002,Nike Air Presto Camo Deep Grey Mens Running Shoes 347636 604,Seeland Woodcock Lady Breeks - Shaded Olive Decorative Original brand,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Puma - Special offer Aril Trainer : Classic Buying Now,Nike Free RN Motion Flyknit Run Grey Black White Oreo Mens Running Shoes 834584 100,Nike - Force 1 High Trainer : Happy High Quality,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Converse - Preferential Chuck Taylor Star High Trainer : Colorful Designer For Sale,Nike LeBron 13 XMAS Christmas 816278 144 Mens basketball sports shoes sneakers,Adidas Originals - High Quality Racer Lite Trainer : Popular Outlet On Sale,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Seeland Cottage Quilt Waistcoat - Black Olive Skillful Manufacture Sports Shoes,Nike Roshe Dbreak NM Daybreak Black White Bule One NSW 826669 410 Mens Running Athletic Sport Shoes Sneakers,Adidas Originals - Classic Style Gazelle OG Trainer : Generous For Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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