Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheapest Puma evoSPEED 4.4 IT-Sulphur Spring/Total Eclipse/Electric Blue Lemonade-Women Consegna Veloce,* Air Max Bw Skyblue Black For Mens,Latest Adidas Women ZX Flux Lux Fabric Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Latest Nike Women Midnight Air Max 90 PRM Suede Midnight Navy,* Air Max Tn I Black Gray Shoes Men's,Nike Roshe Run Woven Women Lifestyle Shoes Pink Force/Black-Pearl Pink MU05V,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Timberland EK Brookton Roll Women Top Boots Burgundy/Bird LX54Q,* Black Gold Adidas Originals Men Running Shoes Porsche,Women Discount New Balance 501 Green Black Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women Chooes Cheap Nike Air Max 2015 Kpu All Gard Red Running Shoes,* Black Men's 2012 Air Max Shoes Breathable Online-blue,Adidas Tubular Shadow Womens BB8871 Haze Coral White Athletic Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Huarache Run Ultra Breathe Hyper Violet Womens Running Shoes 833292 500,* Black Red White Nike Men Air Max Shoes,Nike Air Max 90 Essential Blue Force White Ice Blue Mens Womens Running Shoes 616730 400,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, On Sale - Converse Break Point Mens Shoes U37b6560,* Red White Adidas Men Campus Neo Sseries,UK - Bridal Bow Customised Bling Scatter Crystal Mono All White Converse 3 4 5 6 7 8 N70p4765,, “This is something entirely new.” Low-cost direct - Converse X John Varvatos Leather High Top Sneakers Shoes Black Men'S 8 M M53s5561,* White Blue Nike Kids Shoes 2014 Air Max,Low-cost direct - Converse All Star Ignite Fire White Sneakers High Top Flame Japan Limited F/S V96,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - Converse High Top Jack Purcell Mens Shoes H13k5451,* White Red Men's Air Max Ltd 1,Hot Sale - Shiny Sequined Low Top Converse All Star Tie Tennis Shoes Size 7 O60p7442,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Blue Black White Men Air Max Tn,Wholesale River Island Smart Shoes Men 5755-9157,* Men Air Max Black Red Snow 2009,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Nike Air Max Tn Blue White Fusion Men's,100% Quality Nike Aptare Trainers Men 6209-2629,* White Black Gray Men's Air Max Ltd 1,, they can make up for low utilization with a decent weekend. Cheap Dr Martens Tract Fold Boots Men 5885-9743,Wholesale KG Kurt Geiger Younge Trainers Men 8736-1853,60% off Sale For Polo Ralph Lauren Hanford Leather Trainers Men 5607-2799,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over 2017 House Of Hounds Croc Suede Tassle Loafers Men 9965-6724,2017 Original Havaianas Brasil Logo Flip-Flops Men 9784-9641,Cheapest Base London Harold Hi Shine Leather Brogues Men 9091-1911, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gel-Challenger 10 Court Yellow Blue Shoes Flash Mens,Provide Best Dr Martens Henley Oxford Shoes Men 8509-8915,Asics Silver Yellow Black Gel Aerobic Technology Zaraca 4 Lightweight Running Shoes Flash,. Plumer said The VOID is also considering franchise locations, Men Asics Colour Lime Indigo Gel-Challenger 10 Tennis Shoes Tiger Blue White,60% off Sale For Cayler & Sons Katsuro Trainers With Speckle Print Men 5157-6574,Men Sand White Onitsuka Tiger Sneakers Ultimate 81 Colour,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Adidas Men Adi-Ease Classified Sale Black,Black Gel Resolution Tennis Shoes Asics Stretch And Breathable 6 Clay Outdoor Rouge,Converse Men Star Player LP Blue, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Reebok Men Ventilator Adapt Grey,Men Asics Colour Carbon True Trail Running Shoes Gel-Sonoma 2 Tiger Red Black,Billabong Balance Pullover Hoodie Men's 64371,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mountain Khakis Original Mountain Pant FlannelLined Men's 648,Men Asics Running Shoes Colour Asics Fuzex Hot Orange Blue Indigo Blue,Under Armour HeatGear Circuit Woven Tapered Pant Men's 65264,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Reef Reef Shacktron Board Short Men's 67010,Men Polo Ralph Lauren Shoes Careers Logo Contrast Color,Hippy Tree Troop Hybrid Short Men's 67393,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Mens Nike Shox Tlx White Red Shoe Buy Online,Nike Jordan Rising High Men Basketball Shoes Black Wolf Grey Infrared 23 White,Mens Nike Zoom Lebron X 10 Low Blue Green Shoe Save Off 50%,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Kanyon Outdoor Gorse X-Rider Boot - Wide (Women's) - Black Useful Online-Shop,Nike Archive 83.M Men Casual Shoes Pure Platinum Wolf Grey Silver White,UK - Converse 549314C All Star Ox Crochet Scarpa Women Stringata In Pizzo Bianco K46i8325,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Aigle Parcours 2 Enduro Wellington Boots (Unisex) - Kaki Adaptability To You,Cheap PUMA Men Trinomic Xt 1 Plus White,Harkila Carl-August Braces - Lively Floor Price,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Balance - Popular Reflective Trainer : Full round Floor Price,Vans Men Iso Perf Sale Grey,Converse - Comfort Chuck Taylor Star High Trainer : Leisure Fashionable Style,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Columbia Silver Ridge Convertible Trousers - Fossil Feminine Fashion Mall,Alchemy Equipment 280GSM Single Jersey Merino Pullover Hoodie Men's 64375,Snowbee Suncure Wader Repair Bright Big Discount,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas UK Shop - Adidas Dame 3 Roots Shoes (Red) for Men,Under Armour Heatgear Compression Short Long Men's 69469,Adidas UK Shop - Adidas Mundial Goal Shoes (Black) for Men,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Knicks Road Swingman Jersey (Blue) for Men,Vasque Skywalk GTX Hiking Boot Men's 69755,Adidas UK Shop - Adidas Essentials Heathered Piqué Hoodie (Blue) for Men,, and the entertainment giant made an investment in the company. Nike Lebron Xii Low Men Basketball Shoes Black Green Strike Volt Metallic Silver,Scarpa Tech Ascent GTX Shoe Men's 70048,Nike Vapor Speed Low Td Men Football Shoes White Black White,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Affari Reebok ZPump Fusion TR-Black/Flat Grey-Men Le Vendite Online,Ridgemont Outfitters Rover Shoe Men's 70207,Discount Adidas Men ZX Flux Winter Blue, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Men Zoom Stefan Janoski Sale Grey,Shimano SHRP9 Cycling Shoes Men's 70489,Adidas Originals 3Foil Pullover Hoodie Men's 64374,, like all retail operators, Marmot Echo Rock Pant Men's 65037,Tenaya Inti Climbing Shoe 70680,Hurley Phantom Density Board Short Men's 66900, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of DC Ripstop Cargo Short Men's 67383,Woolrich Footwear Strand Shoe Men's 70834,Icebreaker Original ZipNeck Sweater Men's 68180,, they can make up for low La Sportiva Boulder X Mid GTX Approach Shoe Men's 70020,Columbia Megavent PFG Shoe Men's 71136,Adidas Ultra Boost Running Shoe Men's 70543, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Zoom Terra Kiger 3 Trail Running Shoe Men's 71002,Adidas Top Ten High Retro Men Basketball Shoes Black/Black-Gold XQ88M,Air Jordan CP3.VII AE (Chris Paul) Men Basketball Shoes Game Royal/White-Midnight-Obsidian XG62K,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Americana Hi 88 Men Lifestyle Shoes Blue/Run White-Red MD14W,Air Jordan II Retro Men Basketball Shoes Nightshade/Volt Ice-Black-Pure Platinum NC46A,Adidas Gazelle 2 Men Retro Shoes Black/White-Blue BJ87K, could generate over half a million dollars a week, and easily finance new titles. Nike Free 4.0 V3 Men Running Shoes Urban Orange/Laser Orange EI19V,Nike Air Force 1 Retro Men Basketball Shoes Cool Grey/Anthracite-Wolf Grey UM72M,Nike Air Veer Retro Men Training Shoes White/White-Obsidian QV58X,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men Latest Ralph Lauren Blue Soft Yellow Hoodied,Reebok Question Mid Retro Men Basketball Shoes Purple Ink/Fearless Purple IL56B,Men Low Prices Nike Zoom Kd Vi Green Khaki War Boots, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men Choose Perfect New Vans Old Skool Blue Yellow Casual Shoes,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Charcoal/Black/White HN13L,Nike Air Jordan 1 High OG Black White 555088 010 Mens basketball shoes,, we’ve chosen to develop something different than a Nike Air Max 90 FLYKNIT bule white black orange mens Running Athletic Sport Shoes Sneakers,Nike Toki Low Men Lifestyle Shoes Black/White-Anthracite-Light Base Grey WC51X,Nike Free Flyknit 5. 0 Oreo Multi Color Mens Running Shoes 831069 004,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Mercurial X 10 Superfly FG high white red black football boots shoes,New Balance 1300 Men Running Shoes Light Grey/Orange WC89Q,Mens Adidas Copa Mundial Firm Ground Green Orange Football Boot Outlet Online,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Air Jordan 6 Anti Fur Red White Shoe Buying Cheap,Nike Air Max 90 Jacquard Pack Men Running Shoes Gym Red/Light Crimson-Wolf Grey-Black CW53W,Mens Nike Air Max 1 87 Blue Wave Running Shoe Best Sale,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Air Max 90 Premium Em White Black Shoe At Discount,Air Jordan Hydro 2 Premium Men Sandals Black/White-Vemong Green-Black UV38Q,Mens Nike Air Max Orange Shoe Fashion Cheap,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Air Presto 4.0 Black Red Shoe Fast Delivery,Nike SB Zoom Stefan Janoski Premium SE Men Skateboard Shoes Military Blue/Obsidian-White PP33I,Mens Nike Flyknit Trainermens Suede Leather Green Shoe Best Price,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Mens Nike Lunar Hyperdunk X James Grey Green Red Shoe Stockists,Onitsuka Tiger California 78 Men Yellow/Black NC32H,Mens Nike Zoom Lebron X 10 Gold Blue Shoe Online Store,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Nike Air Max Thea Womens Lifestyle Shoes Volt Light Liquid Lime,Men The cheapest Online Sale Lebron James Eleventh 11Th Xi Blue Black War Boots,Designs Nike Zoom Fly 2-Blue Lagoon/Tide Pool Blue/Pink Pow/Black-Women Le Vendite Online,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap PUMA Women Basket Classic Black/Black,Men Find Cheap New Style Nike Air Max 95 Em All Black Running Shoes,Nike Genicco Women Running Shoes Turbo Green/Volt-White WD96K, will Women Fresh Style High Adidas Neo Blue White Casual Shoes,Men Wholesale Solomon S Lab Sense M Blue Green Running Shoes,Asics Gel Lyte V Sunset Pack Lila H5D2L 3333 Womens Mens Running Shoes Sneakers, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Air Max 90 FLYKNIT bule Womens Running Athletic Sport Shoes Sneakers,Adidas Men Pure Boost Ltd Shoes Amazing S80702 Core Black Dark Grey Heather Solid Grey,Nike Roshe One Hyperfuse Breathe Total Crimson White Mens Womens Running Shoes 833125 100,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Nike Air Jordan Cp3 Iii 3 Blue White Shoe Buying Cheap,Nike Air Force 1 Low All White Triple Whiteout 315122-111,Salomon Quest 4D 2 Walking Boots (Men's) - Deep / Asphalt / Oxide Simple lines Zero Profit,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Timberland - Special offer 6 Inch Premium Jacquard Boot : Low Price Lowest Whole Network,Nike Air Jordan 5 Retro Low BG Dunk From Above 314338 135 Men basketball shoes,Craghoppers Kiwi Active Trousers - Dark Khaki easy going DISCOUNTS,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Puma - High Quality Aril Trainer : Color Brilliancy Deals,Nike Air Max 2016 Grey Black Blue Mens Running Shoes 806711 004,Seeland Winster Kids Waistcoat - Duffel Green noble Online-Shop, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Columbia Silver Ridge Cargo Trousers - Fossil implicit High-Top,Nike Air Max LD Zero Hiroshi Fujiwara Fragment Obsidian orange 848624 411 Mens Running Sneakers Shoes,On Sale - Converse Size 6 P2g9211, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s * Adidas Originals Suede Mens Green Yellow Shoes,Nike Mercurial Superfly FG Bright Crimson Persian Violet Black 0500 football boots shoes,* Black Gold Nike Men's 2013 Leather Air Max Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted * For Mens Black White Air Max 90,Nike Shox Turbo 21 KPU Black White Mens Running Shoes Sneakers,* Nike Air Max Tn I Black Mens Shoes,.

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