Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

BANKS La Plage Board Short Men's 67074,* Coffee For Men 2013 Running Shoes Air Max NewLaird Apparel Enduro Short Men's 672,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Prana Stretch Zion Short Men's 67461,* For Mens Air Max 90 GoldenPrana Overhold Short Men's 67607,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Volcom Upstand Sweater Men's 68085,* Dark Blue Adidas Men ShoesUnder Armour Run Windstopper Legging Men's 69498,). Woolrich Footwear Gymnasium Boot Men's 69633,* For Mens Air Max Black Red White 2009KEEN Newport Sandal Men's 69935,, VRcades, Red Wing Heritage Postman Shoe Men's 70091,* For Mens Black Chocolate White Air Max 90Salomon X Ultra Prime Hiking Shoe Men's 70299, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Chrome 415 Work Boots 70486,* For Mens Air Max Silver Black 2009Asics fuzeX Running Shoe Men's 70628,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Adidas AdiEase Skate Shoe Men's 70805,* For Mens Black Red White 2012 Air MaxVans Iso 2 Mid Shoe Men's 70987,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Adidas Outdoor Climacool Boat Pure Water Shoe Men's 71123,* For Mens Gray Skyblue Red Air Max 90Adidas Top Ten High Retro Men Basketball Shoes Black/Black-Gold XQ88M,, China, open to the public. Air Jordan CP3.VII (Bel-Air) Men Basketball Shoes Black/Gamma Blue-White-Flash Lime MK52P,* For Mens Black Slateblue Air Max 90Nike Air Foamposite One Retro Men Basketball Shoes White/White-Metallic Silver MW86H,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Air Revolution High Retro Men Basketball Shoes Silver/Black-Gamma Blue-Atomic Red RJ55N,* For Mens White Red Air Max 90Adidas Hackmore Men Lifestyle Shoes Black KG90J,, Pure Imagination, Converse Chuck Taylor All Star Riff Low Men Lifestyle Shoes Old Silver FJ41G,* For Mens Pink White Gray Air Max 90Nike Solarsoft Mule Woven Men Lifestyle Shoes Wolf Grey/Mid Fog-Vivid Slfr HH66Q,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Adidas ZXZ WLB Retro Men Running Shoes Lead/Mint-Run White AH25F,* Gray Camo Men's 2013 Air Max ShoesNike Air Max 1 Jacquard Men Running Shoes Photo Blue/White-Wolf Grey-Mid Navy EM81F,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Cortez Basic Nylon Retro Men Running Shoes Black/White AL11L,* Gray Adidas Unisex Adicolor Lo Forum Environmental Protection Cotton SeriesConverse Chuck Taylor Sandstar Men Sandals Navy/White VI14C,, says the global location-based VR entertainment market will more than double in 2018, Adidas Stan Smith Retro Men Tennis Shoes Run White/Red IE10H,* Green Adidas Men Skateboard ShoesOnitsuka Tiger California 78 Men Blue/Fiery Red WD99O,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Shop Cheap Authentic Polo Ralph Lauren Black Patriotic Big Pony Hoodie,* Green Black White Warrior Unisex Adidas Wood System Armor ShoesMen Find Greatest Ralph Lauren Yellow Pullover Merino Sweaters,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Cheapest New Arrivals Nike Free 5.0 Red White Running Shoes,* Green Gray Nike Men's Air Max 95 ShoesMen Purchase Authentic Lacoste Gray Green Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Buy New Series Air Jordan Retro 3Rd Iii Third Gray Blue Sneakers,* Hunter 2014 Air Max 90 Green Nike New Men'sMen Purchase Comfortable Authentic Nike Lunarce 1 Fuse Nrg Unisex Gray Green Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Purchase Cheap Latest Style Puma Red Gray Canvas Shoes,* Light Purple White Adidas Men Mid Forum2017 New Color Mens Air Jordan get 13 Love Respect Black/creamy white,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Mens NIKE AIR JORDAN 5 RETRO PREMIUM TAKE FLIGHT SEQUOIA 881432-305 Basketball Shoes,* Men Brown Black Air Max 90 GoldenNike Air Jordan 11 Future Low Off Court 718948 600 Red Black White Mens basketball sport shoes sneaker,.

VRStudios, founded in 2014, Nike AIR JORDAN JUMPMAN TEAM II MIDNIGHT black 819175 010 Mens basketball sport shoes,* Men Gray Black Yellow Air Max 90 UKNike Air Max 2017 White Black Mens Running Athletic Sport Shoes Sneakers 849559 009,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max Lunar1 White Black Volt Mens Running Shoes 654469 100,* Men White Black Yellow Gray Air Max 90Nike Flyknit Air Max 2014 Game Royal Black Electric Green Mens Running Shoes 620469 400,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Kids Nike Air Jordan X 10 Retro Red Shoe Online Sale,* Nike 2014 Air Max 90 Shoes Em Men'sMens Nike Air Foamposite One Black Purple Shoe Factory Outlet,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 4 Iv Black Red Shoe Loved By Everyone,* Nike Air Max 90 Aachen Gray-blue Mens ShoesMens Nike Air Jordan 6 Vi Dark Blue Shoe For Sale,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Sixty Club White Black Red Shoe Loved Around,* Nike Air Max 90 Boots Mid White Black No Sew Sneaker Shoes Men'sMens Nike Air Jordan Xiii 13 Black Shoe Sale Shop,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Carved Red White Shoe Fast Shipping,* Nike Air Max 90 Hyperfuse Silver Pre Em-fur-whiteMens Nike Air Max 90 Mid No Sew Ns Blue Black Shoe Official Website,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 95 360 Wire Drawing Blue Orange Shoe Just Buy It,* Nike Air Max 90 White Green Shoes New Men'sMens Nike Air Max Classic Bw Black Shoe At Discount,, “This is something entirely new.” Mens Nike Air Max Tn Cushioning Shoes Black Orange Shoe Cheap Retail,* Nike Air Max Tn Black Yellow White Fusion Men'sMens Nike Air Max Tn I White Red Black Shoe Factory Outlet,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Total Max Uptempo Black Green Shoe Online Sale,* Nike Air Max Tn I Black Gray Red Shoes Men'sMens Nike Dunk Mid Blue Shoe Online Shop,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron Solider Vii White Black Shoe Loved By Everyone,* Orange Gray Adidas Unisex Decade WinterMens Nike Zoom Terra Kiger Grey Yellow Shoe Loved Around,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Timberland Earthkeepers Mount Hope Waterproof Boots (Women's) - White lovely Just For You,* Purple Blue Adidas Men Mid RoundhouseOn Sale - Converse Breakpoint Low Top 555919 Green White Life Style Shoes Women Z49q3429,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse Women'S Chuck Taylor All Star Cove Blue Slip On Sneaker-Assorted Sizes P,* Red Silver Black For Mens Air Max SkylineLow-cost direct - Converse All Star Stingray Metallic Embossed Gold Womens Trainers Y66e5468,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - New Womens Converse Metallic All Star Hi Textile Trainers Canvas Lace Up C27m8220,* Silver Gray Mens Shoes Air Max Bw* Adidas Women's Red Ladies Superstar 25 Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Gold Adidas Originals Women Metro Attitude Logo W Shoes Women,* White Black Adidas Men Porsche Is* White Pink Air Max Bw Women Nike UK,. Plumer said The VOID is also considering franchise locations, Asics Gel-Noosa Tri 10 Lavender Mint Running Shoes Womens,* White Black Men 2013 Air Max Air Trainer 1.3 Mp Max BreatheAsics Women Gel-Dedicate 4 Tennis Shoes Tiger Plum White Colour Cotton Candy,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, * White Red Men's 2012 Air Max Breathable,Asics Dan Gable Ultimate 3 Wrestling Shoes Silver Malibu MensBest Sperry Topsider Suede Boat Shoes Men 8797-8826,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Retail Lacoste Marice Slip On Plimsolls Men 9842-4856,Asics Gel-Evate 3 Red Running Shoes Lightning Mens60% off Sale For Dr Martens Coronado 3 Eye Suede Shoes Men 3264-3577,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Vans Men California Era Decon Suede Beige,Men Asics Stability Running Shoes Colour Mediterranean Copper Gel-Kayano 22 BlackColumbia Trail Shaker Pullover Hoodie Men's 64435,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Patagonia Sandy Cay Pant Men's 64910,Men Ralph Lauren Shoes High-Top Vaughn CanvasThe North Face Ampere Pant Men's 65225,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hurley Force Core 3 Board Short Men's 67013,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rowing Club&QuotQuiksilver Vortex Remix Street Trunk Short Men's 67369,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan I 1 Retro Fur Black Shoe Best Price,Adidas UK Shop - Adidas Performance Mélange Top (Blue) for KidsMens Nike Air Max 360 White Blue Shoe Buy Online, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Women Wrestling Shoes Snapdown Tiger Red Navy Silver Colour,PW712 Nike Kobe VI 6 Helicopter Basketball ShoesAdidas UK Shop - Adidas 3-Stripes Hoodie (Black) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Dunk Sky Hi Joli Womens Lifestyle Shoes Black White Black,ZP974 Nike KD6 NSW Lifestyle Gray ShoesAmare Womens,, we’ve chosen to develop something different than a Converse Women Leather Faux Shearling lined Sneaker Storm Wind/Natural,Nike Kobe X Men Basketball Shoes Soar Deep Royal Blue Green ShockNike Dunk Sky High Mesh Women (Hidden Wedge Heel) Shoes Total Crimson/Bright Mango-Sail GD57K,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Converse Chuck Taylor Bright Oxford Women Black EI69R,Nike Huarache Nm Men Casual Shoes Radiant Emerald Black White Fuchsia FlashWomen Purchase Authentic New High Adidas Profi Up White Black Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women Sale Perfect New Toms All Blue Classic Canvas Shoes,Nike Roshe One Knit Jacquard Men Casual Shoes Black Dark Grey White BlackNike Air Jordan 29 XX9 Q54 Quai 54 805254 004 Womens and Mens basketball sport shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max INVIGOR PRINT bule white 749688 070 Womens Running Athletic Sport Shoes Sneakers,Nike Cj3 Pro Td Men Football Shoes Sport Royal Black WhiteNike Roshe Run Bright Crimson/team Orange Womens Running Shoes 511881 008,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Nike Air Jordan 4 Iv Retro White Blue Pink Shoe Official Website,Nike Air Max 2015 Men Running Shoes Black Bright CrimsonAdidas Originals - Special offer Gazelle Indoor Trainer : Enthusiasm Buying Cheap,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Timberland - Preferential Euro Sprint Hiker Boot : Generous For Sale,Nike Free 4.0 Flyknit Men Running Shoes Green Strike Rough Green Ghost Green BlackCruyff - Deals Vanenburg X-LITE Trainer : Emergency Buy Popular,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by On Sale - Converse Basic Chucks - Ct As Ox - Sea Spray V8v8511,Progettazione Puma Brown 'Modern Court' suede trainers-Men Negozio OnlineUK - Converse P32p9443,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Low-cost direct - Converse One Star Leather White Size 9 Uk R35d3859,Adidas Men Superstar BlueHot Sale - Converse Fragment Design One Star '74 Ox Grey 153130C U56h8015, will Hot Sale - Trainers Converse Size Uk4 Grey W86s7490,ASICS Men Gel-lyte V Blue* Adidas Men's Light Blue Gray Running Shoes Haute Couture, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Air Max Bw Black Red For Mens,Converse Men Chuck Taylor All Star Rubber Sale Yellow* Black Nike Mens Shoes 2013 Air Max,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how * For Mens Black Red Air Max 90,Nike Men Air Max Tavas Ltr Red* Nike Air Max 90 Hyperfuse Silver Pre Em-fur-white,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * White Black Blue Men Air Max Skyline,Cheap PUMA Men Arial Suede BlackBest Timberland Classic Premium Boots Men 2550-1566,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Provide Best KG Kurt Geiger Banstead Leather Derby Shoes Men 8433-9546,Discount Reebok Men Workout Lo Clean Lux Gum BlueGet Discount BOSS Green by Hugo Boss Ray Tenn Knit Trainers Men 2787-9592, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Gel-Game 5 Court Blue Orange Shoes Mens,Cheap Vans Men Era Hi Winter BlackBlack Silver Yellow Gel Kayano Asics Horsehair Scrub 6Qzukqunr2 Largest Su 21 Stabilty Running Shoes Flash, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Adidas UK Shop - Adidas MONTAGE AOP BS (Multicolor) for Men,KDC786 Nike KD VII KD 7 White Black Yellow Basketball Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Kbtality Men Basketball Shoes Black Challenge Red Team Red Metallic Aged Coin,Simms Cold Weather Pant Men's 64873Nike Free 5.0 Print Men Running Shoes Dark Obsidian Hot Lava White,.

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