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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Prana Beacon Board Short Men's 67049,* Burgundy Adidas Men ShoesQuiksilver Washed Amp 19 Hybrid Short Men's 67255,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Poler Cozy Stuff Sweat Short Men's 67388,* Canvas Black Adidas Originals Mens ShoesUnder Armour Raid Short Men's 67613,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based The North Face GTD Dual 9in Short Men's 67746,* Caterpillar Men Blue Adidas Running ShoesNike DriFIT Flash Tights Men's 69443,). Woolrich Footwear Packer Boot Men's 69656,* Dark Blue Men's 2013 Air Max NewsAdidas Jake 2.0 Boot Men's 69871,, VRcades, Frye Russell Woven Shoe Men's 70067,* Caterpillar Men Black Green Running Shoes Adidas GermanyAdidas ZX Vulc Skate Shoe Men's 70233, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Sidi Spider SRS Mesh Shoes 70424,* Darwin Men's Air Max ShoesHoka One One Constant Running Shoe Men's 70646,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Forsake Mack Shoe Men's 70802,* For Mens Black Chocolate White Air Max 90DC Skateboarding Mikey Taylor Signature Skate Shoe Men's 70924,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Adidas Outdoor Boat Lace DLX Shoe Men's 71122,* For Mens Black Black Air Max 90 LawngreenAdidas Superstar 80s Retro Men Basketball Shoes Grey Snakeskin/Teal QL23Q,, China, open to the public. Air Jordan 1 Retro Low Retro Men Basketball Shoes Metallic Silver/Chilling Red-True Yellow KV21O,* For Mens Blue Beige Air Max 90Air Jordan True Flight Men Basketball Shoes White/Dark Concord-Black-Wolf Grey CT63P,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Air Up '14 QS Retro Men Basketball Shoes University Red/Black QV67J,* For Mens Black White Green Air Max 90Reebok Omni Lite Vintage Retro Men Basketball Shoes Chalk/Navy-Sand Trap NP00B,, Pure Imagination, Converse Chuck Taylor All Star Low Men Lifestyle Shoes Blue/Yellow LK05G,* For Mens White Air Max 90 SliverNike Mach Force Men Lifestyle Shoes Squadron Blue/Hyper Red-Photo Blue-Street Grey LA24H,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Adidas ZXZ WLB 2 Retro Men Running Shoes White/Run White BD93E,* For Mens Pink Brown Green Air Max 90New Balance US576 Men Running Shoes Burgundy/Grey NB61G,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Dual Fusion Run Breathe Men Running Shoes Hyper Blue/White-Wolf Grey-Metallic Blue AC60M,* Gray Camo Men's 2013 Air Max ShoesReebok Inferno Retro Men Running Shoes Teal/White-Yellow-Black AS68H,, says the global location-based VR entertainment market will more than double in 2018, Puma by Alexander McQueen Joust Low III Men Sport Shoes Warm Olive ML96G,* Gray Men Air Max Tn ChartreuseAdidas Jeremy Scott Mesh Wings 2.0 Men Yellow/Silver-White JW48G,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Choose Authentic Greatest Ralph Lauren Mesh Cotton Half-Zip Sweaters Black White,* Green Adidas Originals Mens Position Center LogoMen Find Authentic Latest Style Ralph Lauren Darkgreen White Big Pony Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Offer Original New Balance 574 Black Lightgreen Running Shoes,* Green Adidas Men Iii Porsche ShoesMen New Style Nike Zoom Hyper Chaos 10Th X Tenth All Star Blue White War Boots,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Best Cheap Kevin Durant Sixth 6Th Xi Yellow Green War Boots,* Green Nike Mens Shoes 2013 Air MaxMen Buy Cheap Nike Air Max 2016 Blue White Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Sale Cheap Popular Puma 697 Netty Black White Running Shoes,* Green White Gray For Mens Air Max TnFind Comfortable Greatest Ralph Lauren Polo Leather Canvas Tote Red,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Kids Nike Air Jordan 12 Retro Low GS Kinder 308305-004 Basketball Shoes Awesome,* Men Black Blue Red Air Max 90Nike Air Jordan 11 Future Dark Concord 656503 501 Mens basketball sport shoes sneaker,.

VRStudios, founded in 2014, NIKE Air Jordan Hydro 4 GG Sandals - Black/Pink Awesome (705175 009) promotion,* Men Air Max White 2009Nike Air Max 2016 KPU Bright Crimson Black Mens Running Shoes 764892 508,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 98 OG White/Team Orange-Met Silver 640744-104,* Men Gray White Air Max 90Nike Flyknit Air Max 1 87 bule Mens Running Shoes Trainers Sneakers,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 95 360 Wire Drawing Light Green Black Shoe Official,* Nike Air Max 90 White Black Red Mens ShoesMens Nike Air Max Classic Bw White Black Blue Shoe Loved By Everyone,, “This is something entirely new.” Mens Nike Air Max Tn I Black Gold Shoe Shop For The Best,* Nike Air Max Flyposite White Blue Discout Men'sMens Nike Air Max Tn I Red Greyt Black Shoe Online Store,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Presto 5.0 Orange Green Shoe Happy Shopping,* Nike Air Max Tn I Black Gray Shoes Men'sMens Nike Dunk High Cut Fur Inside Black Blue Shoe Fast Shipping,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free 6.0 Spiderman Breathable Blue Shoe Buy Online,* Nike Air Max Tn I Green Yellow Black Shoes Men'sMens Nike Free Run 4.0 V3 Grey Green Shoe Online Store,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Lunar Force 1 Fuse Cty Silver Green Shoe Wholesale Online,* Nike Air Max Tn I White Black Dark Blue Aachen Men'sMens Nike Zoom Hyperflight Prm Red Shoe Factory Outlet,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron 9 Ix Black Red Shoe Online Store,* Nike Men's Air Max Bw Shoes Fur-black-greenMens Salomon S Wind M Purple Black Shoe Best Price,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Timberland Earthkeepers Mount Hope Waterproof Boots (Women's) - Black Forty Leather Great Fashionabl,* Pink White Black For Mens Air Max SkylineOn Sale - Converse All-Star White Size 7 Uk Women Skulls Bones Skeleton Pattern Q55h6429,, they can make up for low utilization with a decent weekend. UK - Converse All Star Green Multi Tongues Low Top Sneakers Shoes Women'S Size 7 E2r9175,* Red Adidas Men Skateboard ShoesLow-cost direct - Converse All Star Shoes N 37 Alte Shoes Uomo Women Tela Unisex 2016 White R42o283,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - New Womens Converse Green Metallic All Star Ox Canvas Trainers Lace Up S33f5160,* Red White Adidas Men Shoes* Adidas Women's Gray Canvas Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * For Womens Air Max 90 White Black Orange,* White Adidas Men Obyo Js Mark* White Gray Nike Women Air Max Tn Shoes,. Plumer said The VOID is also considering franchise locations, Asics Gel-Game 5 Court Pink Glow White Shoes Womens,* White Black Nike Mens Shoes 2015 Air Max AachenAsics Women Gel-Fit Sana 2 Purple Ice Blue Lilac Fitness Shoes Colour Grape,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Air Max Bw White Men,Hot Sale ASOS Desert Boots in Suede Men 1570-8990* Black Green Nike Men 2015 Air Max Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Blue Adidas Men Porsche Is,2017 Best Asics Gel-Respector Suede Trainers Men 2519-6384* Green Black White Men's Air Max Ltd 1,, and for a growing list of partners, * Nike Air Max 90 Gray Blue Shoes New Men's,Asics 33-Dfa Blue Black Running Shoes Light Mens* Red Green Black Air Max 2014 Mens Shoes Nike Aachen,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Latest Reebok Men Instapump Fury Asymetrical Orange,Men Asics Stability Running Shoes Colour Gt-2000 4 Tiger Royal Silver WhiteSaga Tek Thermal Hoodie Men's 64460,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Prana Bronson Lined Pant Men's 64824,Men Ralph Lauren Label Shock Absorption Shoeswhite Rlshoe BlackPrana Vargas Pant Men's 65243,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Vans Psych Panel Board Short Men's 66939,Men Sweaters Polo Ralph LaurenQuiksilver Deluxe Cargo Short Men's 67325,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan Cp3 Vii Christmas Green Shoe Online Sale,Adidas UK Shop - Adidas Printed Gym Bra (Multicolor) for KidsMens Nike Air Max 87 Dark Blue Shoe Best Price, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Women Wrestling Shoes Jb Elite Tiger Pink Yellow Teal Colour Flash,SB181 Nike KD6 Black Color Fluorescent Green Kevin Durant Basketball ShoesAdidas UK Shop - Adidas Tights (Blue) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Blazer Mid Jacquard Womens Lifestyle Shoes Mulberry Fuchsia Flash Venice Black,WS374 Nike Zoom KD5 Gray Kevin Durant Basketball ShoesAlta Qualit,, we’ve chosen to develop something different than a Converse Women Pearlised Rubber Chuck Taylor Hi Top Sale Purple Dusk,Nike Kd Trey 5 Iii Premium Men Basketball Shoes Black Wolf Grey Metallic SilverNike Dunk Sky High Women (Hidden Wedge Heel) Shoes White/White-Cool Grey RQ98K,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Free Bionic Women Training Shoes Flash Lime/White-Armry Slate UA09D,Nike Vapor Speed Lacrosse Cleat Men Casual Shoes White Brilliant OrangeWomen Top Quality Nike Free 7.0 Unisex Orange White Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women Find Comfortable New Style Puma 889 Unisex Black White Shoes,Nike Jordan Flight Runner 2 Men Casual Shoes Black Gym Red Wolf GreyNike Air Jordan 12 XII Retro GG Valentines Day 510815 109 Womens basketball sport shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max Lunar 90 SP Moon Landing Reflective Volt Black Mens Womens Running Shoes,Nike Code Pro 3 4 D Men Football Shoes White White AnthraciteNike Roshe One Run Black Metallic Silver Mens Womens Running Shoes 599728 007,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Nike Air Jordan 13 Xiii Gs Seaside Shoe Happy Shopping,Nike Lunaracer+ 3 Men Running Shoes Black Total Orange White Laser OrangeAsics - Deals Gel-Lyte V Trainer : lovely Just For You,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Aigle Parcours 2 Wellington Boots (Unisex) - Bronze (Dark Green) Distinctive Brand Deals,Nike Free 4.0 Flyknit Men Running Shoes Black Wolf Grey Dark Grey WhiteCruyff - Authentic Recopa Hex Trainer : Elegant prints Seasonal clearance,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few SealSkinz Shooting Glove - Olive Reliable Quality Holiday Deals,Nike Mercurialx Finale Tf Turf Men Soccer Shoes Wolf Grey White Hyper PinkSeeland Canvas Belt - Olive Classic Style Complete In Specifications, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Toggi Severn Unisex Overtrouser - Black gorgeous Free Shipping,Nike Training Air Max Crusher 2 For Men Training Shoes Black Total Orange WhiteMuckBoot Co Muckmaster Wellingtons - Moss Green Sexy Special Deals,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike - High Quality Jordan Flight Trainer : neutral For Your Selection,Classic-fit MensOn Sale - Converse Ctas Ii Hi Basket Weave Mens Trainers C78h7244,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * White Black Adidas Originals Mens City Of 5 Generations,Nike Men SB Check BlackHot Sale Tommy Hilfiger Metro Leather Brogues Men 3892-8604,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 2017 Original Lacoste Ampthill Terra Mid Trainers Men 5932-1164,Reebok Men Instapump Fury Road SG GreenClearance BOSS Green by Hugo Boss Lighter Logo Suede Trainers Men 1492-2931, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Gel-Hyper Tri 2 Black Orange Running Shoes Mens,Discount Vans Men x Pendleton Era OrangeBlack White Red Gel Asics Bearskin Impression 8 Cushioned Running Shoes Fiery, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Adidas UK Shop - Adidas Hardies Tee (White) for Men,Quiksilver Keller FullZip Hoodie Men's 64674DA572 Nike Zoom KD5 Hulk Kevin Durant Basketball Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Zoom Kobe Venomenon 5 Men Basketball Shoes University Gold Bright Crimson Black,Western Mountaineering Flight Down Pant Men's 64898Nike Vapor Untouchable Men Football Shoes Bright Crimson Photo Blue Volt,.

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