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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Timberland - Classic Style Earthkeepers 6 Inch Cupsole Boot : Good For Your Selection,* Black Silver White Gray Men Air Max Tn,Nike - Classic Style Stefan Janoski Trainer : Modern Official Authorization,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Rose London,* Blue Black White For Mens Air Max Tn,Timberland Earthkeepers Holbrook Flip (Men's) - Brown Selling Profile of smooth lines,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Vans - Authentic Trig Trainer : Elegant Factory Outlet,* For Mens Air Max Black White 2009,Harkila Jari Pullover - Shadow Brown Melange Ice High-Grade,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Browning Xpo Light - Xtra Camo neutral For Your Selection,* Green White Adidas Men Mid Forum Shoes,On Sale - Converse Trainers Q81s2854,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. UK - Converse Chucks Damen Rot Gr. 37 O77h3254,* Mens Black Air Max 90 Forestgreen,UK - Burgundy Red Converse Trainers H83d4345,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* For Mens Black Skyblue Air Max 90,* Yellow Adidas Men Boots Navvy Winter Martin,* Nike 2014 Air Max 90 Yellow Coffee Shoes Hyperfuse Prm Men's,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Purple Pink Black Red Men Air Max Tn,2017 Vagabond Salvatore Penny Suede Loafers Men 2865-7534,* White Red Gray Adidas Originals Men Porsche Shoes Rabatter,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. 2017 Sperry Topsider Bahama Boat Shoes Men 7638-2416,60% off Sale For Saucony Jazz Original Vintage Trainers Men 7018-6200,2017 Best Le Coq Sportif Slimset Canvas Plimsolls Men 4415-4890,, overall, every single one of these experiences is any less than flat out amazing. Best Djinns Moc Lau Hump Trainers In Pink Men 8029-1388,60% off Sale For Nike SB Zoom Stefan Janoski Leather Trainers Men 7269-5150,Asics Black White Gel Ds Trainer 20 Nc Lite Show Lightweight Running Shoes Head Layer Pigskin,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Asics Materials Aaron Trainers Duffel Bag Two Days,New Style Le Coq Sportif Racerone Trainers Men 4854-5617,Green Ralph Lauren Men Long Sleeve Tees In,, “This is something entirely new.” Men Long Sleeve Tees Ralph Lauren Spain,Cheapest Grenson Stanley Brogues Men 9802-6126,Ralph Lauren Men Short Sleeve Tees Rugby &Quot P.R.L.C 3&Quot,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Raleigh 9tis Mid Shoes (Grey) for Men,Authentic Diesel Nentish Zip Trainers Men 4402-3625,Adidas UK Shop - Adidas Pharrell Williams Tennis Hu Primeknit Shoes (White) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Jordan Hydro Vii Retro Slide Men Casual Shoes Wolf Grey Bordeaux Infrared 23,Asics Gel-Equation 8 Silver Blue Running Shoes Mens,Nike Air Zoom Pegasu32 Men Running Shoes Game Royal Green Strike Volt White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Alta Moda Lacoste Rayford 9-Dark Grey-Men Negozio Online,Asics Green Purple Pink Volleyball Shoes Gel Blade 4 Neon Melbourne,Cheap Adidas Men Stan Smith Leather White,, they can make up for low utilization with a decent weekend. Cheap Nike Men Air Max 1 Ultra Moire Blue,Asics White Black Leather Gel Lyte Iii Trainers Patent Big Yards,Vans Men California Era Decon Suede Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Matix Stevenson Henley Pullover Hoodie Men's 64493,Blue Polo Long Placket S-Xl,Gramicci Original GPant Men's 64987, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Arc'teryx Psiphon SV Pant Men's 65404,Men Asics Cross Colour Training Shoes Gel-190 Tr White Navy Silver,Mountain Hardwear Castil Short Men's 67153,. Plumer said The VOID is also considering franchise locations, The North Face Horizon 2.0 Short Men's 67528,Men Long Sleeve Polo Tees Ralph Lauren Rugby Usa,Under Armour HeatGear Armour Compression Legging Men's 69478,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Originals - Promotions Tubular Runner Trainer : Clearance Thanksgiving,Vans Men Slip-On Sale Blue,Nike - Comfort Force 1 Trainer : Lovely For Sale,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Puma - Ignite PWRWARM Trainer : Exquisite design details Fashion Mall,Volcom Taboose Pullover Hoodie Men's 64406,Harkila Field Trial Waistcoat - Green / Shadow Brown Leisure Fashionable Style,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Asics White Orange Electric Blue Gt 1000 Head Layer Pigskin 4 Cushioned Running Shoes,The North Face Ultra Extreme II GTX Hiking Boot Men's 69797,Men Asics Running Shoes Colour Gunmetal Gel-Scram 2 Hot Silver Orange,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ralph Lauren Navy Blue Polos Careers Olympic Team Usa,Arc'teryx Acrux2 FL Approach Shoe Men's 70024,Adidas UK Shop - Adidas Samoa Shoes (Black) for Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas UK Shop - Adidas adizero Ubersonic 2.0 Street Art Shoes (Grey) for Men,Columbia Redmond Waterproof Hiking Shoe Men's 70282,Adidas UK Shop - Adidas Pinstripes Tee (Blue) for Men,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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