Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

BANKS Sunset Hybrid Short Men's 67098,* For Mens Black Chocolate White Air Max 90Billabong Crossfire Platinum X Hybrid Short Men's 67312,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Roark Revival Benesari Short Men's 67435,* For Mens Air Max Black White 2009Patagonia Nine Trails Short Men's 67641,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Pendleton Diamond Shawl Collar Pullover Sweater Men's 68098,* For Mens Black Air Max 90 LawngreenNew Balance Windcheater Pant Men's 69501,). Salewa Firetail EVO Mid GTX Hiking Boot Men's 69683,* For Mens Black Air Max 90 GreenyellowBirkenstock Arizona Leather Sandal Men's 69940,, VRcades, Merrell Realm Haza Shoe Men's 70145,* For Mens Black Purple Air Max 90Lowa Renegade III GTX Lo Hiking Shoe Men's 70281, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Sidi Giau Shoe Men's 70461,* For Mens Black White Gray Air Max 90The North Face Ultra Kilowatt Running Shoe Men's 70641,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Reef Rover Mid FGL Shoe Men's 70848,* For Mens Black White Green Air Max 90Vans X Pendleton Aldrich SF Shoe Men's 70972,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Sidi Tecno 3 Buckles 71167,* For Mens Skyblue White Black Gray Air Max 90Adidas D Rose 4.5 (Derrick Rose) Men Basketball Shoes Light Grey/Red PW19A,, China, open to the public. Air Jordan Dominate Pro 2 Men Basketball Shoes Dark Concord/White-Black EL90E,* For Mens Orange Black Gray 2012 Air MaxNike Air Flightposite Exposed Retro Men Basketball Shoes Diffused Jade/Green Mist-Wolf Grey-Black MX,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Lunar Force 1 Lux VT Men Basketball Shoes Anthracite/Wolf Grey CJ24X,* For Mens White Skyblue Gray Air Max 90Adidas Seeley Men Lifestyle Shoes Black/Green-Yellow-Red FX64F,, Pure Imagination, Nike Court Tour Men Lifestyle Shoes White/Stadium Green-White KQ65H,* Gray Blue Nike Mens Running Shoes Air Max 1Puma El Ace 3 Men Lifestyle Shoes Red/Brown-White Swan NL03W,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Asics GEL-Lyte III Retro Men Running Shoes Black/Black VR87M,* Gray Men Air Max Tn ChartreuseNew Balance US576 Men Running Shoes Black/White OA26W,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Free Flyknit 4.0 Men Running Shoes Bright Crimson/White-University Red LV15B,* Green Adidas Men Skateboard ShoesAir Jordan Hydro V Premier Men Sandals Black/White-Gamma Blue FF77X,, says the global location-based VR entertainment market will more than double in 2018, Nike Air Tech Challenge II QS Retro Men Tennis Shoes White/Orange Burst-Clay Blue-Flat Silver NO85N,* Gray Red Nike Men's 2014 Running Shoes Air Max 95 Em NewNew Balance 574 Men Blue TH04L,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Purchase Authentic Latest Style Ralph Lauren V-Neck Mesh Black Sweater Polo,* Green Gray Men's Air Max ShoesMen Choose Authentic New Ralph Lauren Black Red V Neck Soft Sweaters,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Top Quality New Balance 574 Brown Gray Running Shoes,* Green White Black Adidas Unisex Sl Summer Breathable Couple WadingMen Sale New Arrivals Lacoste Blue Purple Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Sale Comfortable Best Quality Nike Air Max 90 Hyperfuse Gray Yellow Running Shoes,* Light Black Adidas Men Mid ForumMen Shop Cheap New Nike Air Max 90 Em White And Blue Sports Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Amazing Puma 90 Classical Gray White Shoes,* Men Black Green White Air Max 902018 Mens Under Armour UA Coming Out Curry 4 High King of Glory Basketball Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Mens Nike Presto Essential Casual White/Metallic Silver/Wolf Grey 848187 101,* Men Gray White Purple Air Max 90Nike Air Jordan 11 XI Retro Low Gold Snakeskin 528895 034 Mens basketball sport shoes,.

VRStudios, founded in 2014, Nike AIR JORDAN JUMPMAN TEAM II MIDNIGHT red black 819175 010 Mens basketball sport shoes,* Men White Air Max 90Nike Air Max 2017 black white Mens Running Athletic Sport Shoes Sneakers,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max Plus TN white bule KPU Mens Running Athletic Sport Shoes Sneakers,* Men Red White Brown Air Max 90Nike Flyknit Lunar 3 Classic Charcoal Orange Mens Running Shoes 698181 002,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Kids Nike Air Jordan X 10 Black Shoe Store Wholesale,* Nike Air Diamond Turf 2 Black Gold Shoes Men'sMens Nike Air Jordan 1 Fur Inside Red Black Shoe Fast Delivery,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 4 Iv Black Shoe Shop For The Best,* Nike Air Max 90 Black Green Shoes New Men'sMens Nike Air Jordan 6 Vi Retro Black Shoe Loved Around,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Iv 4 Retro Grey Blue Shoe Buy Online,* Nike Air Max 90 Boots Mid Silver Orange No Sew Sneaker Shoes Men'sMens Nike Air Max 1 87 Pixel Grey Black Shoe Stockists,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Current Moire Blue White Shoe Fashion Cheap,* Nike Air Max 90 Red Yellow Chocolate Gray Shoes Men'sMens Nike Air Max 90 White Black Almond Running Shoe Cheap 100%,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 95 White Black Shoe Order Online,* Nike Air Max Flyposite Red Shoes Men'sMens Nike Air Max Green Running Shoe For Sale,, “This is something entirely new.” Mens Nike Air Max Tn I Black Green Yellow Shoe For Sale,* Nike Air Max Tn Cushioning Red Shoes Men'sMens Nike Air Max Tn I White Crimson Shoe Fashion Cheap,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Yeezy 1 I Coffee Shoe Save Off 50%,* Nike Air Max Tn I Green Black Shoes Youth Men'sMens Nike Dunk Low Pro Sb Kelpie Shoe Wholesale Price,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Powerlines Rainbow Blue Shoe Lowest Prices Guaranteed,* Nike Air Max Tn I Silver Black Shoes Men'sMens Nike Free Wool Skin Black Blue Running Shoe Online Sale,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Lunar Hyperdunk X James Dark Blue Red Shoe Free Shipping,* Nike Air Max Tn Iii Black Red Aachen Mens ShoesMens Nike Zoom Hyperrev Kyrie Irving Blue Red Silver Basketball Shoe Best Price,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron 9 Ix Low Blue White Yellow Shoe Stockists,* Orange White Black Gray Air Max 95 MenMens Salomon Speedcross 3 Cs Waterproof Red Green Running Shoe Official Website,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Rockfish Original Tall Gloss Wellington Boots - Adjustable (Women's) - Lilac Skillful Manufacture Sp,* Purple Yellow Adidas Mens Large TongueUK - Converse Chucks Women Ct As Light 2 Ox 551890C Dunkelgrau E47j6682,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse Women Athletic Shoes Chuck Taylor All Star Ox Sunset Glow M97k8815,* Red White Yellow Adidas Originals Mens Tops ShoesLow-cost direct - Converse Ct As Coral Ox 555902F Black Canvas Casual Shoes Medium (B M) Women V44,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - New Womens Converse Blue All Star Dainty Ox Canvas Trainers Lace Up L57p4306,* Skyblue Black Blue Men Air Max Skyline* Adidas Women Blue White Adicolor, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Light Blue White Nike Women Air Max 95 Shoes,* White Black Adidas Men Big Tongue* Women Air Max White Gray Vermeil 2011,. Plumer said The VOID is also considering franchise locations, Asics Gel-Quantum 360 Green Yellow Running Shoes Womens,* White Blue Adidas Men Porsche 5 GenerationsAsics Women Gel-Encourage Le Tennis Shoes Tiger White Silver Colour,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Authorized Special Products High Converse Unisex Blue Brown Casual Shoes,Hot Sale Zign Leather Lace Up Boots Men 8910-4370Women Wholesale Latest Series Nike Air Max 95 Em All Pink Running Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Discount Authentic Puma 865 2Nd Ii Second White Pink Shoes,Wholesale Tommy Hilfiger Daytona Suede Derby Shoes Men 8341-2016mita Sneakers x ASICS Gel Lyte V Trico H60SJ 5042 Womens Mens Running Shoes Sneakers,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Jordan 5 Retro White Metallic Silver 136027 130 Women and Men basketball shoes,2017 Best Ted Baker Pelton Leather Derby Shoes Men 8578-1228Nike Air Max 90 Ultra Pink White Black Womens Running Shoes 526383 358,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Free 4. 0 Flyknit Blue Colorful Womens Running Trainers Shoes 631050 300,60% Off Discount Saucony Jazz Original Vintage Trainers Men 2379-7535Nike Roshe Run Print Red Flower Mens Womens Running Shoes 511881 019,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAdidas UK Shop - Adidas Manchester United Away Authentic Jersey (Black) for Men,Curry 2 Kids Shoes Gray Rainmaker StormHI552 Nike Kobe VII 7 System ACE High School Limited Edition,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Air Jordan 9 Retro Men Casual Shoes Anthracite Black White,Men Asics 2 Colour Shoes Matchplay Sun Black CharcoalNike Alpha Pro 2 3 4 Td Le Men Football Shoes Black Metallic Gold Metallic Silver,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Nike Victory Xc 3 Track Unisex Running Shoes Black Soar Blue Lagoon Green Strike,Men Asics Colour Volleyball Shoes Gel-Rocket 7 Black White SilverEdizione Limitata Men, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Adidas Men Tubular Moc On Sale Black,Men Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric BlueBuy Nike Online Men Air Max Bw Ultra Red,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy Saucony Online Men Shadow 5000 Blue,Men Long Sleeve Polo Tees Ralph Lauren Rugby UsaAnalog Overlay Thermal ATF Pullover Hoodie Men's 64446,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ibex Gallatin Cargo Pant Men's 64875,Men Ralph Lauren Shoes Chaps Rounded Toe Vaughn CanvasSierra Designs Microlight 2 Pant Men's 65310,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Stoic Amphibious Board Short Men's 66978,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Polo&Quot Rl In GRVCA Lander Cargo Short Men's 67382,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan Cp3 Vi White Black Shoe Store Wholesale,Adidas UK Shop - Adidas Sport ID Tee (Blue) for MenMens Nike Air Max 87 Orange Black Shoe Save 40%-70%, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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