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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Orion 2 Retro Women Running Shoes Black/Pink-Run White AA88W,* All Black Men's Air Max Shoes,Women Sale Comfortable New Series Ralph Lauren Refined Logo Navy Breathable Short Sleeved,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Find Comfortable New Style Lebron James Eleventh 11Th Xi All Green War Boots,* Black Blue Nike Men's 2015 Air Max Shoes To Furry,Women Buy Perfect Latest Series Nike Airce First 1St I Unisex Beige Brown Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men/Women Nike Air Vapormax Flyknit 2 Hot Punch Black 942842 003 Purple Blue Pink,* Black Mesh Adidas Men Migratory,Nike Air Jordan 6 VI Retro Infrared 23 384664 623 Womens and Mens Basketball Sports Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Low-cost direct - Converse Ct Hi Storm Win All Star Gr 415 150582C Neu Schuhe Unisex D14w8817,* White Orange Gold Adidas Men St,Hot Sale - New Genuine Converse Trainers Men Uk Size 11 Chuck Taylor Skate Lucky Stone Grey K99j343,, “This is something entirely new.” * 2011 Men Blue White Air Max To UK,2017 Soludos Tassel Suede Espadrilles Men 6157-9740,* Adidas Men's Blue White Running Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Air Max 90 Premium Em Yellow Black Shoes Men's,Buy Timberland Classic 6 Inch Denim Premuim Boots Men 4751-3335,* Black Adidas Unisex Superstar Superlight Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, * Black White Red Air Max 95 Men,Buy Saucony Grid SD Quilted PackTrainers Men 1600-6852,* Gray Air Max 95 Men Greenyellow,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,* Nike Air Max 90 Black Hyp Prm New Men's,Wholesale Paul Smith Merchant Suede Shoes Men 6942-3154,* Red Black Snow For Mens Air Max Skyline,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* White Silver Skyblue For Mens Air Max Skyline,Wholesale Lacoste Lerond Trainers Men 9461-4935,Provide Best Saucony Grid SD Ether Trainers In Metallic Gold Men 3651-4450,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Style Le Coq Sportif Racerone Trainers Men 4854-5617,Authentic HUGO by Hugo Boss Dreron Textured Derby Shoes Men 2762-2346,60% off Sale For Diesel Spaark Weave Hi Top Trainers Men 6199-1933,, they can make up for low utilization with a decent weekend. Asics Aqua Blue Yellow Mint Volleyball Shoes Flash Pre Upcourt Indigo Nightclubs Catwalk,Get Discount Farah Dante Crepe Sole Suede Tassel Loafers Men 7530-2927,Asics Gt-1000 4 Blue Silver Running Shoes G-Tx Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Canvas Ralph Lauren Stripe Pony Careers No3-Colorful Lable Tote,Wholesale Clarks Orginal Wallabee Suede Shoes Men 9154-2067,Men Long Sleeve Polo Tees Ralph Lauren Rugby Germany, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Ralph Lauren Men Canvas Polo Shoes Polo Chaps,Authentic ASOS Slip On Plimsolls In Pink Faux Suede With Distressed Sole Men 5887-1938,Adidas UK Shop - Adidas X 16.1 Firm Ground Cleats (Blue) for Kids,. Plumer said The VOID is also considering franchise locations, Adidas UK Shop - Adidas EQT Support RF Shoes (Multicolor) for Men,Asics Black Gel Fit Tempo Sports Shoes 2 Onyx Carbon Within The Higher,Adidas UK Shop - Adidas adizero Ubersonic 2.0 Street Art Shoes (Grey) for Men,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Mens Nike Dunk Mid Black White Shoe Fashion Cheap,YR624 Nike KD6 Kevin Durant Green Basketball Shoes,Mens Nike Free Run 4.0 V2 Grey Blue Shoe Free Shipping, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Mens Nike Penny Hardaway Yellow Grey Shoe Free Shipping,Nike Jordan Cp3.Viii Ae Men Basketball Shoes Black Game Royal Vivid Purple Infrared 23,Mens Nike Zoom Lebron St Low Ii Black Blue Shoe Best Price,, and for a growing list of partners, Zamberlan Solda NW Walking Boots (Women's) - Sand Sound-Proof New Listing,Nike Roshe One Knit Jacquard Men Casual Shoes Wolf Grey Black Grey Mist Wolf Grey,UK - [556155F] Converse All Star Dainty Ox Fresh Cyan Blk White Women Sneaker Sz 8.5 W88o2211,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Ransom - Fashion Mall Field Lite Trainer : Radiance High Quality Designer,The North Face Half Dome FullZip Hoodie Men's 64567,Hey Dude Rocca Boots - Leather Famous Brand Emergency Cheap,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse Ctas Split Seam John Varvatos 153883C Men Size 10 New! X36m4751,Altamont Alameda Slim 5 Pocket Denim Pant Men's 64804,On Sale - Converse As High "Simpsons" Limitierte Edition F,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, UK - Converse 149725C Chuck Taylor Faux Fur Lined Dark Gray Hi-Top Men 11 Wom 13 Anb Z75n6044,Columbia Cascades Explorer Pant Men's 65063,Low-cost direct - Converse Pro Leather 76 Tumbled Low Top 155665C Brown Tan White Canvas Men O94b97,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Columbia Silver Ridge Stretch Convertible Pant Men's 65039,Saucony Shadow Original Shoe Men's 70854,Vans Dip Dye Board Short Men's 66911, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Air Presto Acg Wool Skin Red Black Shoe For Cheap,Nike Air Force 1 Downtown Low (Fighter Jet) Men White/Anthracite-Cool Grey DA02U,Mens Nike Free Powerlines Brown Running Shoe Loved Around,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Mercurial Victory X Tf Powder Orange Black Shoe Loved By Everyone,Men Get Comfortable New Arrivals Ralph Lauren Gold Big Pony White Black Watch Polo,Mens Nike Zoom Lebron X 10 Miami White Red Shoe Clearance Sale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, On Sale - Converse Star Player Ox Grey Womens Trainers F100m9059,Men Find Comfortable Cheap Ralph Lauren Polo Match Hooded Darkblue Pullover,Low-cost direct - Converse Rare Ladies Girls Canvas Animal Print Trainers Womens Size 3 / 35 C66z9,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Adidas Originals Womens Pink Jeremy Scott Ladies,Men Contemporary Adidas Bounce Titan 7Th Vii Seventh Black White Running Shoes,* White Green Nike Women Air Max Tn Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Hugo Boss - Promotions Utopia Lifestyle Trainer : Ice High-Grade,Nike Free 4. 0 Flyknit Sequoia Green White Mens Running Trainers Shoes 717075 302,On Sale - Converse Star Player Ox Navy White Mens Trainers K93t8649,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UK - 70S Vintage Converse Lto Leather Shoes White N Blue Size 5.5 Made In Usa X34d6504,Nike Kobe 9 EM Laser Crimson 646701 001 Men basketball sports shoes sneakers,Low-cost direct - Converse Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Hot Sale - Converse Hi Blue Sky Uk 6 Great Condition - Only Worn Once!!! C88v1027,Nike Mercurial Superfly FG Hyper Punch Gold Black 00520 football boots,* 2011 Men White Gray Gray Air Max, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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