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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Sale Comfortable Greatest Ralph Lauren Darkblue Hoodied,* Green Gray Nike Kids Shoes 2014 Air MaxMen Find Cheap New Style Ralph Lauren Cream Grey Big Pony Soft Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Sale Authentic Best Quality Nike Zvezdochka 1St I First Unisex Black Red Shoes,* Green White Pink Nike Men Air Max ShoesMen Get Cheap Latest Series Lacoste All Black Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Sale Comfortable Authentic Nike Air Max 2016 Kpu Gray Orange Running Shoes,* Men Air Max White Red Black 2009Men Get Latest Series Nike Air Max 2015 Suede Black Yellow Sports Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Choose Comfortable New Style Vans La Cripta Dos Gray White Casual Shoes,* Men Black Purple Yellow Air Max 90 Sliver2017 Nike Air Jordan 6 VI Retro Low GG Black Sunblush OG GS 768878-022,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. NEW DS 2017 Kids Nike Air Jordan 12 XII Retro GG GS Grade School Purple Kings 510815-018,* Men Red Black Air Max 90Nike Air Jordan 11 Future Varsity Royal 656503 401 Mens basketball sport shoes sneaker,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Adidas Adizero F50 Tf Green Black Shoe Online Store,* Nike Air Diamond Turf 2 Blue White Black Shoes Men'sMens Nike Air Jordan 1 I Black Cement Grey Shoe Stockists,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 3 Iii Cement Yellow Shoe Fast Shipping,* Nike Air Max 90 Blue Black White Prm Hyperfuse Men'sMens Nike Air Jordan Cement 3 Iii Retro Cool Grey Shoe Save Off 50%,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Light Grey Sandal Stockists,* Nike Air Max 90 Green Prm Hyperfuse Men'sMens Nike Air Max 87 Black Grey Shoe Fast Delivery,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Current Moire Grey Blue Shoe Online Shop,* Nike Air Max 90 White Shoes Men'sMens Nike Air Max 90 Mid No Sew Ns White Black Red Shoe Buying Cheap,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 95 Black White Shoe Outlet Online,* Nike Air Max Tn Black Yellow White Fusion Men'sMens Nike Air Max Lake Blue Shoe Wholesale,, “This is something entirely new.” Mens Nike Air Max Tn I Black Grey Shoe Online Without Sale Tax,* Nike Air Max Tn I Black Purple Shoes Men'sMens Nike Air Max Tn I White Red Shoe Wholesale,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Yeezy 1 I Black Red Shoe Fashion Cheap,* Nike Air Max Tn I Gray Shoes Men'sMens Nike Dunk Mid Grey Shoe Save Off 50%,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Og 14 Br Grass Green Shoe Wholesale Online,* Nike Air Max Tn I White Silver Shoes Men'sMens Nike Free Wool Skin Grey Green Running Shoe Save 40%-70%,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Mercurial Victory X Tf Powder Red Orange Shoe Clearance Sale,* Nike Men Air Max Shoes WineMens Nike Zoom Kd V Blue Black Shoe Official,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron 9.5 Blue White Red Shoe Online Without Sale Tax,* Purple Black Adidas Originals Mens ShoesMens Salomon Speedcross 3 Cs Waterproof Blue Black White Running Shoe Happy Shopping,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Joules Wellibob (Women's) - French Navy Loved Around For Cheap,* Red Black White Men Air Max TnUK - Converse Ct All Star Syde Street Mid Black Blue Womens High Top Trainers T81x5164,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse Women'S Chuck Taylor All Star Silver Low Top Sneaker Size 5.5 549679F D7,* Silver Black Adidas Men Jeremy Scott 3 TongueLow-cost direct - Converse Ct Lean Ox Womens Trainers White New Shoes U34v7504,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Womens Converse Size 6 G65p7175,* White Adidas Men Jeremy Scott Obyo* Adidas Women's Blue Orange Dark Forum Lo Ot Techs Shoes Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Nike 2013 Air Max Silver Green Version New Women,* White Black Yellow Men Air Max Tn UK* Women Black Gray 2012 Air Max,. Plumer said The VOID is also considering franchise locations, Asics Gel-Sendai 2 Turquoise Pink Running Shoes Womens,* White Blue Adidas Originals Mens Suede High-top 2014Asics Women Gel-Kinsei 6 Yellow Pink White Running Shoes Colour Flash,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Sale Classic Sales Promotio High Converse All Black Casual Shoes,60% off Sale For Vagabond Salvatore Oxford Suede Brogue Shoes Men 1728-9040Women Collect Air Jordan Flight The Power Black White Sneakers, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Get Comfortable New Puma 827 Unisex White Red Shoes,Authentic Timberland Adventure Cupsole Snake Suede Chukka Trainers Men 8411-5830New Balance SD750PP D Pink White Men Women cheaps One Click Sandal Shoes SD750PPD,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Jordan 7 VII Retro French Blue 304775 107 Womens and Mens basketball sport shoes,Cheap Superga 2750 Classic Leather Plimsolls Men 7924-5469Nike Air Max 90 USA Flag Hyperfuse QS Blue Glow Mens Womens Running Shoes 454446 400,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Free 5 0 TR Fit 5 Prt Black Metallic Black Mens Womens Running Shoes Trainers Sneakers 704674 001,Buy Saucony Grid SD Quilted PackTrainers Men 1600-6852Nike Roshe Yeezy Boost 350 Black Grey Mens Womens Running Shoes 511881 110,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Air Max Ltd Snow Gray Dodgerblue Men,Authentic ASOS Trainers in Khaki With Camo and Mesh Men 3831-4677* Black Nike Men's 2013 Air Max Bw Shoes Fur, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Blue Mens Shoes Air Max Bw,Provide Best Adidas Originals Tubular Shadow Knit Trainers Men 4308-5775* Green White Men's Air Max Ltd 1,, and for a growing list of partners, * Nike Air Max Flyposite Orange Gray Discout Men's,Asics Brown Gel Nebraska Walking Trainers Hand* Silver Black White Men Air Max Tn,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, * Yellow Snow Gray Air Max 95 Men,Asics Coral Silver Gel Zaraca 4 Trainers Living Onyx Europe Station CatwalkCheap Saucony Running Guide 10 Trainers Men 6975-6635,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, High-quality Le Coq Sportif Arthur Ashe Trainers Men 1410-5919,Asics Gel-Flux 3 Orange Running Shoes Carbon Hot Mens100% Quality Dr Martens Lamar White Trainers Men 4842-1528,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Latest Saucony Men Shadow 5000 Red,Men Ink White Tiger California 78 Sneakers Onitsuka Vin Colour Indian SlightSaga OG Logo Pullover Hoodie Men's 64474,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, K,Men Short Sleeve Ralph Lauren Rugby &Quot Wimbledon 2011&Quot TAnalog Company Pant Men's 65272,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Billabong All Day Stripe X Board Short Men's 67021,Navy Blue Asics Aaron Trainers Bell Head Layer PigskinRVCA All Time Cut Off Short Men's 67377,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan I 1 Retro White Green Gold Shoe Cheap 100%,Adidas UK Shop - Adidas Athletics x Reigning Champ Tee (Blue) for MenMens Nike Air Max 87 White Black Shoe Cheap Retail, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * White Blue Adidas Men Porsche 5 Generations,Cheap PUMA Men Popcat WhiteAuthentic Superdry Logo Flip Flops Men 5483-7256,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 60% off Sale For Jack & Jones Gobi Suede Desert Boots Men 2853-2999,Vans Men Authentic Gum Sole BlueHigh-quality ASOS Chelsea Boots Suede With Red Back Pull Men 7860-6041, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Gel-Quantum 360 Orange Running Shoes Carbon Mens,Vans Men California Sk8-Hi Cup Suede GreyCanvas Black Ralph Lauren Pony Rugby Big Tote In, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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