Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Asics Women Gel-Kayano 22 Blue Pink Glow Stability Running Shoes Colour Indigo Pi,* Adidas Men Black White Red Superstar,Adidas UK Shop - Adidas COURTVANTAGE W (Grey) for Women,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Adidas UK Shop - Adidas 3-Stripes Tee (Black) for Women,* Adidas Men White Black Adicolor,Nike Air Force 1 High Suede Womens Lifestyle Shoes Team Red Gum Medium Brown Team Red,, China, open to the public. Nike Lunarglide 7 Womens Running Shoes Black Copa Hyper Orange White,* Adidas Mens Black Gray Beach,Cheapest Puma evoSPEED 4.4 IT-Sulphur Spring/Total Eclipse/Electric Blue Lemonade-Women Consegna Veloce,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Adidas Women Triple Stan Smith White,* Adidas Unisex Black Yellow Lazy Luminous House,Nike Women Violet Air Max BW Black/Violet,, Pure Imagination, Nike Roshe Run Woven 2.0 Women Lifestyle Shoes Light Orewood Brown/Summit White-Sail CW98Q,* Air Max 90 Purple Gray Shoes Hyperfuse Fur Men's,Women Most Wanted Ralph Lauren Refined Logo White Breathable Short Sleeved,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Women Get Comfortable New Series New Balance 574 Unisex Mesh Red Black Running Shoes,* Air Max Bw White Black Lawngreen Men,Women Find Cheap New Special Products Nike Air Max 2015 Kpu Pink White Running Shoes,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. ASICS GEL LYTE V ATOMIC BLUE GREY H435l 4190 Womens Mens Running Shoes Sneakers,* Air Max Tn I Black White Shoes Men's,Nike Air Jordan 29 XX9 Jumpman Riverwalk 695515 625 Womens and Mens basketball sport shoes,, says the global location-based VR entertainment market will more than double in 2018, Nike Air Max 90 Premium Black Metallic Silver Womens Running Shoes 616730 013,* Black Gold Nike Men's 2013 Leather Air Max Shoes,Nike Free 4. 0 Flyknit Multiple Sizes Pink Blue Womens Running Shoes 631050 600,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike SB Stefan Janoski Max Green White Mens Womens Running Shoes 631303 143,* Black Orange Blue Adidas Men St,Womens Nike Air Jordan 4 Iv Retro Chirstmas Red Shoe Official,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Adidas Ladies Shoes Silver Jeremy Scott 3 Tongue Shoes,* Black Yellow Adidas Men Iii Porsche,Cruyff - Classic Style Vanenburg X-LITE Trainer : Dazzling Factory authorized,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Oakley Bonfire - Black Succinct Online Store,* Blue Nike Men's 2013 Air Max Version New,Grady Waterproof Casual Boots - Seal Brown Dependable Performance original imported,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Harkila Hunter X Leather Trousers - Shadow Brown Quality Primacy High Quality,* For Mens Black Red White 2012 Air Max,Seeland Dustin Fleece - Pine Green Responsible Hot Sale,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Beretta Corporate Polo - Green Olive Warm Intellectuality,* Green Nike Mens Shoes 2013 Air Max,Puma - Discount LS PWRWARM Trainer : Cheap Buying New,.

VRStudios, founded in 2014, Creative Recreation - Kaplan Mesh Tone Trainer : Quality And Quantity Assured Good Sale,* Men Slateblue White Red Air Max 90,Nike - Unique Design Huarache Low Trainer : Plate Slim Outlet,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Wiley X Zippered Case - Black / Wrinkle-Free Wholesale Price,* Nike Air Max 90 Hyperfuse Black Silver Qs Men's,On Sale - Converse Ctas Pro Hi Op "Ben G" Men'S Size 10.5 I52v9261,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Nike Air Max 90 White Black Light Blue Shoes Men's,Hot Sale Religion Paper Low Trainers Men 6033-4045,* Sandals Men Green Adidas,, “This is something entirely new.” 2017 Original Soludos Original Dali Fan Printed Espadrilles Men 6045-3492,2017 Original Nike Cortez Leather TrainersMen 8399-5668,Provide Best Reebok Club C 85 LST Suede TrainersMen 7166-9943,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Clearance Jack & Jones Turbo Textile Plimsolls Men 2491-8704,Best K-Swiss Classico Sport Trainers Men 4314-7765,High-quality Base London Morgan Leather Drivers Men 7924-7852,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Asics Fuchsia White Volleyball Shoes Gel Rocket 7 Magenta Stretch,Clearance Fred Perry Kendrick Tipped Cuff Canvas Plimsolls Men 1715-8902,Asics Orange Leather Navy Black Volleyball Shoes Gel Upcourt Hot,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Men Asics Colour Lightning Volleyball Shoes Gel-Domain 3 Tiger Navy White,Cheap Diesel Wash Cross Over Flip Flops Men 9060-2082,Men Shoes Ralph Lauren Stripe Brown Leather,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ralph Lauren Navy Blue Careers Travelling Handbag,100% Quality ASOS Derby Shoes Faux Leather Men 8712-8696,Adidas UK Shop - Adidas Dame 3 By Any Means Shoes (Blue) for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas A3 Twinstrike Shoes (White) for Men,Asics 33-Dfa Blue Black Running Shoes Light Mens,Adidas UK Shop - Adidas Uptown Hustle Tee (Black) for Kids,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas XbyO Tee (Black) for Men,Asics Gel-Cumulus 17 Black Black Running Shoes Mens,Adidas UK Shop - Adidas Climachill Speed Stripes FreeLift Tee (Multicolor) for Men,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over YB99 Nike Zoom Hyperfuse HF 2013 Basketball shoes,Asics Gel-Solution Slam 3 Court Blue Orange Shoes Mens,Nike Roshe One Men Casual Shoes Black Sail Anthracite, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Lunarglide 7 Men Running Shoes Black Anthracite Wolf Grey Summit White,Asics Silver Yellow Black Gel Layer Pigskin Zaraca 4 Lightweight Running Shoes Flash,Alta Moda Vans Rata Vulc SF-(Fleece) Chipmunk-Men Le Vendite Online,. Plumer said The VOID is also considering franchise locations, Adidas Men Seeley Woven Grey,Black Lime Patriot Asics 7 Stabilty Running Shoes Onyx Oriental Beauty,Nike Men Air Odyssey Envision Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Asics Gt-2000 4 Turquoise Pink Running Shoes Hot Womens,Nike Mercurialx Proximo Tf Men Soccer Shoes Metallic Gold Grain Challenge Red Black,Asics Women Volleyball Shoes Gel-Tactic Tiger Purple Silver White Colour, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas Supernova TKO Two-Layer Tee (Orange) for Women,Bello Vans Grey leather mix logo lace up trainers-Men Per Cheap,Nike Air Zoom Terra Kiger 3 Womens Running Shoes Hyper Orange Black Laser Orange Blue Lagoon,, and for a growing list of partners, Designs Women,Ritorni Charm Mens,Lacoste Women Leather Carnaby Evo EDG White,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Reebok Snobette Women Lifestyle Shoes Emerald/Brass/Black GW83V,Adidas Men ZX Flux Winter Black,Women Shop Authentic Latest Style Ralph Lauren Black Watch Grid Gold Big Pony Polo,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Get Perfect Cheap Nike Air Max 90 Hyp Prm Unisex Yellow White Running Shoes,Converse Men Star Player One Star Suede Sale Black,Mens/Womens Adidas NMD Great R1 Runner TRACE CARGO Core Black Trail discount Olive BA7251,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. * Black Adidas Men Jeremy Scott Shoes,Under Armour Mardox Amphibious Short Men's 67250,* Blue Black Nike Men's 2015 Air Max Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Men Skyblue White Black Air Max 90,Quiksilver New Echo Chino Short Men's 67441,* Red Black Snow For Mens Air Max Skyline,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap Dr Martens Tract Fold Boots Men 5885-9743,The North Face Kilowatt Pro Short Men's 67672,2017 Original New Balance 70s Running 420 Trainers Men 8628-1877,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 2001 Men Running Shoes Navy/White WK27W,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Carmine Rose FQ07T,Nike Satire Canvas Men Skateboard Shoes Black/Light Crimson-Dark Base Grey QG54N, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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