Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Patagonia Wavefarer 20in Walk Short Men's 67180,* For Mens White Skyblue Black Air Max 90Quiksilver Deluxe Cargo Short Men's 67325,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Houdini Crux Short Men's 67551,* For Mens Pink Brown Green Air Max 90Adidas Sport Luxe 3Stripes Short Men's 67674,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Iron and Resin Commando Sweater Men's 68125,* For Mens Orange Gray 2012 Air MaxDanner Mountain Light Boot Men's 69568,). La Sportiva Karakorum Mountaineering Boot Men's 69800,* For Mens White White Gray 2012 Air MaxTeva Churnium Technical Sandal Men's 70001,, VRcades, Vans Era Plus Shoe 70189,* Gray Blue Adidas Men Roundhouse MiddleFive Ten Freerider Elements 70398, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mizuno Wave Rider 18 Running Shoe Men's 70531,* Gray Darwin Men's Air Max NikeTenaya RA Climbing Shoe 70708,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Stefan Janoski Max L PRM Shoe Men's 70897,* Gray Blue Nike Men's 2013 Air Max Version Punch NewAdidas Supernova Riot Trail Running Shoe Men's 71053,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Rainbow Premier Leather 301 Sandal Men's 71222,* Gray Men's 2012 Air Max Shoes BreathableAir Jordan 1 Mid Retro Men Basketball Shoes Black/Black-Grape Ice IB92S,, China, open to the public. Air Jordan IV Retro Men Basketball Shoes Dark Grey/Green Glow-Cement Grey-Black QW23N,* Green Adidas Originals Mens Position Center LogoNike Air Force 1 Retro Men Basketball Shoes Cool Grey/Anthracite-Wolf Grey UM72M,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Zoom Soldier VII Men Basketball Shoes Black/Wolf Grey-Bright Crimson-Dark Grey DT79V,* Gray Red Nike Men's Air Max 95 ShoesConverse Chuck Taylor All Star Men Lifestyle Shoes White/Black SA73X,, Pure Imagination, Converse Chuckout Ox Mesh Men Lifestyle Shoes Bleached San KG68M,* Green Camo Kids Shoes 2013 Air MaxAdidas Samba Men Retro Shoes Burgundy/Run White VI06X,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. New Balance 565 Men Running Shoes Royal Blue FA56Q,* Green Nike Mens Shoes 2013 Air MaxNike Air Max 1 Premium Retro Men Running Shoes Cool Grey/Sonic Yellow-Black-Sail PV04S,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Pre Montreal Racer Retro Men Running Shoes Laser Purple/White-Medium Grey-Sail HE86G,* Hunter 2014 Air Max 90 Green Nike New Men'sNike SB Eric Koston 2 LR Men Skateboard Shoes Black/Turbo Green-Anthracite-Turbo Green QI23M,, says the global location-based VR entertainment market will more than double in 2018, Nike Air Trainer 1 Mid Retro Men Training Shoes Hazelnut/Gym Red-Brown-Birch BA52O,* Light Black Adidas Men Mid ForumOnitsuka Tiger Tokuten Men Burgundy/White TU62J,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Buy Cheap Popular Ralph Lauren Custom-Fit Yellow White Big Pony Stripe Polo,* Men Air Max White Red Black 2009Men Affordable Ralph Lauren Grey Short Sleeved Mesh Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Find Cheap Top Layer Leather Adidas Porsche Design S3 Black Gray Shoes,* Men Air Max Silver Black 2009Men New List Kevin Durant Sixth 6Th Xi Unisex Green Brown War Boots,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Choose Authentic New Nike Air Max 2015 Unisex Blue Pink Running Shoes,* Men Blue Black White 2012 Air MaxMen Get Comfortable New Arrivals Nike Blazer Third 3Rd Iii Blue White Casual Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Buy Comfortable New Arrivals Salomon Blue White Climbing Shoes,* Men's Air Max Ltd 1Adidas NMD_R2 PK W Core Black Pink Salmon Primeknit NMD R2 BA7239,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Foamposite One Metallic Gold 314996 700 Mens basketball sports shoes sneakers,* Men's 2012 Leather Air Max Shoes Outlet-black-greenNike Air Jordan 14 XIV Retro Last Shot 311832 010 Mens basketball sport shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Adidas Copa Mundial Firm Ground Sg Orange Black Football Boot Online Sale,* Nike Air Max 90 Blue Camo Shoes New Men'sMens Nike Air Jordan 1 I Retro White Black Red Shoe Stockists,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 3 Iii Retro Cement White Shoe At Discount,* Nike Air Max 90 Pink White Current Moire MenMens Nike Air Jordan 9 Ix Retro Blue Yellow Shoe Official,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Spizike 3.5 Retro Glowing White Cement Black Shoe Buying Cheap,* Nike Air Max Black CommandMens Nike Air Max 87 All Black Shoe Official,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Hyperfuse Fur Black White Shoe Clearance Sale,* Nike Air Max Tn Blue White Fusion Men'sMens Nike Air Max 90 White Blue Grey Running Shoe Save 40%-70%,. What investors see in free-roam LBVR is not an illusion.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron X 10 Black Colorful Glowing Shoe Save 40%-70%,* Red Adidas Originals Mens Court Center Large LogoBridgedale Womens Base Layer Coolmax Liner 2 Pack - There is a sense of the city Save Up To 70%,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Converse Ctas Hi Women Us 7 Gray Sneakers Pre Owned 1072 B82c5355,* Silver Black White Men Air Max TnUK - Women'S Converse All Star Shoes Sz 5 W35d3928,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse Womens Black 7 Barely Worn P24e9370,* Skyblue Black Men Air Max TnHot Sale - Converse Jack Purcell Leather Ox Black 147574C Us Mens Sz 9.5/ Women Sz 11 M92x9970,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Womens Converse Size 3 I78z5388,* White Black Nike Mens Shoes 2015 Air Max Aachen* Adidas Womens White Blue White Red Jeremy Scott Ladies, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Nike Air Max 90 Black White Red Shoes Women,* White Black Men's 2013 Air Max News* Women Skyblue Silver Snow Air Max Tn,. Plumer said The VOID is also considering franchise locations, Asics Gt-2000 4 Charcoal Coral Running Shoes Womens,* White Gray Mens Shoes Air Max BwAsics Women Gel-Hockey Neo 3 Black Violet Black Track & Field Shoes Colour,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Retail Soludos Original Dali Espadrilles Men 4464-6345,Asics Gel-Ds Racer Yellow Racing Shoes 10 Flash MensClearance River Island Runner Trainers Men 7255-4688,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Wholesale K-Swiss Classico Sport Trainers Men 3382-8285,Asics Gel-Linksmaster White Trianers Lime Mens2017 Converse Chuck Taylor All Star Hi Perforated Plimsolls Men 8182-9696,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Vans Men Era 59 Canvas Blue,Men Ralph Lauren Label Shock Absorption Shoeswhite Rlshoe BlackHurley Getaway Fleece Pullover Hoodie Men's 64526,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Black Diamond Credo Pant Men's 65001,Men Short Sleeve Polo Tees Ralph Lauren Rugby Rl.Co&Quot &QuotLa Sportiva Hail Pant Men's 65336,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Prana Beacon Board Short Men's 67049,Orange Polo Long Sleeved SolidBillabong Spinner Elastic Short Men's 67434,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Adidas UK Shop - Adidas Supernova Tee (Blue) for Men,Topo Designs Denim Work Pant Men's 64794JY342 Nike Kobe VII 7 Lakers Match Colors Basketball Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Max 90 Ultra Br Men Casual Shoes Wolf Grey White Volt Black,Patagonia Field Pant Men's 65013Nike Air Zoom Structure 19 Men Running Shoes Black Green Strike Radiant Emerald White,.

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