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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - Pity Fool Converse All Stars Limited Edition Or 1 Of A Kind? Very Rare Promo? F49x5346,* For Mens Khaki Black Gray Air Max 90,UK - Converse All Star Andy Warhol Sneakers Size M 11 W 13 Black Cow Print High Tops X57u9461,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse Os One Star Classic 74 Ox 117870 Shoes Size 10 Men 44 Eur Seal Brown T86,* Men Brown Black Air Max 90 Golden,Low-cost direct - Converse Ct Ox 544973C 544974C Skull Printed Pink Blue Trainers J12s3837,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - Personalizzato Bling Sposa Estate Tutti Pelle Bianca Mono Converse 3 4 5 6 7 8 S35v3908,* Nike Air Max 90 Aachen Gray-blue Mens Shoes,* Adidas Men Black Gray Red Daroga 20 Climacool,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Adidas Originals Mens Canvas Blue White Campus For Deep,* Nike Air Max Tn I Black Mens Shoes,* Air Max Bw Blue Green White Bl For Mens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Black Green Men's 2012 Air Max Shoes Breathable,* Purple Orange Red Blue Adidas Originals Men Jeremy Scott By,* Blue Red Nike Mens Shoes Air Bw New,.

VRStudios, founded in 2014, * Men Gray White Red Air Max 90,* White Black Green Nike Mens Running Shoes Air Max 1,* Nike Air Max Tn I Black Yellow Blue Shoes Men's,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * White Blue Nike Men Air Max Shoes,* White Silver Skyblue For Mens Air Max Skyline,Clearance Tommy Hilfiger Daytona Leather Derby Shoes Men 3193-2049,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, VZ523 Nike Kobe VIII 8 New Black Snake Color 2014 Basketball Shoes,Authentic ALDO Ferraviel Sandals Men 5791-3511,Nike Air Max 90 Essential Men Casual Shoes Black White Flat Silver Metallic Silver,, “This is something entirely new.” Nike Flex Run 2015 Men Running Shoes Black Dark Grey Cool Grey,Asics Dan Gable Ultimate 4 Wrestling Shoes Gray Red Mens,Affascinante Adidas Black 'bbneo Skool Lo' Sole Trainers-Men In Vendita,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Men Superstar Blue,Asics Gel-Quantum 360 Orange Blue Running Shoes Mens,Nike Men Air Odyssey On Sale White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Columbia Incogneato Hybrid Short Men's 67201,Men Asics Colour Wrestling Shoes Aggressor 2 Tiger White Black Silver,The North Face Rockaway Short Men's 67549,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asolo Shiraz GV Boot Men's 69539,Men Asics Track Shoes Colour Sonicsprint Tiger Blue White Black,La Sportiva Boulder X Mid GTX Approach Shoe Men's 70020,, they can make up for low utilization with a decent weekend. Louis Garneau Titanium Shoes Men's 70495,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rowing Club&Quot,Nike Portmore SB Canvas Shoe Men's 70841,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Reef Voyage Flip Flop Men's 71209,Ralph Lauren Men Shoes Polo Shock Absorption Careers,Air Jordan Super.Fly Low Men Basketball Shoes Black/White-Deep Royal Blue-Laser Purple TR03P, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Court Attitude Men Lifestyle Shoes Grey/Black/Pink-Blue LE67W,Ralph Lauren Shoes Rugby High-Top Walker Rlshoes Leather,Puma Glyde Lite Low Men Lifestyle Shoes Spectra Yellow/White IB98F,. Plumer said The VOID is also considering franchise locations, Nike Air Max 90 Breathe Men Running Shoes White/Dark Obsidian-Cool Grey-Varsity LB08W,Adidas UK Shop - Adidas Raleigh 9tis Mid Shoes (Grey) for Men,Nike Satire Canvas Men Skateboard Shoes Black/Metallic Silver-Black EW42K,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Originals - ZX Flux Trainer : Charming Christmas Day,K,Creative Recreation - Fashion Mall Cesario Low XVI Trainer : Radiance High Quality Designer, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike - Promotions Jordan Eclipse Trainer : implicit High-Top,KR3W K Slim Chino Pant Men's 65107,Toggi Canyon Riding/Country Boots (Unisex) - Black Effective Export Outlet,, and for a growing list of partners, On Sale - Custom Crystal Diamante Bling Wedding White Lo Converse Size Uk 3 4 5 6 7 8 9 A6o5379,Outdoor Research Allout Pant Men's 65312,UK - Bnwb Missoni X Converse Hightops.Uk 4/37 A6o1213,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Low-cost direct - Converse Missoni Aukland Racer Ox Marine Blue [Defect B8] 138624C Size: 8.5 N78o2,DAKINE Shore Break Board Short Men's 66888,Low-cost direct - Converse Deck Star 67 Men Round Toe Canvas Sneakers Z40e2594,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Hot Sale - Washington Redskins-Crystallized Hidden Wedge Converse-Stunning Sz6-11 B84t2355,Basin and Range Current Quick Dry Short Men's 67134,* Adidas Mens Black Yellow Beach,.

* Air Max Ltd Black Blue Silver Gray Men,Mountain Khakis Teton Twill Short Broadway Fit Men's 67415,* Black White Gray Mens Shoes Air Max Bw,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. * Hunter 2014 Air Max 90 Green Camo Nike Shoes New Men's,The North Face Better Than Naked 5in Split Short Men's 67627,* Nike Air Max Tn I White Gray Shoes Men's,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount Dr Martens Men Tract Fold Green,Teva Deckers Flip Flop Men's 71257,Saucony Men Shadow 6000 Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Oakley Pennycross FullZip Hoodie Men's 64689,Air Jordan Flight Club 80s Men Basketball Shoes Black/Gym Red-Cool Grey-White DU09G,Under Armour HeatGear Circuit Woven Tapered Pant Men's 65264,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Mountain Khakis Teton Twill Short Men's 67142,Nike Air Force 1 Retro Men Basketball Shoes Black Tea/White UH35F,Nike Freedom Printed 9in Short Men's 67681,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max 90 White Black Grey Blue Running Shoe Buy Online,Men Get Cheap Asics Gel Hyper Gray Green Sports Shoes,Mens Nike Air Max Reviewed Grey Green Running Shoe For Cheap,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Presto 5.0 Brown White Yellow Shoe Online Shop,Men Sale Comfortable Best Quality Nike Air Max 90 Hyperfuse Gray Yellow Running Shoes,Mens Nike Free Powerlines Grey Blue Running Shoe Order Online,, and the entertainment giant made an investment in the company. Mens Nike Roshe Wool Skin Black Green Running Shoe Fast Delivery,Men Choose Authentic New Style Nike Airce First 1St I Black White Running Shoes,Mens Nike Zoom Lebron Xi 11 Green Shoe Loved By Everyone,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, * Adidas Womens Gray Red Shoe Ladies Superstar M Pose 3d Monogram,Mens Air Jordan 5 Pure Platinum White 881432-003 Basketball Shoes,* Womens Air Max Orange Black 2011,, like all retail operators, Asics Women Gel-Preleus Pink Pink White Running Shoes Colour Hot,Nike Air Jordan 14 Retro Thunder 487471 070 XIV Mens basketball sport shoes,Adidas UK Shop - Adidas TERREX Agravic Alpha Hooded Shield (Grey) for Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Zoom Elite 8 Womens Running Shoes Copa Black Fuchsia Glow Vivid Purple,Nike Air Max 2015 Classic Charcoal Volt Total Orange Mens Running Shoes 698902 002,Latest Adidas Women Adilette Pony Hair Black,, they can make up for low Toms Classics Women Canvas Shoes Grey PR40T,Nike Air Max INVIGOR PRINT white bule 749688 070 mens Running Athletic Sport Shoes Sneakers,Women Find Comfortable Ralph Lauren Dark Blue Pony Short Sleeved Polo, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Fancy Nike Air Max 90 Prm Em Unisex Green And Black Sports Shoes,Nike Flyknit Racer Deep Blue Silver Trainer Mens Running Shoes,Nike Air Jordan 1 Mid WB Hare 719551 123 Women and Men basketball shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Flyknit Air Max 2014 Black White Pink Pow Blue Womens Running Shoes 620659 024,Nike Kyrie Irving 2 EP black Mens basketball sports shoes sneakers,Nike Wmns Roshe Run Print Blue Sky Mens Womens Running Shoes Trainers Sneakers, could generate over half a million dollars a week, and easily finance new titles. Merrell Polarand 8 Waterproof Walking Boots (Men's) - Black mature New Exclusive,Nike Mercurial X 10 Porximo CR7 IC Deep Royal Blue Silver 807566 404 Mens football boots Soccer shoes,Nike - KD VIII 'Easy Euro' Trainer : Strong and handsome Online Sale,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - Shiny Sequined Low Top Converse All Star Tie Tennis Shoes Size 7 O60p7442,Mens Nike Air Jordan Retro I 1 Camo Army Green Shoe For Cheap,* Adidas Mens Black Gold Beach,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * All Black Adidas Originals Men Porsche Shoes Germany Ad,Mens Nike Air Max 180 Em Black Green Shoe For Cheap,* Blue Nike Men's 2009 Air Max Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Nike Air Max 90 Green Prm Hyperfuse Men's,Mens Nike Air Max 90 Hyperfuse Prm White Green Shoe Wholesale,* White Green Gray Men Air Max Skyline,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,New Style Paul Smith Grayson Crepe Sole Trainers Men 2763-7787,Mens Nike Air Max 95 360 All Black Shoe Official Website,High-quality Clarks Originals Trigenic Nubuck Trainers Men 9186-2578,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Asics Gel-Resolution 6 Court White Blue Shoes Mens,Mens Nike Air Max Humara White Black Shoe Buy Online,Men Asics Colour Trail Running Shoes Gel-Venture 5 Silver Light Grey Royal, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Ralph Lauren Men Shoes Polo Lace-Up Careers,Mens Nike Air Max Tn I Black Red Shoe Best Sale,Adidas UK Shop - Adidas Samba ADV Shoes (Black) for Men,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Adidas UK Shop - Adidas Field and Court Tee (Turquoise) for Kids,Mens Nike Air Penny Hardaway 5 V Grey Black Shoe Order Online,Adidas UK Shop - Adidas ULTIMATE CREW MLS T BLACK HEATHE (Red) for Men,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Nike Hyperdunk 2015 Men Basketball Shoes White Wolf Grey Black,Mens Nike Dates Hyperdunks Red Shoe For Cheap,Nike Free 5.0 Print Men Running Shoes Dark Obsidian Hot Lava White,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Elegante Mens,Mens Nike Free 6.0 Spiderman Breathable Black Green Shoe At Discount,Dr Martens Men Made in England 1461 Black, will Vans Men California Style 36 Leather White,Mens Nike Free Run+ 2 Purple Orange Shoe Buying Cheap,Prana Stretch Zion Convertible Pant Men's 64925, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Billabong All Day X Board Short Men's 66951,Mens Nike Roshe Run High Cut Black Green Running Shoe Order Online,K,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Vasque Skywalk GTX Hiking Boot Men's 69755,Mens Nike Zoom Lebron 10 Blue Yellow Shoe Sale Shop,Shimano SHXM7 Bike Shoes Men's 70431,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Zoom Wildhorse 3 Trail Running Shoe Men's 71005,Mens Nike Zvezdochka Red Sandal Best Sale,Air Jordan Retro Men Basketball Shoes Black/Cement Grey-Fire Red MB95S,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Converse Chuck Taylor All Star Low Men Lifestyle Shoes Gooseberry RO74I,Aigle Victorine Wellington Boots (Women's) - Marine/N Plate Slim Outlet,New Balance 990 Men Running Shoes Grey OW10S, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max SQ Uptempo Zoom Retro Men Training Shoes Game Royal/Game Royal-Black-White JO08E,UK - Women'S Converse All-Star Canvas Athletic Sneakers-Size: 8 F72u1759,Men Fresh Style Design Ralph Lauren Orange Big Pony Darkgreen Polo, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Nike Mercurial X 10 Superfly FG Blue Lagoon White Volt Black 0520 football boots shoes,* Adidas Women Blue Red Adicolor Shoes,Mens Nike Air Foamposite One Black Shoe Sale Shop,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mens Nike Air Jordan Cp3.7 Black White Blue Shoe Wholesale Price,* Nike 2015 Air Max Black Shoes Women,Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Brown Shoe Online Store,.

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