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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Purchase Perfect Ralph Lauren Polo Match Hooded Pullover Purple,* Green White Pink Nike Men Air Max ShoesMen Buy Authentic New Ralph Lauren Leisure Breathable Color Stripe Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Sale Comfortable New Arrivals Nike Free Third 3Rd Iii Yellow Black Running Shoes,* Men Black Brown Air Max 90Men Special sales Lacoste Gray Coffee Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Top quality Nike Air Max 2015 Suede Coffee Yellow Sports Shoes,* Men Air Max Silver Black 2009Men Choose Comfortable Popular Nike Airce First 1St I Black Beige Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Buy Perfect Latest Style Low Vans Otw Leather Blue White Casual Shoes,* Men Green White Black Air Max 90849558-100 Nike Men Air Vapormax Flyknit White Christmas Sail Light Bone,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. NEW NIKE SB ZOOM DUNK HIGH PRO QS x SOULLAND AH9613-141,* Men White Royalblue Air Max 90Nike Air Jordan 28 XX8 SE All Star - NOLA Gumbo League 656249 723 Mens basketball sport shoes,.

VRStudios, founded in 2014, Nike Air Jordan XXXII 32 Low PF Win Like 82 University Blue Men Shoes AH3347-401,* Men White Black Orange Purple Air Max 90Nike Air Max 90 Jacquard Night Factor Black Vivid Blue Mens Running Shoes 631750 300,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max Tavas Triple White Mens Running Shoes 705149 103,* Mens Shoes Air Max Bw CyanNike Free 4. 0 Flyknit QS Black Multcolor Mens Running Shoes 631053 004,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Adidas Copa Mundial Firm Ground Pink White Football Boot Best Price,* Nike Air Max 90 Black Red Mens ShoesMens Nike Air Jordan 1 I Black Red Shoe Outlet Online,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 4 Iv Retro Black Red Shoe Official,* Nike Air Max 90 Hyperfuse Blue Black Qs Men'sMens Nike Air Jordan 9 Ix Retro Black White Shoe Buy Online,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Spizike 3.5 Retro White Black Yellow Shoe For Sale,* Nike Air Max 90 White Blue Mens ShoesMens Nike Air Max 180 Em White Shoe Cheap Retail,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Hyperfuse Fur Brown White Shoe For Cheap,* Nike Air Max 90 White Red Shoes Men'sMens Nike Air Max 90 Vt Brown White Shoe Cheap Retail,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Black Red Shoe Loved Around,* Nike Air Max Tn I Black Green Shoes Men'sMens Nike Air Max Glowing Grey Blue Shoe Clearance Sale,, “This is something entirely new.” Mens Nike Air Max Tn I Black White Dark Blue Shoe For Cheap,* Nike Air Max Tn I Crimson White Shoes Men'sMens Nike Air Max Tn Viii White Black Red Shoe Outlet Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Yeezy 2 Purple Shoe At Discount,* Nike Air Max Tn I Silver Black Shoes Men'sMens Nike Dunk Mid Red Black Shoe Sale Shop,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Run 3.0 V3 Khaki Orange Shoe Happy Shopping,* Nike Air Max Tn Shoes I Know Stahlblau Men'sMens Nike Free Run+ 2 Dark Grey Yellow Shoe At Discount,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Mercurial Vapor Ix Reflective White Green Shoe Fast Shipping,* Orange Black Nike Men Air Max ShoesMens Nike Zoom Kd Vi 6 Fushia Shoe For Cheap,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron St Low Ii Dark Blue Shoe For Sale,* Print Nike Men's 2014 Air Max Thea ShoesMens Salomon Speedcross 3 CS Dark Grey Blue Shoe Online Shop,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Zamberlan Cornetto RR Walking Boots (Women's) - Waxed Grey Exotic Factory Sale,* Red White Adidas Originals Mens Campus SeriesUK - Women'S Converse Size 7 All Stars Black Silver Clean Men'S 5 So Perfect E94i6127,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse Womens Low Pink Trainers Size Uk 5 Y84p6676,* Silver Black Blue Men Air Max SkylineHot Sale - Converse Women Shoes Chuck Taylor Hi Sneaker Giada/Black/Bianco U72c5097,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - New Womens Converse Pink Metallic All Star Dainty Ox Canvas Trainers Lace Up K44z3395,* White Black Adidas Originals Unisex Superstar Zebra Shoes Shoes Haute Couture* Adidas Womens Black Superstar 2 Lite Md Sole Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Nike Air Max 90 All Pink Aachen Shoes Women,* White Black Red Men's 2011 Leather Air Max Shoes* Women Pink Orchid White 2012 Air Max,. Plumer said The VOID is also considering franchise locations, Asics Gel-Sendai 3 Pink Aqua Running Shoes Womens,* White Blue White Red Adidas Men Jeremy Scott Shoes AdAsics Women Gel-Kinsei 6 Tiger Aqua Turquoise Min Cushioning Running Shoes Colour,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Purchase Authentic Greatest High Converse Unisex Leather All Brown Casual Shoes,2017 Best Vagabond Paul Leather Trainers Men 7717-4254Women Shop Cheap Guarantee Nike Air Max 2016 Unisex White Blue Running Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Buy Perfect Popular Vans Unisex Suede Red Beige Casual Shoes,Buy Timberland Killington 6 Inch Boots Men 4597-6432New Womens Nike Benassi JDI Print Slide Sandals goddess of flowers White,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Jordan 9 IX Retro Fontay Montana 302370 040 Womens basketball sport shoes,2017 Best Steve Madden Taslyn Suede Loafers Men 3644-2249Nike Air Max 95 Premium Tape Black Atomic Pink Gamma Blue Mens Womens Running Shoes 599425 064,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Free 5. 0 Grey Pink White Womens Running Shoes 724382 600,Authentic Saucony Jazz Original Vintage Trainers In Burgundy Men 4346-7350Nike Shox Deliver Hyper Pink Black Womens Athletic Running Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Air Max Ltd White Black Yellow Men,Best ALDO Alard Boat Shoes Men 1376-4162* Black Nike Men's 2013 Air Max Shoes New, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Blue Nike Men's 2009 Air Max Shoes,Asics 33-M Black Orange Running Shoes Mens* Light Blue Adidas Unisex Adidas Angel Wings Glowing Few,, and for a growing list of partners, * Nike Air Max Tn Black White Viii Men's,Asics Blue White Deep Blue Leather Gel Pursuit 2 Cushioned Running Shoes Nightclubs Patent* Silver Gray Nike Men's Air Max Shake Evolve Shoes New,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, * Yellowgreen Snow Red Air Max 95 Men,Asics Gel-Cumulus 17 Blue Black Running Shoes G-Tx MensAuthentic Selected Homme Royce Suede Chelsea Boots Men 1927-7432,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheapest Kickers Kymbo Leather Derby Shoes Men 9863-4400,Asics Gel-Kayano 22 Grey Silver Running Shoes Mens2017 Best Dr Martens 2976 Chelsea Boots Men 1005-4623,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Latest Vans Men Classic Slip-On Canvas White,Men Pony Ralph Lauren Polo Shoes Lace-UpMountain Standard Performance FullZip Hoodie Men's 64547,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Roark Revival Transit Pant Men's 64997,Men Short Sleeve Tees Ralph Lauren Furniture South AfricaMammut Tatramar Pant Men's 653,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Volcom Stoney Mod Board Short Men's 67037,Orange Yellow Silver Gel Asics With Fireblast 2 Handball Shoes FlashBurton Cargo Short Men's 67397,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan I 1 Retro Grey White Shoe Fast Shipping,Adidas UK Shop - Adidas Jayhawks Big 12 Championship Tee (Red) for MenMens Nike Air Max 87 White Red Shoe Online Store, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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