Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Air Max Zero QS Yellow White Black Mens Womens Running Shoes 789695 002,* Adidas Mens Blue Leather Roads,Nike Free TR Flyknit 5. 0 Black Grey White Mens Womens Running Shoes 718785 005,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, NIKE Womens Tanjun Sandal Black/White 882694 001 Sz6-10,* Adidas Unisex Black Lazy House,SealSkinz Ladies Winter Cycle Glove - Black Pure White And Translucence Professional Design,, China, open to the public. Orvis Encounter Felt Wading Boots - /Olive Designed Anti season clearance,* Air Max 90 White Red Shoes Men's,Adidas Originals - Beautiful Los Angeles Trainer : Simple lines Zero Profit,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Adidas Originals - Breathable Superstar Vulcanised Trainer : Low Price Lowest Whole Network,* Air Max Ltd Black White Red Gray Men,Supra - Authentic Owen Reflective Trainer : Design -Season big promotion,, Pure Imagination, Balance - Cool Trainer : NB011 Favorite Factory Sale,* Black Darwin Men's Air Max Nike At,Creative Recreation - Deals Cesario Lo XVI Snake Trainer : active The Lowest Price,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Beretta Uniform - Grey Feminine Fashion Mall,* Black Print Nike Men's 2014 Air Max Thea Shoes,Oakley Oakley Rose - Cognac Superior / Stable Outlet Online,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Asics - Unique Design Gel-Lyte III 'Carnival Pack' Trainer : Exceptional Cost-Effective,* Black Yellow Adidas Mens Beach Surf Generation Shoes,Wiley X Nerve Goggles - Smoke Grey & Clear Lens / Matte Black Frame kind Intellectuality,, says the global location-based VR entertainment market will more than double in 2018, On Sale - Converse Ctas Stingray White Schuhe Chucks Flach Sneaker Special 553348C A26f5846,* Brown Adidas Men Shoes Haute Couture,On Sale - Custom Glass Crystal Converse Sizes 3-8 All Colours & Any Ribbon Colour S39g5530,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - All Star Converse Ct Lean Ox Low Unisex Trainers Adults New Black Uk Mixed Sizes N30b3619,* Gray Adidas Unisex Adicolor Lo Forum Environmental Protection Cotton Series,UK - Converse All Star Chucks Schuhe Eu 39 Uk 6 Andy Warhol Limited Edition Campbells C50v3366,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse Shoes Unisex Chuck Taylor All Star Sneaker Ox Luminoso Surplus Q45p4213,* Men Red White Black Air Max 90,Hot Sale - Converse First String Chuck Taylor All Star 70 Ox 1970S Low Leather Men 151156C U50t6192,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - Rare Converse Vtg Jack Purcell U.S.A. Brown Canvas Athletic Sneakers Men'S Us 8 T22l3883,* Nike Air Max 90 Bright Green White Hyp Prm,* Adidas Men Blue Mega Rsion Flex,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Adidas Originals Mens Green Blue Run Brown Red Dragons Make Old Have,* Nike Air Max Tn I Ivory Shoes Men's,* Air Max Ltd Black Beige For Mens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Black Orange Adidas Originals Unisex City 4 Generations,* Red Men's 2011 Leather Air Max Shoes,* Blue White Black Adidas Unisex Sl Summer Breathable Couple Wading Light,.

VRStudios, founded in 2014, * Men White Slategray Air Max 90,* White Blue Nike Men's 2013 Air Max Punch Version New,* Nike Air Max Tn I White Wheat Shoes Men's,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * White Gray Nike Men's 2013 Air Max Bw Shoes Fur,* Yellow Gray Adidas Mens Hiking Sandal,Cheap Ted Baker Archerr Derby Brogue Shoes Men 6619-5600,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, YR624 Nike KD6 Kevin Durant Green Basketball Shoes,100% Quality Adidas Crazy Power Training Trainers Men 3837-2191,Nike Sfb Field 6 Men Boots Coyote Umber,, “This is something entirely new.” Nike Air Zoom Vomero 10 Men Running Shoes Classic Charcoal Black Antarctica White,Asics Gel-Contend 3 Silver Blue Running Shoes Mens,Amare Converse Black suede star trainers-Men Ebay,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Men Superstar GID On Sale Green,Asics Gunlap Black White Track And Field Shoes Unisex,Nike Men Air Max 1 Ultra Essential On Sale White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Volcom Frickin Processed Short Men's 67231,Men Asics Cross Colour Training Shoes Jb Elite Tr Tiger True Red Dark Navy White,Nike Cool Swoosh 6in Short Men's 67662,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Merrell Realm Chukka Boot Men's 69561,Men Asics Track Shoes Colour Flash Throw Pro Tiger Black Coral Silver,Clarks Wallabee Shoe Men's 70080,, they can make up for low utilization with a decent weekend. Shimano SHR170 Shoes 70516,Navy Ralph Lauren Men Short Sleeve Polo Tees Woring 1908 In,New Balance Vazee 801 Shoe Men's 70898,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Glerups Boot Slipper 71301,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Polo&Quot Logo N,Nike Air Force 1 Retro Men Basketball Shoes Reflect Silver/Volt-Black KF49C, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Seeley Men Lifestyle Shoes Black/Run White OW81Q,Adidas UK Shop - Adidas VS Advantage Clean Shoes (Black) for Kids,Adidas Samoa Men Retro Shoes Green/Run White-Yellow XO44V,. Plumer said The VOID is also considering franchise locations, Nike Air Max 90 Retro Men Running Shoes Vintage Green/Wolf Grey-Sail-Black UD05P,Adidas UK Shop - Adidas adizero Afterburner 3 E Cleats (Red) for Men,Nike SB Zoom Stefan Janoski Premium Men Skateboard Shoes Black/Night Factor-Metallic Gold IF76M,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike - Fashion Stefan Janoski L Trainer : Decorative Original brand,Patagonia Utility Duck Pant Men's 64833,Oakley Oakley Rose - Cognac Superior / Stable Outlet Online, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Hugo Boss - Preferential Victoire Fiction Trainer : Exclusive Counter Genuine,Patagonia Regular Fit Duck Pant Men's 65127,Aigle Chopwell Walking Boots - Sepia Preferential Outlet Online Shop,, and for a growing list of partners, On Sale - Converse All Stars Navy Boots Size 5 J54o2860,Arc'teryx Psiphon AR Pant Men's 65397,UK - Brown Leather Converse Size 6 O60u6662,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Low-cost direct - Converse Mens Size 7 Weapon Black Men Leather Skateboarding Basketball Shoes New,Volcom Balboa Slinger 18in Board Short Men's 66967,Hot Sale - Converse Herren Chuck Taylor All Star Lean Ox Sneakers Black White Neu Schuhe Q25v5480,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Hot Sale - White Spotty Converse C9r1386,Hurley DriFit One & Only Volley Hybrid Short Men's 67217,* Adidas Originals Men Black Red Zx750,.

* Air Max Ltd White Black Orange For Mens,Quiksilver Street Trunk Short Men's 67426,* Black White Red Nike Men's 2013 Air Max Bw Aachen,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. * Men Air Max Yellow Black 2009,The North Face Better Than Naked 7in Running Short Men's 67696,* Orange Purple Green Red Nike 2014 Running Shoes Air Max Uziert,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TRalph Lauren Pony Polo Nyc Solid August-21,Mammut Comfort Tour Low GTX Surround Shoe Men's 70340,Adidas UK Shop - Adidas X_PLR Shoes (White) for Men,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Adidas UK Shop - Adidas Mexico Home Replica Jersey (Green) for Kids,Brooks Ghost 8 GTX Running Shoe Men's 70557,Adidas UK Shop - Adidas Boston Marathon® Finish Line Tee (Yellow) for Men,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), KM698 Nike Lunar Hyperdunk 2012 Low Grey Orange Blue Basketball Shoes,Vans Rata Vulc SF Shoe Men's 70837,Nike Free Flyknit Nsw Men Casual Shoes Wolf Grey Dark Grey White Black, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Zoom Rival Xc Men Running Shoes Black Soar Ghost Green White,Saucony Peregrine 6 Trail Running Shoe Men's 71018,Popolare Converse Light blue 'All Star' canvas trainers-Men Consegna Veloce,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Lacoste Men Sevrin Suede Grey,Acorn Fave Gore Slipper Men's 71307,Discount Vans Men Era Leather Perf Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Burton B77 5 Pocket Slim Fit Pant Men's 64763,Air Jordan II Retro Men Basketball Shoes Nightshade/Volt Ice-Black-Pure Platinum NC46A,Undefeated Solid Running Pant Men's 65292,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, RVCA Benefits Hybrid Short Men's 67211,Nike Air Force 1 Retro Men Basketball Shoes Dark Atomic Teal/White-Atomic Teal XB25V,La Sportiva Rush Short Men's 67678,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in On Sale - Converse Chuck 153866C Sneaker Women High Shoes Da Ginnastica Ghiacciate E8i6077,Find Cheap Ralph Lauren Polo Leather Canvas Tote Darkblue,Low-cost direct - Converse Ct Hi Shocking Pink Hi Top Sneakers Womens Trainers Size 4 Uk 36.5 Eu B7, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - Super Converse All Star Print Chuck Taylor Hi Sneaker Schuhe Gr. 375 Top! H4u1851,Mens Nike Air Jordan Spizike 3.5 Retro White Black Yellow Shoe For Sale,* Adidas Originals Campus Men Blue White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black Adidas Mens Kobe Tops Outdoor Hiking,Mens Nike Air Max 90 Black Red Grey Running Shoe Online Store,* Blue White Yellow Canvas Adidas Originals Mens Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Nike Air Max 90 White Prm Hyperfuse Men's,Mens Nike Air Max 90 Hyperfuse Qs All Lemon Green Shoe Shop For The Best,* White Red Men's Air Max 95 Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Provide Best Nike Dunk Hi Trainers Men 9520-3209,Mens Nike Air Max 95 360 Grey Yellow Shoe For Cheap,High-quality Clarks Original Wooly Desert Shoes Men 2758-5545,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inov 8 Race Ultra 290 Trail Running Shoe Men's 71087,Mens Salomon Speedcross 3 Cs Waterproof Black White Red Running Shoe Save Off 50%,Air Jordan SC-3 Premium Men Basketball Shoes White/Dark Powder Blue QH13W,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Converse Chuck Taylor Chuckout Men Lifestyle Shoes Olive Drab CX60K,On Sale - Converse Ctas Fringe Hi Womens Trainers Black Black New Shoes A71q7817,Nike Air Max 180 QS Retro Men Running Shoes Summit White/Laser Crimson-Magenta BF83O, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Mutombo TR Block Men Training Shoes Vivid Blue/Gold-Run White EX62T,UK - [522302] Converse Ct Spec Hi Pink Womens Sneakers Size 10 D4q8140,Men Purchase Cheap Latest Style New Balance 574 Beige Black Running Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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