Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Supra Stacks Vulc II Skate Shoe Men's 70904,* Green Blue Adidas Men Leather Hiking ShoesNike Zoom Stefan Janoski Leather Skate Shoe Men's 71106,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Reef Slammed Rover LE Flip Flop Men's 71261,* Green Nike Mens Shoes 2013 Air Max LebronAir Jordan 1 Retro Low Retro Men Basketball Shoes Cool Grey/White-Cool Grey UC60H,, China, open to the public. Air Jordan Super.Fly 2 PO Men Basketball Shoes Dark Concord/Dark Concord-Black-Infrared DS04I,* Green For Men 2013 Running Shoes Air Max NewNike Air Force 1 Retro Men Basketball Shoes White/White JK45S,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Zoom Hyperflight Premium Retro Men Basketball Shoes Game Royal/Gamma Blue-Obsidian PO38H,* Green White Dark Adidas Men Mid RoundhouseConverse Chuck Taylor All Star Men Lifestyle Shoes Black AA69P,, Pure Imagination, Nike Ruckus Mid Men Lifestyle Shoes Black/Canyon Purple-White NE32C,* Green White Pink Nike Men Air Max ShoesPuma Suede Chemical Comic Men Retro Shoes Blue/Vibrant Yellow-Black IH87E,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. New Balance 574 Men Running Shoes Brown TU29K,* Men Black Blue Red Air Max 90Nike Air Max Defy Run Men Running Shoes Wolf Grey/Anthracite-Sonic Yellow BF63K,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Reebok Ventilator Retro Men Running Shoes Navy/Sea Glass-Pink IX81R,* Men Brown Black Air Max 90 GoldenNike SB Zoom Stefan Janoski Canvas Men Skateboard Shoes Turbo Green/White-Obsidian RC88V,, says the global location-based VR entertainment market will more than double in 2018, Nike Air Turf Raider Retro Men Training Shoes Wolf Grey/Black-Drak Grey-Team Orange AF60S,* Men Gray White Purple Air Max 90Men Find Popular Polo Ralph Lauren White Soft Black Big Pony,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Best Cheap Ralph Lauren Wine Red Soft Mesh Sweaters,* Men Red Black Air Max 90Men Purchase Authentic New New Balance 580 Blue Orange Sports Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Contemporary Adidas Bounce Titan 7Th Vii Seventh Black White Running Shoes,* Men White Royalblue Air Max 90Men Get Cheap New Nike Zoom Soldier 6Th Vi Sixth Lebron Raymone James Blue Gray War Boots,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Choose New Arrivals Nike Air Max 2015 Black Gray Running Shoes,* Men's 2012 Leather Air Max Shoes Outlet-black-greenMen Purchase Authentic Puma 95 Blue White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, 2015 New Ralph Lauren Pony Slim Handbag Blue Canvas,* Mens Black Blue White Air Max 90AIR JORDAN 11 FUTURE LOW GREY MIST COOL GREY 718948 003 Mens basketball sport shoes sneaker,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Huarache Run Grey Black White Mens Running Shoes,* Nike 2014 Air Max 90 Black Shoes Lunar Coyal Men'sNike Air Jordan 5 Retro Fire Red Black Tongue 136027 120 Men basketball shoes,.

VRStudios, founded in 2014, Nike Air Max 2014 Light Crimson Black Laser Crimson Mens Running Shoes 621077 606,* Nike 2014 Air Max 90 Red Shoes Lunar Men'sNike Air Max 95 EM Engineer Mesh Black Volt Mens Running Shoes 554971 083,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Vapormax Unique Flyknit Midnight stores Fog Cargo Black Yellow 759234 066,* Nike Air Max 90 Army Green Prm Hyperfuse Mens ShoesNike Free Flyknit 5. 0 Green Strike Black Mens Running Shoes 831069 300,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Adidas Predator Absolion Lz Trx Ag Orange White Black Shoe Online Shop,* Nike Air Max 90 White Green Gray Shoes MenMens Nike Air Jordan 1 I Retro Fur Inside White Black Red Shoe Fast Delivery,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 6 Anti Fur Black Blue Shoe Free Shipping,* Nike Air Max Blue CommandMens Nike Air Jordan I 1 Retro Fur Black Shoe Best Price,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan V 5 Retro Laney Black Yellow Shoe Lowest Prices Guaranteed,* Nike Air Max Tn I Black Shoes Men'sMens Nike Air Max 360 Grey Orange Shoe Save Off 50%,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Hyperfuse Prm Red Shoe Just Buy It,* Nike Air Max Tn I Gold Shoes Men'sMens Nike Air Max 90 White Grey Black Running Shoe Official,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Breathable Grey Black Shoe Sale Shop,* Nike Air Max Tn I Silver Shoes Men'sMens Nike Air Max Netty Milky White Shoe Outlet Online,, “This is something entirely new.” Mens Nike Air Max Tn I Gold Black Shoe Save 40%-70%,* Nike Air Max Tn Iii Black Yellow Shoes Men'sMens Nike Air Penny Hardaway 5 V Grey Black Shoe Order Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Classic Cortez Nylon Deep Blue Black Shoe Free Shipping,* Orange Green Nike Men's 2015 Air Max ShoesMens Nike Dunk Sb Mid Cut Sea Green Balck White Shoe For Cheap,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron X 10 Miami Blue Yellow Shoe Outlet Online,* Silver Nike Mens Shoes 2013 Air MaxSeeland Woodcock AT+ Lady 16 Inch 5mm Wellington Boots (Women's) - Dark Brown classical Valentine's,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Women'S Converse Ctas Brea Leather + Fur Hi 553394C Black/Black/Egret N59f8705,* Snow Air Max 95 Men BurlywoodUK - [555834C] Converse All Star Sloane Mid Mouse Black White Women Sz 11 O85x3426,, they can make up for low utilization with a decent weekend. Low-cost direct - New Converse Women'S Ct Rise Plaid Wool Boots Hi Shoe W Zip Back 549687C Size 6 M,* White Black Men Air Max 87 OrchidHot Sale - Shoes Men - Women - Converse - All Star - Sneakers - Chuck Taylor - Camouflage H98v8962,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * 2012 Air Max Red Yellow Shoes Breathable Women,* White Black Men's 2013 Air Max News* Air Max 90 Premium Em Red New Womens Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Nike Air Max 90 Shoes New Women,* White Gold Ai Max Terra Ninety MenAsics Gel-Cumulus 17 Silver Pink Running Shoes Womens,. Plumer said The VOID is also considering franchise locations, Asics Training Shoes Gel-Exert Tr Black Pink Knockout Womens,* White Red Adidas Men Iv PorscheAsics Women Gel-Scram 2 Tiger Blue Silver Running Shoes Colour Mosaic Living Cora,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Sale Cheap Latest Style New Balance 996 Leopard Khaki Sports Shoes,Authentic Ted Baker Camroon Leather Chelsea Boots Men 6402-8528Women Get Perfect Cheap Nike Air Max 90 Hyp Prm Unisex Yellow White Running Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,2018 Womens Under Armour UA Curry sales 4 More Magic colorway White/Gold Basketball Shoes,Provide Best Superdry Swimmer Slip On Plimsolls Men 4214-4594Nike Air Huarache Run Red Mens Womens Running Shoes 318429 999,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max 2015 Black Pink Blue Womens Running Shoes,Cheapest River Island Suede Boat Shoes Men 2697-9972Nike Air Max Thea Print Trainers Triple Red Mens Womens Running Shoes 599409 461,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Free Flyknit NSW 5. 0 Grey Black White Mens Womens Running Shoes 599459 025,Best Puma Blaze Of Glory Soft Tech Trainers In Pink Men 1227-1837Nike Wmns Air Max 1 Ultra Moire CH Chalk Blue Silver Navy White Womens Running Shoes 724995 401,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * All Black Air Max 90 Shoes Men's,Asics 33-M 2 Grey Black Running Shoes Mens* Black Red Blue Nike Mens Shoes 2015 Air Max, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Chocolate White Air Max 95 For Mens,Asics Blue White Coral Volleyball Shoes Gel Sensei 6 Mt Powder Flash Stretch And Breathable* Men Skyblue Black Pink Air Max 90,, and for a growing list of partners, * Nike Air Max Tn I Crimson White Shoes Men's,Asics Coral Turquoise Pink Gel Noosa Glow Within The Higher Txujw Tri 10 Cushioned Running Shoes Flash* White Black Adidas Men Old Wise Restore Ten,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, 2017 House Of Hounds Croc Suede Tassle Loafers Men 7452-9112,Asics Gel-Hyper Tri 2 Black Orange Running Shoes MensClearance Puma Blaze Of Glory Soft Tech Trainers Men 4454-9886,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, 2017 Best Jack & Jones Spider Canvas Plimsolls Men 7420-9202,Asics Gel-Rocket 7 Court White Blue Shoes Mens2017 Diesel D-String Low Trainers Men 7550-9483,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount Vans Men Brigata Lite Red,Men Short Sleeve Flag Tees Ralph Lauren Navy Blue Nyc Usa Rlm InAnalog Mobilize FullZip Hoodie Men's 64639,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Millet Battle Pant Men's 65061,Navy Blue Ralph Lauren Men Short Sleeve Tees Furniture Usa In RlIron and Resin Paradigm Henley Men's 65738,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Columbia Washed Out Short Men's 67160,Ralph Lauren Leather Shoes High-Top Nyc WalkerPrana Mojo Short Men's 67469,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan Melo M10 Black Yellow Shoe Buying Cheap,Adidas UK Shop - Adidas Bruins Fade Away Tee (Blue) for MenMens Nike Air Max 90 Brown Almond Running Shoe Stockists, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas UK Shop - Adidas Iniki Runner Shoes (Orange) for Women,YC484 Nike Kobe 9 IX Low Ndependence Day Blue BlackAdidas UK Shop - Adidas D2M Micro Camo-Print Long Tights (Black) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Free 4.0 Flyknit Womens Running Shoes Bright Crimson Brave Blue Hyper Orange Black,Nike Kobe X Men Basketball Shoes Soar Deep Royal Blue Green ShockIncantevole ASICS Pink gel cushioned trainers-Women Vendita Calda,, we’ve chosen to develop something different than a Nike Women Juvenate Sale Wolf Grey,Nike Free Ace Leather Men Casual Shoes White Ghost Green BlackPuma Sky Lux x Rime Women Lifestyle Shoes Gold VT02T,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Popular Ralph Lauren Light Blue Mesh Short Sleeved Polo,Nike Roshe One Flyknit Premium Men Casual Shoes Black Dark Grey White BlackWomen Hottest Sale Nike Air Max 2016 Blue White Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Asics Gel Lyte V Light Grey H5R2N 1313 Womens Mens Running Shoes Sneakers,Nike Alpha Shark 2 3 4 Men Football Shoes White Black BlackNike Air Max 1 MC SP Print Pink White Womens Running Shoes 607401 013,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Flyknit Air Max 2014 White Black Cool Grey Mens Womens Running Shoes 620469 102,Nike Dual Fusion X Men Running Shoes Black Anthracite White SoarNike Wmns Air Force 1 Low Enamel Green Mens Womens Sneakers Casual Shoes 818594 300,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Nike Air Jordan Vii 7 Retro White Blue Grey Shoe Cheap 100%,Nike Lunaracer+ 3 Men Running Shoes Classic Charcoal Black WhiteWiley X Carbon Effect Zippered Case - Black Attractive Where To Buy,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Beretta Sanded - Green Exquisite Deals,Nike Hypervenomx Proximo 'Street' Ic Indoor Court Men Soccer Shoes Black Total Orange WhiteNike - Youth Tavas Trainer : Refinement Sale Online,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * White Green Men's Air Max Ltd 1,Reebok Men Instapump Fury Road SG BlackCheapest Saucony Shadow Original Ripstop Trainers Men 8065-3832,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 100% Quality Hudson London Castleton Leather Monk Shoes Men 8030-7072,Vans Men Slip-On Pattern BlackBest ALDO Alard Boat Shoes Men 1376-4162, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Green Purple Pink Volleyball Shoes Gel Blade 4 Neon Melbourne,Nike SB Skyline Overlay Pullover Hoodie Men's 64349Men Asics Colour Flash A Gel-Netburner Ballistic Mt Volleyball Shoes Tiger Orange, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Adidas UK Shop - Adidas Supernova TKO Reversible Tee (Blue) for Men,BANKS Campden Track Pant Men's 64835KP241 Nike Hyperdunk 2013 Blue Basketball Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Max Tava Men Casual Shoes Midnight Navy Dark Obsidian White Neutral Grey,Fjallraven Keb Pant Long Men's 65034Nike Lunartempo Men Running Shoes Black Bright Crimson Hot Lava Total Orange,.

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