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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Mountain Hardwear Piero Utility Short Men's 67238,* Green Black White Warrior Unisex Adidas Wood System Armor ShoesPatagonia Guidewater II Short Men's 67451,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Toad&Co Igneous Short Men's 674,* Green Black White Men's Air Max Ltd 1Dynafit Enduro Dry Short Men's 67747,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Under Armour HeatGear CoolSwitch Compression Legging Men's 69445,* Green Blue Adidas Mens Kobe Tops Outdoor Wander ShoesTeva Durban Suede Boot Men's 69654,). Hunter Boot Balmoral II Side Adjustable Boot Men's 69862,* Green Camo Men's 2013 Air Max ShoesFrye Russell Woven Shoe Men's 70067,, VRcades, Adidas Busenitz Pro Skate Shoe Men's 70223,* Green Gray Men's Air Max ShoesLouis Garneau Graphite Shoe Men's 70447, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, New Balance RC1400v3 Running Shoe Men's 70571,* Green Nike Mens Shoes 2013 Air MaxBogs Urban Farmer Slide Shoe Men's 70779,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

New Balance 515 Core Shoe Men's 70913,* Green Print Gray Nike Men's 2014 Air Max Thea ShoesColumbia Megavent Water Shoe Men's 71117,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Acorn Moc Slipper Men's 71294,* Grey Yellow For Mens Air Max 87Air Jordan Aero Flight Men Basketball Shoes Stealth/Black-Dark Grey-White BL13H,, China, open to the public. Air Jordan Super.Fly 2 Men Basketball Shoes Gym Red/Black-White UJ02E,* Green White Men's Air Max Ltd 1Nike Dual Fusion BB Men Basketball Shoes Black/White-University Red-Anthracite MR71F,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Adidas Conductor AR Men Lifestyle Shoes Black/Metallic Gold PA87D,* Light Yellow Adidas Unisex Adidas Angel Wings Shining Star Couple ShoesConverse Chuck Taylor All Star Low Men Lifestyle Shoes Black/Charcoal UN24V,, Pure Imagination, Nike VXT Men Lifestyle Shoes White/Metallic Silver GN18F,* Men Black Green White Air Max 90Adidas Gazelle 2 Men Retro Shoes Green/Black FE14L,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. New Balance 574 Men Running Shoes Green BR93M,* Men Air Max White 2009Nike Air Safari LE Retro Men Running Shoes Matte Silver/White-Anthracite-Gym Red UO47W,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Reebok GL 6000 Men Running Shoes Navy/Red-Tin Grey-White-Silver NT18A,* Men Gray Black Yellow Air Max 90 UKNike SB Zoom Stefan Janoski Leather Men Skateboard Shoes Gym Red/White-Military Blue XR70V,, says the global location-based VR entertainment market will more than double in 2018, Nike NSW Tiempo Trainer Retro Men Training Shoes Black/White-Gum Medium Brown QC30V,* Men White Air Max 90Men Shop Authentic New Arrivals Ralph Lauren Navy Big Pony Polo Red,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Shop Cheap Guarantee Ralph Lauren Darkgrey Mesh Short Sleeved Polo Sweaters,* Men Blue White Orange Air Max 90Men Low Prices On New Balance 574 Red White Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Popular Asics Gel Lyte Third 3Th Iii Gray Blue Sports Shoes,* Men White Black Orange Purple Air Max 90Men Buy Perfect Best Quality Adidas Rose 3.5 Derrick Rose Blue Yellow War Boots,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Find Perfect New Nike Air Max 2015 Leather Black Blue Running Shoes,* Nike 2011 Running Shoes Air Max Gray Rated New MenMen Affordable Nike Shox R3 9002 Black Yellow Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Max 2016 Black Volt Green White Mens Running Shoes,* Nike Air Diamond Turf 2 Blue White Black Shoes Men'sNike Air Max 95 OG Grape White Court Purple 554970 151 Mens Running Shoes Sneakers,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Court Tennis Classic Ultra Flyknit Black White Dunk Free Mens Running Athletic Sport Shoes Sneakers 830704 001,* Nike Air Max 90 Boots Mid Blue No Sew Sneaker Shoes Men'sNike Free Inneva Woven Tech SP LIGHT AQUA 705797 448 Mens Running Athletic Sport Shoes Sneakers,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Adidas Predator Lethal Zones White Blue Red Shoe At Discount,* Nike Air Max Black White Red CommandMens Nike Air Jordan 12 Xii Black Green Shoe Official Website,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 5 V Retro White Black Shoe Online Store,* Nike Air Max Tn I Black Blue Shoes Men'sMens Nike Air Jordan I 1 Retro Dark Blue White Shoe Store Wholesale,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Xi 11 Black All Shoe Happy Shopping,* Nike Air Max Tn I Black Orange Shoes Men'sMens Nike Air Max 90 Black White Shoe Cheap 100%,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Hyperfuse Prm Light Blue Shoe Fashion Cheap,* Nike Air Max Tn I Green Black Shoes Men'sMens Nike Air Max 90 White Smoke Running Shoe Fashion Cheap,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Classic Bw Black Blue Shoe Order Online,* Nike Air Max Tn I White Silver Shoes Men'sMens Nike Air Max Tailwind 6 Ocean Blue White Shoe Factory Outlet,, “This is something entirely new.” Mens Nike Air Max Tn I Blue White Shoe Lowest Prices Guaranteed,* Nike Men's 2013 Air Max Bw Shoes Fur-black-greenMens Nike Air Presto 5.0 Black Red Shoe Store Wholesale,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Classic Cortez Yoth Vntg Black White Shoe Store Wholesale,* Purple Black Adidas Mens HouseMens Nike Dunk Sb Mid Cut Orange Yellow Shoe Shop For The Best,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Run 4.0 V2 Blue Green Shoe Official Website,* Red Green Black Air Max 2014 Mens Shoes Nike AachenMens Nike Ken Griffen Max Grey Black Shoe Happy Shopping,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Roshe Run Breathable Summer Blue Running Shoe Online Without Sale Tax,* Red White Adidas Originals Unisex Campus Ii ShoesMens Nike Zoom Kd V Xdr Green Shoe Shop For The Best,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron Xi 11 P.S. Elite Red Yellow Shoe Official,* Skyblue Black Blue Men Air Max SkylineToggi Wanderer Classic Wellingtons (Women's) - Pink Gloss noble Online-Shop,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Converse Star Player Ox Black Womens Trainers Y68d3428,* White Black Dark Gray Adidas Men Mid RoundhouseUK - [X3310] Converse C Taylor Allstar Hi Black Sneakers Mens Sz 13 Womens Sz 15 V30i7857,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse One Star Athletic Shoes Women Sz 8.5 Y61o8618,* White Blue Adidas Men Jeremy Scott Obyo Shoes To LovedHot Sale - Usa Made Converse All Star White Hi Tops Made In Usa Mens 9 Womens 11 Eur 42 U66a8159,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Ladies Black Light Blue Bounce Tanks Serie Shoes Women,* White Blue Adidas Men Skateboard* Black Adidas Women Obyo Big Tongue Shoes Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Nike Running Shoes Air Max 1 Crawn Women,* White Orange Gray Adidas Men Mid RoundhouseAsics Gel-Ds Racer Pink Racing Shoes 10 Lime Womens,. Plumer said The VOID is also considering franchise locations, Asics Training Shoes Gel-Fit Sana Sapphire White Womens,* White Red Black Men's Air Max Ltd 1Asics Women Gel-Solution Speed 3 Tiger Plum Coral Running Shoes Colour Flash Flas,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Retail ASOS Derby Shoes Men 4379-9677,Asics Gel-Kinsei 6 Silver Black Running Shoes MensClearance Pull&Bear Perforated Trainers With White Sole Men 7374-4544,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Hot Sale HUF x Thrasher Slider Flip Flops Men 2327-2214,Asics Gel-Tactic Court White Black Shoes Mens2017 Best Cayler & Sons Chutoro TrainersMen 9840-7650,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount Vans Men LXVI Iso 2 Black,Men Short Sleeve Ralph Lauren Rugby &Quot Prl Club R.9110&QuotQuiksilver Everyday Heather FullZip Hoodie Men's 64661,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Rab Rockover Pant Men's 65067,Pink Ralph Lauren Nyc Travelling Bag InColumbia Terminal Tackle Pullover Hoodie Men's 659,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, DAKINE Downwind Board Short Men's 67127,Ralph Lauren Men City PoloOutdoor Research Deadpoint Short Men's 67531,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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