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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cushe Slipper Shoe - Navy Superior Quality Price Down,* For Mens Air Max Black Red White 2009,Vans - Trend Skool Trainer : Refined Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sharpe's Lightweight Wading Staff with Lanyard Conventional Half-price,* Green Gray Nike Men's Air Max 95 Shoes,On Sale - Converse Trainers One Star Ox Black Sneakers A19c9791,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - Converse Chucks Schuhe Ct As Hi Washed 142629 C Nightshape Herren + Damen Schuh M8b8254,* Men Snow Black Air Max 90 Sliver,UK - Converse - All Star - Ox - Maroon Low - M9691C - Bnwt H11k5070,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Adidas Men White Ledge St,* Red White Black Men Air Max Tn,* Air Max 90 Blue Gray White Shoes Hyperfuse Men's,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Black Adidas Mens Large Tongue,* White Blue Men's 2011 Leather Air Max Shoes,* Black White Red Men's Air Max Ltd 1,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas adizero 5-Star 6.0 Gold Cleats (Gold) for Men,High-quality Converse Star Player Trainers Men 7283-4168,Adidas UK Shop - Adidas adizero Triple Jump/Pole Vault Shoes (White) for Men,, “This is something entirely new.” Adidas UK Shop - Adidas Z.N.E. Zero-Dye Hoodie (White) for Men,60% off Sale For Asics GT-II Premium Leather TrainersMen 8607-8577,Adidas UK Shop - Adidas TERREX Agravic Alpha Hooded Shield Windbreaker (Blue) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, CP363 Nike Kobe 9 EM XDR ZK9 Black Yeezy,Asics Blue Silver Gel 60-70% Phoenix 6 Stabilty Running Shoes Nectarine With Ezvwrbavjr Find Co,Nike Kd 8 Men Basketball Shoes Bright Crimson Black White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Men Roshe One Hyp Blue,Asics Yellow White Mint Gel Ds Trainer 20 Lightweight Running Shoes Flash Waterproof Explosion Models,Vans Men Iso 1.5 On Sale Blue,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Fox Racing Tearoff FullZip Hoodie Men's 64665,Men Asics Colour El Gel-Netburner Ballistic Mt Volleyball Shoes Tiger Navy Silver,Billabong New Order Elastic Pant Men's 65148,, they can make up for low utilization with a decent weekend. Siphon Hex Board Short Men's 66838,Men Asics Running Shoes Colour Flash Gel-Super J33 2 Tiger Orange Black Silver,Billabong Pivot Lo Tides Short Men's 67237,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Salomon Agile Short Men's 67620,Men Ralph Lauren Shoes Chaps Rounded Toe Brown Leather,Ariat Workhog Wide Square Toe H2O Cowboy Boot 69632, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Columbia Davenport Nubuck Leather Shoe Men's 70128,Ralph Lauren Canvas Nyc Us Open Tennis Game Tote,Giro Factor ACC HV Shoes 70522,. Plumer said The VOID is also considering franchise locations, SeaVees Westwood Tennis Shoe Men's 70917,Ralph Lauren Polo Rugby Rubber Outsole Sneaker Canvas,Adidas Pro Model Retro Men Basketball Shoes Cool Red/Black-White Vapor PN15Q,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Helly Hansen Polartec Beanie - Black Signature Dish Special Deals,Mountain Hardwear Torsun Pant Men's 65000,SealSkinz Thetford Beanie - Grey Sensibility Hot,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike - Fashion Celso Thong Flip Flop : Healthy High Quality Designer,Snow Peak Wool Knit Pant Men's 65196,On Sale - Converse Trainers One Star Ox Black Sneakers A19c9791,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas UK Shop - Adidas Cardinals Jersey (Red) for Men,ZOOT Solana 2 Running Shoe Men's 70563,Adidas UK Shop - Adidas Techfit Dynamic Rise Fitted Tee (Red) for Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Zoom Lebron Soldier 9 Men Basketball Shoes Cool Grey Wolf Grey White,Nike SB Zoom Stefan Janoski Skate Shoe Men's 70821,Nike Cj3 Elite Td Men Football Shoes Sport Royal Cool Grey Metallic Silver,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Metcon 1 Men Training Shoes Anthracite Black Cool Grey White,Merrell All Out Crush Trail Running Shoe Men's 71057,Cheap Adidas Men Superstar Tech Pack Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max Lunar1 WR Pure Platinum Black Dark Raisin Mens Running Shoes 654470 004,Nike Air Veer Retro Men Training Shoes White/White-University Red WI30I,Nike Kobe A.D. Mid outlet Honesty Official Blue 922482-400,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Zoom Kobe Venomenon 5 EP Black Metallic Silver 815757 001 Men basketball sport shoes sneakers,Men Sale Authentic Latest Style Ralph Lauren Big Pony Polo Red Black,Mens Nike Air Jordan 1 Fur Inside Black White Red Shoe Wholesale,, and the entertainment giant made an investment in the company. Mens Nike Air Jordan I 1 Retro Fur White Green Shoe For Sale,Men Amazing Polo Ralph Lauren Mesh Classic-Fit Navy Short Sleeved,Mens Nike Air Max 90 Brown Yellow Shoe Buying Cheap,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 97 Grey Running Shoe Stockists,Men Comfortable Adidas Springblade 2015 White Blue Running Shoes,Mens Nike Air Max Tn I Dark Blue Shoe Shop For The Best, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Get Authentic Latest Series Classic Slip On Unisex Blue Green Casual Shoes,Nike Dunk High Pro SB 305050-028 Coolest Griptape Anthracite Black White,NIKE AIR MAX 2010 TAILWIND 8 20K pink black 805942 600 Womens Running Shoes Sneakers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Free Flyknit 3. 0 Pink Volt Black Womens Running Shoes,Nike Kobe 10 Elite Low Rivalry 747212 818 Men basketball sports shoes sneakers,Womens Nike Air Jordan 3 Iii Retro White Pink Shoe For Sale,, we’ve chosen to develop something different than a Craghoppers Stefan Stretch Waterproof Trousers - Black Healthy High Quality Designer,Nike Magista Obra FG Red Vert pur ACC Mens football boots Soccer shoes,Harkila Kepo Pullover - Willow Green Melange lovely Just For You,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Puma - Popular Suede Classic Trainer : Reduce Joint Stress Quantity Assured,Nike Shox Deliver Triple Black Mens Running Shoes Sneakers 317547 034,Oakley Oakley Rose - Black Superior Outlet On Sale,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. MuckBoot Co Chore Cool Hi Wellingtons - Brown Authentic Wholesale Online,Under Armour Mens UA Curry Two Style 1259007 602 BHM Mens basketball sports shoes sneakers,Snowbee Spring Adjuster Clip- - Small - Amber Smooth New Exclusive,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, On Sale - Converse Ctas Pro Hi Op "Ben G" Men'S Size 10.5 I52v9261,Mens Nike Air Foamposite One Yellow Black Shoe Save 40%-70%,UK - Converse Cons Aero Jam Hi Larry Johnson Charlotte Hornets White Retro Sz 9 H53w3425,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse X John Varvatos Chuck Ii Herringbone High Top Black Men Shoes 153892C U9,Mens Nike Air Jordan 4 Iv Retro White Grey Blue Shoe At Discount,Low-cost direct - Converse Ct Ox Collard Unisex 147135C Uk 3-8 B61u6509,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* 2011 Air Max Black Red Gray Shoes Netty Men's,Mens Nike Air Jordan Cp3 Vii Christmas Red Black Shoe Online Without Sale Tax,* Adidas Originals Suede Shoes Mens Rotgold To Loved,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Black Gray Adidas Men Hiking Shoes Tops Winter,Mens Nike Air Jordan Xi 11 Low White Black Blue Shoe Outlet Online,* For Mens Brown Black Air Max 90, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Nike Air Max Tn I Dark Blue Black Shoes Men's,Mens Nike Air Max 90 Brown Yellow Shoe Buying Cheap,60% Off Discount Superdry Low Profile Sleek Plimsolls Men 9288-8858,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Wholesale New Balance 70s Running 420 TrainersMen 7527-6576,Mens Nike Air Max 90 Vt Black Red Shoe Save 40%-70%,100% Quality ASOS Desert Boots in Suede Men 9034-7592,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Muttonhead Camping Hooded Fleece Pullover Men's 64355,Mens Nike Free Run 3.0 V4 Fluorescent Yellow Shoe Free Shipping,Sierra Designs DriCanvas Pant Men's 65062,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Hurley Phantom Block Party Hendricks Board Short Men's 67041,Mens Nike Ken Griffen Max Grey Blue Shoe Buy Online,The North Face Better Than Naked 5in Split Short Men's 67627, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Scarpa Mont Blanc GTX Mountaineering Boot Men's 69811,Mens Nike Solarsoft Moccasin Breathable Moon Orange Shoe Wholesale Online,Louis Garneau Signature 84 Shoes Men's 70506, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Scott Tri Carbon Shoe Men's 71102,Mens Nike Zoom Lebron Solider Vii Blue Black Green Shoe Official,Nike Air Flightposite Exposed (Zebra) Retro Men Basketball Shoes Silver/University Red-Black AK44R, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse Chuckit Slip Men Lifestyle Shoes Pink/White IK85H,Rhonda Waterproof Casual Boots (Women's) - Brown Sugar Environment-Friendly Buying New,Nike Air Max 95 (No Sew) Men Running Shoes Black/Turbo Green-Venom Green OJ11R,.”

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