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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - Bridal Customised Bling Ivory Pearl Dainty Slim White Converse 3 4 5 6 7 8 C74l4683,* Hunter 2014 Air Max 90 Green Camo Nike Shoes New Men's,Low-cost direct - Converse John Varvatos Jv Weapon Mid Sneaker Leather Red (Chili Pepper) 142966C J,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse All Star Ii 2 Boot Black Chuck Taylor Winter Waterproof Sneakerboot New,* Nike 2014 Air Max 90 Black Shoes Hyp Kpu Tpu New Men's,Hot Sale - Converse Haute Jean S Rare Unisexe Taille 37 Excellent ,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - Super Converse All Star Print Chuck Taylor Hi Sneaker Schuhe Gr. 375 Top! H4u1851,* Nike Air Max Flyposite Red Shoes Men's,* Adidas Men Gray Blue Running Shoes Supernova Glide,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Adidas Unisex White Gray Lazy House,* Nike Air Max Tn White Black Viii Men's,* Air Max Ltd White Red Men,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Black Red Air Max 95 Men,* Skyblue White Men Air Max Tn,* For Mens Air Max Silver Black 2009,.

VRStudios, founded in 2014, * Nike 2014 Air Max 90 Shoes Em Men's,* White Green Gray Nike Men's Air Max 95 Shoes,* Pink Gray Red Nike 2014 Running Shoes Air Max Uziert,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * White Red Men's Air Max 95 Shoes,Authentic Diesel Splish Flip Flops Men 2213-4654,Authentic Selected Homme Oliver Suede Chelsea Boots Men 1158-9543,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Vans Men Old Skool On Sale White,Asics Wrestling Shoes Aggressor 2 Graphite Sunflower Mens,Neff Hammer Shredder FullZip Hoodie Men's 64667,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mountain Hardwear Hardwear AP Pant Men's 65131,Men Asics Burner Baseball Shoes Colour Indigo Tiger White Racing Red Blue,Vans Dip Dye Board Short Men's 66911,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike SB FTM DriFit Stretch Short Men's 67296,Men Asics Running Shoes Colour Carbon Gel-Nimbus 17 Tiger White Black,Columbia Whidbey II Water Short Men's 67750,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Woolrich Footwear Eagle Boot Men's 69660,Men Short Sleeve Flag Tees Ralph Lauren White Nyc Usa In,Woolrich Footwear Adams Leather Shoe Men's 70144,, they can make up for low utilization with a decent weekend. Brooks Ghost 8 GTX Running Shoe Men's 70557,Ralph Lauren Long Sleeve Polo Men,DC Pure Skate Shoe Men's 70955,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Top Ten High Retro Men Basketball Shoes White/Navy-Red CK54Q,Ralph Lauren Pony Canvas Purple Big Hanbags In Bl,Nike Air Max LeBron X Low Men Basketball Shoes Volt Force/Pure Platinum-Volt-Sport Turquoise PW35X, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Converse Chuck Taylor All Star High Men Lifestyle Shoes White HK25W,Adidas UK Shop - Adidas RapidaRun Shoes (Grey) for Kids,Adidas Gazelle 2 Men Retro Shoes True Blue/Turqe-Run White CI34K,. Plumer said The VOID is also considering franchise locations, Nike Air Max Correlate Retro Men Running Shoes Stealth Green/Black-Canyon Glod XC99K,Adidas UK Shop - Adidas adizero 5-Star 6.0 Army Dipped Cleats (White) for Men,Nike Roshe Run QS Men Trail Boots Black/Black FX53I,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Berghaus Supalite II Walking Boots (Men's) - Chocolate Functional For Cheap,Patagonia Quandary Pant Men's 64934,Hugo Boss - Discount Spacito Trainer : Handsome Good Sale, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Page Not Found,Burton Belvidere Pant Men's 65172,On Sale - Converse Ctas Hi Black/Black/White Schuhe Chucks Sneaker Special High 555966C T83o8383,, and for a growing list of partners, On Sale - Converse Boots S37l6206,ExOfficio Sol Cool Crew LongSleeve Men's 679,UK - Converse 1C16Sp01 Flowers/Royal Glitter C48x1784,, cloud-based content management system for VR.”

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* All White Adidas Men Mid Roundhouse,Icebreaker Atom Short Men's 67524,* Blue Black For Mens Air Max Tn,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. * Men White Black Brown Air Max 90,Adidas Beach Predator Volley Short Men's 67781,* Red Adidas Mens Large Tongue,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TRalph Lauren Short Sleeve Flag Nation Furniture Russia,Five Ten Kestrel Clipless Shoes Men's 70401,Adidas UK Shop - Adidas Trainer SPZL Shoes (Beige) for Men,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Adidas UK Shop - Adidas Spider-Man Mini Kit (Blue) for Kids,Saucony PwerGrid Triumph ISO Running Shoe Men's 70634,Adidas UK Shop - Adidas SL ULTIMATE TEE MEDIUM GREY (White) for Men,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), TF899 Nike zoom Kobe 9 Elite Detail zk9,New Balance Vazee 801 Shoe Men's 70898,Nike Special Field Men Casual Shoes Black Black, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Hurley Phantom Free Elite Men Sandal Voltage Green,Sperry TopSider Sea Kite Sport Moc Shoe Men's 71142,Ultimo Puma Tan 'Catskill Citi' leather trainers-Men Negozio Online,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Latest Nike Men Air Max Tavas Red,Air Jordan 1 Mid Retro Men Basketball Shoes Gym Red/Black-Dark Sea RW75X,Vans Men Old Skool Sale Brown,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Carhartt Rugged Cargo Pant Men's 64838,Air Jordan Melo M9 Men Basketball Shoes Black/Metallic Gold-Gym Red QO50U,Fred Perry USA Original Twin Tipped Polo Men's 65413,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Volcom SNT Mix Hybrid Short Men's 67257,Nike LeBron XI Max Low Men Basketball Shoes University Red/White-Obsidian IC21B,RVCA South Eastern Trunk Men's 67773,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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