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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

DAKINE Stride Short Men's 67300,* Green White Adidas Men Mid RoundhouseRoark Revival Benesari Short Men's 67435,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mammut MTR 71 Short Men's 67630,* Green Sand Men's Air Max 1 NewsRVCA South Eastern Trunk Men's 67773,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Power Tech Tights Men's 69467,* Green Gray Nike Mens Shoes Air Max Shake Evolve NewThe North Face Hedgehog Fastpack Mid GTX Hiking Boot Men's 69702,). KEEN Daytona Sandal Men's 69937,* Green White Black Adidas Unisex Sl Summer Breathable Couple WadingTrask Brady Shoes Men's 70105,, VRcades, Merrell Chameleon Prime Stretch Waterproof Hiking Shoe Men's 70271,* Grey Yellow For Mens Air Max 87Pearl Izumi Race RD III Shoes Men's 70478, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Saucony Guide 9 Running Shoe Men's 70620,* Hunter Air Max 90 Boots Mid Green Nike Ns Shoes Men'sNike Zoom Stefan Janoski Elite Skate Shoe Men's 70806,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

La Sportiva Mutant Trail Running Shoe Men's 70998,* Khaki Brown Air Max 95 Men GoldenrodVasque Lotic Water Shoe Men's 71155,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Adidas Real Deal Retro Men Basketball Shoes Blue/Black-Run White FU64U,* Men Air Max 90 GreenyellowAir Jordan CP3.VII (Bel-Air) Men Basketball Shoes Black/Gamma Blue-White-Flash Lime MK52P,, China, open to the public. Nike Air Force 1 (Safari) Retro Men Basketball Shoes Dark Grey/Black-Toyal Challenge EE85D,* Men Black Green White Air Max 90Nike Flight 13 Men Basketball Shoes Silver/Dark Charcoal-Gamma Blue-Black TL79T,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Lunar Chenchukka QS Men Lifestyle Boots Fiberglass/Dark Khaki IQ15W,* Men Air Max Yellow White Black 2009Converse Chuck Taylor All Star Low Men Lifestyle Shoes Brown/White SW48E,, Pure Imagination, Puma FAAS 250 NM Men Lifestyle Shoes Gray Violet/Blue/Fluo Yellow TH46U,* Men Black White Red Air Max 90Air Jordan Flight Runner Men Running Shoes Black/Infrared 23-Dark Concord IH01O,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Max 1 Hyperfuse QS Retro Men Running Shoes Metallic Silver/Deep Royal Blue-Sail NK12J,* Men Gray White Air Max 90Nike Dual Fusion TR IV Men Running Shoes Black/White-Metallic Silver-Black MH82P,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Air Jordan Hydro V Retro Men Sandals White/Fire Red-Black HP94U,* Men White Black Yellow Gray Air Max 90Nike Roshe Run Men Trail Boots New Sprint/Smoke-Volt-Crimson EW02D,, says the global location-based VR entertainment market will more than double in 2018, Nike Benassi Solarsoft Slide Men Black/Black-Dark Grey TR09E,* Men Red White Brown Air Max 90Men Get Authentic New Ralph Lauren Big Pony Polo Darkblue Red,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Find Authentic Latest Style Ralph Lauren Darkgreen White Big Pony Polo,* Men Snow Green Black Air Max 90Men Get Cheap Latest Style Special Products New Balance 999 Red Gray Black Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Sale Cheap Guarantee Adidas Bounce Titan Eighth 8Th Viii Camouflage Gray White Sports Shoes,* Mens Shoes Air Max Bw CyanMen Get Authentic Cheap Nike Kd V Kevin Durant Black Red War Boots,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Purchase Classic Nike Air Max 90 Em White And Black Sports Shoes,* Nike 2014 Air Max 90 Blue Black White Prm Hyperfuse Men'sMen Sale Authentic Latest Style Puma Lifestyle 75 Low Black Gray Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Adidas Predator Lz Trx Tf Grass Green Black Shoe Outlet Online,* Nike Air Max Tn Blue White Fusion Men'sMens Nike Air Jordan 12 Xii Black White Shoe Stockists,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan 6 Vi Retro White Black Red Shoe Loved By Everyone,* Nike Air Max Tn I Black Gray Red Shoes Men'sMens Nike Air Jordan I 1 Retro White Shoe At Discount,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Xi 11 Black Shoe Sale Shop,* Nike Air Max Tn I Black Red Shoes Men'sMens Nike Air Max 90 Black White Green Shoe Store Wholesale,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Hyperfuse Prm Green Shoe Fast Shipping,* Nike Air Max Tn Iii White Black Shoes Men'sMens Nike Air Max 90 Yellow Red Shoe Wholesale,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Bw Blue Green Shoe For Sale,* Nike Air Max Tn Iii White Black Gray Shoes Men'sMens Nike Air Max Tailwind 6 Ocean Blue Silver Shoe Buy Online,, “This is something entirely new.” Mens Nike Air Max Tn I Red Black Shoe Cheap Retail,* Orange White Black Gray Air Max 95 MenMens Nike Air Presto 5.0 Brown White Shoe Fashion Cheap,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Classic Cortez Nylon Green Grey Shoe Best Price,* Red Men's Air Max Ltd 1 Aachen Shoes RiceMens Nike Flyknit Trainermens Mesh Black Grey Shoe Stockists,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Run 4.0 V3 Breathable Blue Grey Shoe Online Sale,* Red White Yellow Adidas Men Jeremy Scott 3 TongueMens Nike Ken Griffen Max Blue Red Shoe Online Store,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Tiempo Legend Elite Black Grey Shoe Save 40%-70%,* Sandals Men Green AdidasMens Nike Zoom Kobe Vii 7 System Elite Red Black Shoe Stockists,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Lebron Xi 11 Grey Shoe Shop For The Best,* White Beige Air Max 95 Men GreenyellowRockfish Original Tall Gloss Wellington Boots (Women's) - Navy Cheap Buying New,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Converse-Womens All-Star Sloane-Mono-Leather Hi-Top-Shoes-White New Converse-Wom G79n5358,* White Black Men Air Max Tn ChartreuseUK - Brand New Converse High-Top New York All Sport Women'S Size: 6.5 Navy Blue J74i5749,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse Shoes Ms Cons Erx 150 Womens 11 59771 White Vintage Deadstock Sneakers X,* White Blue Adidas Originals Mens Suede High-top 2014Hot Sale - Women'S Red Converse Trainers Limited Edition Uk Size 6 B51t8293,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Adidas Ladies Shoes All White Jeremy Scott Women's Shoes,* White Gray Men's Air Max Ltd 1* Black Red Nike Women Air Max Tn Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Pink White Black Air Max Bw For Womens,* White Print Nike Men's 2014 Air Max Thea ShoesAsics Gel-Flux 3 Silver Coral Running Shoes Womens,. Plumer said The VOID is also considering franchise locations, Asics Training Shoes Gel-Fit Tempo Purple Pink Hot Womens,* Winter White Blue Adidas Unisex DecadeAsics Women Trail Running Shoes Gt-2000 4 Tiger Plum Colour Azalea Melon Perfect,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Black Adidas Originals Unisex Campus,Asics Black Light Grey Mint Gel Lyte Iii Trainers* Black White Adidas Unisex Decade Winter Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Fire Red Warrior Unisex Adidas Armor System Shoes,Asics Dark Brown Sand Gel Lyte Iii Trainers Nightclubs Catwalk* Mens Black White Air Max 2011for,, and for a growing list of partners, * Nike Air Max Tn I Yellow Black Shoes Men's,Asics Gel-Ds Trainer 21 Yellow Black Running Shoes Flash Mens* White Blue Black Gray Air Max 95 For Mens,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, 60% Off Discount Vagabond Paul Suede Trainers Men 3399-3694,Asics Gel-Pursue 2 White Black Running Shoes Lime MensAuthentic Paul Smith Jean Zip Boots Men 4672-5164,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, High-quality Havaianas Brasil Logo Flip-Flops Men 1206-4863,Asics Gunlap Red Track And Field Shoes Floral UnisexRetail Base London Morgan Leather Drivers Men 5801-6054,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Vans Men x Pendleton Iso 2 Orange,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rl Pony&Quot InSpyder Outbound 1/2Zip Midweight Core Sweater Men's 64697,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Canada Goose Tundra Cargo Pant Men's 65084,Orange Ralph Lauren Men Long Sleeve Tees InPatagonia Sunshade Crew LongSleeve Men's 65950,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike SB DriFIT Hazard Sunday Short Men's 67202,Ralph Lauren Men Long Sleeve Polo PaintK,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan Trunner Dominie Pro Black Red Shoe Best Sale,Adidas UK Shop - Adidas Cardinals Jersey (Red) for MenMens Nike Air Max 90 Green Black Grey Running Shoe Stockists, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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