Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men High Authentic Ralph Lauren Classic Custom-Red Striped Big Pony,* Nike 2014 Air Max 90 Shoes Hyperfuse Prm Men'sMen Best Cheap Special Products New Balance 999 Green White Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Newest Custom Lacoste Gray Blue Casual Shoes,* Nike Air Diamond Turf 2 Black Yellow White Shoes Men'sMen Sale Comfortable Authentic Nike Air Max 2016 Kpu Gray Orange Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Cheapest Top Quality Nike Air Max 2012 Gray Orange Running Shoes,* Nike Air Max 90 Black Shoes New Men'sMen Find Cheap Salomon S Wind M Red Black Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Jordan 1 Fur Inside Red Black Shoe Fast Delivery,* Nike Air Max Tn I Black Yellow Blue Shoes Men'sMens Nike Air Jordan 3 Iii Cement White Black Shoe Online Sale,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Jordan Aero Flight Black Grey Shoe Shop For The Best,* Nike Air Max Tn I Silver Black Shoes Men'sMens Nike Air Jordan Ix 9 Retro White Grey Shoe Lowest Prices Guaranteed,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Jordan Xiii 13 Retro Black Shoe Outlet Online,* Nike Air Max Tn Iii Black Blue Shoes Men'sMens Nike Air Max 90 Green Black Blue Almond Running Shoe Lowest Prices Guaranteed,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Air Max 90 Hyperfuse Qs White Blue Orange Shoe Save 40%-70%,* Orange White Adidas Unisex Climacool Beckham ShoesMens Nike Air Max 95 360 Wire Drawing Blue Shoe Best Sale,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max Dark Blue Shoe Best Sale,* Purple Black Men Air Max TnMens Nike Air Max Tn I Black Green Shoe Wholesale Online,, “This is something entirely new.” Mens Nike Air Max Tn I White Yellow Shoe For Sale,* Red For Men 2013 Running Shoes Air Max NewMens Nike Air Presto 6.0 Black Grey Shoe Official,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Dunk High Cut Fur Inside Grey Green Shoe Order Online,* Red White Black Men Air Max TnMens Nike Free Powerlines Black Running Shoe Save 40%-70%,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Free Run 5.0 V3 Grey White Shoe Wholesale Price,* Silver Men's Air Max Ltd 1Mens Nike Lebron X 10 Grey Pink Green Shoe Wholesale Price,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Solarsoft Moccasin Breathable Black Shoe Buying Cheap,* White Black Adidas Originals Mens City Of 5 GenerationsMens Nike Zoom Lebron 9 Ix Grey Black Purple Shoe Fast Delivery,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Terra Kiger Brown Blue Shoe Save 40%-70%,* White Black Men's 2011 Air Max ShoesRockfish Original Tall Gloss Wellington Boots (Women's) - Mulberry Charms Buying Cheap,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Converse Botas De Cuero Women Ct As Hi Subir Botas 553387C Negro T89s6170,* White Blue Men's 2013 Air Max Shoes Trainer 1.3UK - Converse All Star Fluorescent Yellow Sneakers Mens Size 5 Womens Size 7 V29x9017,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse All Star Size 5 White Women'S J5u8175,* White Gray Nike Men's Air Max 90 Shoes Carved NewHot Sale - Womens Girls Customised Converse Ct All Star Ox Canvas Trainers Ten 10 Colours K22v5211,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Adidas Women Blue Adicolor Fiddle Shoes,* White Red Adidas Men Porsche 5 Generations Shoes* For Womens Black White Slateblue 2012 Air Max, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * White Blue Running Shoes Air Max 95 Women Nike Em,* Yellow Black Adidas Unisex Decade Campus SerieAsics Gel-Game 5 Court Pink Glow White Shoes Womens,. Plumer said The VOID is also considering franchise locations, Asics Women Gel-Excite 3 Tiger Pink Turquoise Aqua Running Shoes Colour Splash Gl,Wholesale Zign Suede Lace Up Shoes With Espadrille Detail Men 5205-3078Asics Women Wrestling Shoes Cael V6.0 Tiger Navy White Colour,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Black Brown Snow Air Max 95 For Mens,Asics Cyber White Gold Track And Field Shoes Throw London Unisex* Black Yellow Men's Air Max Ltd 1, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Gold White Adidas Unisex Jeremy Scott X Shoes,Asics Gel-Encourage Le Court White Navy Shoes Mens* Nike Air Diamond Turf 2 Blue Black White Shoes Men's,, and for a growing list of partners, * Orange Green Nike Kids 2013 Air Max,Asics Gel-Netburner Ballistic Mt Court Orange Shoes Midnight Mens* White Green Adidas Originals Mens Campus Series,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Best Tommy Hilfiger Floyd Multi Logo Flip Flops Men 6574-4855,Asics Green Galaxy Black Flash Orange 8 Cushioned Running Shoes Pre Flash Same With StarRetail Nike Cortez Leather Trainers Men 6702-7661,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, 2017 Fred Perry X George Cox Leather Trainers Men 4164-4635,Asics Pink Orange White Gt 1000 Layer Pigskin 3 Stabilty Running Shoes100% Quality ASOS Chukka Boots Faux Suede Men 8191-3433,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Oakley Wild Cat DWR Pullover Hoodie Men's 643,Navy Blue Ralph Lauren Men Short Sleeve Tees Furniture InPrana Bridger Denim Pant Men's 64751,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, KR3W K Slim Pant 5Pocket Men's 65125,Ralph Lauren Match Polo Men Careers Us-Open-2011 Tennis Pure BlaSiphon Hex Board Short Men's 66838,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hurley DriFit One & Only Volley Hybrid Short Men's 67225,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Soccer&Quot RlmsMountain Khakis Equatorial Short Men's 679,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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