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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics - Classic Style Gel-Lyte V 'Mesh City' Trainer : Low To Help Luxuriant In Design,* Blue Gray White Adidas Unisex Detonation Super-warrior Armor Dewatering New,Toms - Authentic Paseo Shoe : free Fashionable Patterns,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals - Comfort Modern Forum Shoes : natural Online Sale,* For Mens Air Max 90 Golden,Adidas Originals - Classic Style ZX Flux Print Trainer : Various Sizes Order Online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Creative Recreation - High Quality Kaplan Perforated Woodgrain Trainer : Weave Outlet Online Shop,* Gray Red Nike Men's 2014 Running Shoes Air Max 95 Em New,Nike - Beautiful Huarache Low Trainer : Exquisite design details Fashion Mall,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Adidas Originals - Export Outlet Superstar Mono Trainer : self Just For You,* Men's Air Max 95,Nike - Promotions Jordan Eclipse Trainer : implicit High-Top,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Rocky Core Hiker 5.5in WP Leather Hiking Boots - Brown active The Lowest Price,* Nike Air Max 90 Blue Black White Prm Hyperfuse Men's,On Sale - Converse Size 4 Y46u1585,.

VRStudios, founded in 2014, On Sale - Converse All-Star Ox Lo Top Sneakers Chuck Taylor Black Sequin / Sparkle Sz 8-10 U59y2674,* Nike Air Max Tn I Gold White Mirror Mens Shoes,UK - All Star Converse John Varvatos V3z9260,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Low-cost direct - Converse Damen Chuck Taylor All Star Ii Hi Sneakers Orange Neu Schuhe O15l2814,* Purple Nike Kids 2013 Air Max Shoes For,Low-cost direct - Converse All Star Hi Gitter Argento Var. Viola F99d4818,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Buy Fred Perry Spencer Tumbled Leather Trainers Men 9205-5828,2017 Original Jack & Jones Snake Slip On Plimsolls Men 9486-7824,Authentic ASOS Loafers With All Over Burgundy Bird Print Men 2694-8712,, “This is something entirely new.” Asics Gel-Kayano 22 Black Silver Running Shoes Mens,Provide Best Dune Calabassas Suede Desert Boots Men 8401-8553,Asics White Pink Blue Gel Contend 3 Cushioned Running Shoes Indigo Large Size Range Of Options Hot,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men Asics Dave Schultz Colour Wrestling Shoes Red Gold White,60% Off Discount Diesel D-String Leather Trainers Men 4906-8761,Men White Black Onitsuka Tiger Mexico 66 Trainers Colour,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Chill Short Tights (Black) for Men,Asics Gel-Fortify Grey Navy Running Shoes Mens,FF113 Nike KD6 Christmas Golden Kevin Durant Basketball Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Kobe X Men Basketball Shoes Teal Bright Citrus White Reflect Silver,Asics Hypersprint Green Track And Field Shoes 6 Onyx Flash Mens,Nike Alpha Pro 2 3 4 Td Men Football Shoes Black Metallic Dark Grey White,, they can make up for low utilization with a decent weekend. Nike Zoom Streak Lt 2 Unisex Running Shoes Black Volt White,Asics White Blue Gel Blade 4 Handball Shoes Diva Lightning Stretch And Breathable,Incantevole Nike Hypervenom Phelon II IC-Total Orange/Black/Total Orange-Men Collezione,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over ASICS Men Gel-Lyte Evo Armour Pack Red,Grey Navy Gel Asics Sheepskin Explosion Models Prices Atlanis Trainers,Nike Men Roshe LD-1000 Grey, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Latest Vans Men Old Skool Cup Beige,Men Asics Cross Country Shoes Colour Fiery Gel-190 Tr Tiger Silver Granite Red,Neff Hammer Shredder FullZip Hoodie Men's 64667,. Plumer said The VOID is also considering franchise locations, Hurley DriFit Chino Pant Men's 65139,Men Long Sleeve Polo Tees Ralph Lauren Rugby Italia,Siphon Hex Board Short Men's 66838,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Carhartt Twill Work Short with Cell Phone Pocket Men's 67311,Men Sweater Ralph Lauren Home,Under Armour Whisp Short Men's 67691,, long-form VR experience, Eclipse, Forsake Lockout Boot Men's 69649,Ralph Lauren Men Long Sleeve Tees Rugby &Quot Polo&Quot Logo In,Chaco Everett Shoe Men's 70103,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Giro New Road Republic Shoes 70473,Ralph Lauren Red Canvas Slip-On Sneaker Rugby,KEEN Montford Shoe Men's 70869,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Reef Leather Smoothy Sandal Men's 71281,Adidas UK Shop - Adidas Star Wars Shoes (Black) for Kids,Air Jordan True Flight Men Basketball Shoes White/Dark Concord-Black-Wolf Grey CT63P,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Adidas M.C. Low Men Lifestyle Shoes Daronx/Run White QJ73R,Adidas UK Shop - Adidas adizero 5-Star 6.0 Army Dipped Cleats (White) for Men,Nike Suketo Mid Men Lifestyle Shoes Black/Mid Fog-Deep Royal Blue OI70G,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Women Superstar Super Eqt Yellow S16/Eqt Y,Cheap Adidas Men ZX Flux Weave White,Vans Women Snake Off Leather Slip On Antique White, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Free 5.0 TR Fit 4 Women Training Shoes Turbo Green/White-Venom Green-Pure Platinum FM98F,Discount Converse Men Chuck Taylor All Star Fulton Leather White,Women Find Authentic Latest Style Adisas Bear Pink White Shoes,, and for a growing list of partners, AA1097 400 Womens Nike City Loop Athletic Fashion Sneakers,Cheap Nike Men Lunar Force 1 '14 Grey,Nike Air Jordan 5 Retro Supreme V Black DS 824371 001 Women and Men basketball shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Air Zoom Pegasus 33 Blue Force Sail Pink Pow Black Womens Running Shoes 834316 416,Reebok Men Exofit Lo Clean On Sale White,Nike Shox Pink Green White Womens Athletic Running Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Seeland Cottage Quilt Lady Waistcoat - Black Olive Refinement Sale Online,Vans Men California Sk8-Hi Cup Suede Grey,Seeland Chasse Fleece Waistcoat - Pine Green mysterious On Sale,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Converse Chuck Taylor All Star Men Lifestyle Shoes Blue/Yellow MO76K,Nike NSW Courtside Leather Men Lifestyle Shoes Ale Brown/Ale Brown-Black-NBL Red HP81L,Asics GEL-Cirrus33 2 Men Running Shoes Black/Lightning Fire IQ29S,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Roshe Run (Split) Men Running Shoes Classic Stone/Voltage EJ45C,Asics GEL-Epirus Men Running Shoes White/Silver QV70B,Onitsuka Tiger Mexico 66 Men Black/Grey/Gold UN14V,, and the entertainment giant made an investment in the company. Men Find Perfect Authentic Nike Free Gym Black Green Casual Shoes,Nike Air Max 1 Premium Retro Men Running Shoes Black/White-Cyber-Cool Grey CK39L,Men Purchase Cheap Top Quality Nike Air Max 2015 White Gray Black Running Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in 2018 Mens Under Armour UA Coming Out Curry 4 High King of Glory Basketball Shoes,Nike Free Run+ 2 Woven Men Running Shoes Sport Grey/Sport Grey-Flame UO28W,Nike Air Jordan 4 Black Cat Black Black 308497 002 Mens Basketball Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, * Black Gray Nike Women Air Max Tn Shoes,Buy Perfect Latest Series Ralph Lauren Pony Canvas Handbag Yellow Orange,Asics Gel-Fortitude 7 Black Blue Running Shoes Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asics Women Walking Shoes Metrolyte White Turquoise Aqua Colour Splash,AIR JORDAN XXX2 MJ DAY Black/University Red AA1253-001 promotion,Adidas UK Shop - Adidas STELLASPORT Hoodie (Multicolor) for Women,, we’ve chosen to develop something different than a Nike Air Zoom Vomero 10 Womens Running Shoes Ghost Green Black Game Royal Blue Lagoon,Nike Air Jordan 1 Retro Low Crocodile Edition black yellow purple 309192 002 Men basketball shoes,Discount Adidas Women ZX Flux Smooth Navy,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike LunarElite Sky High Women Lifestyle Shoes Turbo Green/Nightshade-White MH12W,Nike Air Jordan Retro 14 XIV OXIDIZED GREEN 487471 106 Mens basketball sport shoes,Women Sale Latest Style Ralph Lauren Purple Big Pony Long Sleeve Polo,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women Shop Perfect Latest Series Puma 697 Netty Unisex Red White Running Shoes,Nike Air Max 90 Leather Black White Hyper Cobalt Blue Mens Running Shoes 652980 001,Nike Air Jordan 4 Retro Toro Bravo 408452 603 Women and Mens Basketball Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Flyknit Lunar 3 Copa Black Blue Lagoon Mens Womens Running Shoes 698182 404,Nike Air Yeezy 2 SP Max 90 USA Falg The Devil Series Gold Mens Running Shoes 508214 607,Puma Creepers Fenty by Rihanna Suede Creeper Blue Black Womens Sneakers Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Breathable Adizero Adios Boost Trainer : active The Lowest Price,Nike Hypervenom Phantom 2 Premium FG Metallic red bronze black green glow Mens football boots Soccer shoes,Nike - Popular Roshe Print Trainer : New Free Shipping,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Le Sportif - Beautiful Eclat Paisley Trainer : Exotic Factory Sale,Nike LeBron Soldier 9 PRM EP Camo Cargo Khaki 749491 303 Mens basketball sports shoes sneakers,Nike - Advanced Kobe X Elite High 'American' Trainer : Welcomed Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Hot Sale - Size 5 White Leather Converse S48v7696,Mens Nike Air Jordan 13 Xiii Retro Blue White Shoe Online Sale,* Adidas Men's Blue Yellow Adizero Prime Lt,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Air Max Ltd White Silver Men,Mens Nike Air Jordan 8 Viii Black Red Shoe Online Shop,* Blue Green Nike Men's 2013 Air Max Shoes New, will * Nike Air Max 90 Black White Shoes Men,Mens Nike Air Jordan Spizike 3.5 Retro Glowing White Black Blue Shoe Loved By Everyone,* White Gray Adidas Men Skateboard, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer High-quality Red Wing Chelsea Ranger Leather Boots Men 3392-8922,Mens Nike Air Max 90 Black Grey Running Shoe Online Sale,Cheapest Djinns Moc Vul Hump Trainers In Khaki Men 2055-6684,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Gel-Fujitrabuco 4 Neutral Trail Running Shoes Black Yellow Mens,Mens Nike Air Max 90 Hyperfuse Prm White Blue Shoe Factory Outlet,Men Asics Colour Dan Gable Ultimate 3 Wrestling Shoes Tiger White Black Red,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Ralph Lauren Down White 1934,Mens Nike Air Max 90 Yellow Black Running Shoe Save Off 50%,Adidas UK Shop - Adidas adizero 5-Star 6.0 Mid Cleats (White) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas EQT Hooded Flock-Print Track Suit (Grey) for Kids,Mens Nike Air Max Green Running Shoe For Sale,Adidas UK Shop - Adidas Supernova Long Tights (Black) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room WA592 Nike KD5 Black Red limited Kevin Durant Basketball Shoes,Mens Nike Air Max Tn I Black Orange Red Shoe Order Online,Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Black Metallic Gold Metallic Silver, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Affascinante ASICS Dark grey 'Gel Trail Tambora 4' trainers-Men Outlet Online,Mens Nike Air Penny Hardaway 5 V Black Orange Shoe Wholesale,Converse Men All Star Ox Grey, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Vans Men Authentic Wool Dots Black,Mens Nike Classic Cortez Nylon Light Blue White Red Shoe Wholesale Price,Altamont Lincoln Taper Slim Denim Pant Men's 64801,.”

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Andal introduced the company’s Under Armour Amplify Thermal Crew LongSleeve Men's 669,Mens Nike Free 6.0 Spiderman Black Green Running Shoe Cheap 100%,Quiksilver New Echo Chino Print Short Men's 67408,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Red Wing Heritage 6in Roughneck Boot Men's 69567,Mens Nike Free Run 5.0 V2 Lebron Green Running Shoe Buying Cheap,Reef Rover Mid LS Shoe Men's 70212,.

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