Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Reef Party On Board Short Men's 66970,* Blue Silver Red Adidas Men StHurley One & Only Cargo 2.0 Short Men's 67163,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Quiksilver Everyday Cargo Short Men's 67277,* Blue Pink Air Max 2014 Nike New ShoesIcebreaker Compass Short Men's 67490,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based The North Face Ampere Dual Short Men's 67636,* Blue Nike Mens Shoes 2013 Air MaxQuiksilver Invasion Stripes Sweater Men's 68137,). Garmont Zion GTX Backpacking Boot Men's 69548,* Blue Orange Adidas Men Campus Neo-series High-top DeepVasque Skywalk GTX Hiking Boot Men's 69755,, VRcades, Chaco Elias Sandal Men's 69959,* Blue White Adidas Men Boot Sl ShoesWoolrich Footwear Adams Leather Shoe Men's 70144, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Five Ten Sleuth Shoe Men's 70395,* Blue Nike Mens Running Shoes Air Max 1 WavePearl Izumi EM Road M3 V2 Running Shoe Men's 70545,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Onitsuka Tiger Mexico 66 Men Black/Grey/Gold UN14V,* For Mens Black White Gray Air Max 90Men Find Cheap Guarantee Ralph Lauren V-Neck Stripe Sweaters Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Choose Cheap New Arrivals Polo Ralph Lauren Short Sleeved Darknude Mesh,* For Mens Green White Black Gray Air Max 90Men Wonderful Adidas Bounce Titan 2012 White Black Running Shoes V2 1838,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Buy Kevin Durant Sixth 6Th Xi Unisex Blue Dark Blue War Boots,* For Mens Orange Gray 2012 Air MaxMen Purchase Comfortable Cheap Nike Air Max 2016 Black White Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men Unique Nike Air Presto 5Th V Fifth Unisex Black Blue Running Shoes,* Gold Black Adidas Men Jeremy Scott ShoesMen Find Authentic New Series Salomon Blue Black Running Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Pure Boost ZG Trainer Black/Red New York Mens Running Limited Edition,* Green Adidas Men Skateboard ShoesNike Air Force 1 Low White Black Mens Sneakers Casual Shoes 488298 158,.

VRStudios, founded in 2014, Nike Air Jordan 3 Retro Infrared 23 136064 123 Men basketball shoes,* Green Blue Adidas Mens Kobe Tops Outdoor Wander ShoesNike Air Max 2014 Black Anthracite Mens Running Shoes 621077 001,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 90 Ultra Light Grey Red Mens Running Shoes 526383 336,* Green Gray Nike Mens Shoes Air Max Shake Evolve NewNike Air Presto Camo Orange Mens Running Shoes 347636 609,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Air Max 90 Prm Tape Red Yellow Shoe Stockists,* Nike Air Diamond Turf 2 Black Yellow White Shoes Men'sMens Nike Air Max Breathable Blue White Orange Shoe Online Store,, “This is something entirely new.” Mens Nike Air Max Lunar 90 Black Grey Red Shoe Order Online,* Nike Air Max 90 Boots Mid Blue No Sew Sneaker Shoes Men'sMens Nike Air Max Tn I Floral White Gold Shoe Wholesale Price,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Presto 4.0 Light Grey Orange Shoe Loved By Everyone,* Nike Air Max 90 Green Prm Hyperfuse Men'sMens Nike Bomba Finale Ii White Green Shoe Best Price,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Dunk Sb Mid Cut Sea Green Balck White Shoe For Cheap,* Nike Air Max 90 White Green Shoes Men'sMens Nike Free Run 4.0 V3 Breathable Bright Blue Shoe Wholesale Price,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Hypervenom Phelon Tf Black Orange Shoe Factory Outlet,* Nike Air Max Tn Black Silver Viii Men'sMens Nike Roshe Run Breathable Summer Black Running Shoe For Cheap,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Zoom Kobe 8 Green Shoe Online Without Sale Tax,* Nike Air Max Tn I Brown White Mens ShoesMens Nike Zoom Lebron Xi 11 Glod Shoe Official Website,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Le Chameau Giverny Wellington Boots (Women's) - Cherry Weave Outlet Online Shop,* Nike Air Max Tn I Silver Black Shoes Men'sOn Sale - Converse Star Metallic Gold Women Men Trainers Sport Shoes Sneakers All Sizes~ M44w7999,, they can make up for low utilization with a decent weekend. UK - [555902F] Converse All Star Coral Ox Black White Women Sneaker Sz 8 B57z2750,* Nike Air Max Tn White Black Fusion Men'sLow-cost direct - Converse M5039 All Star Canvas Mens Womens Unisex Black Trainers 100% Genuine X25,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Shoes Sports Men Women Converse All Star Tela Hi Alte Papyrus 147130C D36l7202,* Orange White Canvas Brown Adidas Originals Mens Shoes* Adidas Ladies Blue White Large Tongue-star Shoes Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * All White Adidas Originals Women Rivet,* Red Adidas Mens Large Tongue* Nike Air Max Green Shoes Women,. Plumer said The VOID is also considering franchise locations, Asics Gel-Court Control Court Black Silver Shoes Womens,* Red White Nike Mens Running Shoes Air Max 1Asics Trail Running Shoes Gt-2000 4 Trail Azalea Melon Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Women Choose Authentic Ralph Lauren Classic Custom Black Yellow Short Sporty Pony,* Yellow Snow Gray Air Max 95 MenWomen Buy Authentic New Arrivals Nike Free 5.0 Breathe Unisex Gradual Change Gray Green Running Shoe, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women Guarantee Nike Air Max 90 Hyp Qs Unisex All Red Sneakers,2017 Best Fred Perry Byron Low Leather Trainers Men 2550-8790Asics Gel 4 IV Respector gary Black Womens Mens Running Shoes Sneakers,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Huarache Run Ultra White Mens Womens Running Shoes 819151 100,Buy Zign Lace Up Suede Boots Men 1677-6168Nike Air Max 2016 Light Green Black Pink Womens Running Shoes 764892 063,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Air Prosto Camo Black Womens Running Shoes 347636 615,High-quality Tommy Hilfiger Knot Suede Boat Shoes Men 2916-3426Nike Lunarestoa 2 Essential II Black Womens White Mens Running Shoes Trainers 811372 007,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, * White Blue Yellow Men Air Max Tn,Asics 33-Dfa 2 Blue White Running Shoes MensAuthentic Timberland Cityblazer 4 Eye Canvas Boots Men 5381-7174,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, 100% Quality Nike SB Stefan Janoski Max Trainers Men 1061-1814,Asics Burgundy White Gel Atlanis Trainers Mother Stretch2017 Best Hudson London Exclusive to ASOS Leather Derby Shoes Men 4528-2382,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAdidas UK Shop - Adidas Tango Cage Training Tee (Black) for Men,Asics White Orange Electric Blue Gt 1000 Oriental Beauty 4 Cushioned Running ShoesCR501 Nike Kobe 9 IX Low Ndependence Day Coconut Color,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Kd Vii Elite Men Basketball Shoes Gym Blue Light Retro Obsidian Metallic Silver,Black Silver Trail Running Shoes Gel Asics Trail Tambora 4Nike Special Field Men Casual Shoes Black Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Nike Air Zoom Structure 19 Men Running Shoes Green Strike Volt Bright Crimson Black,Men Asics 6 Colour Flash Soccer Shoes Ds Light Yellow BlueAffari Converse Wine 'All Star' hi-top trainers-Men Salva, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Adidas Men Court Vantage On Sale Blue,Men Asics Colour Sunflower Wrestling Shoes Aggressor 2 Tiger Navy SilverConverse Men Chuck Taylor All Star Fulton Nylon Red,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. PUMA Men Court Star Sale Green,Men Asics Ribbon Running Shoes Colour Ribb Gt-1000 4 Tiger Pink Black Silver PinkQuiksilver Baysick Pullover Hoodie Men's 64339,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Matix Surveyor Tapered Denim Pant Men's 64745,Men Asics Running Shoes Colour Island Indigo Gel-Cumulus 17 Tiger Blue Blue BlackLevi's Commuter 511 Trousers 65134,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hurley Phantom Block Party Cryptik Board Short Men's 66849,Men Ralph Lauren Polo Shoes Careers Vaughn CanvasVolcom SNT Faded Hybrid Short Men's 67265,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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