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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 195558 Nike Dunk High Men Shoes,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-001,Shopping 236135 Nike Dunk Low Men Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 149306 Nike Free 5.0 V4 Men Light Grey Green White Shoes,NIKE AIR MAX 1 ULTRA MOIRE Midnight Navy/New Slate/Dark Obsidian,Buy 169647 Nike Lebron 10 Men Black Red White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 192091 Nike Lunareclipse 4 Men Black White Green Shoes,NIKE AIR ZOOM PEGASUS 31 Hyper Orange/Volt/Bright Crimson/Black,Discount 207352 Nike Roshe Run Men Black White Fluorescent Green Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Shoe Nike Air Zoom Pegasus 32 (2015 Chicago Marathon) 815792-413,Nike Huarache Run Boys Grade School Black/White Running Shoes V30953,Men's Shoe Nike Roshe One Hyper Breathe 833125-001,, “This is something entirely new.” Men's Training Shoe Nike Metcon 2 819899-702,Adidas 2015 Crazylight Boost Primeknit Mens Bright Cyan/Black Basketball Shoes V42382,NIKE FREE 1.0 CROSS BIONIC Polar/White/Pink Pow,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Running Shoe Nike Flyknit Lunar 3 698182-407,Adidas D Rose 6 Mens Black Basketball Shoes V11985,NIKE ROSHE RUN PRINT Midnight Navy/Dark Electric Blue/White/Blu,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Discount 152346 New Balance Classics Ml1320 Men Blue Yellow Shoes,adidas Originals ZX 8000 Boost Trainer CP4147,Inexpensive 178178 Nike Air Force 1 Men Canada Red White Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Comfortable 170148 Nike Air Max Men White Red Shoes,Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4234,Shopping 208462 Nike Air Max 90 Men Purple White Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men's Shoe Air Jordan 12 Retro Low 308317-003,Womens Sandals Aerosoles Say-Yes Black Sparkle,Men's Shoe Nike Air Zoom Pegasus 32 749340-003,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike Zoom LeBron Soldier 10 844374-410,Womens Shoes Aerosoles Dimprint Nude Patent,Nike Air Zoom Streak 5 Unisex Running Shoe (Men's Sizing) 641318-308,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women's Running Shoe Nike Free RN 831509-500,Womens Boots ALDO Mirinna Black,Nike Roshe One Boys Toddler Deep Royal Blue/Univ Gold/Electro Orange/White Running Shoes V52246,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Womens Shoes Hunter Original Tour Ballerina Raspberry,Womens Sandals COACH Pelican Chalk Shiny Jelly,Womens Shoes Naturalizer Joyce Truffle Taupe Suede,, like all retail operators, Womens Shoes Nike Flex Fury Black/Wolf Grey/Cool Grey/White,Womens Shoes COACH Richmond Swagger Hi Top Wedge Natural,Womens Sandals PATRIZIA Alexandra Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Reebok Z Fury Tempo Soft Black/Flat Grey/Magenta Pop/Solar Gold/White,Womens Boots Cole Haan Sylvan Boot Black Leather/Black Suede,Womens Boots Sam Edelman Arizona Seashell Pink Kid Suede Leather,, they can make up for low Womens Shoes Saucony Originals DXN Trainer Pink,Womens Shoes Cole Haan Bradshaw Pump 65 Black Patent,Womens Boots UGG Cassis Lodge Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots Vaneli Ravel Black Ecco Nappa/Gunmetl Buckle,Womens Shoes Cole Haan Tali Bow Ballet Black Patent/Black,Womens Shoes Vaneli Blowy Black Nappa Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Three-Quarter,Womens Boots ECCO Rise Tall Boot Coffee,Men's Denim Tee, could generate over half a million dollars a week, and easily finance new titles. BVB Leisure Shorts,Womens Shoes ECCO Cayla Tie Navajo Brown/Navajo Brown,NikeCourt Advantage,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, UK Sale Adidas Superstar Ii Shoes Women Grey Green White THOjBXRM,Womens Boots GUESS Candie Black Multi,Authentic qbefi 6vnk2a August Deals Nike Air Max 95 Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Buy vu2np 2rcdgk August Deals Nike Roshe Run Mens,Womens Shoes GUESS Almirra Natural,Cheap z29s2 gxwafu August Deals Nike Air Max 1 Mens,, we’ve chosen to develop something different than a Online 47uru bytrcg Cheap Nike Air Max 90 Womens White Shoes,Womens Boots Naturalizer Harding Black Leather/Leopard Pony Hair,Outlet gch5f u5fygp August Deals Nike Air Max 90 Mens Blue,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sale p8zuz yi5gkw Cheap Adidas Superstar Womens Shoes,Womens Shoes Naturalizer Ivy Black Leather/Shiny,Discount 208777 Air Jordan 11 Retro Kid Black Gamma Blue Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 224293 Air Jordan 5 Retro Men Black Fluorescent Green Shoes,Womens Shoes New Balance W890v4 Combat,Shopping 179704 Nike Air Classic BW Si Men Black Blue Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 172273 Nike Air Max Men Grey Red Shoes,Womens Shoes New Balance W645 Black/Pink Glo,Shopping 218146 Nike Air Max 90 Men Black White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount 172230 Nike Air Penny V Men Crimson Black Shoes,Womens Shoes Nike Classic Cortez BR Artisan Teal/Volt/White,Cheap 161871 Nike Dunk Low Men Toxic Avenger Red Green Brown Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 228552 Nike Kd VI (6) Men Pink Blue Pink Shoes,Womens Shoes Nike Free 5.0 Vivid Purple/Black/Fuchsia Glow/Hyper Orange,Authentic 157865 Nike Lunarswift 2 Men Gray Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Christian Louboutin Sale Women Coupon_619,Womens Boots Rocket Dog Hickory Brown Roast,New Balance Men Coupon_1052,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Balance 574 Women Coupon_1435,Womens Shoes Rocket Dog Campo Mint Beach Canvas,Men's Basketball Shoe Jordan Rising High 2 844065-007, will Men's nike Shoe Air Jordan XXX 811006-601,Womens Sandals Sam Edelman Marley Black Vaquero Saddle Leather,Men's Shoe Nike Air Force 1 Flyknit Low 817419-100, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Shoe Nike Mercurial Victory VI TF 831968-870,Womens Shoes Saucony Echelon LE2 W White,Nike Air Max Zero Unisex Shoe 789695-102,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Women's Shoe Nike Air Force 1 Low Upstep BR 833123-001,Womens Shoes Superga 2210 LINW Lt Grey,Nike Roshe One Boys Preschool Gym Red/White/Dark Grey Running Shoes V57441,.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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