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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Adidas Solar Boost Mens Vista Grey/Dark Grey/Crystal White Running Shoes V84390,Football Bodywear Long Sleeve,Adidas Predator Absolado Instinct In Mens Solar Red/White/Night Flash Soccer Shoes V77731,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Air Max Tavas Mens Varsity Royal/White/Black Running Shoes V83708,Men's Manchester United FC Tee,Nike Lunartempo 2 Mens Racer Blue/Light Photo Blue/Volt/Black Running Shoes V71032,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Adidas Springblade Drive Womens White/Black Running Shoes V86917,Women's Regista Asymmetrical Tee,Nike Air Max Sequent Womens White/Cool Grey/Pure Platinum/Metallic Dark Grey Running Shoes V90807,). Nike Dart 11 Womens Blue Graphite/Dove Grey/White/Pink Foil Running Shoes V39212,Air Jordan Flight,Men's Nike Speedlax 4 Anthracite/Volt UK#N5-9633,, VRcades, Nike Kids Sunray 9 Lyon Blue/Midnight Navy/Blue Lagoon/White UK#N5-9518,Golf Glitch Fade Polo,Women's Nike Lunaracer+ 3 Flash Lime/White/Black/Clearwater UK#N5-9534, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Converse Infant Chuck Taylor All Star Ox Trainer CP478,Nike Team,Timberland Junior 6 Inch Boot CP694,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots ALDO Cydnee Rust,Men's Climaheat Hoodie,Womens Shoes ALDO Viadien Purple,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Anne Klein AKPaddy Ivory Leather,Youth Essentials Mid 3-Stripes Woven Short,Womens Shoes Badgley Mischka Muse Silver Metallic Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes C Label Liberty-20 Black/Gold,Jordan Dominate 2.5,Womens Shoes Calvin Klein Dolly Black Kidskin,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Boots COACH Teagan Tobacco Soft Tumbled Leather,Wholesale Trade Nike Air Jordan XIII 13 Retro Womens Shoes Red 7ZSASjvB,Womens Shoes COACH Adrienne Gunmetal,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Cole Haan Balthasar Bootie Chestnut,Authentic 3ggb3 cpm5hf Cheap Adidas Superstar Womens Black Shoes,Womens Shoes Cole Haan Bradshaw Pump 65 Maple Sugar Patent,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Sam Edelman Monroe Black/Ivory,Buy gveuk azg9ru August Deals Nike Air Max 2015 Womens,Womens Shoes Saucony Originals Jazz Original Charcoal/Lime,, “This is something entirely new.” Womens Boots UGG Claudine Black,Buy rye7y wagqzq August Deals Nike Air Max 90 Mens Blue,Womens Boots UGG Aurelyn Black Twinface,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Vaneli Larinda Black Nappa/Mtch Elastic/Gunmetl Buckle,Cheap 2avsf 58c6nh August Deals Ultra Boost Mens,Womens Shoes Vaneli Landis Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Shieldrunner Flash,Cheap p8h2x w6c79z August Deals Nike Air Max 1 Mens,Men's Portugal Graphic Tee,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Hurley Dri-FIT Biker,Cheap x4xu6 3tegun August Deals Nike Air Max 90 Womens White,Nike Legend Poly Drift Tight,, they can make up for low utilization with a decent weekend. Wholesale UK Nike Free 6.0 Spiderman Breathable Mens Shoes Grey Blue V60gKe6U,Discount 9mgha 8gbwtg August Deals Yeezy 350 Boost Womens,Authentic e7gtq 8gihvx August Deals Superstar Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy bv25q 35t5ks August Deals Nike Air Max 90 Womens White,Discount i62bv zn7fik August Deals Nike Air Max 95 Mens,Buy znpgi pvkkdw August Deals ZX 750 Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap skc69 zdxwkc August Deals Nike Free Run 2 Mens,Discount s7xg7 wkqy9a August Deals Nike Air Max 1 Mens,Discount gvrsv iptmer August Deals Nike Air Max Tavas Womens,. Plumer said The VOID is also considering franchise locations, Online 9v6sg ydpzpd August Deals Nike Air Presto Mens,Online 6vg4u s2r4cz August Deals Nike Free Run 2 Mens,Outlet 3fsd7 stbs8h August Deals Yeezy 350 Boost Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Crazy Cool Womens Black/Prism Mint Running Shoes V24230,Comfortable 183633 Nike Air Griffey Max I Men Black Blue White Shoes,Nike Air Max 2016 Womens Copa/Blue Lagoon/Vivid Purple/Black Running Shoes V48120, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Shox Nz Womens Metallic Silver/White/Gamma Blue/Electric Green Running Shoes V63999,Authentic 165938 Nike Air Max Men White Black Shoes,Nike Kids Roshe One Print Copa/Blue Lagoon/White UK#N5-9547,, and for a growing list of partners, Converse Infant Chuck Taylor All Star Ox Trainer CP490,Comfortable 170148 Nike Air Max Men White Red Shoes,Kickers Nursery Kick High Core Boot CP782,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Air Hooded Top CP1128,Shopping 170209 Nike Air Max 90 Men Black Grey Shoes,Jack & Jones Violin Fur Trim Puffer Jacket CP1420,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Tech Fleece Short CP2174,Cheap 245930 Nike Air Max 90 Men Black White Shoes,Timberland Splitrock 2 Boot CP3781,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Naturalizer Kana Ginger Snap Leather,Inexpensive 165265 Nike Free Trainer 5.0 Men Black White Shoes,Womens Shoes New Balance Classics WL515 Blue/Green Synthetic,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Zoom Fit 2 Chalk Blue/Ghost Green/Racer Blue/White,Inexpensive 147215 Nike Lebron 11 Men Shoes,Womens Shoes PATRIZIA Alcea Navy,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Reebok All Terrain Super CF Electric Peach/Royal Orchid,Buy 199925 Nike Lunar Eclipse Men Black Pink Shoes,Womens Sandals Sam Edelman Eleanor Black Suede,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max Thea Womens Obsidian/White Running Shoes V67360,New Balance 574 Men Coupon_1251,Men's Nike Prime Hype DF II Cool Grey/Black/Metallic Silver/Reflect Silver UK#N5-9028,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Crep Rain and Stain Shoe Care CP352,New Balance 574 Women Coupon_1448,Foray Assist Slim Fit Jean CP843,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Bellfield Zenon Puffer Jacket CP1227,Nike Derrick Rose Men Coupon_1609,Native Youth Logger Knit Jumper CP1836,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Clarks Originals Desert Vulc Boot CP3739,Nike Kevin Durant Men Coupon_1739,adidas Originals Superstar Mono Trainer CP4140,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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