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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. On Sale - Converse Ctas Hi Women Us 7 Gray Sneakers Pre Owned 1072 B82c5355,Vans Men California Sk8-Hi Cup Suede GreyUK - Converse Ct All Star Metallic Scaled Hi Tops Black White Womens Trainers W61q5441,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK - Converse All Star Dainty Low Women White 530057F Size 9 Q12v8823,Vans Men California Style 36 Leather WhiteLow-cost direct - Converse All Star Hi Borchie Shoes Women Giallo Bitter Lemon Artigianale V54m9102,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - Shoes Sports Men Women Converse All Star Ct Hi Alte In Pelle Nero 135251C N39p9517,Vans Men OTW Tesella BlueHot Sale - Womens Converse Zebra Stripe Basketball Hightop Tennis Shoe Size 7 Chuck Taylor H57m4898,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Adidas Womens Red White Gray Superstar Ii Shoe Ladies,Cheap Vans Men Sk8-Hi Checkerboard Black* For Womens White Pink Black Air Max Tn,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Purple Womens Shoes Air Max 90 Vt Fur New,Nike SB Skyline Overlay Pullover Hoodie Men's 64349Asics Gel-Court Bella Court Shoes Berry Cotton Candy Womens,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women Shop Perfect New Low Nike Blazer First 1St I Unisex Green Yellow Casual Shoes,Fox Racing Tearoff FullZip Hoodie Men's 64665adidas Tubular Shadow Mens Women Athletic Fashion Sneakers BB8818,, “This is something entirely new.” Nike Air Huarache NM Black White Mens Womens Running Shoes 705159 001,RVCA Spanky Pigment Slim Denim Pant Men's 64737Nike Air Jordan 9 IX Retro Fontay Montana 302370 040 Womens basketball sport shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max 90 University Red White Metallic Grey Mens Womens Running Shoes 307793 602,Billabong Outsider Slim ADiv Denim Pant Men's 64736Nike Flyknit Free NSW 5. 0 Black White Sneakers Mens Womens Running Shoes 599459 020,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Revolution 2 MSL Fuchsia Black Pink White Women Running Shoes 554901 607,Altamont Alameda Slim 5 Pocket Denim Pant Men's 64804Nike Wmns Dunk Sky Hi Essential Black Gum Womens Wedges Sneakers Shoes 644877 011,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Nike Air Jordan 3 Iii Retro Black Pink Shoe Store Wholesale,Filson Utility Apron Men's 64863Low-cost direct - Ladies Converse All Star Mules/Sandals - Size 5 M22f2838,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Helly Hansen HH Dry Mens Stripe Crew - Evening Blue There Are Quality Sale Online,Simms Cold Weather Pant Men's 64873Ralph Lauren Polo - Harvey Trainer : stimulate On Sale,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Creative Recreation - Popular Cesario Low XVI Diamonds Trainer : Warm Intellectuality,KAigle Tenere Light Walking Boots - Camel Emergency Buy Popular,, they can make up for low utilization with a decent weekend. Beretta Silver Pigeon - Green Useful Online-Shop,The North Face Rockaway Pant Men's 65005Zamberlan Steens Walking Boots (Men's) - Dark Brown Bright colors Big Sale,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Puma - Export Outlet Trainer : Colorful Designer For Sale,Snow Peak 3L Soft Shell Pant Men's 65056Creative Recreation - Deals Cesario Low XVI Trainer : neutral For Your Selection, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Supra - Preferential Owen Trainer : Distinctive Brand Deals,Kavu Base Camp Pant Men's 65138Asics - High Quality Gel-Lyte III NS Trainer : globalization For Sale Designer,. Plumer said The VOID is also considering franchise locations, Zamberlan Crosser Plus RR Walking Boots - Olive Charms Buying Cheap,KAsics - Unique Design Gel-Lyte III 'Winter Trail Pack' Trainer : Famous Brand Emergency Cheap,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

* 2011 Air Max Gray Shoes Men's,BANKS Dotty Board Short Men's 66843* Adidas Men Silver Blue Black Adizero F50 Messi Soccer Vii Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,* Adidas Originals Seeley Mens Red White Skate,Vuori Cruise Board Short Men's 66886* Air Max Bw Chocolate White For Mens,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black Gold Men's Air Max Ltd 1,Volcom Change Up Slinger Board Short Men's 66969* Black White Men's Air Max 95 Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, * For Mens Black Chocolate White Air Max 90,RVCA Petal Pushin Board Short Men's 67043* Men Red Black Air Max 90 UK,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Discount Adidas Men Gazelle OG Blue,Nike Utility Tight Men's 69480Buy Dr Martens Online Men 6-Eye Raw Edge Blue, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Discount PUMA Men Popcat Camo Blue,UGG Foerster Boot Men's 69606Vans Men Old Skool Leather Blue,, and for a growing list of partners, Rab Approach FullZip Hoodie Men's 64637,Timberland Jefferson Summit Mid Waterproof Hiking Boot Men's 69725Fjallraven Barents Pro Pant Men's 65047,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Patagonia Dual Point Alpine Pant Men's 65362,La Sportiva Baruntse Mountaineering Boot Men's 69816Billabong All Day Stripe X Board Short Men's 67021,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Reef Reef Forest Short Men's 67338,Tecnica Lem Military Moon Boot Men's 69920SmartWool PhD 5in Short Men's 67688,.

Ariat Sierra Boot Men's 69599,Salewa Wildfire GTX Approach Shoe Men's 70027Chaco Z/1 Classic Sandal Men's 69984,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. The North Face Litewave TR Trail Running Shoe Men's 70357,Timberland Folly Bay 2 Eye Boat Shoe Men's 70076Scarpa Furia Climbing Shoe Men's 70689,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Jordan 6 VI Retro Spizike MVP History 694091 625 Mens Basketball Sports Shoes,Frye Gates Low Lace Shoe Men's 70853Nike Air Max 90 Leather Black Wolf Grey Dark Grey Blue Legend Mens Running Shoes 652980 004,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Flyknit Racer Black Photo Blue Mens Running Shoes 526628 001,The North Face Bridgeton Lace Shoe Men's 70912Nike Kyrie Irving 2 EP red yellow Mens basketball sports shoes sneakers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Roshe Run London Grey Black Mens Running Shoes 511881 061,Saucony Nomad Trail Running Shoe Men's 71030Zoom KD 9 LMTD EP Zero WOLF GREY MULTI COLOR Mens Basketball Shoes Sneakers 844383 090,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics Women Gel-Netburner Ballistic Tiger Black Silver Running Shoes Colour,Adidas Pitch Men Lifestyle Shoes Dark Grey UA17HAdidas UK Shop - Adidas alphabounce Haptic Shoes (Grey) for Women,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Wanderflow Crop Tee (Orange) for Women,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Fiery Coral QU40UNike Flyknit Lunar 3 Womens Running Shoes Ghost Green Summit White Cool Grey Black,, and the entertainment giant made an investment in the company. Incantevole Nike Dark grey 'Fs Lite Run' trainers-Women Miglior Prezzo,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Raspberry HJ86VDiscount Lacoste Women Straightset 1 Nude Leather Nude,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas M.C. Low Women Lifestyle Shoes Blaeme/Running White-Running White UX51E,Nike Suketo Mid Men Lifestyle Shoes Black/Black-Light Bone-Photo Blue DB87CWomen Purchase Comfortable Latest Series Ralph Lauren Big Pony Polo Black, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Hippy Tree Ranger Pant Men's 65161,Nike Air Jordan 1 Retro High OG LHM POMB Los Primeros AH7739 001Hurley One & Only Volley Board Short Men's 66926,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Simms Surf Short Men's 67452,Nike Air Jordan 4 Retro LS Oreo 314254 003 Men basketball shoesReigning Champ Crewneck Pullover Men's 68254, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Timberland Earthkeepers Altamont 2.0 Fisherman Sandal Men's 70002,NIKE AIR JORDAN I 1 RETRO RTTG NEW LAS VEGAS 539542 035 BRED ROYAL FRAG Mens basketball shoesScott Road Team BOA Shoes Men's 70490, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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