Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Aigle Parcours 2 Wellington Boots (Unisex) - Khaki (Green) Durability Is Not Damaged Giant deal,Incantevole Adidas Skateboarding Seeley-Black/Burgundy/Gum-Men Le Vendite Online,Adidas Originals - Special offer Busenitz Trainer : Unique Shape Store For Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals - Superstar Xeno Trainer : Beautiful Design Best Choice,Ufficiale Converse Navy 'All Star' padded cuff canvas trainers-Men Per Cheap,On Sale - Converse Ctas Hi Woven Mens Trainers White New Shoes X25j7064,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, On Sale - Converse X Htm Auckland Modern Low Top Size 10 155015C Hiroshi Tinker L54k6825,Adidas Men Gazelle OG Grey,UK - Converse Chucks Gr. 39 "20 Loch" J7g5070,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Hot Sale - Nude Converse Size 7 J58e3209,Nike Men Air Force 1 High '07 On Sale Blue,* 2011 For Mens White Gray Air Max Greenyellow,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Adidas Men Yellow White Green Adizero F50 Messi Soccer Vii Shoes,Nike Men Juvenate Black,* Air Max 90 Black Aachen Men's,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Asics Red Yellow Gel Onyx Flash Pulse 6 Cushioned Running Shoes Chinese Horsehair Scrub,Under Armour Tech FullZip Hoodie Men's 64636,Men Asics 5 Track & Field Shoes Colour Hypersprint Tiger White Black Blue,, “This is something entirely new.” Men Polo Ralph Lauren Shoes Jack Vaughn Canvas,Burton B77 Slim Denim Pant Men's 64784,Ralph Lauren Men Green Match Polo Us-Open-2011 Tennis Careers An,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Tubular Invader Strap Shoes (Black) for Kids,Prana Stretch Zion Convertible Pant Men's 64925,Adidas UK Shop - Adidas Tubular Doom Shoes (Black) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.VH40 Nike Lunar Hyperdunk 2012 Low Sapphire Basketball Shoes,Black Diamond Dawn Patrol LT Climbing Softshell Pant Men's 65369,Nike Benassi Solarsoft 2 Slide Men Casual Shoes Black Anthracite,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Vapor Speed Low Td Men Football Shoes White Navy White,Billabong Tribong Layback Elastic Board Short Men's 66867,Nike Magista Onda Tf Men Soccer Shoes Turquoise Blue Black Turquoise Blue,, they can make up for low utilization with a decent weekend. Migliore Qualit,Hurley Force Core 3 Board Short Men's 67013,Adidas Men ZX Flux Blue,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Men Juvenate Blue,Patagonia Stand Up Short Men's 67130,Latest Vans Men Authentic Canvas Beige, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Arc'teryx Bird Crest Pullover Hoodie Men's 64507,Hurley DriFit Radiate Short Men's 67310,The North Face Buckland Pant Men's 64874,. Plumer said The VOID is also considering franchise locations, Rhone Method Pant Men's 65226,Insight Tobacco Road Short Men's 67416,Reef Reef Natadola Beach Board Short Men's 67000,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Air Max Thea Women Running Shoes Dark Armory Blue /Black-Pink Foil NQ27U,Nike Air Max 2014 Men Running Shoes Anthracite/Reflect Silver-Photo Blue-Polarize WU41F,Women Purchase Cheap Greatest High Converse Unisex Blue Orange Casual Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Choose Authentic New Nike Air Max 2016 Gray Orange Running Shoes,Nike Free Trainer 7.0 Men Running Shoes Black/Flash Lime-White JC81G,New Womens Nike Benassi JDI Print Slide Sandals goddess of flowers White/wathet,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Columbia Bahama Vent PFG Shoe Men's 71133,Mens Adidas Predator Lz Trx Tf Blue White Orange Shoe Loved By Everyone,Air Jordan Jumpman Team 1 Retro Men Basketball Shoes White/Black-University Blue-Wolf Grey IM84A, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Air Max 90 Darkgreen Yellow Black Running Shoe At Discount,Mens Nike Air Max 95 Black Red Shoe Stockists,Mens Nike Air Max 95 White Red Shoe Online Store, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Air Max Tn I Black White Shoe Just Buy It,Mens Nike Air Max Grey Black Shoe Order Online,Mens Nike Classic Cortez Nylon Blue Shoe Official,, we’ve chosen to develop something different than a Mens Nike Free Run 4.0 Fur Blue Grey Shoe Factory Outlet,Mens Nike Air Max Tn Fusion White Black Shoe Just Buy It,Mens Nike Roshe Run Blue Orange White Running Shoe Loved By Everyone,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Zoom Lebron Xi 11 Black White Shoe Happy Shopping,Mens Nike Air Max Tn I Wheat White Shoe Outlet Online,On Sale - Converse White Classic Casual Shoes Chuck Taylor Women 8 Men 6 V40u7481,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Low-cost direct - Converse Pro Leather Mid Vulcan White Women Scarpa Sportiva Alta In Pelle Moda A2,Mens Nike Air Presto 6.0 Black Ocean Blue Shoe Sale Shop,* Adidas Ladies White Pink Running Cushioning Shoes Women,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Pink White Red Adidas Originals Women Shoes Germany,Mens Nike Classic Cortez Nylon White Red Fur Shoe Free Shipping,Asics White Pink Running Shoes Gel-Havoc 2 Hot Womens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas alphabounce AMS Shoes (Black) for Women,Mens Nike Dunk Sb Low Black Cyan Shoe Online Without Sale Tax,Nike Air Max 1 Ultra Moire Womens Lifestyle Shoes Laser Orange Total Orange White Laser Orange,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Alta Qualit,Mens Nike Free Run 4.0 V3 Breathable Dark Green Grey Shoe Save 40%-70%,Discount Nike Women Air Max 90 and Blck/Hmtite/Grey,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Hot Sale - Converse Denham Unisex Leather Jack Purcell Trainers Black Size Uk 6 Bcf65 D84f9893,Low-cost direct - Converse All Star Shoreline Size 9 Women'S Z8u4685,* 2011 Air Max Coffee Rated Shoes New,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Adidas Originals Seeley Mens Blue White Skate,Hot Sale - Womens Girls Black Fur Lined Converse High Tops Trainers Size 4 Eu 36.5 New G27f9112,* Black Brown Adidas Men Outside Migratory, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Caterpillar Men Blue Adidas Running Shoes,* Adidas Originals Women Run Black Green Yellow Dragon,* Nike Air Max Flyposite Green Gray Shoes Men's, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Green Full-Zip Fleece Hoodie,Asics Gel-Excite 3 Pink Yellow Running Shoes Womens,Men White Black Onitsuka Tiger Dualio Shoes Colour,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas UK Shop - Adidas PowerAlley 4 Mid Cleats (Red) for Men,Asics Training Shoes Gel-Fit Sana 2 Black Silver Womens,Adidas UK Shop - Adidas ACE Tango 17.2 Turf Shoes (Grey) for Men,.

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