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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse All Stars ~ Size 3 (Uk) 35 (Eur) M12m1274,Reef Rover SL Flip Flop Men's 71242,Hot Sale - New Converse All Star Hi Patent Leather Volt Basketball 153231C Men 9 Wos 11 K7o1180,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Unique Black Converse Shoes With Furry Inside Size 35 Z74z5621,Adidas Superstar 80s Retro Men Basketball Shoes Run White/Vivid Blue-Red FA55V,* Adidas Men Black Green Football Adizero F50 Messi Vii Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Mens Blue Leather Adizero F50 Spider Messi Soccer Shoes,Air Jordan 1 Mid Retro Men Basketball Shoes Anthracite/Anthracite-Pure Platinum SS77S,* Air Max 90 Hyperfuse Gray Red Shoes Men's,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Latest Lacoste Men Navire Grey,Nike LunarGlide+ 4 Men Running Shoes Sport Grey/Reflect Silver-Black DW63D,PUMA Men Aril Modern Tech Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Vans Men Old Skool Leather Polka Dot White,Nike Zoom Fly Men Running Shoes Volt/Black-Light Crimson PD41N,Rab Approach FullZip Hoodie Men's 64637,, they can make up for low utilization with a decent weekend. Topo Designs Camp Pant Men's 64996,Nike Dunk Low Pro SB Men Skateboard Shoes Gamma Orange/Chilling Red-Urban Orange OW44O,Houdini 4 Ace Pant Men's 65339,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Billabong All Day Heather X Board Short Men's 66999,Nike Elastico Finale Men Soccer Shoes Bright Crimson/Bright Crimson-Total Orange OO78O,Nike SB Sunday DriFit Short Men's 67366, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Sport Luxe 3Stripes Short Men's 67674,Nike Air Mission Retro Men Training Shoes White/True Royal-Black PX85C,Red Wing Heritage 6in Blacksmith Boot Men's 69565,. Plumer said The VOID is also considering franchise locations, Teva TerraFloat Slide Sandal Men's 69997,Onitsuka Tiger Colorado Eighty-Five Men Black/Grey AM41F,Salewa Mountain Trainer Hiking Shoe Men's 70317,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Under Armour Performance Straight Leg Chino Pant Men's 65189,Mens Nike Free Powerlines Brown Running Shoe Loved Around,Hurley Icon Slash Board Short Men's 67019,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Simms Skiff Short Men's 67459,Mens Nike Free Run 5.0 V2 Black Running Shoe Lowest Prices Guaranteed,Under Armour HeatGear Armour Compression Legging Men's 69478,, and the entertainment giant made an investment in the company. The North Face Verto Approach III Shoe Men's 70040,Mens Nike Lebron 11 Xi P.S. Elite Dark Green Gold Shoe Lowest Prices Guaranteed,Shimano SHR088 Shoes 70509,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in DC Skateboarding Council Signature Skate Shoe Men's 70923,Mens Nike Roshe Run Breathable Summer Grey Blue Running Shoe Save 40%-70%,Air Jordan 1 Retro 86 Men Basketball Shoes Black/Dark Concord-White PT31H, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Zamberlan Cornetto RR Walking Boots (Women's) - Waxed Grey Exotic Factory Sale,* Black Red Gray Nike Women Air Max Tn Aachen,Low-cost direct - Converse Women'S Size 11 All Star Chuck Taylor Ctas Hi 153865F Polar Blue I95l965,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Hot Sale - New Womens Converse Yellow Natural All Star Ox Textile Trainers Canvas Lace Up A1g9715,* Nike Air Max 90 White Green Gray Shoes Women,* Nike 2013 Air Max Orange Yellow Version New Women,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics Gel-Noosa Tri 11 Green Coral Running Shoes Womens,* Women Pink Silver White Air Max Tn,Asics Women Wrestling Shoes Cael V6.0 Tiger Navy White Colour,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas UK Shop - Adidas FLEECE CREWDIE MLS DARK NAVY-SL (Blue) for Women,Asics Gel-Resolution 6 Court Court White Silver Shoes Clay Womens,Nike Air Max Tailwind 8 Womens Running Shoes Vivid Purple Hyper Orange Fuchsia Glow Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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