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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. adidas College Onfield Baseball Hat Mens Basketball Accessories Louisville Cardinals Black B18n3280,Under Armour Pom Beanie Boys' Grade School Casual Accessories Steel/Black Y2e6063 Sports Shoes,New Era NFL Sideline Sport Knit Mens Football Accessories Denver Broncos Multi Z52g8260 Online With,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mad Wax Twin Gusset Canvas Pumps Navy - Men's Shoes,For Bare Feet NBA Split Deuce Socks Mens Basketball Accessories Chicago Bulls Multi A53k2658 Outlet,Adidas Messi 15.3 FG / AG Football Boots Red/Black - Men's Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Originals Zx Flux Techfit Trainers Black/Yellow - Men's Shoes,New Era NFL 9Fifty Fade Snapback Mens Football Accessories Tennessee Titans Grey D51d5537 Best Sale,Reebok Classic Nylon Trainers Blue Sport/Scarlet/White - Men's Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Juvenate Trainer Blue U74l7088,Asics Gel Impression 9 Neutral Running Shoes Black/Blue Jewel/Silver - Men's Shoes,Nike Air Force 1 Low Mens Gold White I71z1708,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Jordan 11 Mens Summer Crystal Transparent Packaging Black Red White Shoes R100n7016,Fluid Derby Shoes Tan - Men's Shoes,Nike Air Max 90 Mens Black L66d3460,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount Sale Nike Air Max TN I Mens Shoes indianred white In the UK online,Farah Vintage Mens Tiller Crew Neck Knitwear Currant Marl,Discount Sale Nike James Lebron X 10 For Men in 69459 In the UK online,, “This is something entirely new.” Discount Sale Online Nike Flyknit Trainer Suede Leather Blue Mens Sneakers In the UK online,Paul Smith Accessories Vintage Stripe Belt Multi N75k3001,Adidas Adizero Creator Derrick Rose 1.0 Basketball Shoes White Red L85b8044 order online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Bounce Men Leather Running Shoes Black Silver A13o9717 sale online,Paul Smith Accessories Two Pack Trunk Brief Set Black E61n9980,Air Jordans 9 Basketball Shoes "Calvin Bailey" Deep Royal University Gold White On Sale A82a1684 Fac,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Jordan 12 Leather Black White Shoes,Polo Ralph Lauren Seasonal Classic Swim Shorts Pink S36t2323,Nike Air Max 90 Blue Black White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Blazer Low Print Yellow Leopard Shoes,Paul Smith Jeans Pin Dot Tapered Fit Trousers Navy E93d2776,Nike Dunk High Top All White Hole Shoes,, they can make up for low utilization with a decent weekend. Nike Roshe Run 2015 Suede Waterproof Black Fluorescent Yellow Silver Shoes,Reebok x Garbstore Ventilator SDE Twilight Blue / Chalk I97p2539,Adidas Zestra Discount Sale,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Zoom Vomero 12 Hot Style,Nike Air Max Tavas Platinum V31i2332,Nike Zoom Winflo 4 Fashion Online Shop, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Amazing DEMOBAZA Star Chancellor Wool Cloth - Black Men's Coats - 12JE184,Nike Air Force 1 High Mens Blue White R50b9719,Best lace to buy THOM BROWNE Turtle Wool Mohair Scarf - Black Men's Scarves & Wraps - 24IR075,. Plumer said The VOID is also considering franchise locations, Puma Disc Blaze-Updated Shoes Shoes,Nike Air Jordan 13 Mens Supper AAA Black White Red Shoes A72y3287,Nike Air Jordan 6 Anti Fur White Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kobe 12 Shoes High Quality,Best Price New Balance NB CM996BL Black Yellow Grey White Shoes Hot Sale Z38j7409 Wholesale,100% Top Quality ROLANDO STURLINI Washed Leather Lace-Up - Black Men's Boots - 71EW278,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Best ETRO Paisley Print Heavy Cotton Jogging - Blue / Grey men's Pants - 26QK450,Nike Air Max 2016 Mesh KUP Running Shoes For Men in Sapphire Blue On Sale O57t8378 outlet online,Puma Winter Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Jordan 13 White Green Shoes,Nike Air Max 95 Men's White Grey Yellow Running Shoes Online Shop A10j2387 Clearance,Excellent ADIDAS BY STELLA MCCARTNEY Yoga Seamless All In One - Red / Grey women's Jumpsuits - 37TW047,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Buy TOD'S Leather Derby - Black Men's Lace-Up Shoes - 24BJ292,Nike Free 4.0 V3 Wolf Grey White Hyper Blue Shoes,Collection Here CALVIN KLEIN COLLECTION 17.5Cm Denim Effect Jacquard - Denim men's Jeans - 13EG850,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Dirt Cheap DINO DRAGHI Leather Brogue Derby - Dark Brown Men's Lace-Up Shoes - 25HE192,Nike Roshe Run Flyknit Red Black Shoes,Excellent DIESEL Vintage Effect Leather - Brown Men's Belts - 48DN180,, and the entertainment giant made an investment in the company. Fashional style TENDENCE Skeleton Watch - Grey Men's Watches - 25FX573,Adidas Yeezy 350 Boost V2 Sneakers Fast Delivery,Gorgeous WOOYOUNGMI Cotton Blend Ottoman - Black men's Coats - 24DS692,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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