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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Shopping 244190 Nike Air Force 1 Men White Grey Snake Patent Leather Shoes,Men's Shoe Nike MercurialX Finale II TF 831975-870,Inexpensive 166204 Nike Air Max Men Gray Silver Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 157422 Nike Air Max 180 Men White Blue Shoes,Men's Shoe Nike Roshe Two SE 859543-300,Cheap 240872 Nike Air Max 90 Men White Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap 160574 Nike Air Max R4 Men Grey Black Shoes,Men's Shoe Nike Zoom Speed Trainer 3 804401-400,Buy 195592 Nike Dunk High Men Black Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women's Shoe Nike Cortez Ultra BR 833801-001,Nike Free Run Girls Grade School Pink Blast/Metallic Silver/White/Black/Wolf Grey Running Shoes V687,Adidas Messi 15.3 Fg Boys Preschool Semi Solar Slime/Solar Red/Black Soccer Shoes V74424,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Free 5.0 2015 Boys Grade School Black/Metallic Silver/Total Crimson Running Shoes V22447,Adidas Crazy 8 Mens Onix/Purple/Gold Basketball Shoes V67763,Adidas J Wall Mens Zero Met/Gold Met/Pink Basketball Shoes V99882,, they can make up for low utilization with a decent weekend. Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28547,Adidas J Wall Mens Black/Scarlet/White Basketball Shoes V26168,Nike Flex Run 2015 Flash Mens Squadron Blue/Hyper Orange/Blue Lagoon Running Shoes V79011,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Cc Rocket Boost Womens Frozen Green/Frozen Yellow Running Shoes V54148,Adidas Solar Boost Mens Dark Grey/Silver Metallic/Solar Lime Running Shoes V50601,Nike Air Max Siren Womens Sport Fuchsia/Black/Summit White/Mulberry Running Shoes V78840, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Juvenate Womens Bright Crimson/Atomic Pink/White Running Shoes V41640,Adidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10119,Men's Nike Lunar Caldra Black/White/Military Green/Voltage Green UK#N5-8948,. Plumer said The VOID is also considering franchise locations, Comutor 12 Hour Panel Backpack CP29,Adidas Distancestar Mens Black/White/Black Track & Field Shoes V33166,Kickers Junior Kick T Shoe CP614,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Giuseppe Zanotti Sale Women Coupon_671,Reebok Furylite Chukka Trainer CP5001,New Balance Men Coupon_1057,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 373 Women Coupon_1410,Hunter Womens Original Tall Wellington Boot CP5158,Nike Kevin Durant War Boots Men Coupon_1757,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Boot NikeLab Air Max Woven 921854-001,Unisex Boots adidas by Rick Owens Runner Ankle Boot RO Mustard/RO Mustard/RO Nil,Men's Running Shoe Nike Air Max 2017 849559-401,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots Calvin Klein Giada Caribou Kid Suede,Womens Boots CARLOS by Carlos Santana Cassie Wide Shaft Brown,Womens Shoes Calvin Klein Coreene Black Suede/Liquid Patent, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Sandals Clarks Clarene Prima Navy Nubuck,Womens Boots Clarks Orinocco Eave Black Oily Leather,Womens Shoes Clarks Haley Skylar Black Nubuck,, like all retail operators, Womens Shoes COACH Flash Nude Suede,Womens Sandals Clarks Brinkley Arney Black Synthetic,Womens Shoes Cole Haan Bethany Pump 85 Maple Sugar Leather, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots ECCO Touch 25 Ankle Boot Black,Womens Sandals Clarks Zia Graze Grenadine,Womens Sandals GUESS Reecy Tan,, they can make up for low Womens Sandals Naturalizer Aileen Sandy Pier Leather,Womens Shoes Clarks Candra Glare Purple Grey Suede,Womens Shoes New Balance Pacev1 Persian Purple, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Nike MD Runner 2 Light Bone/Racer Blue/White/Hyper Turquoise,Womens Boots COACH Teagan Black Soft Shine Calf,Womens Shoes PATRIZIA Taliya Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Rocket Dog Weekender Brown Galaxy/Glazed,Womens Sandals COACH Pelican Fog Shiny Jelly,Womens Shoes Sam Edelman Rae Bright Blue, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Timberland 6" Premium Pull-On Waterproof Boot Wheat Rugged,Womens Shoes COACH Olive Silver,Womens Boots UGG Collection Allesia Black Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Vaneli Baina Red Ecco Nappa,Womens Sandals Cole Haan Arden Wedge Sandstone Nubuck,Womens Shoes Vaneli Hadera Black Smack Patent, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, TW Practice 2.0,Womens Shoes Cole Haan Pinch Weekender Peacoat Patent,Golf Polo,, we’ve chosen to develop something different than a Nike Flash CR7,Womens Shoes Cole Haan Pinch Campus Dark Silver Metallic Specchio,Youth Techfit Base Tee,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Authentic 4gviy idz2rv August Deals Nike Air Max 90 Womens Red,Unisex Shoes Converse Weapon Mid Black/White,Buy 96y8y cnzg7s August Deals Nike Roshe Run Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap esr4g w5n6d7 August Deals Nike Air Max 1 Womens,Womens Shoes ECCO Cayla Tie Gravel/Shadow White,Discount gzxyx 6cbszn August Deals ZX Flux Mens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Online mdh6n 2quniy August Deals ZX Flux Mens,Womens Shoes ECCO Sport Arizona Tie Moon/Lime Punch,Sale 2dk7g zxizsz August Deals Nike Air Max 90 Essential Womens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK 7hmaf cywcbz August Deals Nike Air Max 90 Essential Womens,Womens Shoes GUESS Eloy Floral,Comfortable 215336 Adidas Springblade Razor Men White Blue Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 226454 Asics Onitsuka Tiger Mexico 66 Men Black Gold Shoes,Womens Boots Naturalizer Talley Oily Velour/Mirage/Camel Brown,Buy 166470 Nike Air Force 1 Men White Orange Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Shopping 225360 Nike Air Max Men Black Red Shoes,Womens Shoes Naturalizer Patricia Black Leather/Shiny,Shopping 200919 Nike Air Max Ltd Men Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 210762 Nike Dunk High Men Melvin Black Dark Charcoal Black Shoes,Womens Shoes New Balance WC1005 Grey/Pink,Buy 211600 Nike Free 3.0 V5 Men Gray White Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic 182807 Nike Lebron 8 V2 Men Shoes,Womens Shoes New Balance W520V2 Steel,Buy 241545 Nike Shox Nz 2.0 Men White Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Running Shoe Nike LunarEpic Flyknit 818676-400,Womens Boots Rocket Dog Hewitt Black Sierras,Men's Shoe Nike Air Zoom Mariah Flyknit Racer 918264-100,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Soft-Ground Soccer Cleat Nike Tiempo Legend VI SG-PRO 819680-010,Womens Shoes Rocket Dog Sammie Black Del Mar,NIKE FREE TR 5 Peach Cream/Wolf Grey/White/Volt, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women's Shoe Nike Free TR 6 Print 833424-002,Womens Sandals Sam Edelman Bonnie Classic Nude Talco Kid Leather,Nike Flex Fury 2 Boys Grade School Racer Blue/White/Wolf Grey/Deep Royal Blue Running Shoes V72060, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Adilette Cloudfoam Ultra Mens Black/Silver Metallic Slippers V26654,Womens Shoes Saucony Fastwitch 6 Slime/Black/Coral,Nike Free 3.0 Flyknit 2015 Mens Volt/Blue Lagoon/Green Strike/Black Running Shoes V85859, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Huarache Womens Black Running Shoes V12715,Womens Shoes Superga 2750 Fabric Annabella Black/White,Men's Nike Lunar Code Pro 3/4 D Black/Anthracite/Metallic Silver UK#N5-9631,.”

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Andal introduced the company’s Hype Quilted Backpack CP66,Womens Boots UGG Jo Chocolate,Vans Nursery Authentic Trainer CP801,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Brave Soul Snowden Quilted Puffer Jacket CP1263,Womens Boots UGG Vilet Pinecone Suede,Asylum Turbo Tailored Short CP2081,.

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