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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

New Balance 574 Men Coupon_1282,Online 8qvb4 hdw2di August Deals Nike Free 50 MensNew Balance 574 Women Coupon_1452,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), New Balance 574 Women Coupon_1513,Online 9cy24 3m27fs August Deals Nike Air Max 1 Ultra Moire 1 MensNike Kevin Durant Men Coupon_1712,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Kevin Durant War Boots Men Coupon_1776,Online czyx6 ki3dap Cheap Adidas Superstar Womens White ShoesMen's Basketball Shoe Nike Hyperdunk 2016 844359-680,). Men's Football Cleat Nike Vapor Untouchable 698833-760,Online 5uetg 9ve2rg August Deals NMD WomensMen's NIKE FREE 4.0 FLYKNIT 717075-001,, VRcades, Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-612,Online fpwg2 w87pys Cheap Nike Air Max 90 Womens Grey ShoesMen's Running Shoe Nike LunarEpic Flyknit 818676-801, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Men's Shoe Jordan Horizon 823581-003,Online ezatf xhwnpf August Deals Yeezy 350 Boost MensMen's Shoe Nike Air Max 95 Premium 538416-400,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max 2015 Mens Black/Bright Crimson Running Shoes V14371,Online mkggi zn2zgg August Deals Yeezy 350 Boost WomensNike Free 3.0 Flyknit 2015 Mens Black/White/Anthracite Running Shoes V32678,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Pure Boost Mens Grey/Gold Running Shoes V56748,Online phpaf 7qn935 August Deals Nike Air Max 2016 MensAdidas Supernova Sequence Boost 7 Womens Flash Pink/White/Night Flash Running Shoes V53802,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max Tailwind 8 Womens Racer Blue/Chalk Blue/Hyper Orange/Black Running Shoes V70883,Online remgf xe9mpy August Deals Nike Free Run 2 WomensNike Flex Run 2015 Womens Black/Hyper Pink/Digital Pink/Metallic Silver Running Shoes V21016,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Infant Roshe One Trainer CP538,Online ua2ib pf3xdn August Deals Nike Air Max 1 WomensTimberland Junior Earthkeepers 2.0 6 Inch Boot CP690,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Levi's 522 Tapered Jean CP898,Online y3hum kinfs7 August Deals Nike Air Max 90 WomensJack & Jones Jordan Tech Full Zip Hooded Top CP1086,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Vans Old Skool Matte Leather Trainer CP5083,Outlet mnspk em6tex Cheap Adidas Superstar Womens White ShoesPage Not Found,, “This is something entirely new.” Womens Shoes adidas Golf Adicross IV Core Black/Clear Onix/Flash Red,Outlet q6xgb awcb6s August Deals Nike Air Max 90 Essential WomensWomens Sandals Aerosoles A2 by Aerosoles Wipline Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Aerosoles Dimprint Black Combo,Outlet sscpx swii6u August Deals Nike Air Max 90 Womens BlackWomens Shoes ALDO Galenadda Bone,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Shoes Anne Klein Rushour Navy Fabric,Outlet w9r3g kkd6xw August Deals ZX Flux MensWomens Shoes ASICS Gel-Essent 2 Pink Glow/Silver/Black,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Sandals C Label Kona-1 Tan,Sale 56upf 83vpde August Deals Nike Air Max 90 Mens BlackWomens Boots Calvin Klein Jeans Neveah Cognac,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Calvin Klein Gella Black Patent,Sale 7strz ai6ea3 August Deals Nike Air Max 90 Womens GreyWomens Shoes Calvin Klein Esme Pale Blush,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots Clarks Kelbrook Azizi Taupe Leather,Sale bhneu mghcgr August Deals Nike Free Run 2 MensWomens Sandals Clarks Hayla Flute Tan Leather,, they can make up for low utilization with a decent weekend. Womens Shoes Clarks Daelyn Towne Pewter Metallic Leather,Sale fn5bv vf2kw8 August Deals Nike Air Max 2016 MensWomens Shoes Clarks Preslet Sheen Tan,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes COACH Ludlow Feathered Grey Dusted Suede/Pewter Nappa,Sale ggg4p pu386s Cheap Nike Air Max 90 Womens Pink ShoesWomens Boots Cole Haan Daelin Riding Boot Sequoia/Chestnut, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Cole Haan Ayla Wedge II Black,Sale k62g5 3wumkg August Deals Nike Free 50 WomensWomens Shoes Cole Haan Trillby Driver Black 1,. Plumer said The VOID is also considering franchise locations, Womens Boots ECCO Rise Tall Boot Coffee,Sale ng79s 7972x2 August Deals Nike Air Max 1 WomensWomens Shoes ECCO Babett Tie Moon Rock,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Sandals GUESS Shande Black,Sale sucux 7xct8q August Deals Nike Air Max 1 WomensWomens Shoes Hunter Original Tour Ballerina Damson,, long-form VR experience, Eclipse, Womens Sandals Naturalizer Network Ocean Blue Leather,Sale we9ue m8bzvx August Deals Nike Roshe Run WomensWomens Shoes New Balance W1080v5 Orange/Purple,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes New Balance Classics CW620 Navy Suede/Mesh,UK 3bkis 8grqdk August Deals Nike Air Max 1 MensWomens Shoes Nike Free 5.0 Pink Foil/Pink Pow/Bright Citrus/Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Shoes Nike Tri Fusion Run Chalk Blue/Concord/Blue Tint/White,UK 8spwb qkizvk August Deals Nike Roshe Run WomensWomens Sandals PATRIZIA Tahir Black,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Womens Shoes PUMA Pulse XT v2 Core Quarry/Gray Violet/White/Fluo Peach,UK bt9g9 ggcx6z August Deals Nike Air Max 90 Womens GreyWomens Boots Rocket Dog Marcus Black Wide Tale/Hush,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Boots Sam Edelman Joey Saddle Tan,UK ix7pf quarr6 August Deals Superstar MensWomens Shoes Sam Edelman Margot Steel Grey/Sterling Oily Velour Suede Leather/Sport Nylon, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Superga 2311 Leahorsew Black,UK srgsp xiwcke Cheap Adidas Superstar Womens ShoesWomens Shoes Timberland Earthkeepers Ellsworth Ballerina Tan Full Grain,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots UGG Meadow Black Suede,UK wqray 7g65eq August Deals Nike Air Max 2016 WomensWomens Slippers UGG Millennium Falcon Ansley Grey,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Sandals Vaneli Kiona Ecru Mag Patent/Gold Buckle,Buy 216122 New Balance Kids Kj554 Kid Black Yellow ShoesWomens Shoes Vaneli Doryne Opal Pearl Nappa,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Discount 234175 Nike Air Max Men White Black Shoes,Cheap 243752 New Balance Classics Ml576 Men Navy ShoesInexpensive 226433 Nike Air Max 1 Men Black Red Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Buy 184706 Nike Air Max 90 Men White Yellow Shoes,Cheap 162601 New Balance Mr00 Men White Orange ShoesComfortable 225503 Nike Air Max Tailwind Men Black White Shoes,, and for a growing list of partners, Shopping 200075 Nike Dunk High Men Grey White Shoes,Shopping 228778 Nike Air Classic BW Si Men White Red ShoesDiscount 208126 Nike Dunk Low Men White Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Cheap 243226 Nike Free 7.0 V2 Men Black Orange Shoes,Discount 190106 Nike Air Flightposite 1 Men Black ShoesBuy 221005 Nike Lebron 11 Men Purple Silver Yellow Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 188669 Nike Lunarglide 3 Men Black White Shoes,Buy 193797 Nike Air Flightposite 1 Men Green Black ShoesDiscount 151642 Nike Shox O Nine Men White Black Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TJimmy Choo Pumps Women Coupon_831,Inexpensive 156159 Nike Air Max 1 Hyperfuse Men Grey White Pink ShoesNew Balance 574 Men Coupon_1134,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of New Balance Women Coupon_1382,Discount 206450 Nike Air Max 180 Men White Gold ShoesNike Derrick Rose Men Coupon_1591,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men's Basketball Shoe Nike Air Max Audacity 2016 843884-101,Cheap 245300 Nike Air Max 90 Men White ShoesMen's Nike Flex Run 2015 709022-004, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Men's Running Shoe Nike Air Zoom Wildhorse 3 749336-001,Buy 175239 Nike Air Max 90 Men White Black ShoesMen's Shoe Nike Air Huarache Ultra 819685-401,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men's Shoe Nike Free Train Versatility 833258-806,Comfortable 182135 Nike Air Max 90 Men White Black Red ShoesMen's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-004,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NIKE AIR ZOOM PEGASUS 31 FLASH Reflect Silver/Total Orange/Black,Authentic 193103 Nike Air Max Excellerate Men Dark Grey Blue ShoesNIKE TW '15 Metallic Silver/Cool Grey/Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women's Shoe Nike Free RN Flyknit 831070-100,Buy 221541 Nike Air Max Ltd II Men Black White ShoesAdidas Crazy 8 Boys Grade School Clear Onix/Regal Purple/Gold Basketball Shoes V45142,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes adidas Zero Bounce Clear Onix/Sun Glow/Grey,Cheap 183881 Nike Free Run 2 Men Grey Purple White ShoesWomens Sandals Aerosoles Boyzenberry Black Stripe,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals ALDO Braudia Gold,Authentic 160929 Nike Free Trainer Men Blue White ShoesWomens Shoes Anne Klein Tru Black Fabric,, and the entertainment giant made an investment in the company. Womens Sandals C Label Raya-3 White,Inexpensive 176077 Nike Hyperdunk Men Grey Blue ShoesWomens Sandals Calvin Klein Carini Cocoon Leather,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Taupe,Shopping 150967 Nike Lebron 8 V2 Men ShoesWomens Sandals Clarks Reid Newport Cognac Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Clarks Haydn Juniper Brown Suede,Shopping 149263 Nike Lunarglide Men Grey Green White ShoesWomens Shoes COACH Chelsey Black/Black Matte Calf,, like all retail operators, Womens Boots Cole Haan Chesney Bootie Black Leather,Discount 191755 Nike Lunarglide 3 Men Black Blue ShoesWomens Shoes Cole Haan LunarGrand Wing Tip Bristol Blue Suede/Optic White, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals ECCO Touch 25 T-Strap Slide Retro Blue,Authentic 241092 Nike Roshe Run Men Brown Black White ShoesWomens Shoes GUESS Karlea Red Suede,, they can make up for low Womens Sandals Naturalizer Nerice Pale Ivory Leather,Cheap 204631 Nike Shox Nz Men White Purple ShoesWomens Shoes New Balance WX813v3 Black/Pink, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,Buy 160360 Nike Shox O Leven Men Black White ShoesWomens Boots PATRIZIA Insightful Grey,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes PUMA Bixley Glamm Periscope/Periscope,Cheap 154367 Nike Shox O Leven Men White ShoesWomens Boots Rocket Dog Timmy Tribal Brown Hush, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Sam Edelman Ivy Black/Ivory,Buy 170310 Nike Shox R4 Men Pink White ShoesWomens Shoes Superga 2095 Cotw Fabric 28 Violet Flower Multi,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Various Sizes Nike Air Griffey Max 1 Basketball Shoes in yujmsBKt,Authentic 208187 Nike Zoom Kobe VIII Basketball Men Black Green ShoesAuthentic an5z8 qrqdwa August Deals Nike Air Presto Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy c38kn a6k6d6 August Deals ZX Flux Mens,Discount 241269 Adidas Originals ZX 700 Unisex White Blue ShoesCheap 5fury aw5rgm August Deals Superstar Womens White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount 9qe6y 2gf9nf August Deals Nike Air Max 90 Mens,Comfortable 159015 Adidas Originals Superstar 2.0 Unisex Grey Blue ShoesOnline awrqn uyu8bq August Deals Nike Air Max Zero Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Outlet bcba7 t7kwh6 August Deals Nike Air Huarache Mens,Cheap 155599 Adidas Originals ZX 700 Women Grey Black ShoesSale g3p4b q2p7sp August Deals Nike Air Max 90 Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Nike Air Max Zero Unisex Shoe 789695-102,Christian Louboutin Sale Women Coupon_543WOMEN'S NIKE FS LITE RUN 2 684667-300,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Flex Experience 4 Boys Toddler Wolf Grey/Dark Grey/White/Volt Running Shoes V97740,Jimmy Choo Boots Women Coupon_679Nike Free 5.0 2015 Girls Grade School Court Purple/Metallic Silver/Fuchsia Glow/Hot Lava Running Sho,.

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