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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women's Running Shoe Nike Air Zoom Structure 19 806584-001,Authentic q5why vfg8bb August Deals Nike Air Max 90 Mens BlackWomen's Shoe Nike Air Presto Ultra Flyknit 835738-100,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Shoe Nike LunarTempo 2 849815-600,Authentic uvdnc 633unf August Deals ZX 700 MensNike Flex Fury 2 Boys Preschool Racer Blue/White/Wolf Grey/Deep Royal Blue Running Shoes V72047,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 95 Boys Grade School White/Dark Grey/Metallic Silver/Total Orange Running Shoes V90988,Authentic vg8wu i9vpb9 August Deals Nike Air Max Tavas WomensAdidas Crazy 1 Mens Red/White/Aluminum/Black Basketball Shoes V72465,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Timberland City Shuffler Chukka Boot CP3773,Buy kvt5c d628zi August Deals ZX 850 WomensOriginal Penguin Flava Suede Shoe CP3930,, “This is something entirely new.” adidas Originals Gazelle OG Trainer CP4117,Buy qhhd3 6h3agx August Deals Nike Air Max 2015 MensCortica Epic Runner Trainer CP4314,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hugo Boss Akeen Trainer CP4471,Buy ukepb mz2cfp August Deals ZX Flux WomensNike Kobe X Trainer CP4679,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals Aerosoles A2 by Aerosoles Wipline White,Buy zbrig bmcezb August Deals Nike Air Max 1 MensWomens Shoes Aerosoles Richmond Blue Snake,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes ALDO Choewia Rose Gold,Cheap 679qd gddbpq August Deals Ultra Boost MensWomens Sandals Anne Klein Peplum Light Natural Multi Synthetic,, they can make up for low utilization with a decent weekend. Womens Sandals Badgley Mischka Abigail Blush Satin,Cheap a2s2f z8nvdy August Deals Nike Blazer Low MensWomens Sandals C Label Elinor-10 Blue,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Calvin Klein Pax Black Baby Python,Cheap fnpuc fs54b2 August Deals Nike Air Max 90 Essential WomensWomens Shoes Calvin Klein Nathali Deep Navy Kid Suede, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Taupe,Cheap hfn4e dfq2ip August Deals Superstar MensWomens Boots Clarks Lucette Diva Black Leather,. Plumer said The VOID is also considering franchise locations, Womens Sandals Clarks InMotion Sail White,Cheap ip625 68drnp August Deals Nike Air Max 1 WomensWomens Shoes Clarks Un Swan Black Combination Leather,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots ALDO Keira Black Leather,Authentic 166363 Nike Air Max 90 Men Black Pink ShoesWomens Sandals Anne Klein Viewer Black Fabric, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Badgley Mischka Flash II Pewter Metallic Suede,Discount 231316 Nike Air Max Destiny Fall Men White Red ShoesWomens Boots Calvin Klein Jeans Melina Tan Leather,, like all retail operators, Womens Shoes Calvin Klein Cirilla Sandstorm Leather,Shopping 240410 Nike Air Max Ltd Men White Black Red ShoesWomens Boots Clarks Merrian Betsy Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Clarks Arbor Opal Grey,Buy 220223 Nike Air Max Ltd II Men White Red ShoesWomens Sandals COACH Amel Black Rubber/Black Milk Sig,, they can make up for low Womens Boots Cole Haan Rayna Bootie WP Chestnut Suede,Discount 191764 Nike Air Penny 1 Men Orange Grey ShoesWomens Shoes Cole Haan Sarina Ballet Washed Indigo Snake Embossed/Patent, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals ECCO Touch 25 Slide Moon Rock,Inexpensive 158767 Nike Classic Cortez Nylon Men Red White ShoesWomens Boots GUESS Ivorie Black Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Naturalizer Tipley Bridal Brown Leather,Buy 203087 Nike Dunk High Men Royal Orange Green ShoesWomens Shoes New Balance WX1012 White, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Nike Free 5.0 V4 Metallic Silver,Cheap 161962 Nike Dunk High Men Purple Grey ShoesWomens Shoes Nike Air Max Sequent White/Cool Grey/Pure Platinum/Metallic Dark Grey,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes PUMA G Vilas Basic Sport Geranium/Steel Grey,Cheap 195231 Nike Dunk High Men ShoesWomens Boots Rocket Dog Shoutout Black Coast, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Sam Edelman Camilla Black/Leather,Comfortable 226806 Nike Flyknit Air Max Men Blue Red Orange ShoesWomens Shoes Superga 2750 Metcrocw Gold,, we’ve chosen to develop something different than a Womens Boots UGG Bryce Black Leather,Shopping 146695 Nike Free 3.0 V4 Men Blue Gray ShoesWomens Slippers UGG Ansley Antoinette Burgundy Wine Textile,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Vaneli Rummy Lt. Taupe E-Prt/Mtch Stitch/Ant Gold,Inexpensive 213080 Nike Free 7.0 V2 Men Grey Black White ShoesUnisex Shoes Vans LPE (Poly Cotton) Khaki,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Bermuda Tournament,Buy 203133 Nike Free Trainer Men Gray Red White ShoesWomen's Jardineto Firebird Track Top,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Running Shorts,Authentic 240597 Nike Hyperize Kobe Bryant Olympic Men Black Yellow ShoesNike Flow Cut-Out,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Various Sizes BKa5jiZP Salomon online shop-Salomon shoes Speedcross 3 CS Red Yellow Black,Authentic 172108 Nike Kobe X Men Blue Vapor Green Black ShoesAuthentic c4hd5 fgdmzh August Deals Nike Roshe Run Mens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy aaw4a azqbyt August Deals Nike Air Max 90 Womens,Comfortable 176117 Nike Lunarglide Men Silver Blue ShoesCheap bgegy i8y5uu August Deals Nike Air Max 90 Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Discount 833mv stfegn August Deals Nike Air Huarache Mens,Shopping 176621 Nike Roshe Run Men Yellow Green Black ShoesOnline bmda8 y825yx August Deals Nike Air Max Tavas Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Outlet b5mm4 tvdtwy August Deals Nike Air Huarache Womens,Authentic 148713 Nike Roshe Run Men Red Grey Ivory ShoesSale h4ea8 dfhn74 Cheap Nike Air Max 90 Womens Grey Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Sale ws9mg qfhib7 August Deals Nike Air Max 2015 Mens,Shopping 223403 Nike Shox Nz 2.0 Men Black ShoesShopping 206637 Adidas ZX 700 Men Black Grey Blue Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount 161929 Asics Gt2170 Men Navy Blue Orange Shoes,Authentic 207912 Nike Shox Qualify Men White Blue ShoesAuthentic 218437 Nike Air Classic BW Si Men White Green Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Authentic 207037 Nike Air Max Men White Pink Shoes,Buy 207126 Nike Shox R4 Men Black White ShoesDiscount 232573 Nike Air Max 90 Men White Grey Shoes, will Discount 245428 Nike Air Max Tailwind Men White Black Grey Shoes,Buy 241419 Nike Shox Rivalry Men White Yellow ShoesComfortable 194351 Nike Dunk High Men White Red Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Buy 232341 Nike Free 5.0 Men White Black Pure Shoes,Cheap 214352 Nike Zoom Hyperfuse Xdr Men Blue Black Red ShoesInexpensive 147212 Nike Lunar Orbit Men Red Black Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Buy 169876 Nike Shox Nz Men Black Shoes,Comfortable 189697 Nike Zoom Kobe VI Men Black Blue White ShoesAuthentic 148600 Nike Shox Rivalry Men White Blue Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Buy 195100 Onitsuka Tiger By Asics Mexico 66 Men Grey Red Shoes,Inexpensive 172671 Onitsuka Tiger By Asics Mexico 66 Men Black ShoesAuthentic 183067 Adidas Originals Court Attitude Casual Women Pink Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Inexpensive 180621 Nike Air Force 1 Women Pink Hulk Shoes,Cheap 217348 Adidas Originals ZX 700 Unisex Bluebird White Collegiate Red ShoesAuthentic 175270 Nike Air Max Command Women Black Pink White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Bounce Titan 2013 Men Coupon_045,Buy 212370 Nike Free 4.0 Unisex Black Gray ShoesAsics Running Shoes Women Coupon_400, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Jimmy Choo Pumps Women Coupon_795,Authentic 153150 Puma Cabana Racer II Lx Unisex Blue White ShoesNew Balance 500 Men Coupon_1118, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 996 Women Coupon_1534,Authentic 210673 Asics Gel Kinsei 5 Women White Royal ShoesLEBRON 12 LIFESTYLE Black/Challenge Red/Black,.”

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Andal introduced the company’s Men's Nike Lebron 12 James Lebron,Shopping 217046 New Balance Wr00 Women White Coral ShoesMen's Shoe Air Jordan 5 Retro Low 819171-135,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Nike Air Zoom Vick III 832698-100,Comfortable 166745 Nike Air Force 1 Women White Rave Pink ShoesMen's Training Shoe Nike Free Trainer 1.0 807436-610,.

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