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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic & Low Price Vans Authentic Lo Pro Navy Blue Item:201440,Cheap Mens Kyrie Irving III 3 Cool Grey Sale,Authentic & Low Price Adidas Originals S Smith Shark W Grey Item:201696,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic & Low Price Nike Tri Fusion Run Msl Orange Item:201871,Cheap New Air Jordan 31 XXXI White Red Royal Blue Sale,Buy Nike Free 3.0 V5 Men's Shoes (Black/Purple) Australia Online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy Nike Free 5.0 V4 Men's Shoes (Light Gray/Electric Yellow) Australia Online,Cheap Nike Hyperdunk 2017 Flyknit Low knight Sale,Buy Nike Roshe Run High Anti Fur Waterproof Men's Running Shoes (Navy/Electric Green) Australia Onli,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Air Force 1 Low Premium Mens 318775 009,Air Jordan 13 Men Shoes Red White /Nike Jordan [ N1458],Cheap Mens Nike Air Max 95 Black Wolf Grey JD Sports Sale,, “This is something entirely new.” Cheap Nike PG 1 PE triple Black Sale,Nike Air Max 2010 Men Running Shoes Black/Orange/Red /Nike Jordan [ N574],Nike Air VaporMax Flyknit 883275-400,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan 3 Men Shoes Black /Nike Jordan [ N1484],Nike Air Max 2015 Men Shoes Gray Orange Pink /Nike Jordan [ N2924],Nike Air Force 1 Men Low Shoes White /Nike Jordan [ N462],.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Free 3.0 V5 Men Shoes Gray Red /Nike Jordan [ N3118],Nike Air Max Classic BW 91 Men Shoes Grey/Black/Yellow /Nike Jordan [ N2061],Nike Lunarglide+ 4 Men Running Shoes Gray/Green /Nike Jordan [ N2546],, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Shox R3 Men Shoes White Blue /Nike Jordan [ N2780],Nike Air Max LTD Running Shoes Black White /Nike Jordan [ N661],Nike Air Max 90 Lover Unisex Shoes Grey Black /Nike Jordan [ N358],, they can make up for low utilization with a decent weekend. Nike LunarSwift 2 Unisex Running Shoes Black/Green /Nike Jordan [ N1383],Nike Air Max TN Men Shoes Blue/Black /Nike Jordan [ N757],Nike Zoom Kobe 7 Unisex Basketball Shoes Red White Green /Nike Jordan [ N1202],, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mizuno Wave Tornado X Men's Court Shoes Yellow Blue Gender:Mens COMUK:3192,Nike Blazer Low Men Low Shoes London Liberty Print Bamboo /Nike Jordan [ N2154],Puma Active Boys Woven Boys Shorts Black COMUK:3466, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Zoom Kobe 8 Ext Black Snakeskin Size 11.5 Deadstock With OG box,Nike Dynamo Free (PS) Men Shoes Grey/Orange /Nike Jordan [ N2282],2016 Nike Air Jordan Retro 11 XI "Space Jam" PRE-ORDER 4.5-13 GUARANTEED!,. Plumer said The VOID is also considering franchise locations, Nike Air Jordan 13 XIII CP3 Chris Paul PE Men's Black Blue 823902 015 Sz 13,Nike Free 3.0 V4 Men Shoes Grey Red /Nike Jordan [ N2356],Nike Air Max 1 Patch Steel Green 87 Rare,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Stance Death Row Black 5075A,Nike Vapour Court (Gs) Kids Court Shoes Fashion COMUK:5119,Authentic & Low Price Adidas Falcon Elite 3 Black Item:200131,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic & Low Price Nike Air Zoom Structure 18 Black Item:200481,Salomon S-Lab Spikecross 3 Cs Men's Running Shoes Black Gender:Mens COMUK:5248,Authentic & Low Price Puma Arial Orange Item:200761,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations New Adidas Originals XPLR Dark Blue Running Shoes for Men Online Sale,Havaianas Brasil Unisex Synthetic Flip Flops Black Q3936,New Saucony Jazz Original Vintage Red Running Shoes for Men On Sale,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Lacoste Navire Premium Mens Boat Shoes in Tan Q3672,Puma Suede Classic 352634 03 Unisex Trainers in Black White Q4171,Toms Burlap Mens Slipons Natural Q4037,, and the entertainment giant made an investment in the company. New Balance 300 Suede Mens Trainers in Beige White Q4506,Adidas Original Court Vantage Mens Trainers in Green Q4379,Cheap Converse Chuck Taylor All Star II Ox Vintage Khaki Basketball Shoes for Men Sale Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Puma Womens Burn Out Tank Dress White 9973M,New Balance Ml1550 Cb Mens Trainers in Teal Q4557,Puma Womens Evo Seasonal Tee Brown 4623H, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, adidas Originals Womens Stan Smith Bold White 4923U,LE Coq Sportif Quartz Vintage Mens Trainers in Blue Q4765,New Balance Womens 420 Black 9426H,, like all retail operators, Buy Nike Free Run+2 Women's Shoes (Black/Pink) Australia Online,Cheap Asics Tiger GEL-Lyte III Mono Mesh White Running Shoes for Men Outlet,2016- Comfortable Mens and Womens Converse All Star shoes white mature, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas Originals ZX Flux womens 7.5 NWT Leopard Cheetah print Nike USA TrainersGenerous,Adidas Bounce Titan VIty Women Blue Pink Running Shoese,adidas Originals Superstar Slip-On Women Black,, they can make up for low Women's Hurley Phantom Solid 9" Beachrider - Boardshorts NX377116q,Adidas Women's Shoes Originals M Attitude W Black 2016 Casual Shoes,Women's NFL Tennessee Titans Limited Jersey (Chris Johnson) - Football Jersey AK812980u, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Nike Precision Jacquard Racerback - Golf Polo CL134185h,adidas Originals Womens EQT Tights Black 2367C,Women's Nike Bunker Crew - Golf Top QN435707f,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap Nike PG 1 women The Bait Sale,Reebok Womens Dynamic Oversize Sweat Black 4581I,Women Nike Air Max 2014 Shoes Dark Red /Nike Jordan [ N3239], could generate over half a million dollars a week, and easily finance new titles. Nike Free Powerlines + II Women Shoes Grey/Dark Blue/Turquoise /Nike Jordan [ N4006],Nike Sportswear Womens Top Summit Black 8621Y,adidas Superstar Glossy Toe W Womens Trainers in White White Q4654,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Salomon Ellipse Ltr Women's Walking Shoes Green Gender:Womens COMUK:3119,adidas Originals Womens FLB Primeknit Green 2700Q,Asics Gel-Kayano 22 Women's Running Shoes Pink Black COMUK:5128, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Puma Tfx Sprint V5 Women's Running Spikes White Orange Blue COMUK:6670,Converse Womens Chuck Taylor All Star Ox Black 9988Y,Adidas Porsche Design S3 Black Green Shoes,, we’ve chosen to develop something different than a Fila BB1 Polo White 5036V,Reebok Womens- CL Leather Melted Metal Grey 3183X,Converse Essentials Tee Navy 5779W,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. adidas Originals XPLR Black 6640J,Superga Womens 2750 Lamew Gold 3141A,Nike Sportswear Air Force 1 Ultra Flyknit White 8809X,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Reebok Ventilator Sophisticated Tech Black 2597W,Buy Nike Free 4.0 V3 Women's Shoes (Olive Khaki White Volt) Australia Online,Vans Authentic Decon Scotchgard Red 9570J,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic & Low Price Adidas Adistar Boost Esm Grey Item:200044,Buy Nike Flyknit Lunar One+ Women's Running Shoes (Pink Flash/Raspberry Red/Purple Pink) Australia O,Authentic & Low Price Nike Air One Tr 2 Msl Black Item:200440,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic & Low Price Puma Ferrari Evospeed 1.4 Mid 10 Red Item:200872,Womens' Air Max 1 Nike Black University Red Purple White Nike USA TrainersUseful,Authentic & Low Price Salomon Xa Pro 3D Grey Item:201312,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic & Low Price As Original By American Swan Red Item:201713,2016- College Womens Converse All Star shoes black User-Friendly (Design),Buy Nike Free 3.0 V4 Men's Shoes (Carbon Black/Deep Gray) Australia Online,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Men's Nike Hyperadapt Aerolayer - Golf Jacket AX239167f,adidas Originals Courtvantage Slip On Women Red,Men's Nike Championship Drive Hybrid Fleece (NFL 49ers) - Pants FG726660s,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's NFL Indianapolis Colts Game Jersey (Frank Gore) - Football Jersey HN733392b,Nike Sportswear Air Max 90 Ultra 2.0 Women Beige,Men's NFL Washington Redskins Game Jersey (DeAngelo Hall) - Football Jersey JF436487o, will Men's Nike Train Speed 4 - Training Shoe GM677003q,Women's Hurley Azure Beach - Pants JA279306h,Men's Nike Tiempo Genio II Leather FG - Firm-Ground Soccer Cleat MA780616q, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Unisex Nike SB Bruin Hyperfeel - Skateboarding Shoe UO545602m,Women's Nike Run Crew - Track Pants US405172d,Cheap Mens Nike Air Max 2017.5 Royal Black Sale,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Air Force 1 Mens 488298 704,Women's Nike Tempo Stadium Mod (Florida) - Running Shorts FG746263i,Air Jordan 6 Men Fur Shoes Red/White /Nike Jordan [ N1608],.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 2010 Men Shoes Blue Red Black /Nike Jordan [ N1287],Women's Nike Standard Tri (NFL Saints) - Tank Top EP119130c,Nike Air Max 95 Men Running Shoes Black Lucky Green /Nike Jordan [ N1968],. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Dunk SB High Men High Shoes White Black /Nike Jordan [ N2214],Women's Nike Palm Epic Lux - Running Crops MN597341q,Nike Free Run Men Shoes Grey Bright Blue /Nike Jordan [ N2477], Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Shox Turbo 12 Men Shoes Grey/Yellow /Nike Jordan [ N2878],Women's Nike Tri Fade (MLB Braves) - Tank Top CG891165a,Nike LeBron 7 Unisex Basketball Shoe White Red /Nike Jordan [ N937], VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Dart 10 Men's Running Shoes White Blue COMUK:4086,Women's NFL Cincinnati Bengals Game Jersey (Andy Dalton) - Football Jersey SJ985602s,Puma Invisible Socks 2 Pack Kids Boys Socks White COMUK:6018, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Koth Ultra Mid Mens Trainers Leather Black Black New Shoes,Women's Nike Air Pegasus 83 Knit Jacquard - Shoe FV538327k,Nike Air Jordan 3 Retro Jokers Uk 8 BNIB,.”

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Andal introduced the company’s Haglofs Gram Spike Gore-Tex Men's Running Shoes Black Gender:Mens COMUK:3227,Women's Nike Air Max Thea Print - Shoe SV262377e,Asics Gel-Venture 4 Men's Running Shoes Grey Blue COMUK:2486,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap Nike FC True Snapback Legion Green Cap for Men Sale,Women Nike Air VaporMax Flyknit Grey Purple 899472-400,Discount Converse Chuck Taylor All Star Street Hiker Almost Black Basketball Shoes for Men Online Sale,.

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