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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Sz 8.5 Nike Metcon 2 Cross Fit Training 819899-010 Black & White,Off White x Nike Air VaporMax Black AA3831-002Nike Free Run 2 Shoes Grey Green /Nike Jordan [ N4548],, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Globe Dux Deluxe 71119036 Backpack in Black Black Q3555,Supreme x Nike Air More Uptempo RedG-Star Campus Scott Raw High Mens Ankle Boots in Black Q3775,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Camper Beetle Mens Casual Shoes in Dark Brown Q3890,Nike Special Field Air Force 1 Mid BlackSuperga 2750 Exhibitionism x Rolling Stones Unisex Trainers in Multicolour Q4079,). Converse Chuck Taylor All Star Monochrome Mens Trainers in Red Q4203,Nike Special Field Air Force 1 High Deep BlueNike Juvenate Mens Trainers in Black White Q4372,, VRcades, Tommy Hilfiger Harlow 1D Mens Trainers in Red Q4493,Nike Special Field Air Force 1 Mid Ivoryadidas Hamburg Mens Trainers in Black Gum Q4642, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Cheap Adidas Originals Climacool 1 Base Green Running Shoes for Men Sale,RICCARDO TISCI RY X NIKE AIR MAX 97 MID Green 913314-002Cheap Converse Chuck Taylor All Star Ox Translucent Rubber Bitter Lemon Basketball Shoes for Men Outlet,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. 2016- Urban Womens Converse slippers beige yellow Sweetheart,Nike Air Max Men Shoes Red Blue /Nike Jordan [ N1659]Adidas ZX 500 OG Blue W Womens Black Pink Blue Orange Nike USA TrainersReasonable Price,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy Nike Free Womens 5.0 V4 Hot Punch/Metallic Silver/Light Grey/White Running Shoes OutletOutlet On,Nike Air Max Men Shoes Yellow Dark Blue /Nike Jordan [ N1661]adidas Originals Gazelle Women Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Converse Chuck Taylor All Star II Hi Women Grey,Nike Air Max Men Shoes Grey Green Blue /Nike Jordan [ N1655]Women's NikeCourt - Skort NG416682f,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women's Nike Tournament - Golf Pants IE721600q,Air Jordan 13 Men Shoes Black/Claret /Nike Jordan [ N4612]Women's U.S. Authentic N98 - Track Jacket GW867838b,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women's Nike Tailgate Vintage Full-Zip (NFL Eagles) - Hoodie PQ984026q,Air Jordan 11 Men Shoes Silver /Nike Jordan [ N1448]Women's Nike Standard Tri (NFL Eagles) - Tank Top CE946216s,.

VRStudios, founded in 2014, Women's Hurley Supersuede Printed Beachrider - Boardshorts LD130746w,Air Jordan 4 Men Retro Shoes Blue/Midnight Navy /Nike Jordan [ N1524]Women's Nike Epic Lux - Running Crops LS325466h,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Nike Modern Fan (MLB Cardinals) - Top WT99404r,Air Jordan 4 Men Shoes Black/Orange /Nike Jordan [ N1528]Women's Nike Bermuda Tournament - Golf Shorts GG358768q,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Asics Gel-Noosa Tri 10 Women's Running Shoes Pink COMUK:4164,Nike LunarEclipse+ 2 Men Shoes Gray Red White /Nike Jordan [ N2524]Saucony Endorphin Md4 Women's Running Spikes Pink Orange Grey COMUK:2470,, “This is something entirely new.” Keen Rose Women's Walking Sandals Red Purple COMUK:4117,Nike Air Max 2014 Men Shoes Dark Blue Green /Nike Jordan [ N1680]Asics Gel-Hockey Typhoon Women's Hockey Shoes Fashion COMUK:1600,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Superstar Men II Cream Brown Yellow Leopard,Nike Air Force 1 Men Low Shoes Black/Red White /Nike Jordan [ N472]Adidas Adicolor Men Shoes With Little Gold Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Vans OTW Classic LS Tee Black 9667C,Nike Air Force 1 Men High Shoes Black/Sliver /Nike Jordan [ N558]adidas Originals Swift Run Park Black 2721E,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.ASICS Tiger Gel-Lyte III Reflective Grey 8046U,Air Jordan 2 Men Shoes Dark Blue Orange /Nike Jordan [ N1462]Converse CONS PL 76 Ox Black 3630G,, they can make up for low utilization with a decent weekend. Nike Sportswear Lunar Magista II FK Grey 5862L,Air Jordan 2 Men Shoes Black Gold Yellow /Nike Jordan [ N1459]Reebok Classic Leather Urban Descent Green 7736Z,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Diadora B.Elite Xmas Black 3406O,Nike Air Max 1 Men Running Shoes Black/Sail-Red /Nike Jordan [ N1812]Vans Authentic Navy 2024E, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” adidas Z.N.E Hoodie 2 Black 9471V,Nike Air Max 1 Men Running Shoes Grey/Black-/White/-Yellow /Nike Jordan [ N1816]Havaianas Slim Crystal Glamour SW Black 7899B,. Plumer said The VOID is also considering franchise locations, Authentic & Low Price Adidas Kray Navy Blue Item:200169,Nike Air Max 2012 Men Running Shoes Black/Metallic Gold /Nike Jordan [ N1859]Authentic & Low Price Asics Gel-Upcourt Red Item:200393,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Skateboarding Unisex Shoes White Black /Nike Jordan [ N4320],Nike Lunar Forever 2 Men Trainers Shoes Silver-Dark Grey /Nike Jordan [ N1009]Nike Air Max 90 87 Shoes Brown Black Red Blue /Nike Jordan [ N4231],,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Supernova Glide 2 Men's Running Shoes Fashion COMUK:7143,Nike Roshe Run Trainers Shoes Trainers Shoes Black Orange /Nike Jordan [ N2564]Puma Skateboard Boxer 2 Pack Boys Shorts Blue Jewel COMUK:1899,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Hyperfr3sh Mens Trainers in Grey Q4371,Nike Zoom Lebron 10 Unisex Basketball Shoe Orange/Green/Grey /Nike Jordan [ N923]adidas Kiel Mens Trainers in Beige Blue Q4643,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap Converse Hybrid Jogger Medium Olive Sweatpants for Men Sale Online,Nike LunarSwift 2 Unisex Running Shoes Green/White Black /Nike Jordan [ N1387]Adidas Superstar II Women Snake Shoes White Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Fila Womens Tammie Sports Bra Grey 7684V,Nike Skateboarding Unisex Low Shoes Black /Nike Jordan [ N4331]Nike Sportswear Womens Hologram Crop Tank Grey 7077K,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Keen Whisper Women's Walking Sandals Blue COMUK:4073,Nike Pro Core Compression Girls Shorts Light Crimson/Vivid Purple/White COMUK:1107Nike Flex Run 2014 Msl Women's Running Shoes Grey COMUK:2622,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mizuno Wave Rider 18 Women's Running Shoes Pink Blue COMUK:1561,NIKE Shox Current Men's Running Shoes sz 8.5~14 White/Black-Metallic SilverAdidas Pure Boost X Women's Running Shoes Red Purple COMUK:7957,, and the entertainment giant made an investment in the company. 2016- Unique Ladies Adidas Madoru 2 Grey Running Trainers Online-Shop,Nike Zoom Kobe Elite 9 Ix Sz 10 Inspiration Black Silver Yellow Vi V X I ix iiiadidas Originals California FZ Hoodie Grey 9509N,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Vans Worlds #1 Fz Jacket Black 7764B,Nike Flystepper 2k3 Black PRM Yeezy Black Anthracite Mens 644576-008 Size 7.5-13Converse Hybrid Crew Black 2277U, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens New Balance MS574DGB Sonic 12076 Royal Blue/Dark Grey Sneakers Nike USA Trainersmysterious,Merrell Hydro Run Kids Running Shoes Green Blue Black COMUK:38382016- Beautiful Mens Adidas Energy Boost Uk Running Shoes Red Black Trainers Just For You, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, 2016- Sports Mens Converse classic SB shoes black piebald Reliable,Mizuno Crusader Kids Running Shoes White Red Gender:Junior COMUK:6752adidas Originals ZX Flux NPS Mid men lifestyle casual sneakers NEW grey Nike USA TrainersWestern sty,, we’ve chosen to develop something different than a Buy Nike Free Mens Run + 3 Total Chrome Yellow/Silver Logo Running Shoe StoreThe Newest,Haglofs Gram Am Ii Gore-Tex Men's Running Shoes Black COMUK:7845adidas Originals Stan Smith Men Red,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Sportswear Aptare SE Men Black,Saucony Breakthru 2 Men's Running Shoes Blue COMUK:9987Men's Hurley Freedom .5 Windskin Jacket - Wetsuit PA93208d,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Jordan Sundae - Tank Top GF180734b,New balance M1260V5 Men's Running Shoes Blue Gender:Mens COMUK:6334Men's Nike "One Buffalo" (NFL Bills) - Hoodie EM713406n,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's 2016/17 Club America Stadium Home - Soccer Jersey NR407167r,Merrell Chameleon Shift Mid Gore-Tex Men's Walking Boots Brown COMUK:1626Men's Nike Velocity 2.0 Practice - Football Jersey PW931790t,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Nike Mobility Stripe - Golf Polo EK689882x,Adidas Lady Sonic Boost Men's Running Shoes Grey COMUK:8531Men's Nike MercurialX Finale TF - Turf Soccer Shoe ME649136q,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Unisex Nike F.C. True Block - Adjustable Hat JV968696f,Salomon X Ultra Prime Men's Walking Shoes Grey Green COMUK:4947Unisex NikeCourt Tennis Classic CS - Shoe DD547751o,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap Mens Nike Air Max 2017 Navy Blue Sale,Asics Gel-Noosa Tri 10 Men's Running Shoes Orange Blue COMUK:3414Cheap Time to Shine 852416 001 Pure Platinum Multicolor Volt Mens Kyrie 3 Sale, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Air Jordan 6 Kids Shoes Black/Red /Nike Jordan [ N91],Salomon S-Lab Sense 3 Ultra Soft Ground Men's Running Shoes Red Black COMUK:8093Air Jordan 4 Men Shoes Black/White /Nike Jordan [ N1540],. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Air Max 2012 Men Running Shoes Navy/Metallic Silver-/White /Nike Jordan [ N1870],Nike Zoom Rival D 9 Men's Running Spikes White COMUK:9586Nike Air Max 90 Men Shoes Blue Black /Nike Jordan [ N4471],, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike City Court 7 (Gs) Kids Court Shoes White Gender:Junior Product Type:Shoes Product class:Shoe Sp,Discount Nike Sportswear H86 Metal Swoosh Black Cap for Men SaleKeen Koven Mid Wp Men's Walking Shoes Brown Gender:Mens COMUK:2356,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Ax2 Men's Walking Shoes Orange Blue Black COMUK:3462,Discount Reebok Club C 85 TDG Collegiate Navy Sneakers for Men SaleCheap Nike Sportswear Down Fill Guild Coastal Blue Vest for Men Online Sale, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount Converse Chuck Taylor All Star II Ox Mesh Backed Leather Obsidian Basketball Shoes for Men Outlet,Latest Adidas Originals Munchen Solid Grey Sneakers for Men OnlineDiscount Vans Brigata Suede Port Royale Skate Shoes for Men Sale, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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