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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Sam Edelman Jolan New Nude Leopard,Adidas Nitrocharge 1.0 Fg Boys Preschool Black/White/Flash Orange Soccer Shoes V34023Womens Shoes Sam Edelman Banks Black Suedy Perf/Velour Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Saucony Cohesion 9 Grey/Black/Pink,Nike Air Max 90 Boys Preschool Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V98020Womens Boots Timberland Earthkeepers Savin Hill Tall Boot Wheat Woodlands,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots UGG Classic Short Calf Hair Scales Oyster Calf Hair,Adidas D Rose 773 Iii Boys Preschool Scarlet/Black Basketball Shoes V73333Womens Boots UGG Jasper Chestnut Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap g5h3u zfgegd August Deals Superstar Mens,Adidas Element Refine Girls Grade School Solar Pink/White/Power Purple Running Shoes V77638Cheap x6hts chg6dn August Deals Nike Air Presto Womens,, “This is something entirely new.” Discount ig6b8 deh46m August Deals Nike Air Max 1 Womens,Nike Air Max 90 Girls Grade School Fuschia Flash/Fuchsia Glow/Key Lime/Fuchsia Flash Running Shoes VDiscount zm2gn gs6dsg August Deals Nike Air Presto Mens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Online iqffa 6am46v August Deals Nike Air Presto Womens,Nike Roshe One Girls Grade School Hyper Pink Running Shoes V59087Outlet 5hv6g fzsbm5 August Deals Nike Air Max Tavas Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Authentic 179352 Adidas Originals Men White Shoes,Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56055Authentic 206010 Air Jordan Men White Black Royal Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 149743 Asics Gel Lyte 3 Men Black Bright Blue Shoes,Adidas D Lillard 2.0 Mens Talc/White Basketball Shoes V80089Discount 152346 New Balance Classics Ml1320 Men Blue Yellow Shoes,, they can make up for low utilization with a decent weekend. Authentic 219360 Nike Air Flightposite 1 Men Black Electric Green Shoes,Adidas D Rose 773 4 Mens Black/Onix/Light Onix Basketball Shoes V23575Authentic 187195 Nike Air Force 1 Men Red Silver Blue Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy 218712 Nike Air Max Men Grey Grey Shoes,Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82521Buy 189220 Nike Air Max 90 Men Grey White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 239560 Nike Air Max 90 Men White Blue Shoes,Adidas Adizero Boston 5 Mens Flash Green/Black/White Running Shoes V53502Cheap 213700 Nike Air Max Ltd II Men Black Brown Shoes,. Plumer said The VOID is also considering franchise locations, Inexpensive 240649 Nike Classic Cortez Nylon Prm Men Red Brown Black Shoes,Adidas Pureboost 2 Mens Clear Onix/Grey/White Running Shoes V45139Inexpensive 210728 Nike Dunk High Men Silver Purple Black White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Glorious Gangsta Hyatt Short CP2140,Men's Nike Magista Onda FG Total Orange/Laser Orange/Hyper Punch/Persian Violet UK#N5-9438Nike Hybrid Pack Suit CP3620,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, adidas Originals ZX Flux Print Trainer CP3988,Men's Nike MD Runner 2 Mid Black/White/Black UK#N5-8978Asics Gel-Lyte V 'Jack Frost' Trainer CP4239,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Comfortable 169457 Air Jordan 4 Retro Men Thunder Black White Tour Yellow Shoes,Timberland 6 Inch Cupsole Boot CP3762Authentic 178499 New Balance Classics M574 Men Grey Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Comfortable 212878 Nike Air Force 1 Men Winter Pack Shoes,Birkenstock Arizona Sandal CP3821Cheap 187241 Nike Air Max Men Cyan Black Shoes,, like all retail operators, Authentic 156688 Nike Air Max 90 Men White Blue Black Shoes,adidas Originals Spezial Trainer CP3950Cheap 179297 Nike Air Max Ltd II Men White Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Shopping 192565 Nike Dunk High Men Shoes,adidas Originals Energy Boost ESM Trainer CP4047Cheap 211361 Nike Free 3.0 V2 Suede Men Black Purple White Shoes,, they can make up for low Buy 154284 Nike Lebron 10 Men Black Red Shoes,adidas Originals Superstar Camo 15 Trainer CP4158Authentic 169237 Nike Lunarglide 2 Men White Blue Black Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overComfortable 225666 Nike Shox R2 Men Black Shoes,Asics Gel-Lyte III Evo Trainer CP4218Authentic 173010 Nike Shox Rivalry Men White Blue Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 179117 Puma By Miharayasuhiro Tennis Men Grey Silver Shoes,Creative Recreation Santos Trainor CP4347Discount 235833 Adidas Springblade Razor Women Black Pink Silver Shoes, could generate over half a million dollars a week, and easily finance new titles. Discount 158853 New Balance Classics Wl574 Women Blue Shoes,Fred Perry Sturgess Leather Sports Trainer CP4446Discount 171411 Nike Classic Cortez Nylon Women Red White Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy 237166 Nike Lunarglide 2 Women Gray Orange Shoes,Lacoste Graduate Tweed Trainer CP4516Adidas Springblade 2013 Men Coupon_235, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Christian Louboutin Sale Women Coupon_604,Nike Roshe Run Sneakerboot CP4605Jimmy Choo Sandals Women Coupon_909,, we’ve chosen to develop something different than a New Balance 574 Men Coupon_1216,Nike Air Max Tavas Trainer CP4715Nike Derrick Rose Men Coupon_1566,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-138,Nike Lunar Force 1 Duckboot CP4847MEN'S NIKE BASKETBALL SHOE KOBE X ELITE 747212-818,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe (Narrow) Nike Air Zoom Vomero 10 724386-001,Ralph Lauren Polo Hanford Trainer CP4932Men's Shoe Nike Air Presto Ultra Flyknit 835570-100,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Shoe Nike SB Trainerendor 616575-146,Nike Air Max 90 Ultra Essential Trainer CP4863NIKE AIR MAX 90 ULTRA BREATHE White/Hot Lava/Sunset Glow,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, NikeLab Gyakusou Zoom Streak 6 Unisex Racing Shoe 875850-600,Dr. Martens Womens 1460 8-Eye Boot CP5140Women's Shoe Nike Roshe Two Flyknit 365 861706-001,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 95 Boys Grade School Black/Silver Running Shoes V26583,adidas Originals Womens Superstar Up Trainer CP5260Adidas J Wall Mens Black/Scarlet/White Basketball Shoes V26168,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Converse Core Overhead Hooded Top CP996,Womens Sandals Aerosoles Cherry Plush BrownD-Struct Terro Tech Bomber Jacket CP1335,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is adidas Originals Jogger Cargo Short CP2068,Womens Shoes Aerosoles Final Exam BrownClarks Originals Desert Vulc Boot CP3740, will adidas Originals Los Angeles Trainer CP4114,Womens Boots ALDO Linsey TaupeCruyff Trophy CFI Trainer CP4424, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Jordan Eclipse Holiday Trainer CP4804,Womens Shoes ALDO Ocearien BlackClarks Originals Womens Desert Boot CP5136,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Boots Aerosoles Easy Rider Brown,Womens Sandals Anne Klein AK Sport - Kachine Pewter FBWomens Shoes Aerosoles A2 by Aerosoles Marimba Red,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Anne Klein Falicia Grey Leather,Womens Shoes Anne Klein Octavie Light Gold SprinklesWomens Sandals C Label Iria-3 Blue,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals Calvin Klein Jeans Opel White Leather,Womens Shoes Anne Klein AKAppeal Black MultiWomens Sandals CARLOS by Carlos Santana Talullah Brulee, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals Clarks Zia Graze Grenadine,Womens Shoes Badgley Mischka Kassidy II Light Gold Metallic FabricWomens Sandals COACH Platt Chalk, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Boots Cole Haan Callie Slip On Shearling Waterproof Chestnut Shearling,Womens Sandals C Label Darla-9A BlackWomens Shoes Cole Haan Trillby Driver Black 1, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes ECCO Perth Loafer Green Gables,Womens Boots Calvin Klein Zabrina CaramelWomens Shoes GUESS Mamari Natural Fabric,.”

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Andal introduced the company’s Womens Shoes Naturalizer Narlene Black Printed Iguana,Womens Sandals Calvin Klein Ulie Espresso Metallic Box LeatherWomens Shoes New Balance Classics WL515 Black/Pink Suede/Textile,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Nike Lunartempo 2 Voltage Green/Black/Barely Green/White,Womens Shoes Calvin Klein Shanti Indigo/Black Patent/Kid SuedeWomens Shoes PUMA Pulse XT Sport Clearwater/Blue Coral,.

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