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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic 175056 Nike Air Max 90 Men White Yellow Blue Shoes,Men's Shoe NikeCourt Zoom Cage 2 705247-840,Authentic 185309 Nike Air Max 92 Men Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 211933 Nike Air Max Tailwind Men White Green Shoes,Men's Training Shoe Nike Free Trainer 5.0 V6 AMP (TCU) 723939-510,Shopping 165656 Nike Dunk High Men Black Canvas Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy 173787 Nike Dunk Mid Pro SB Men Black Shoes,NIKE AIR FORCE 1 07 Black/Black,Buy 242569 Nike Free 5.0 V4 Men Red Black White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Crazy 8 Girls Grade School Blast Purple/Vivid Berry/White Basketball Shoes V39057,Adidas Energy Boost 2 Mens Solar Blue/Carbon Metallic/Black Running Shoes V76032,Adidas Isolation 2 Mid Mens Black/Silver/White Basketball Shoes V27300,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas J Wall Boys Grade School Collegiate Navy/Red Solid/Light Onix Basketball Shoes V45803,Adidas Vigor Tr 6 Mens Black/Silver Metallic/Solar Red Running Shoes V26906,Nike Free Rn Distance Mens Coastal Blue/White/Photo Blue/Team Red Running Shoes V45558,, they can make up for low utilization with a decent weekend. Adidas Pure Boost X Womens Shock Blue/Halo Blue/Shock Pink Running Shoes V74486,Adidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78091,Nike Air Max 90 Womens Black/Metallic Silver/Black Running Shoes V22306,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78876,Nike Air Max 2016 Mens Pure Platinum/White/Black Running Shoes V70400,Nike Kids Benassi JDI Print Black/White/Hot Pink/Orange UK#N5-9577, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance Mellow Backpack CP71,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33275,Nike Junior Zoom Stefan Janoski Canvas Trainer CP630,. Plumer said The VOID is also considering franchise locations, adidas Originals Premium Essentials Hooded Top CP941,Nike Free 5.0 2015 Mens Bright Crimson/White/Black Running Shoes V42171,Antony Morato Wet Look Bomber Jacket CP1215,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Sale saxiz qvyf52 August Deals Yeezy 350 Boost Mens,Timberland 6 Inch Premium Jacquard Boot CP3772,UK wghvf nirh23 August Deals Superstar Womens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Discount 218813 Air Jordan 11 Retro Men Black/Infrared White Shoes,adidas Originals Adizero Adios Boost Trainer CP3957,Shopping 159388 Asics Gelhyper33 Men Black Yellow Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. New Balance 410 Women Coupon_1417,Unisex Shoes adidas Adizero Javelin 2 Black/White/Solar Red,Nike Kevin Durant Men Coupon_1700,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Football Cleat Nike Vapor Untouchable 698833-760,Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ FTWR White/FTWR White/FTWR White,Men's Running Shoe Nike Air Zoom Pegasus 32 Solstice 805938-003,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Shoe Nike Air Max 90 Ultra Essential 819474-002,Womens Boots Aerosoles Taekwondo Grey,Men's Shoe Nike Metcon DSX Flyknit 852930-006,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Clarks Caslynn Reece Black Leather,Womens Sandals Clarks Un Ames Bronze Leather,Womens Shoes Clarks Cordella Alto Silver Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Hyperwarm,Womens Shoes Cole Haan Zerogrand Wing Oxford Argento Metallic,Nike Bonded 2.0, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Pro Classic Tracer,Womens Boots ECCO Adel Tall Zip Boot Mink,Nike Dri-FIT Fleece Full-Zip,, we’ve chosen to develop something different than a UK Outlet Store nTZSg06V salomon schuhe running Shoes-salomon Speedcross 3 Black SkyBlue Red,Womens Shoes ECCO Sculptured 75 Pump Black Old West,Buy aaw4a azqbyt August Deals Nike Air Max 90 Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap evmab iypyrr August Deals Nike Air Max Tavas Womens,Womens Sandals GUESS Shura White Synthetic,Discount kigbv ecyvpb August Deals Nike Air Max 95 Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Online q62wx 7yu2fp August Deals Nike Air Max Thea Mens,Womens Shoes GUESS Aerra Snake Synthetic,Sale 48sxp mrz7a4 Cheap Nike Air Max 90 Womens Grey Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK dgaqi e7rag6 Cheap Adidas Superstar Womens Gold Shoes,Womens Boots Naturalizer Jewels Wide Calf Banana Bread,Authentic 161204 Air Jordan 1 Retro Men Stealth Royal Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount 183028 Lebron 11 Men Grey Yellow Navy Blue Shoes,Womens Shoes Naturalizer Kyndell Black Nubuck,Inexpensive 227610 Nike Air Flightposite 1 Men Galaxy Supreme Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic 171766 Nike Air Max 1 Hyperfuse Men Grey Green Black Shoes,Womens Shoes New Balance W1260v4 Silver/Blue,Buy 149756 Nike Air Max Ltd Men White Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Buy 174447 Nike Dunk High Men Shoes,Womens Shoes New Balance Classics 315 - Cush+ Maroon,Authentic 236398 Nike Free 5.0 Men Black Blue White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 205472 Nike Lunarelite Men Gray Blue White Shoes,Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Lava Glow/Bright Crimson/Bright Citrus/White,Cheap 151193 Nike Shox O Nine Men White Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic 231763 Nike Zoom Hyperfuse Low Men Grey White Orange Shoes,Womens Shoes Nike Zoom Fit Fuchsia Glow/Vivid Purple/White/Pure Platinum,Discount 210756 Adidas Originals ZX850 Unisex Grey Orange Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Buy 183425 New Balance Classics Wl574 Women Aquamarine Lemon Shoes,Womens Sandals PATRIZIA Vaciller White,Comfortable 232946 Nike Air Max 90 Women Black White Pink Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Bounce Titan 2012 Men Coupon_019,Womens Shoes PATRIZIA Budgie Red,Christian Louboutin Sale Women Coupon_446, will Jimmy Choo Sandals Women Coupon_858,Womens Shoes Reebok Work 'N Cushion Black,New Balance 574 Men Coupon_1253, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Kevin Durant Men Coupon_1690,Womens Boots Rocket Dog Elka Black Sierras,Men's Football Cleat Nike Vapor Untouchable Pro 833385-701,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Running Shoe Nike LunarGlide 7 Flash 803566-400,Womens Boots Sam Edelman Foster Black,Men's Shoe Nike Air Zoom Pegasus 33 LE 880103-007,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Training Shoe Nike Air Max Full Ride TR 1.5 869633-011,Womens Shoes Sam Edelman Lynn New Blue,NIKE LUNARGLIDE 6 Black/Bright Crimson/Hot Lava/White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike FS Lite Run 3 807145-404,Womens Shoes Saucony Endorphin MD3 Orange/Pink,Nike Roshe One Boys Grade School Deep Royal Blue/Wolf Grey/Midnight Navy Running Shoes V52989, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Supernova Boost Glide 8 Mens Black/White/Green Running Shoes V34585,Womens Shoes Supra Vaider Black/Gunmetal/White,Nike Free Rn Mens White/Pure Platinum/Black Running Shoes V93513, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Max Excellerate Womens White/White/Black Running Shoes V95091,Womens Boots UGG Charlee Lodge Suede,Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62877, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Mitchell & Ness Ultimate Snapback CP227,Womens Boots UGG Nerine Black Twinface/Suede,Asylum Hipster Denim Jean CP829,.”

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