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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Sale xkycd xu4cr5 August Deals Nike Air Max 1 Womens,Men's Shoe Nike MercurialX Finale II IC 831974-870,UK rwkmv hxyb98 August Deals ZX Flux Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 169011 Adidas Climacool Ride Men Black Fluorescent Green Shoes,Men's Shoe Nike TiempoX Proximo SE IC 835365-003,Authentic 214113 Air Jordan 5 V Retro Men Grey Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 181217 Air Jordan XII Retro Men White Flint Grey Shoes,Men's Shoe Nike Zoom Train Incredibly Fast 844803-100,Shopping 189691 New Balance Mt1210 Men Green Blue Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 822224-061,Adidas X 15.1 Fg/Ag Boys Grade School Solar Gold/Black/Shock Pink Soccer Shoes V76646,Men's Shoe Jordan Heritage 886312-601,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Nike Air Presto 848132-010,Adidas Crazy 8 Girls Grade School Blast Purple/Vivid Berry/White Basketball Shoes V39057,Men's Shoe Nike Lupinek Flyknit 862505-002,, they can make up for low utilization with a decent weekend. Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-003,Adidas 2015 Crazylight Boost Primeknit Mens Night Cargo/Black/Grey Basketball Shoes V66391,NIKE DUAL FUSION BALLISTEC ADVANTAGE Pink Pow/Volt/Classic Charcoal/Pink Pow,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NIKE AIR MAX 90 PREMIUM Metallic Silver/Pink Pow/Fireberry/Whit,Adidas D Lillard 2.0 Mens Black/Vivid Red/Shock Blue Basketball Shoes V29954,Women's Shoe Nike Air Zoom Vomero 11 818100-405, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas D Rose 5 Boys Preschool Light Scarlet/Solar Blue/Black Basketball Shoes V62185,Adidas Adizero Boston Boost 5 Mens Black/White Running Shoes V31131,Nike Huarache Run Boys Grade School Black/White/White Running Shoes V37262,. Plumer said The VOID is also considering franchise locations, Adidas J Wall Mens Black/White/Aluminum Basketball Shoes V32556,Adidas Pure Boost Zg Prime Mens Mid Grey/Light Grey Running Shoes V64188,Adidas Nitrocharge 1.0 Fg Mens Amazon Purple/White/Lucky Blue Soccer Shoes V10654,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Slippers UGG Scuffette II Metallic Conifer Aster Suede,Creative Recreation Grevilla Zip Hooded Top CP1005,Womens Sandals Vaneli Nelda Black Petro Patent, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Vaneli Drusilla Black E-Print,Nicce Diamond Hooded Top CP1106,Hurley Supersuede Solid 5" Beachrider,, and for a growing list of partners, Running Night Cat Jacket,adidas Originals Superstar Combat Quilt Jacket CP1191,Women's Response Graphic Tee,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Flash Elite,Ellesse Puffer Jacket CP1353,Men's Prime Hoodie,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Wholesale Trade 2017/18 Nike Air Yeezy 2 Sp Max 90 The Devil Series Trainers Velcro All Black Mens Shoes jLZk0y62,Kings Will Dream Bomber Jacket CP1429,Authentic f73xi yhxbsx Cheap Nike Air Max 90 Womens White Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 184477 Nike Shox R4 Men White Shoes,Fred Perry Sturgess Leather Sports Trainer CP4446,Buy 151101 Nike Zoom Kobe V Men White Dark Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 212520 Air Jordan 11 Retro Unisex White Pink Shoes,Le Coq Sportif R900 Chambray Trainer CP4541,Comfortable 226724 Asics Gelnoosa Tri 9 Women Black Coral Green Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 210505 Nike Air Max 247 Women Black Blue Grey Shoes,Nike Kobe X Trainer CP4679,Buy 151505 Nike Free Run Women Pink Yellow White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Drome Neoprene Penny Loafer CP3906,Womens Shoes Badgley Mischka Sirena Ivory Satin,Bjorn Borg X100 Low Metal Trainer CP4251, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Vaneli Aleka White Belly Print,Womens Shoes COACH Olive Metallic Cherry/Metallic Cross Grain Leather,Womens Shoes Vaneli Naomi Co1 Black Nappa/Black Nicole Stretch/Black Patent,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Woven,Womens Sandals Cole Haan Arden Wedge Sunlight Nubuck,AFC Casuals Performance Polo,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, 2016 U.S. Stadium Away,Womens Shoes Cole Haan Bartlett Sandal Ch Gold Metallic,Youth Locker Room Street Sport Statement Tee,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK Sale 2017/18 Nike Flight SquadTriple BlackRetro Inspired Perforated Leather Black Mens Shoes SMKO29Fw,Womens Shoes Cole Haan Zerogrand Stage Door Ballet Black/Black Patent,Buy 85n2v dvq2vn August Deals Nike Air Max 90 Womens Floral,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap e4bg3 6zgifs August Deals Nike Air Max Tavas Womens,Womens Boots ECCO Touch 75 Mid Cut Bootie Black/Black,Discount fuva9 hvidxk August Deals Nike Free Run 2 Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Online n7mek z6usca August Deals Nike Air Max 90 Womens White,Womens Shoes ECCO Touch 15 Ballerina Coffee/Coffee,Outlet yavxz qi23hu August Deals Nike Air Max 2015 Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK 99vvd bdsbg3 August Deals Superstar Mens,Womens Shoes Ecco Performance Ulterro Lo GTX Dark Shadow/Dark Shadow/Woodrose,Cheap 173175 Adidas Springblade Razor Men Black Red Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Buy 175499 Asics Gel Lyte III 3 Men Royal Blue Shoes,Womens Shoes GUESS Avocadoo Blue,Cheap 199023 Nike Air Flightposite 1 Men Metallic Grey Black Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap 204588 Nike Air Max 1 Men Black Brown Shoes,Womens Boots Hunter W Original Chelsea RMA US Thundercloud,Comfortable 231408 Nike Air Max Excellerate Men Grey Blue Shoes, will Cheap 232439 Nike Dunk High Men Black Shoes,Womens Sandals Naturalizer Oxygen Black Leather/Cork Bottom,Comfortable 245003 Nike Free 3.0 V5 Men Red Black White Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Inexpensive 180175 Nike Lebron 8 V2 Men Black Red Shoes,Womens Shoes Naturalizer Joana Paprika Red Suede,Comfortable 187348 Nike Shox Nz 2.0 Men White Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Comfortable 244254 Nike Shox R4 Men Grey White Shoes,Womens Shoes New Balance WXC700v3 Blue/Purple,Buy 239444 Puma Lazy Slip On Apricot Men Apricot Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Comfortable 216006 Air Jordan 18 Original OG Women Black Blue Shoes,Womens Shoes Nike Free 5.0 V4 Court Purple/Cave Purple/White/Hyper Jade,Cheap 167739 Nike Blazer High Women Red Gray White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 154156 Nike Lunarmax Women Black Jade Shoes,Womens Shoes Nike Air Zoom Pegasus 32 Blue Lagoon/Sunset Glow/Pink Pow/Black,Asics Gel-Quik 33 Men Coupon_350, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Jimmy Choo heels Women Coupon_764,Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Volt/Black,New Balance 574 Men Coupon_1187, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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