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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Sam Edelman Dakota Black Suede,Nike Roshe One Boys Toddler Light Crimson/White/Racer Blue/Obsidian Running Shoes V60929Womens Shoes Sam Edelman Liam Vintage Rose,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Saucony Mirage 5 at 6pm.com,Nike Roshe One Girls Toddler Hyper Pink Running Shoes V59059Womens Shoes Supra Wrap Grey/Pattern/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots UGG Classic Short Calf Hair Scales Black Calf Hair,Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21240Womens Boots UGG Classic Short Rustic Weave Scarlett/Twinface,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes UGG Brig Black Knit,Adidas Samba Classic Boys Preschool White/Black Soccer Shoes V86314Womens Boots Vaneli Jara Black Nival Suede/Black Elastic,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Vaneli Melea Pastel/Multi Print,Adidas D Rose 773 Iii Boys Preschool Scarlet/Black Basketball Shoes V73333Womens Shoes Vaneli Molly Black Miniliz/Mtch Elastic,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike "Your Own Rules",Adidas Rose 4.5 Boys Grade School Light Scarlet/Black Basketball Shoes V61635Men's Prime Tee,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Various Sizes Adidas F50 Adi 5 Soccer Cleats Tf Men Black Blue White VTmfwgU2,Adidas S Flex Boys Grade School Black/Solar Red/White Running Shoes V28440Wholesale UK Adidas Neo Hemp Rope Casual Shoes Men Black EWKonGoC,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Authentic bkbqe ihe5rw August Deals Nike Air Max 1 Mens,Nike Air Max 90 Boys Grade School Midnight Navy/Blue Lagoon/Dark Electric Blue/White Running Shoes VAuthentic uvdnc 633unf August Deals ZX 700 Mens,, overall, every single one of these experiences is any less than flat out amazing. UK Sale 2017/18 Nike Air Jordan 7 Retro GS Valentines Day AJ 7 Womens Basketball Shoes WL1UsFnk,Nike Air Max Tavas Boys Grade School Black/White Running Shoes V30934Buy tbdfp wg2rs7 August Deals Nike Air Max 90 Mens Blue,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Cheap c6nkx h4r357 August Deals Nike Air Max 90 Mens,Nike Roshe One Boys Grade School Wolf Grey/Cool Grey/White Running Shoes V97249Cheap vfi2g cysnkc Cheap Nike Air Max 90 Womens Grey Shoes,, “This is something entirely new.” Discount dx6dh 4r25hb Cheap Adidas Superstar Womens Gold Shoes,Nike Huarache Run Boys Grade School White/Black/Clay Orange Running Shoes V87309Discount x62du g3vmax Cheap Nike Air Max 90 Womens Pink Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Online hayrv hnhzqi Cheap Nike Air Max 90 Womens Grey Shoes,Nike Air Max 90 Girls Grade School Cool Grey/Hyper Pink/Wolf Grey/White Running Shoes V47009Outlet 3yf49 c6urnr August Deals Nike Air Max 1 Mens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Comfortable 234775 Adidas Crazy 8 Kobe Bryant Men Black White Shoes,Adidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38480Shopping 162901 Air Jordan 14 Retro Men White /Black Red Metallic Silver Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 194742 Air Jordan VI 6 Men Black White Shoes,Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56025Authentic 178499 New Balance Classics M574 Men Grey Blue Shoes,, they can make up for low utilization with a decent weekend. Buy 237236 New Balance Mx623V2 Men Black Shoes,Adidas D Rose 773 4 Mens Maroon/White/Maroon Basketball Shoes V63170Inexpensive 183951 Nike Air Force 1 Men Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 161244 Nike Air Max Men Light Dark Purple Shoes,Adidas D Rose Lakeshore Mid Boost Mens Granite/Flash Green Basketball Shoes V56176Inexpensive 201861 Nike Air Max 1 Hyperfuse Men Silver Grey Green Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy 218951 Nike Air Max 90 Men White Black Red Shoes,Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82521Discount 165253 Nike Air Max Ltd II Men Grey Grey Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 194956 Nike Blazer Low Men Blue White Shoes,Adidas Adizero Tempo 7 Mens Midnight Grey/Solar Red/Raw Ochre Running Shoes V64265Shopping 231402 Nike Dunk High Men Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Brave Soul Ancoats Cargo Short CP2092,Men's Nike Tiempo Rio III IC Light Crimson/Total Crimson/Metallic Silver UK#N5-9520Nike Tribute Track Top CP3586,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, adidas Originals Spezial Trainer CP3950,Men's Nike Revolution 2 Dark Grey/Military Blue/White/Black UK#N5-8765Asics Gel Saga Trainer CP4210,.

Cruyff The Gria Trainer CP4423,Men's Nike Mercurial Victory V TF Urban Lilac/Bright Mango/Black UK#N5-9486Nike Juvenate Trainer CP4695,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Reebok Furylite Tonal Trainer CP4999,Men's Nike SB Check Canvas Cool Grey/White/Dark Obsidian UK#N5-9380Dr. Martens Womens 1461 3-Eye Shoe CP5250,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount 153966 Air Jordan VI Retro Men Black Purple White Shoes,Franklin & Marshall Arch Logo Suit CP3616Discount 236597 Asics Gelkayano Trainer Sportstyle Men Light Grey Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Inexpensive 222715 Nike Air Flightposite 1 Men Black Voltage Yellow Black Shoes,Timberland Splitrock 2 Boot CP3782Discount 241939 Nike Air Max Men Grey Black Shoes,, like all retail operators, Inexpensive 203781 Nike Air Max 90 Men Red Black Shoes,Drome Tassel Loafer CP3910Buy 185428 Nike Air Max Ltd II Men White Black Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Buy 196623 Nike Dunk High Men Shoes,adidas Originals Superstar SuperColor Trainer CP4011Comfortable 157752 Nike Dunks Low SB Men Shoes,, they can make up for low Buy 155012 Nike Free Run 5.0 Men Grey Black Shoes,adidas Originals Los Angeles Trainer CP4109Cheap 171497 Nike Lunarglide 2 Men Black Pink Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overInexpensive 176242 Nike Shox O Leven Men White Shoes,Asics Gel-Lyte III Trainer CP4208Authentic 181086 Nike Shox Rivalry Men White Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 225335 Onitsuka Tiger By Asics Mexico 66 Men Green Yellow Shoes,Converse Chuck Taylor All Star Shroud Trainer CP4300Inexpensive 182982 Nike Roshe Run Unisex Dark Blue Shoes, could generate over half a million dollars a week, and easily finance new titles. Cheap 194913 New Balance WT1210 Women Black Shoes,Cruyff Pep Trainer CP4389Buy 233240 Nike Classic Cortez Nylon Women Orange Yellow Red Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Comfortable 163023 Nike Lunar Eclipse Women Black Red Shoes,Lacoste Deston HCR Trainer CP4507Adidas Porsche Design III Men Coupon_178, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Christian Louboutin Sale Women Coupon_517,adidas Originals ZX Flux Print Trainer CP4086Jimmy Choo Sandals Women Coupon_853,, we’ve chosen to develop something different than a New Balance 574 Men Coupon_1189,Nike Free Socfly Trainer CP4699New Balance 996 Women Coupon_1528,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. KD7 Emerald Green/Dark Emerald/Total Orange/Metallic Silver,Nike Jordan New School Trainer CP4790Men's Football Cleat Nike Vapor Untouchable Pro 833385-301,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. MEN'S NIKE AIR ZOOM ELITE 8 748588-020,Puma R698 Core Leather Trainer CP4901Men's Shoe Nike Air Jordan 17 Retro 832816-001,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Shoe Nike Roshe One 511881-010,Supra Stacks II Trainer CP5013NIKE AIR MAX 1 ULTRA MOIRE Gym Red/University Red/Deep Burgundy,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, NIKE TIEMPO LEGEND V White/Soar/Volt,Vans Old Skool Premium Leather Trainer CP5112Women's Shoe Nike Free Train Connect 843966-001,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas J Wall Boys Grade School Black/White/Gold/Clear Onix Basketball Shoes V34501,Timberland Womens Nellie Chukka Double Boot CP5175Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56017,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Anne Klein Ristina Black/Black Leather,Womens Sandals Anne Klein Olexia Bronze Multi/Black ReptileWomens Boots C Label Nata-11B Pink,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals Calvin Klein Jiselle Black Toscana Leather,Womens Shoes Anne Klein AKAppeal Off-White Multi FabricWomens Sandals CARLOS by Carlos Santana Mezza Taupe, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals Clarks Jaelyn Fog Gold,Womens Shoes Badgley Mischka Luster Platino Diamond Drill FabricWomens Boots COACH Genie Black Semi Matte Calf, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Boots Cole Haan Miriam Tall Boot Black/Black Patent,Womens Shoes Badgley Mischka Roanna II Platino Metallic SuedeWomens Shoes Cole Haan Pinch Weekender Black Canvas, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals ECCO Damara Strap Sandal Birch,Womens Shoes C Label Clower-5 BlackWomens Shoes GUESS Heya Blue Suede,.”

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Andal introduced the company’s Womens Shoes Naturalizer Saban Caravan Sand Leather,Womens Boots Calvin Klein Berrie Cigar Brown Waxy SuedeWomens Shoes New Balance Fresh Foam Boracay Blue/Yellow,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Nike Lunarglide 7 Sail/Chalk Blue/Pure Platinum/Black,Womens Shoes Calvin Klein Nevah Black CabrettaUnisex Shoes PUMA GV Special Basic Sport Grey Violet/Whisper White,.

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