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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Saucony Showdown White/Purple/Citron,Nike Air Max Bw Boys Grade School Cool Grey/Obsidian/White/Voltage Green Running Shoes V47355Womens Shoes Superga 2750 Metcrocw Rose Gold,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Bailey Button Triplet Black Sheepskin,Nike Air Max Tavas Boys Grade School Dark Purple Dust/White/Total Crimson Running Shoes V51576Womens Boots UGG Oregon Stout Twinface/Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots UGG Collection Allesia Black Leather,Nike Roshe One Mid Boys Grade School Dark Grey/Dark Grey/Deep Royal Blue/Anthracite Running Shoes V5Womens Slippers UGG Scuffette Liberty Blush Floral,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount 64sk8 cdimtk August Deals Superstar Mens,Adidas D Rose Lakeshore Mens Light Scarlet/Black/White Basketball Shoes V61985Discount np5ys 7gmgge August Deals Nike Air Presto Womens,, “This is something entirely new.” Online 89gqu vq8nhi August Deals NMD Womens,Adidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616Online pwrwm tpyi42 August Deals Nike Air Max 1 Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Outlet b5mm4 tvdtwy August Deals Nike Air Huarache Womens,Adidas J. Wall 2.0 Boys Grade School Collegiate Navy/Vivid Red/Shock Blue Basketball Shoes V45858Sale 2dk7g zxizsz August Deals Nike Air Max 90 Essential Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 203071 Air Jordan 11 Retro Men Black/Gamma Blue Black Shoes,Adidas Supernova Boost Glide 7 Mens Grey/Metallic Silver/Flash Lime Running Shoes V56807Buy 226892 Air Jordan XXI Men Red Black Silver Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 231017 New Balance Classics Ml501 Men Black Shoes,Adidas Ace 16.1 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V76946Discount 190106 Nike Air Flightposite 1 Men Black Shoes,, they can make up for low utilization with a decent weekend. Buy 210584 Nike Air Force 1 Men Silver White Black Shoes,Adidas Ace 15.3 Cage Mens Solar Yellow/Silver Metallic/Clear Grey Soccer Shoes V78313Inexpensive 174016 Nike Air Max Men White Red Green Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Shopping 157070 Nike Air Max 90 Men White Blue Shoes,Adidas Messi 15.1 Fg Mens White/Prime Blue/Black Soccer Shoes V93327Cheap 240872 Nike Air Max 90 Men White Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 146875 Nike Air Max Ltd II Men White Red Shoes,Adidas Powerlift Trainer 2 Mens Vivid Yellow/Black/Metallic Silver Training Shoes V85579Buy 231151 Nike Blazer Low Men Red Black Shoes,. Plumer said The VOID is also considering franchise locations, Buy 198430 Nike Dunk High Men White Black Shoes,Nike Air Max Wright Mens Magnet Grey/Dark Magnet Grey/Light Magnet Grey Running Shoes V62966Cheap 210270 Nike Free 3.0 V4 Men Orange Gray Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Mr Lacy Flat Laces CP356,Men's Nike Tiempo Genio II Leather TF Light Crimson/Total Crimson/Metallic Silver UK#N5-9521Nike Junior Stefan Janoski Trainer CP661, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Alphalab Systemic Velour Full Zip Hooded Top CP957,Men's Nike Zoom HyperRev 2015 Dove Grey/Classic Charcoal/Hot Lava UK#N5-9413Vans Core Basics Zip Hooded Top CP1180,, and for a growing list of partners, Luke 1977 Master Technical Field Jacket CP1439,Men's Nike SB Portmore Ultralight Mesh Light Retro/White/Black UK#N5-9391Converse Core Plus Terry Short CP2113,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots Hunter Huntress Gloss Hunter Red,Antony Morato Sleeveless Hooded Top CP967Womens Shoes Naturalizer Defoe Black Leather/Mesh,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes New Balance C696v2 - Tennis Sea Glass,Ellesse Teminillo Boucle Hooded Top CP1052Womens Shoes Nike Air Max Siren Print Sport Fuchsia/Black/Summit White/Mulberry,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots PATRIZIA Mastaza Medium Brown,Nike SB Icon Full Zip Hooded Top CP1118Unisex Shoes PUMA Court Star Citi Series NBK Chestnut,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 239771 Lebron 11 Men Green Grey Shoes,adidas Originals Superstar East River Rivalry Trainer CP3986Buy 149028 Nike Air Classic BW Si Men White Red Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Cheap 171879 Nike Air Max Men Black Orange Shoes,adidas Originals Los Angeles Trainer CP4095Shopping 190956 Nike Air Max 90 Men White Green Shoes,, like all retail operators, Cheap 221623 Nike Air Max Ltd Men White Black Blue Shoes,adidas Originals Hamburg Trainer CP4144Cheap 214514 Nike Dunk High Men Black White Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Authentic 222461 Nike Dunk SB High Men Yellow Black White Shoes,Asics Gel-Lyte III 'Cosmos Pack' Trainer CP4224Authentic 200344 Nike Free Run 3 Men Blue White Shoes,, they can make up for low Buy 148374 Nike Lunarglide 2 Men Black Blue Green Shoes,Creative Recreation Cesario Lo XVI Snake Trainer CP4333Buy 146435 Nike Shox Nz 2.0 Men White Blue Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAuthentic 168540 Nike Shox Rivalry Men Black White Shoes,Cruyff Santi Woven Trainer CP4431Discount 228858 Nike Zoom Kobe VIII Basketball Men Black Blue Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 159015 Adidas Originals Superstar 2.0 Unisex Grey Blue Shoes,Lacoste Bayliss Vulcanised Premium Trainer CP4530Buy 232365 New Balance Classics Wl574 Women Blue Purple Shoes, could generate over half a million dollars a week, and easily finance new titles. Shopping 219107 Nike Air Max 247 Women White Black Pink Shoes,Nike Roshe Run Print Trainer CP4660Buy 172726 Nike Free Run 2 Women Gray Green Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Originals JS Men Coupon_143,Nike LeBron XII 'USA' Trainer CP4750Christian Louboutin Sale Women Coupon_464, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Jimmy Choo Pumps Women Coupon_789,Nike Koth Ultra Mid Trainer CP4858New Balance 574 Men Coupon_1125,, we’ve chosen to develop something different than a New Balance 574 Women Coupon_1484,Ralph Lauren Polo Klinger NE Trainer CP4934Nike Kevin Durant War Boots Men Coupon_1786,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Converse Thunderbolt Modern Unisex Shoe 155039C-077,Vans Authentic Trainer CP5062Men's Running Shoe Nike Air Zoom Wildhorse 3 749336-401,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike Air Max 97 Ultra '17 918356-400,Y3 Boost QR Trainer CP5132Men's Shoe Nike Lunar Fingertrap TR 898066-001,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Training Shoe Nike Zoom Speed Trainer 3 804401-600,adidas Originals Womens Samba Super Suede Trainer CP5256NIKE MAGISTA OBRA FG White/Black/Total Orange/Poison Green,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women's Shoe Nike Air Zoom Pegasus 33 Shield 849567-500,Womens Shoes adidas Cloudfoam Flow Core Black/Core Black/Flash RedAdidas Crazy 8 Boys Grade School Solar Zest/Blast Purple/White Basketball Shoes V78648,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Crazylight 2.5 Boost Low Mens Black/Scarlet/White Basketball Shoes V26077,Womens Shoes adidas Running CC Fresh 2 W Grey/Silver Metallic/Light Flash OrangeAdidas Ace 16.3 Cage Mens Shock Red/Black/Crystal White Soccer Shoes V74778,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by 4Bidden MA1 Fur Hood Jacket CP1189,Womens Boots ALDO Neria NaturalVMU London Neoprene Bomber Jacket CP1550,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is adidas Originals Itasca Track Top CP3524,Womens Shoes ALDO Fabriago Fuchsiaadidas Originals ZX Flux Slip On Trainer CP3996, will Creative Recreation Santos Trainer CP4328,Womens Boots Anne Klein Lino Black LeatherNike Air Odyssey Leather Trainer CP4697, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Supra Quattro Trainer CP5041,Womens Shoes Anne Klein Octavie Silver LeatherWomens Shoes adidas Zero Bounce Clear Onix/Sun Glow/Grey,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals Aerosoles True Plush White,Womens Shoes Anne Klein Ifonly Red/Black Multi SyntheticWomens Shoes ALDO Astarenna Cognac,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Badgley Mischka Lianna Black Satin Fabric/Mesh,Womens Shoes Badgley Mischka Junior Platino Metallic LeatherWomens Boots Calvin Klein Laneige Cement Leather,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Calvin Klein Ginnie Cocoon/Soft White Leather/Patent,Womens Sandals C Label Kona-1 BlackWomens Sandals Clarks Un Ames Black Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Clarks Bayham Rose Brown,Womens Shoes C Label Rome-1 BlackWomens Shoes COACH Isabella Black/Black/Soft Milled Leather/Semi Matt Calf, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Cole Haan Bethany Pump 85 Maple Sugar Leather,Womens Sandals Calvin Klein Linnette Natural Snake Print LeatherWomens Boots ECCO Elaine Tall Boot Black/Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals GUESS Alexes Pink Suede,Womens Sandals Calvin Klein Jeans Lila Black LeatherWomens Sandals Naturalizer Caliah White Leather,.”

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Andal introduced the company’s Womens Shoes New Balance Vazee Rush Purple/White,Womens Shoes Calvin Klein Carine Black/Mixed Black LeatherWomens Shoes Nike Acorra Suede Dark Storm/Black/Gum Light Brown/Sail,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Sandals PATRIZIA Moa Orange,Womens Boots CARLOS by Carlos Santana Havana Wide Shaft BlackWomens Boots Rocket Dog Camilla Brown Bromley,.

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